Lismore City Council Video Campiagn

Lismore City Council

Agriculture Awareness Video Campaign

The work

We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

 

It was a joy to work with the following agribusinesses on this project:

Nimbin Valley Dairy

Mountain Blue

Table Under A Tree

CannaPacific

Five Sixty Farms

 

Like what we do? Let us help your business grow🌱with a video awareness campaign.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.
    I am interested in .
    You can call me on and email me at
    We'd love to know how you heard about us?

    Barefoot Marketing? No, we’re BareFRUIT Marketing

    Barefruit or Barefoot

    Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and for all. We are called Barefruit Marketing. That’s Bare, like naked and Fruit like, apples and oranges.

    What’s in a name

    Talking about names, now is a great opportunity to give you a little insight into to how and why we landed with the name Barefruit Marketing. The agency, founded by Claire from her loungeroom, was established to help local businesses grow and flourish. Business owners in the Northern Rivers (and anywhere for that matter) are so good at what they do, but often, they don’t have the time and energy to spend marketing their business. We all know that marketing is key to the success of any business, big or small. And so, the agency was born.

    How it came together

    When working with businesses who don’t have the time and energy to think about marketing, we discovered we needed to be completely transparent; we tell it how it is, no jargon, no waffle and no round-about explanations. From this, came the ‘Bare’ part of the Barefruit name. Being real with our clients, suppliers and team is one of our values. What you see is what you get, so ‘Bare’ which means ‘having no cover up’ fits the agency’s mission perfectly.

    As marketers, our ultimate goal is to grow business for our clients. We work hard to see them increase sales and be successful and self-sufficient. As such, we are helping businesses bear the fruits of success and this is how the word ‘fruit’ came into the mix. With that, Claire and Evan named the agency Barefruit Marketing. What’s more, the word play in ‘helping businesses to bare fruit’ was too perfect to ignore.

    Helping Businesses Bare Fruit
    The Barefruit brand values

    It’s really important that a business name reflects its output, as well as what that business stands for. Our brand values determine who we are and guide the way in which we work as employees and operate as a business. At Barefruit, we’re Curious, Real, Brave and Fun.

     

    Curious

    We are naturally curious. We allow ourselves to explore the less obvious, ask lots of questions and invite debate. We encourage a working environment that stimulates ideas, smart thinking and meaningful personal growth.

     

    Real

    We are honest and transparent. What you see is what you get. We are down to earth. No jargon. Plain speaking. We are realistic, we won’t over promise.

     

    Brave

    We strive to create an environment that supports instinctive and insightful thought – whether it supports or challenges the status quo. We are passionate and well-tuned, unafraid to push boundaries and have the confidence to trust our gut and pursue our beliefs.

     

    Fun

    We don’t take ourselves too seriously. We like to have a laugh at work and with our clients. Coming to work is fun.

    Our services
    What we do at Barefruit Marketing

    We are a full service, creative agency which means we have the resources to implement any idea (as long as it not too far-fetched). From digital campaigns, websites, TV commercials and PR to events, flyers, SEO and logo refreshes, we pride ourselves on our ability to develop and implement the best solutions for our clients. Our services include (but aren’t limited to):

    The Barefruit team is made up of a diverse group of marketing specialists with international talent. We've worked on the big clients in the big cities, and want to offer that same service to businesses in our community. Of course, we also have clients interstate and even across the globe.

     

    Our team

    If you’re going to take anything away from this, we are Barefruit Marketing, not Barefoot Marketing. Should you ever need help with marketing your business, or know of a friend who might, remember Barefruit Marketing. And even if you don’t, we’ve made sure our website will come up in our search results even if you remember us a Barefoot Marketing.

    See our work...

    What clients are saying

    It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

    Alex Bosin

    EV Classic

    I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

    Kate Kempshall

    North Coast Community College

    I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

    Jarryd

    Behind the Barrel

    The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

    Andrew Illingworth

    Tweed Coast Holiday Parks

    Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

    Trent Chapman

    Prevent Consultants

    East Coast Building Consultants – Integrated Marketing Campaign

    East Coast Building Consultants

    Integrated Digital Marketing Campaign

    Byron Bay FM East Coast Building Consultants Website

    The work

    Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

    The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

    Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

    Social Media Mock-Up
    iPhone Website
    DL flyer mock up

    Like what we do? Let us help your business grow🌱with an awesome rebrand.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.
      I am interested in .
      You can call me on and email me at
      We'd love to know how you heard about us?

      Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift

      bay FM rebrand and logo

      Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

      The Brief

      The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station just weeks from closing, the business identified the need to strengthen the brand and increase funding and that’s when creative agency Barefruit Marketing acquired the project.

      The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

      “It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

      Bay FM bumper sticker
      The Rebrand

      The rebrand includes a black and white logo, collateral featuring a vibrant and fun colour palette, and a new website, using phrases such as ‘Listen like a local’, ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

      Barefruit Marketing’s lead creative, Alex Wales, worked closely on the project with NZ-based designer Dan Mercer together with Nick Richardson and Nick Mercer from BayFM, for over 100 hours of donated time to develop the brand as a digital platform to attract new advocates and reach current supporters in better ways.

      Evan Harding continues,

      “We believe that good business drives good community, and Barefruit was in a unique position to help BayFM. Over the past nine years, Barefruit has worked with a number of not-for-profit organisations and both founders are board members of charities, giving them pro bono access to some great minds and creative services. In every instance, we’ve seen extraordinary results and our partners are thriving more than ever before. These success stories affirm our belief that pro bono work done properly can help transform businesses and organisations."

      Bay FM website banner
      Happy Clients, Happy Days

      BayFM’s Nick Richardson comments on BayFM and the experience of working with Barefruit.

      “We really dislike asking agencies to work pro bono, because we know it costs them to provide that work. But the fact of the matter is BayFM simply had no money. It’s an independent, volunteer-run station and receives no ongoing government support. Knowing this, the Barefruit team jumped in to help without hesitation and without charge, giving us more time and better service than we could have hoped for.”

      The website is now live – bayfm.org and all other launch elements are in the process of being rolled out this month including signage, ads and stickers.

      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      Spend your End of Financial Year budget wisely…

      We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it. Most accountants will be asking you to look for ways to buy assets that minimise your tax for this year's return. But spend it wisely… do you really need that snazzy new coffee machine for the office? Make sure your hard-earned cash is put into something that will bring you more, like investing in long-term marketing strategies that will pay off over the next financial year.

      Here’s our take on spending your remaining FY21 budget to bring wins to your business.

      Save $$ on media spend

      The EOFY sales extend beyond retail. You can secure some great rates by purchasing media spots at this time of year, especially if you buy in bulk. If you’re thinking of running print ads in a local publication, why not purchase spots now for the next 6 to 12 months and secure yourself a deal. Same goes for radio, digital and TV.

      Save money on media
      new website
      Invest in a new website

      If you’re not already online, you need to seriously consider this to get ahead in the coming years. People are buying, connecting and sharing online more than ever before. Set your business up in a way that takes advantage of online behaviour. This could be a great time to refresh your company website, set up an online store or build a new site from the ground up. Your website is an asset that will serve your business into the future.

      Pimp yo' ride

      If you’ve got a company vehicle, use it to its full potential…this is valuable, moving, real estate. Car stickers and wraps are an excellent tool to increase your brand awareness while you’re on the move. If you’re a tradie, builder, personal trainer, cleaner, allied health worker, home care provider (the list can go on), pimp up your company car -  sign writers might have some good offers at this time of year.

      car wrap
      social media campaign | Kookabox
      Think of future promotions

      Get organised for the year ahead and order promotional merchandise in advance. We’ve all experienced the rush to get flyers or a batch of business cards printed before a deadline. No one needs that stress. Consider what you’ll need in the lead up to Christmas: cards, product brochures, postcards, stickers etc. When it comes to events, what collateral will you need to grab the attention of consumers from the get-go; new signage, flyers, branded samples etc.

      Polish up your marketing collateral

      The beginning of the new financial year is a popular time for businesses to bring changes into effect. All marketing collateral will need to reflect any changes. Polish up your email signature, business cards, website, campaign material and social media content so that they work together to deliver the same message.

      Integrated messaging

      As tax-time draws near, consider your marketing needs for the new financial year and what you could get organised now, rather than later. Giving a little love to your marketing will help business bare fruit.

      Unsure where to start?

      Leave your details and we'll get in touch 🍊


      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      Facebook & Instagram Advertising 101

      Facebook & Instagram Advertising 101

      It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it goes without saying, no business should ignore Facebook as a powerful advertising channel. Affordable and dynamic, Facebook ads can be a game changer for small-to-medium-sized businesses. The best bit, you’re in control of your budget, deciding exactly how much you want to spend and when.

      Why We Love Facebook Ads (and you should too!)

      Facebook Ad Manager’s most impressive feature is its ability to target users based on a combination of characteristics and behaviour. From age, to location, interests and hobbies, professions and relationship status (and more!), you can create an incredibly targeted audience who will receive and hopefully respond to your communications. By doing so, you’re maximising budget, spending your precious dollars on those who really want your product or service.

      But targeting doesn’t stop there. Facebook has so much data on each user, it can target people based on how they’re predicted to act when they see your ad. If you want more website traffic, optimise your ad for landing page views. If you want more sales, optimise for purchases. In addition to purchasing, there are other things you may want users to do such as download an app, send an enquiry, click to call, subscribe to the newsletter etc. You can create Facebook ads to prompt of any of these actions. Top tip; keep the Sales Funnel top of mind.

      Be Responsive

      The beauty of an ad that can be created and edited with the click of a button allows you to be responsive to current events and trends. With no lead time, you can experiment with little to no risk, helping you to really hone in on what makes your customer tick. Have a bit of fun and jump on a trending meme, make a cheeky ad in response to a footy game or respond to a social movement to show your brand values. The flexibility of Facebook advertising means you can advertise whenever you choose to.

      An Integrated Approach is Always Best

      Digital advertising is great, but it’s even better when you integrate your campaign across both online and offline channels (we’re talking print ads in the Lennox Wave, radio, billboards etc). You’ll reach more people with more frequency in different areas of their life, reminding them of your brand.

      Don’t forget the power of complementing your campaign with organic social content. Post about it on your Facebook and Instagram feed, your stories, reels and IGTV. Write blogs and send eDMs. Not only does this reinforce your messaging, but you may be able to authentically connect with your following. Branch out to other platforms like LinkedIn, Pinterest, YouTube and TikTok (hint: If you’re targeting young mums, download TikTok now).

      One last word: use reports in Ads Manager to understand how your ads are performing and what you could change to better them next time. Contact us for Instagram & Facebook ads in Australia.

      Marketing, even when you’re crazy busy

      Juggling Marketing When You're Busy

      Our region has been so fortunate to have had so much business recently. We’ve heard that many local businesses have been overwhelmed with demand. Considering how difficult 2020 was, this is an amazing place to be so soon after. Whether you’re crazy busy with high demand, expanding your business or working towards getting back to pre-COVID times, marketing is always important.

      Marketing does help drive sales, and so much more than that. So even if you think you’re busy now, you’d be taking a big gamble to let it slide from your business strategy. The Northern Rivers has been flooded with visitors, and your marketing tells these people why they should consider you. Without these messages, your competitors will be thanking you.

      In It to Win It

      If you’re not in the game, you can’t win. Good marketing makes consumers think of you first when they need the product or service you offer. The brand awareness, interest and desire for your brand will impact your sales positively, no doubt. Keeping up with social media, traditional advertising, emails, digital marketing, SEO (whatever forms your strategy) keeps your brand in the forefront of consumer’s minds. If you drop your marketing efforts, even from just one channel, your competitors will already be ahead of you. Vying for consumer’s attention is a competitive game, so you must always play if you’re serious about growing your business.

      Slow and Steady

      It’s hard to keep up with marketing when you’re busy but you can’t let it take a back, or even a side seat. Consistency always wins. Right now is a great opportunity to put long-term marketing strategies in place to drive awareness and sales for the future. With a surge in domestic travel and people moving to the area, you can expect to see business steady all year round and your marketing efforts need to reflect this. You’ll need to continuously communicate with visitors, the locals and the new people arriving in our area. Businesses that never stop marketing experience a forward-momentum situation, like a train getting faster and faster along the tracks. Don’t slam the brakes on your marketing when you’re busy - doing so could slow down your sales in the future. To maintain sales (and to grow them!), be consistent.

      Always Communicate

      Tactics such as social media marketing, email marketing, print, TV advertising and PR help you tell your brand story. The more you communicate value to consumers, the more they consider you a voice of authority in the industry, especially if you’ve got something interesting, valuable or different to say. In 2021, brand activism is extremely important to influence purchase decision-making, so tell your story and communicate your brand’s personality to consumers.

      Having a long-term strategy and consistency in your marketing activities helps you compete against your competitors, maintain and drive sales in the future and grow your business. To keep moving forward, don’t stop what you’re doing.

      How to write a Press Release

      We’ve all been waiting for it, and finally 2021 is here. Over the holidays Lennox has been buzzing with visitors. It’s been fantastic to see local businesses being supported after such a trying year.

      Success stories are popping up all over the place and if that’s you, it should be part of your marketing strategy to tell people about it. Social media is great at spreading awareness, but a story in the media, whether in a newspaper, magazine or on the TV or radio is unparalleled. Getting your story ‘published’ is the best form of word-of-mouth marketing you can get. We refer to this as ‘earned media’ and it is more trusted and credible to the viewer than ‘paid (owned) media’ as it is seen as unbiased. Naturally, people get talking and before you know it, you will hopefully see an impact on your business in terms of customers and sales.

      When something newsworthy happens, let the media know about it by sending them a press release. Journalists are busy bees, so when writing a press release, there is a bit of a recipe to follow to make their life easier.

      1. A Strong and Informative Title

      The title is the first thing the journalist will read, so it must clearly describe your story, grab attention and not be too long. This will become your email subject when you send press release out to publications. If it’s boring, the email won’t be opened.

       

      1. Your Subheading is Everything

      Journalists receive hundreds of press releases, so don’t have time to read them all. Write a sentence or two that sums up your story and this will become your subheading. Make sure you answer all the Who, Where, When, What, How and Why questions.

       

      1. Talk about the Important Things First

      Your press release is not an essay. Like a news article, you need to include the most important and relevant information towards the beginning. When you’ve done this, you can go into more detail, adding quotes and interesting facts about your story.

       

      1. Include Photos with People in Them

      Send photos (with people in them) along with your press release. Photos make things more engaging for readers and helps them relate to your story. By including a variety of photos that are captioned, you’ll give your story a better chance of being published.

       

      1. Quotes are important 

      Boost the credibility of your story with quotes from the business owners, customers, members of the community…whoever is relevant.

       

      1. Your contact details

      Often, journalists will want to get in touch to organise interviews, take photos or learn more. Include your contact details, so they can get in touch.

       

      1. Boilerplate

      Appearing at the bottom of every press release, is an outline of your company, products, services, awards and website and social links.

       

      And with that fine-tuned recipe, you’ll have a press release ready to send to publications. Happy writing !

       

      Should I Outsource Marketing?

      Barefruit Marketing Meeting

      Here are 5 reasons to outsource your marketing in 2021 and beyond.

      Do you need a marketing team but can’t quite justify bringing on full-time staff? Even if you already have a marketing team, perhaps you need more time for high-level strategic and creative thinking. Maybe you need additional expertise and resources for a one-off project or other elements of your marketing plan? Businesses, small and large, outsource their marketing activities to agencies to do more with less resources.

      With more and more businesses outsourcing their marketing, let’s look into why it’s such an attractive option.

      1. Access to expertise, resources, technology and unique perspectives
      1.	Access to expertise, resources, technology and unique perspectives

      By working with a marketing agency, you instantly increase your resources and capabilities for your business. Gone are the days of having an idea and not being able to execute it to the standard you’d like. When you bring on an agency to look after your marketing, you absorb their experience and expertise, as well as the technology and software they use. Agency employees are experienced in creative thinking, looking at the bigger picture and by being outside of the internal business, they bring unique perspectives to business solutions.

      In-house marketing can be great, but usually you end up with a team who are all-rounders because you need them to do lot of different tasks. Agencies are able to provide businesses with people who are specialists in a particular area. Need a new brand video? An agency will have a videographer and a video editor. Need an ongoing digital campaign? An agency will have someone to look after your social media, someone for your Google Ads campaigns and someone else for your SEO strategy. These people are all experts in their field, so you know you’re getting the best of the best.

      When you outsource your marketing, you instantly have the tools and the people to make your ideas come to fruition

      2. You’ll save money
      You'll save money

      In-house marketing teams are expensive, not to mention the cost of the equipment, hardware, software and materials required to do the job professionally. When you consider the time invested in finding the right person for the job, recruitment, training and salaries, in-house marketing is quite a big investment. The average annual salary of a Marketing Manager in Australia is $90K (and that’s just for an individual). Instead, when outsourcing, your business can receive the support and expertise from an entire team of marketing professionals (top-level strategists, copywriters, creative directors, graphic designers, digital marketing experts, web developers and account handlers) for much less. Plus, an agency gives you flexibility; it’s up to you how much you want to invest, whether it be on an ongoing- or project-basis. 

      3. Get things done, and faster
      3.	Get things done, and faster

      We get it, running a one-man show is a lot already. Employees and business owners, especially in small business, are often stretched for time, fulfilling their day-to-day responsibilities and operations. This leaves no time for strategic thinking, creative concepting, development and production of campaigns, let alone urgent advertising deadlines and ongoing digital marketing Gold Coast.

      Sometimes it can take time to get the ball rolling on campaigns and other marketing activities when you’re doing it all yourself. If an order comes up or you’re slammed with organising a market day stall, we know your promotional efforts will slip down the list of priorities. The thing is, they really shouldn’t, especially when you are busy. When you don’t have the time, an agency does, and the promotional activity will become a constant. In turn, you’ll increase your sales and revenue at a constant too.

      4. Analysis and Reporting all done for you
      Reporting

      It’s one thing to run a campaign and engage in marketing efforts, but it’s another thing to analyse performance. Arguably, one of the most important stages in any marketing activity is the analysis of how it performed. Understanding consumer engagement and drawing insights from the data collected will inform future marketing direction and reveal the-all-important Return on Investment. Unfortunately, there is sometimes not enough time to pick apart the data in an in-house marketing team, which is why outsourcing marketing activities can really be valuable for businesses.

      Ultimately, it’s better to get the experts in to analyse the data, especially when you don’t know what you’re looking for. Further to this, some analysis tools that agencies have access to are expensive and difficult to use without proper training. We’re not saying you can’t do it, not at all. However, it’s probably more convenient and resourceful to leave it to someone who knows what to do.

      5. Strategic Direction
      Strategic direction

      Agencies are constantly reviewing their campaigns and investigating data because it’s in their best interest to execute successful campaigns for their clients. Analysis also informs how a campaign can be improved for the future, which in turn informs strategic direction.

      Business and marketing strategy go hand-in-hand. Agencies work with many different businesses to, ultimately, help the business grow and this can involve high-level strategic direction. If you’re pressed for time or feel like you’re not sure what needs to be determined when it comes to business strategy, an agency can really help. They’ve got experience with helping businesses across all industries, and they do it all day, every day.

      All in all, we’re all for outsourcing marketing, no matter the size of the business. Whether it’s handing over organic social media management to an agency or having them concept and execute TVC and radio advertising. Gaining access to a team of experts who are highly experienced across many different services at a lower cost than hiring one to two internal marketers is enough reason in itself to get in touch with an agency.