The New Financial Year is Here!

We’re two months into the easing of restrictions and everyone is out and about, getting back into their usual pre-COVID habits. It’s no longer feeling like such a novelty go out for a coffee with a few friends. And, the weekends are busy again. We have lots of visitors coming to enjoy the beautiful Northern Rivers. You could almost say, things feel pretty much back to normal for most of Australia.

In saying this, the situation in Victoria is a bit different. Things are certainly not back to normal with the tightening of restrictions in parts of Melbourne. These so-called 'hot zones' have reverted back to the same restrictions from the start of the pandemic in order to slow the spread of the virus. It's disheartening to hear, but we have our fingers crossed this is only a little bump in the road for affected Victorian businesses.

Considering all of this, the new financial year already here! It’s time to reflect on the financial year that was, reset focus and plan for the one ahead. This is the perfect time to adapt branding and business operations to new consumer behaviour and appeal to new markets in innovative ways.

So, let’s take a look at 4 tips for planning for the Financial Year 2020-21.

  1. What is your Point of Difference?

In order to stand out against your competitors, you first need a point of difference. Something distinct and novel that consumers recognise, remember and come to you for. Maybe this is your brand story or brand personality. Or perhaps there is something unique about your delivery of your product or service. Is your customer service different or special in some way? Whatever it is, make sure your offer to consumers includes a point of difference that entices consumers your way. And spread the word about it.

  1. Organise a Content Calendar

At the moment, your social media presence is more important than ever with consumers turning towards online communities to connect and share with others. For businesses, social media is key to building trust and transparency and for keeping your audience up to date with new information. And so, now is a great time to get your social media content organised for the next little while. Think about what messages and content you want to share, make a plan and schedule your posts into a calendar. Why? This will help keep you on track and hold you accountable to your social media marketing. Along with your social media strategy, remember to mix it up a bit with well-chosen local media outlets, like radio, community magazines etc.

  1. Set a Marketing Budget

The new financial year means it is time to think about your budget. Considering the last few months have been a bit of a roller-coaster (to say the least) for every business, your budget may very well look a bit different to last year. With everyone in re-set mode, do set aside some money to market your business – a general guideline is 5% of your turnover. It is so important right now to make sure your brand messages reach your target audience, increasing awareness and desire to purchase your service or product. And trust us, a bit of money, especially in the digital marketing space, can make a significant difference.

  1. What’s your Digital Marketing Strategy?

Your consumers are online, and the best way to reach them is to be online too (no way!). Traditional marketing and advertising in print is still great, but online marketing is so flexible and in times like this, flexibility is what you need. With no lead times or deadlines, you can change your online messaging instantly to suit any situation.

If you need some help with your FY21 planning, check out our Back to Business programs.

 

Reduce Single Use

Waste Warriors

Reduce Single Use Campaign

Reduce Single Use Print Advertisement

the brief

Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your take away items. 

 

Reduce Single Use EDM

Reduce Single Use landing Page

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

Reduce Single Use Advertisement

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

Kim

Waste Warriors

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Ballina RSL Rebrand & TVC

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

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Raine & Horne – You List We Donate Campaign

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

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BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

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Creative Lead features in B&T Magazine

Former M&C Saatchi Creative Joins Barefruit Marketing.

Wales is Barefruit’s fourth new international hire in 12 months. He started his career at M&C Saatchi in London working for clients including Lucozade, Jameson Whiskey, NatWest Bank and East Midlands Trains.

You can read the full article on our talented creative lead here.

Rafiki Mwema presents Kings and Queens of Rafiki

Our Chief Juicer Claire Harding is a passionate and driven marketeer. Her primary role is to oversee the strategic direction of your business and to ensure the smooth running of campaigns. Along with her busy schedule at Barefruit, Claire is also a board member for ‘Rafiki Mwema’, a non-profit organisation providing safe houses for young, traumatised children in Kenya. As part of the agency’s corporate social responsibility, Barefruit are corporate sponsors of the charity. Utilising the skills and connections of Barefruit to assist Rafiki Mwema in various marketing aspects.  In addition to this, Barefruit shares an office with the Rafiki Mwema headquarters and their fearless leader, Sarah Rosborg!

Alongside Lennox Head local Sarah, the founder of Rafiki Mwema (and Claire’s bestie) they have been working tirelessly to organise a special premier screening event of the eye-opening documentary, ‘Kings and Queens of Rafiki’. ‘Kings and Queens of Rafiki’ is the product of a recent trip to Kenya from Sarah and Rafiki Mwema’s Ambassador and Queen, Constance Hall for the opening of Kings Castle, a home fully funded by Constance!

Constance is a social media influencer, long-time supporter and ambassador for the life-changing charity, Rafiki Mwema. Her visit to the village was very special for the children of Rafiki, knowing everything she has done to support them, and was an equally special experience for her own family.

An evening filled with like-minded people coming together to make a positive impact, 100% of the profits made from the event will be donated to Rafiki Mwema. With local vendors and merchants donating their time for the event, this is truly a community supporting a great cause.

Kings and Queens of Rafiki will be premiered here on the Northern Rivers at - Lennox Head Cultural and Community Centre on Saturday the 24th November 2018 at 6pm with special guests including, Constance Hall and Sarah Rosborg. Enjoy the thought-provoking documentary, food and refreshments and a Q&A session after the screening of the documentary. You can view a trailer of the documentary here.

For more information or to attend this event please click here.

Optus My Business Awards Finalists

To top off an already exciting year Barefruit Marketing was shortlisted to the final 10 nominees for the Workplace of the Year category in the Optus My Business Awards!

The Optus My Business Awards are on of the longest-standing business awards programs in Australia, identifying Australia’s best business operators. Winners of these prestigious awards represent the best of the best. The powerhouse duo and the co-founders of Barefruit Marketing, Evan and Claire Harding, travelled to Sydney on Friday to attend this significant event, held at Sydney’s Four Points by Sheraton in Darling Harbour.

Covering 28 categories, the Optus My Business Awards acknowledge businesses and individual leaders that are achieving excellence in customer service and also recognises successes in innovation, corporate social responsibility and workplace culture.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes" said Evan Harding on what he believes are some of the defining factors that lead to the agency’s initial nomination for Workplace of the Year.

On arrival back to the agency in Ballina Claire commented “Although we didn’t come away with the gold, so to speak, it was still such a momentous achievement for our agency and a privilege to be there with some truly amazing businesses from all over Australia.” Barefruit Marketing was the only nomination from the Northern Rivers – No small feat!

Barefruit Marketing has been shortlisted for the prestigious Optus My Business Awards.

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

Evan Harding, Co-Founder, and Head Harvester at Barefruit Marketing said he was humbled by the nomination. "Barefruit Marketing's recognition for its contribution to the community over the past 6 years, reinforces the strength of our staff, culture, close-knit team, values and have seen a 92% increase in team growth.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes.

"Barefruit believes in education, in growing their people in their own unique ways, giving them opportunities to learn and up-skill in areas of interest to them. Honing their skills and letting them rise to the top of their field."

"We believe in true work-life balance, R&R and good old fashioned team yoga (in public, in the park), breathing training, massages... and creative brainstorming sessions," he said.

The Optus My Business Awards covers 28 categories, acknowledges best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation, corporate social responsibility, and workplace culture.

Shortlisted to the final 10, Barefruit was the only nomination for their category from the Northern Rivers and will travel to Sydney on where winners of the Optus My Business Awards will be announced at a five-star gala awards dinner at Sydney’s Four Points by Sheraton in Darling Harbour.

Barefruit Marketing shortlisted for Workplace of the Year!

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

You can read the full article from the Ballina Advocate here.