UPA North Coast Campaign

A campaign created to help families keep their traditions

Our work at Barefruit is always varied, challenging, interesting and fun! Recently, we created and rolled out a campaign for our client UPA North Coast – providers of Aged Care Services as well as Youth Care Services on the North Coast – called “Keep Your Traditions”. This campaign was specifically for their Home Care Service sector, a sector that experienced a new level of competition beginning in 2017, due to a Government Reform.

The goal of this campaign is to help UPA achieve more Government Home Care Package customers. Something that with the right marketing campaign should be achievable given the client’s strong history in the sector. They are an award-winning provider who has been in Home Care successfully and with an excellent reputation since 1995.

The campaign is centred around an emotive 30-second Television Commercial for which we engaged our best creative partners in both conception and production. Over several collaborative meetings as well as individual time, we conducted sector research, created strategy based on this research, and came up with 12 campaign message “stories” that we could tell to connect with our target audiences: a) people who may need Home Care themselves, and b) people whose parents may need Home Care.

The winning message this time which we and the client felt was right to connect with our audiences tells the story of an elderly man, living alone, receiving the help of a Carer to prepare a Sunday Roast. The Roast is symbolic of “Family Traditions” (such as sitting down with family on a Sunday, at home, for a Roast dinner) that we all know and love, particularly older people who have upheld their traditions for many years.

The message tells our audience through live action and an emotive song, that you can “Keep your traditions” with the help of UPA Home Care. Because UPA helps you stay in your home longer, and help you perform tasks that might be difficult because of age and ailing health.

The TVC concludes with the Carer leaving the man’s home, with a smile, and the family arriving, surprised and utterly delighted to see the tradition of their Sunday Roast once again adorning his dining table.

The TVC is supported by a Campaign Landing Page (upahomecare.com.au), which further embeds the message with imagery from the TVC and the wording “Keep your traditions”. The landing page allows users to contact UPA Home Care with ease themselves, or to fill in a contact form to be contacted and receive more information about UPA Home Care.

The form is linked to a MailChimp List which will be further used to remind people about UPA Home Care.

A thorough digital campaign also supports the overall campaign, with display ads, Facebook ads (including a retargeting campaign), google ads, and keywords.

The images and message from the TVC and other mediums are also rolled across the press ads which will be in the papers of the geographic areas we are targeting.

To tie everything in, all the Home Care collateral such as brochures, guides, folders etc. have been updated in imagery and message to tie into this campaign.

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together, and when executed correctly, can create incredible brand awareness, emotional response in the audience, and results for the client, which makes us extremely happy!

We hope you get the chance to see the UPA ad on TV, and if you get the chance to check out UPA Home Care for your loved ones’ who might need care, please do – because UPA Home Care will help you and your family “Keep your traditions!”

The 2018 Lennox Head Business Award Nominations close TODAY!

Lennox Head Business Awards
Lennox Head Business Awards are closing!

If you have a business in Lennox Head, no matter how big or how small, no matter what it is that you do, and no matter how super busy you may be, it’s time to get recognised for all your hard work! The 2018 Lennox Head Business awards are open, but close this afternoon. Take some time out of your schedule and complete your nomination today.

This year the Gala night will be at Shelter. There will be entertainment, award presentations, delicious food and drinks. Get recognised, celebrate your achievements, eat some great food and share a drink with other business owners. Visit the Lennox Chamber website for more information.

Barefruit, winners of last years - Business of the Year (2017)

Last year, Club Lennox put on a fabulous spread for the awards, with entertainment by local crooner Sebastiaan, and hilarious MC carpet cleaner John Peacock. In a real testament to our hard work and recent business growth (including an increase in clients, staff and a larger office to accomodate), we took out both the professional services award, plus, for the second year in a row, the biggie – Business Of The Year.

Other winners included some of our clients: Culinary Science – Beef+Beach, Best Big Business – Ballina Campervans, Motorhomes & Caravans and Horizon Motorhomes

Enter your business now!

If you are a local small business - it's really worth considering entering these awards, put together by a bunch of amazing volunteers from the Lennox Head Chamber of Commerce, and designed to promote and support local business. A huge thank you to the Lennox Wave for putting us in this month's addition, and reflecting on our achievements.

It's not too late - enter your business by 5pm today for its achievements - it's great recognition, as well as great night out for your staff. Head to the Lennox Head Chamber Website now - click here!

Barefruit’s Co-Founder & Director To Report For Games

Lennox Head local and our very own co-founder and Director of Barefruit Marketing - a full service marketing agency, located in Ballina, Evan Harding has been chosen out of 50,000 applicants to be a volunteer reporter for the Commonwealth Games being held April 4th – April 15th 2018 in the Gold Coast.

Evan Harding will work with 900 other volunteers as a member of the Games’ Press Operations team. This placement is well suited to the 40-year-old father who is also an avid athletics fan.

The official title of Evan’s role is ‘Flash Quote Reporter’ for the Netball competition; requiring him to interview the athletes courtside after the game. These quotes will be taken up by the world’s media during the coverage of the games.

“This is an absolute dream come true for me. I have been to the Sydney and Athens Olympics and the World Championship in London last year – I can’t wait to be a part of something just up the road from us”.

Originally from England, Evan has been following athletics his whole life and has also run two Marathons – London and Gold Coast. He’s thinking about registering for the Gold Coast Marathon this year in it’s 40th year – and his!

The application process for the games started over a year ago and the interview process took 6 months to get through a ‘shortlist’ of 25,000 people. 15,000 were selected for a 2-hour interview, and after a 3-month period Evan was informed, due to his experience, he had been selected for the Press Operations team.

Since then he has attended venue specific training, online training from home, familiarised himself with the rules of netball and been fitted for his uniform. After the Opening Ceremony dress rehearsal this weekend he will be relocating to the Gold Coast for the duration of the Games.

Evan is most excited to be a part of sporting history and contribute to the vibe. He will be close to the action and in the words of the training team ‘it will be one of the best 2 weeks of his life’.

Hi son, Cian (7) is excited to see dad on TV. Cian will also be travelling to the games with mum Claire to watch some of the events live.

Sport features prominently in Evan's life. He coaches his son's Lennox Head Football Team with training each week and games every weekend, thrashes it out at an F45 class every morning and is still an avid follower of his beloved Norwich City Football Club (the Canaries) in the English Championship League. He and wife Claire are also in training for a 5km run at the end of the Commonwealth Games for a bit of fun.

It is not the only volunteering role that Evan, Director of Barefruit Marketing in Ballina takes. Barefruit are a proud Corporate Sponsor of locally run charity Rafiki Mwema, with his wife and business partner Claire being on the board, assisting with marketing and fundraising.

With the Commonwealth Games kicking off next week, keep your eyes on the TV screens and the Barefruit Marketing blog for an update on Evan’s experience – www.barefruit.com.au

Web Developer

We're hiring!!

We’re looking for a Web Developer to join our busy team in Ballina.
You know what it takes to makes a great website and you know what it takes to get it done!
You’re a techno-wiz, you don’t just understand code, you eat it for breakfast.
You want to learn, develop and produce some stand-out work, and you will do so in our growing team.
You will be working with our creative/digital team in a full service, integrated agency.

We’re looking for the following skills:

  • Full stack Web Development specialising in WordPress – templates and custom build
  • Competent in PHP/HTML/CSS/Javascript/jQuery
  • Competent with Adobe Creative Suite
  • Strong attention to detail
  • Efficient, independent and motivated
  • Collaborative with excellent communication skills
  • Experience with branding and corporate style guides
  • Knowledge of agency processes

You may have recently left Uni, already be working in an agency environment or on family/friend projects. If you think you tick the boxes then give us a call.

In return, we offer: A great working environment including lots of fun, agency pets and a ping pong tournament on a Friday. Oh, and we’ll pay you, how’s that!?

To apply please send your CV, links to your work and salary expectations to claire@barefruit.com.au

‘Hello, is it you we’re looking for?’

We are looking for a Strategic Creative to join our busy team in Ballina, with a focus on conceptual branding and design.

We want someone that wants to be part of something special. We want someone who is real and straightforward, capable of producing and presenting brave ideas. We want someone to challenge the status quo and someone to challenge us at Ping Pong on a Friday afternoon.

You will work closely with the strategic team to understand our clients and their brands, interrogating their briefs and shaping bold and creative solutions.

You understand the power of branding and great copy and you will oversee the creative output of the agency, mentoring the creative team.

We’re not looking for a graphic designer, or an illustrator, or a copywriter, we’re looking for the whole shebang.

You might already live close by, or looking to move to the beautiful Northern Rivers. You may be looking for full time, or for some on-going part time or freelance work. Whatever you are looking for, we want someone who is in this with us for the long term, to be part of our future.

To apply please send your portfolio, CV and salary expectations to claire@barefruit.com.au

Barefruit Juicy Bits

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI. 
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment 

We always recommend taking a holistic approach to your digital marketing strategy​ and​ SEO and ​SEM
are a key part of the marketing mix. 

If you have a website​, Search Engine ​Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) ​will help you ​​reach ​your most valuable customers​, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to ​know your ROI.

So if you’d like to get new ​and returning ​website visitors, grow your online sales​ ​and get the phones ringing, ​just give us a call​ for your free SEO​ or ​
SEM audit​*

Your Barefruit Team 

Finalists for the Optus My Business Awards!

Barefruit Marketing were shortlisted as a finalist to win an award in the Media, Marketing and Advertising Business of the Year category at the Optus My Business Awards 2016, hosted by My Business, Australia’s longest-standing business awards program tailored to the small business community.

Barefruit Directors, and husband and wife Evan and Claire Harding travelled to Sydney on Friday where winners of the Optus My Business Awards were announced at a five-star gala awards dinner at Sydney’s Four Points by Sheraton in Darling Harbour. Shortlisted to the final 10, Barefruit were the only nomination for their category from the Northern Rivers.

Also nominated for an award was Ballina’s Horizon Motorhomes, an award-winning motorhome manufacturer, who are one of Barefruit’s clients. Horizon Motorhomes won best NSW Manufacturer at the Caravan and Camping Industry Association awards in October, and some of their success can be attributed to work produced by Barefruit Marketing which includes the development of a national marketing strategy comprising design, website management, social media management, advertising, events, PR and online marketing.

Claire Harding said it was a joy to be nominated for the awards alongside one of their clients.

“The My Optus Business Awards are such a well-known and respected awards program, and it is such a great honour to be recognised together with our client, Horizon Motorhomes, for all our hard work.

“We are thrilled that our work is ‘bearing fruit’, and has led to success for our clients, notably Horizon Motorhomes who were awarded the CCIA’S Best Manufacturer award for the second consecutive year”.

“We are so proud to be putting Ballina on the map both with ours and Horizon’s nomination and really proud to be living and operating in the Northern Rivers and a part of the local community.”

“Barefruit was established with one thing in mind – we want to do what we love, for people and brands that interest and inspire us. We want to be part of their business and help them grow,” Claire says.

“We didn’t win this time, but being a runner up is such an achievement for both us and our client Horizon Motorhomes – big thanks to our respective teams for getting us to the shortlist of these national awards.”

Being shortlisted in the national awards tops off a particularly successful 18 months for Barefruit, who were Winners of the Lennox Head Chamber of Commerce Awards 2016 ‘Business of the Year’ and 'Best Professional Service', Winners of 'Best Professional Service' at the Ballina Chamber of Commerce Awards 2016 and winners of three awards in 2015, the ‘Best Home-Based’ and ‘Online Marketing’ Award at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business at the Northern Rivers Business Awards’ and were also ‘State Finalists’ in the NSW Business Awards.

We’ve been shortlisted for Optus My Business Awards

We are proud to announce that we've been shortlisted as a finalist to win an award in the Media, Marketing and Advertising Business of the Year category at the Optus My Business Awards 2016, hosted by My Business, Australia’s longest-running publication tailored to the small business community.

The Optus My Business Awards, which covers 24 categories, recognises individual and business excellence across the diverse range of industries and locations in which small businesses operate.

Winners in the individual categories will automatically be shortlisted for the coveted My Business – Business of the Year Award.

“This year we’ve received a huge interest in the Optus My Business Awards, with hundreds of submissions flowing in from across the country. Congratulations to all the businesses that have made it to the finalist stage – it’s an outstanding achievement,” said Phillip Tarrant, editor of My Business.

“With so much innovation, hard work and service excellence on display, I don’t envy the judges their difficult job of determining the winners. I have no doubt the excitement will only continue to build as we count down to the big night.”

Claire Harding, Director at Barefruit Marketing said she was humbled by the nomination.

“Barefruit Marketing’s recognition for our contribution to the Northern Rivers business community reinforces our belief in a truly integrated approach to marketing, and having the ability to really listen to your customers” she added.

Winners of the Lennox Head Chamber of Commerce Awards 2016 ‘Business of the Year’, Barefruit Marketing has celebrated a number of successes during the last 18 months, as winners of three awards in 2015, the ‘Best Home-Based’ and ‘Online Marketing’ Award at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business at the Northern Rivers Business Awards’ and were also ‘State Finalists’ in the NSW Business Awards.

The winners of the Optus My Business Awards will be announced at a five-star gala awards dinner on Friday, 18 November at Sydney’s Four Points by Sheraton.

Wish us luck!

We won – Lennox Head’s Business of the Year 2016!

It’s the award that all Lennox Head business owners would love to win, but only one can take it home.

The winner of Lennox Head Chamber of Commerce Awards ‘Business of the Year’ was announced last night at Club Lennox and we couldn’t be prouder!

We took home the award for Business of the Year, as well as the award for the Professional Services category.

"We are so honoured to win an award so close to our hearts and home, especially being up against so many other wonderful contenders, many of which we know - it must have been a tough one for the judges,” Chief Juicer Claire Harding says.

“We proudly live and raise our family in the beautiful town of Lennox, and, chose to start our business here," she says.

Employing a team of specialists to suit our clients. With three account managers that support us and act as our clients’ day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners.

We are greatly involved within the local community. Supporting and working with local businesses including Beef+Beach Lennox Head who also took home the award for the ‘Best Visitor Experience’ last night.

“We are very proud to be Lennox residents, business owners and a part of the local community. Barefruit was established with one thing in mind – We want to do what we love, for people and brands that interest and inspire us. We want to be part of their business and help them grow,” Claire Harding says.

Winning an award isn’t something new for us - in 2015 we won, ‘Best Home-Based/Online Business’ at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business' at the Northern Rivers Business Awards and were also ‘State Finalists’ in the NSW Business Awards in Sydney.

Barefruit are state finalists in the NSW Business Awards

Lennox Head based marketing company, Barefruit Marketing, were recently announced as state finalists in the 2015 NSW Business Chamber State Business Awards Gala for Excellence in Small Business. This award celebrates and recognises business excellence in NSW.

This Friday evening, Barefruit Marketing owners and founders Claire and Evan Harding will head to the State Finals held at the Pavillion Darling Harbour, in Sydney for the decider of who will be crowned the winner.

Barefruit Marketing is a marketing agency passionate about every aspect of marketing and their community. They offer a full marketing service including strategy and planning, design, advertising, digital strategies, social media,promotions, websites, public relations and events.

This year, has been a huge success for Barefruit, being named the 2015 Best Home-Based and Online business at the Ballina Coast & Hinterland Business Excellence Awards and the 2015 Best Small Business at the Northern Rivers Business Awards.

“Living in the Northern Rivers on the North Coast of NSW we are surrounded by amazing brands, built by incredibly talented people and we are so excited to be representing Ballina (as the Home Based Winner), Northern Rivers (as the Small Business winner) and Lennox Head.”

Their business is up against 15 other small businesses within the state. They are the only business from the Northern Rivers area in the Excellence in Small Business category and one of seven Northern Rivers businesses to be nominated as a finalist in the NSW Business Awards.