Business Communications During Crisis

It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for our community. Our hearts go out to those affected (both directly and indirectly) and we extend our deepest gratitude for everyone who answered (and continue to answer) the call for help from friends, family, neighbours, and strangers; getting stuck in to help where it was (is) needed most.

Our local business community had already been tested and pushed to their absolute limits over the last few years with Covid, but nothing could prepare us for the tragedy of this natural disaster. The events that unfolded hour by hour and day by day were horrific and we think it’s safe to say, that those of us who had businesses left, were in complete shock of what to do next.

Check on your people

Our first move as a business, was to reach out to our own team and make sure they were safe or if they needed anything. Once the team were all accounted for, we needed to check on the other important people that bring our business to life – clients, suppliers, and contractors. We quickly assessed each of their individual situations and acted accordingly. Ranging from completely devastated to temporarily closed, and everything in between, one clear theme emerged – sensitivity, empathy and relevance were needed across the board in all business communications.

Business Communications During A Crisis
Sensitivity and Empathy

Even if your business was completely unaffected from the floods it’s likely that your customers have been affected in some way. Acknowledge the event and how your business is responding. Even if you intend to carry on business as usual, it’s not advisable to downplay or ignore the situation for fear of scaring off potential customers.
It is also imperative that your tone of voice and the language you use is sensitive to what people might be feeling and experiencing.

Relevance

Asking people to buy while they (or those around them) are in trauma and crisis is only going to do harm to your business reputation. Instead, communicate what you can do or offer to others at this time to make life a little easier. Make sure you check on all running and scheduled campaigns and pause them if you need to. Check all scheduled social media posts and decide if they are still relevant or whether they should be rescheduled for another time. Ensure that any automated communications are reviewed, tweaked, and amended to reflect the current situation. Emails that were drafted weeks ago, may not be well-received. We recommend sending out an email to your entire database acknowledging the crisis, including any information about how your business has been affected and what this means for regular business operations (trading hours, possible delays, etc) and how you intend to help the community.

A helping hand

In the best-case scenario, you would find ways that your business can help. We decided to pay all our team two full days for volunteering and cleaning up, and we know we certainly weren’t the only business doing this. It was important we got involved because we love and are part of this community and that’s what we do – help each other. We live in such a loving, caring community and we are so proud to be part of it. We are in this together now and for months to come. We encourage anyone who has yet to reach out and help, to do it. Not only is it rewarding, but it’s the right thing to do.

Northern Rivers - Our hearts are with you.

Related Tag: Marketing Gold Coast

Stay fruity,
Barefruit 🍊

Check out what we've been up to

Vivid Powder Coating
Kerrect Rebrand
East Coast Building Consultants

Marketing Trends to Expect in 2022

BFM 2022 Marketing Trends

2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.

Have a Purpose

The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.

Have a Purpose
Social Commerce

Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.

Social Commerce
The Need for Video

Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.

The Need for Video
Own your Audience

This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.

Embrace Localised SEO

For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.

With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.

Related Tag: Social Media Marketing Gold Coast

Embrace Localised SEO

If you're interested in our trend report and would like some help to kick-start your 2022 marketing goals send us a message below


New Business Marketing

New Business Marketing

We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

Branding is more than a logo

From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

Branding is more than a logo
Go digital

A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

Collect leads

A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

Get your socials on point

Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

Use social accounts as platforms for your launch
Word of mouth

You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

See our work...

What clients are saying

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

Jarryd

Behind the Barrel

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

Trent Chapman

Prevent Consultants

Lismore City Council Video Campaign

Lismore City Council

Agriculture Awareness Video Campaign

The work

We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

Related Tag: Video Production Gold Coast

 

It was a joy to work with the following agribusinesses on this project:

Nimbin Valley Dairy

Mountain Blue

Table Under A Tree

CannaPacific

Five Sixty Farms

 

Like what we do? Let us help your business grow🌱with a video awareness campaign.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Barefoot Marketing? No, we’re BareFRUIT Marketing

    Barefruit or Barefoot

    Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and for all. We are called Barefruit Marketing. That’s Bare, like naked and Fruit like, apples and oranges.

    What’s in a name

    Talking about names, now is a great opportunity to give you a little insight into to how and why we landed with the name Barefruit Marketing. The agency, founded by Claire from her loungeroom, was established to help local businesses grow and flourish. Business owners in the Northern Rivers (and anywhere for that matter) are so good at what they do, but often, they don’t have the time and energy to spend marketing their business. We all know that marketing is key to the success of any business, big or small. And so, the agency was born.

    How it came together

    When working with businesses who don’t have the time and energy to think about marketing, we discovered we needed to be completely transparent; we tell it how it is, no jargon, no waffle and no round-about explanations. From this, came the ‘Bare’ part of the Barefruit name. Being real with our clients, suppliers and team is one of our values. What you see is what you get, so ‘Bare’ which means ‘having no cover up’ fits the agency’s mission perfectly.

    As marketers, our ultimate goal is to grow business for our clients. We work hard to see them increase sales and be successful and self-sufficient. As such, we are helping businesses bear the fruits of success and this is how the word ‘fruit’ came into the mix. With that, Claire and Evan named the agency Barefruit Marketing. What’s more, the word play in ‘helping businesses to bare fruit’ was too perfect to ignore.

    Helping Businesses Bare Fruit
    The Barefruit brand values

    It’s really important that a business name reflects its output, as well as what that business stands for. Our brand values determine who we are and guide the way in which we work as employees and operate as a business. At Barefruit, we’re Curious, Real, Brave and Fun.

     

    Curious

    We are naturally curious. We allow ourselves to explore the less obvious, ask lots of questions and invite debate. We encourage a working environment that stimulates ideas, smart thinking and meaningful personal growth.

     

    Real

    We are honest and transparent. What you see is what you get. We are down to earth. No jargon. Plain speaking. We are realistic, we won’t over promise.

     

    Brave

    We strive to create an environment that supports instinctive and insightful thought – whether it supports or challenges the status quo. We are passionate and well-tuned, unafraid to push boundaries and have the confidence to trust our gut and pursue our beliefs.

     

    Fun

    We don’t take ourselves too seriously. We like to have a laugh at work and with our clients. Coming to work is fun.

    Our services
    What we do at Barefruit Marketing

    We are a full service, creative agency which means we have the resources to implement any idea (as long as it not too far-fetched). From digital campaigns, websites, TV commercials and PR to events, flyers, SEO and logo refreshes, we pride ourselves on our ability to develop and implement the best solutions for our clients. Our services include (but aren’t limited to):

    The Barefruit team is made up of a diverse group of marketing specialists with international talent. We've worked on the big clients in the big cities, and want to offer that same service to businesses in our community. Of course, we also have clients interstate and even across the globe.

     

    Our team

    If you’re going to take anything away from this, we are Barefruit Marketing, not Barefoot Marketing. Should you ever need help with marketing your business, or know of a friend who might, remember Barefruit Marketing. And even if you don’t, we’ve made sure our website will come up in our search results even if you remember us a Barefoot Marketing.

    See our work...

    What clients are saying

    It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

    Alex Bosin

    EV Classic

    I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

    Kate Kempshall

    North Coast Community College

    I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

    Jarryd

    Behind the Barrel

    The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

    Andrew Illingworth

    Tweed Coast Holiday Parks

    Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

    Trent Chapman

    Prevent Consultants

    East Coast Building Consultants – Integrated Marketing Campaign

    East Coast Building Consultants

    Integrated Digital Marketing Campaign

    Byron Bay FM East Coast Building Consultants Website

    The work

    Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

    The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

    Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

    Social Media Mock-Up
    iPhone Website
    DL flyer mock up

    Like what we do? Let us help your business grow🌱with an awesome rebrand.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift

      bay FM rebrand and logo

      Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

      The Brief

      The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station just weeks from closing, the business identified the need to strengthen the brand and increase funding and that’s when creative agency Barefruit Marketing Byron Bay acquired the project.

      The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

      “It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

      Bay FM bumper sticker
      The Rebrand

      The rebrand includes a black and white logo, collateral featuring a vibrant and fun colour palette, and a new website, using phrases such as ‘Listen like a local’, ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

      Barefruit Marketing’s lead creative, Alex Wales, worked closely on the project with NZ-based designer Dan Mercer together with Nick Richardson and Nick Mercer from BayFM, for over 100 hours of donated time to develop the brand as a digital platform to attract new advocates and reach current supporters in better ways.

      Evan Harding continues,

      “We believe that good business drives good community, and Barefruit was in a unique position to help BayFM. Over the past nine years, Barefruit has worked with a number of not-for-profit organisations and both founders are board members of charities, giving them pro bono access to some great minds and creative services. In every instance, we’ve seen extraordinary results and our partners are thriving more than ever before. These success stories affirm our belief that pro bono work done properly can help transform businesses and organisations."

      Bay FM website banner
      Happy Clients, Happy Days

      BayFM’s Nick Richardson comments on BayFM and the experience of working with Barefruit.

      “We really dislike asking agencies to work pro bono, because we know it costs them to provide that work. But the fact of the matter is BayFM simply had no money. It’s an independent, volunteer-run station and receives no ongoing government support. Knowing this, the Barefruit team jumped in to help without hesitation and without charge, giving us more time and better service than we could have hoped for.”

      The website is now live – bayfm.org and all other launch elements are in the process of being rolled out this month including signage, ads and stickers.

      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      Spend your End of Financial Year budget wisely…

      We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it. Most accountants will be asking you to look for ways to buy assets that minimise your tax for this year's return. But spend it wisely… do you really need that snazzy new coffee machine for the office? Make sure your hard-earned cash is put into something that will bring you more, like investing in long-term marketing strategies that will pay off over the next financial year.

      Here’s our take on spending your remaining FY21 budget to bring wins to your business.

      Save $$ on media spend

      The EOFY sales extend beyond retail. You can secure some great rates by purchasing media spots at this time of year, especially if you buy in bulk. If you’re thinking of running print ads in a local publication, why not purchase spots now for the next 6 to 12 months and secure yourself a deal. Same goes for radio, digital and TV.

      Save money on media
      new website
      Invest in a new website

      If you’re not already online, you need to seriously consider this to get ahead in the coming years. People are buying, connecting and sharing online more than ever before. Set your business up in a way that takes advantage of online behaviour. This could be a great time to refresh your company website, set up an online store or build a new site from the ground up. Your website is an asset that will serve your business into the future.

      Pimp yo' ride

      If you’ve got a company vehicle, use it to its full potential…this is valuable, moving, real estate. Car stickers and wraps are an excellent tool to increase your brand awareness while you’re on the move. If you’re a tradie, builder, personal trainer, cleaner, allied health worker, home care provider (the list can go on), pimp up your company car -  sign writers might have some good offers at this time of year.

      car wrap
      social media campaign | Kookabox
      Think of future promotions

      Get organised for the year ahead and order promotional merchandise in advance. We’ve all experienced the rush to get flyers or a batch of business cards printed before a deadline. No one needs that stress. Consider what you’ll need in the lead up to Christmas: cards, product brochures, postcards, stickers etc. When it comes to events, what collateral will you need to grab the attention of consumers from the get-go; new signage, flyers, branded samples etc.

      Polish up your marketing collateral

      The beginning of the new financial year is a popular time for businesses to bring changes into effect. All marketing collateral will need to reflect any changes. Polish up your email signature, business cards, Web Design Byron Bay, campaign material and social media content so that they work together to deliver the same message.

      Integrated messaging

      As tax-time draws near, consider your marketing needs for the new financial year and what you could get organised now, rather than later. Giving a little love to your marketing will help business bare fruit.

      Unsure where to start?

      Leave your details and we'll get in touch 🍊


      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      Facebook & Instagram Advertising 101

      Facebook & Instagram Advertising 101

      It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it goes without saying, no business should ignore Facebook as a powerful advertising channel. Affordable and dynamic, Facebook ads can be a game changer for small-to-medium-sized businesses. The best bit, you’re in control of your budget, deciding exactly how much you want to spend and when.

      Why We Love Facebook Ads (and you should too!)

      Facebook Ad Manager’s most impressive feature is its ability to target users based on a combination of characteristics and behaviour. From age, to location, interests and hobbies, professions and relationship status (and more!), you can create an incredibly targeted audience who will receive and hopefully respond to your communications. By doing so, you’re maximising budget, spending your precious dollars on those who really want your product or service.

      But targeting doesn’t stop there. Facebook has so much data on each user, it can target people based on how they’re predicted to act when they see your ad. If you want more website traffic, optimise your ad for landing page views. If you want more sales, optimise for purchases. In addition to purchasing, there are other things you may want users to do such as download an app, send an enquiry, click to call, subscribe to the newsletter etc. You can create Facebook ads to prompt of any of these actions. Top tip; keep the Sales Funnel top of mind.

      Be Responsive

      The beauty of an ad that can be created and edited with the click of a button allows you to be responsive to current events and trends. With no lead time, you can experiment with little to no risk, helping you to really hone in on what makes your customer tick. Have a bit of fun and jump on a trending meme, make a cheeky ad in response to a footy game or respond to a social movement to show your brand values. The flexibility of Facebook advertising means you can advertise whenever you choose to.

      An Integrated Approach is Always Best

      Digital advertising is great, but it’s even better when you integrate your campaign across both online and offline channels (we’re talking print ads in the Lennox Wave, radio, billboards etc). You’ll reach more people with more frequency in different areas of their life, reminding them of your brand.

      Don’t forget the power of complementing your campaign with organic social content. Post about it on your Facebook and Instagram feed, your stories, reels and IGTV. Write blogs and send eDMs. Not only does this reinforce your messaging, but you may be able to authentically connect with your following. Branch out to other platforms like LinkedIn, Pinterest, YouTube and TikTok (hint: If you’re targeting young mums, download TikTok now).

      One last word: use reports in Ads Manager to understand how your ads are performing and what you could change to better them next time. Contact us for Instagram & Facebook ads in Australia.