2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.
Have a Purpose
The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.
Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.
The Need for Video
Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.
Own your Audience
This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.
Embrace Localised SEO
For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.
With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.