Southern Cross University - Open Days
2024
The brief
With a packed calendar leading up to 2024 Open Days, the Office of Engagement at Southern Cross University (SCU) enlisted some extra hands to ensure everything ran smoothly. These flagship events, held across Lismore, Coffs Harbour, and the Gold Coast, required seamless logistical planning and on-the-ground support. That’s where we stepped in, working alongside the Open Day committee to coordinate every detail, from event activation to attendee engagement.
Our top priority was helping the SCU team deliver a stress-free, welcoming experience for prospective students and their families. After all, Open Days are more than just an event, they’re the first opportunity to showcase the university’s heart and soul. And let’s face it, first impressions really do matter!
Our approach
We got to work, engaging in weekly meetings with the SCU committee and dedicating ourselves to make SCU’s Open Days a hit. Here’s how we did it:
- Planning
- Weekly WIP meetings, post-meeting reports, onsite visits, and the ultimate tote bag packing session.
- Digital Check-In System
- Researched, sourced, and implemented an efficient digital check-in system.
- Coordinated with suppliers and SCU staff to ensure seamless data integration and user-friendly operation.
- Panellist Pre-Event Prep
- Designed and compiled info sheets with session details, bios, headshots, and sample questions for panellists, alumni, and student ambassadors.
- Merchandise
- Curated SCU-branded tote bags, phone suctions, star brooches, car fresheners, caps.
- Organised thank you gifts for academic panellists (Hello! Mayde Tea gift boxes!!!).
- Print & Signage
- Managed design, production, and delivery of event collateral, including name tags, lanyards, t-shirts, flyers, maps, coffee cards, and academic round badges.
- On-the-Ground Event Support
- Hands-on help across all three Open Days, from setup to check-ins, campus assistance, and pack-down.
The Fruits
With our event expertise in play, SCU’s Open Days ran like a dream! Attendees breezed through check-in, engaged seamlessly with event materials, and took home top-notch merch. Academic panellists had all the info they needed, and the SCU team had the support to focus on delivering an unforgettable experience.
This project proved that with the right planning, a few hundred hours of hustle, and a passion for bringing events to life, even the biggest logistical challenges can be tackled with ease.
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