advertising Archives - Page 2 of 10 - Barefruit Marketing®

Sunshine Sugar | Youth Career Campaign

Posted on 14 August 202524 October 2025 by fruityadmin

The brief

Sunshine Sugar is the only 100% Australian-owned sugar producer, with mills across Northern NSW. As a major regional employer, they wanted to connect with young people in the community and showcase the career opportunities available in the sugar industry- from farming and engineering to science, logistics and business.

The campaign was sparked by their attendance at the Northern Rivers Careers Expo, a key opportunity to meet students face-to-face and make a lasting first impression. The goal was clear: attract future talent and position Sunshine Sugar as a place where young people can learn, grow and thrive.

Our response

We rolled out a fresh, youth-focused campaign under the banner “Your Future is Sweet” - designed to spark curiosity and help Sunshine Sugar stand out at a busy careers expo (and beyond).

The goal was to make sugar industry careers feel exciting, local, and full of potential. So we built a clear, vibrant look and feel that could stretch across everything-print, digital, social, events. It’s a flexible foundation that Sunshine Sugar can grow with for years to come.

From real people to real stories, we kept things genuine and engaging - removing the complexity and showing young people that there’s a sweet future waiting for them right here in their own backyard.

The fruits

Brochure:
We created a bold, fold-out brochure to grab attention at the expo and start conversations. Designed to be picked up and flicked through fast, it gave a snapshot of what Sunshine Sugar is all about and the many career paths on offer-from farming to engineering to sales and science. It was all about sparking interest and making it easy to find out more.

Landing Page & Downloadable guide:
We built a custom “Sweet Futures” landing page to bring everything together online. It featured videos, pathways, and a downloadable guide that broke down each career option in more detail. The guide doubled as our lead magnet, encouraging young people to leave their details so Sunshine Sugar could stay in touch.

Expo Presence:
We made sure Sunshine Sugar stood out at the Northern Rivers Careers Expo with a suite of event-ready creative:

Pull-Up Banners Two bold banners featuring the core campaign messages-“Your Future is Sweet” and “Where Will You Grow?”- designed to catch eyes and spark interest as students walked past.
Media Wall: A branded backdrop that brought the campaign to life in the space-perfect for photos, content capture, and helping the team look the part.
Merchandise: We added some fun into the mix with tote bags, trucker caps, and phone grips that gave students a reason to stop, chat, and take the message home.

Real Stories Content Shoot:
To bring the campaign to life, we facilitated a shoot with Sunshine Sugar featuring real young people currently working at Sunshine Sugar. Through photos and short video testimonials, we captured their experiences, career journeys and future goals. These authentic stories were rolled out across socials-paid and organic-to show students what’s really possible and help them picture themselves in the same boots.

Campaign Look & Feel:
This wasn’t just about one event. We created a strong messaging and visual platform Sunshine Sugar can build on-at schools, events, online and everywhere in between. Clear tone of voice, consistent visuals, and strong messaging now give them a solid base for any future youth engagement.

Rous Council | Brand Awareness & Weeds Biosecurity Campaign

Posted on 11 August 202518 June 2026 by fruityadmin

The fruits

BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

Hero/General: Delivered steady engagement in line with industry benchmarks.
Weeds: Generated strong interaction and interest across the community.
Flood: Emerged as the standout performer, driving the highest engagement.
Water: Consistently attracted clicks and quality traffic to the website.

The fruits

BVOD/TV: The campaign achieved strong visibility with excellent viewer retention, particularly among the 50–54 age group, generating up to 74,000 impressions.

Press: Multiple insertions across trusted local publications helped strengthen familiarity and reinforce the brand’s credibility.

Meta Paid Social (highlights): The campaign generated a total of over 900 link clicks

Hero/General: Delivered steady engagement in line with industry benchmarks.
Weeds: Generated strong interaction and interest across the community.
Flood: Emerged as the standout performer, driving the highest engagement.
Water: Consistently attracted clicks and quality traffic to the website.

Women Up North | Sexual Violence Training Awareness Campaign

Posted on 4 August 202524 October 2025 by fruityadmin

The brief

Women Up North Housing (WUNH) supports women, children, and young people in Northern NSW who have experienced domestic, family, or sexual violence. They provide trauma-informed care, case management, and community education to promote safety and empowerment.

WUNH engaged Barefruit to develop and implement a comprehensive marketing strategy to promote their free, evidence-based training programs designed to improve workforce responses to sexual violence. Funded by the Department of Communities and Justice and delivered in partnership with Family Support Network, the training was offered both online and face-to-face, including a culturally specific Indigenous yarning circle version.

The campaign ran from January to June 2025 and focused on raising awareness, driving registrations, supporting participants, and amplifying advocacy.

Strategy & Creative

Developed tailored strategies for key audiences
Created a messaging framework, tone of voice, and campaign look and feel
Built a dedicated landing page to centralise training info and bookings
Produced branded collateral: flyers, banners, postcards, PowerPoint templates, and certificates
Placed press ads across regional media

Digital Marketing & Social Media

Created social guidelines for consistency
Implemented content calendars across platforms

Instagram

Launched a new account with evergreen content pillars (awareness, training info, community, impact)
Reached 3,714 users, gained 71 followers, with a 21.91% engagement rate

Facebook

Refreshed strategy with promotional posts, testimonials, and community updates
Reached 77,000+ users (+ 816%), drove 2,163 link clicks, and generated over 302,000 video views

LinkedIn

Created a new page to connect with professional audiences
Shared sector insights, campaign moments, and partnerships
Reached 2,182 users, gained 62 followers (↑1,350%), and 244 link clicks with a 4.26% engagement rate

Paid Campaign

Delivered a two-month Meta ad campaign targeting regional workforce audiences
Achieved 3,059 landing page clicks at just $0.33 per click (well below industry average), with 175,000+ impressions

Email Marketing

Set up a new email account and branded newsletter template
Sent targeted emails to stakeholders and participants
Open rates of 33.3%–42.5% and click-through rates of 8.1%–18.4%, outperforming industry averages

Launch Event

Coordinated the Online Training Launch in March 2025
Managed invites, PR, media, venue, catering and on-the-day logistics
Secured Mandy Nolan as MC and delivered a well-attended, high-impact event

Raine & Horne | Brand Awareness Advertising

Posted on 15 July 202524 October 2025 by fruityadmin

The work

Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

University Centre for Rural Health (UCRH) | Rebrand & Website

Posted on 2 July 202524 October 2025 by fruityadmin

The brief

The University Centre for Rural Health (UCRH) is a collaborative academic hub for rural health development, located in the heart of Lismore in the northern Rivers. It is a joint venture between University of Sydney, Western Sydney University, the University of Wollongong, and Southern Cross University and operates in close collaboration with Northern NSW Local Health Networks.

UCRH engaged Barefruit with the exciting task of revitalising their brand, embarking on a creative journey to reignite their identity. Working closely with the UCRH in-house team, the overall project had three components:

Brand / Logo refresh
A new website
Collateral rollout

Our response

First, we breathed new life into their brand with a new brandmark, infusing it with vitality whilst honouring its heritage and preserving elements of the much-loved flame tree that sits in the centre of the campus. Next, we designed and developed a shiny new, user-centric website that serves as a captivating gateway to the Centre. The website was designed and structured so that it can adapt and grow with the University. From there, we curated a suite of meticulously branded templates and documents, ensuring consistency and professionalism across all touchpoints.

We introduced the brand identity to the entire team at the University using an interactive presentation and breakout workshops to train the team in using the new identity and templates in their everyday roles.

The fruits

Together, we’ve not only refreshed UCRH’S visual identity but also laid the foundation for a cohesive brand narrative that resonates with staff, students and the wider community. It’s been a privilege to collaborate with UCRH, and we’re looking forward to seeing the new branding rolled out over the coming months.

Client Testimonial

Barefruit Marketing’s approach was practical and grounded in the right mix of creativity and common sense. The team were great to work with, responsive to our needs and worked hard to support us through every step of what was a complex project. We are so pleased with the outcomes and have enjoyed wonderful feedback from staff and stakeholders. - UCRH Team

UPA Home Care | Brand Advertising Campaign

Posted on 27 April 202524 October 2025 by fruityadmin

the brief

UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

our response

We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with the family.

In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

Ballina RSL | Rebrand & TV Advertising Campaign

Posted on 5 April 202518 December 2025 by fruityadmin

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system
create detailed brand guidelines to ensure brand consistency across all platforms
create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Friends Of The Koala | Awareness Campaign

Posted on 27 March 202524 October 2025 by Alex Wales

The brief

Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

Our response

We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

The fruits

Print:

We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

Radio:

Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

Paid Social:

With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

Organic Social:

To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

Display Ads:

We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

Southern Cross University – Open Days 2024

Posted on 12 February 202511 September 2025 by fruityadmin

The brief

With a packed calendar leading up to 2024 Open Days, the Office of Engagement at Southern Cross University (SCU) enlisted some extra hands to ensure everything ran smoothly. These flagship events, held across Lismore, Coffs Harbour, and the Gold Coast, required seamless logistical planning and on-the-ground support. That’s where we stepped in, working alongside the Open Day committee to coordinate every detail, from event activation to attendee engagement.

Our top priority was helping the SCU team deliver a stress-free, welcoming experience for prospective students and their families. After all, Open Days are more than just an event, they’re the first opportunity to showcase the university’s heart and soul. And let’s face it, first impressions really do matter!

Our approach

We got to work, engaging in weekly meetings with the SCU committee and dedicating ourselves to make SCU’s Open Days a hit. Here’s how we did it:

Planning
- Weekly WIP meetings, post-meeting reports, onsite visits, and the ultimate tote bag packing session.
Digital Check-In System
- Researched, sourced, and implemented an efficient digital check-in system.
- Coordinated with suppliers and SCU staff to ensure seamless data integration and user-friendly operation.
Panellist Pre-Event Prep
- Designed and compiled info sheets with session details, bios, headshots, and sample questions for panellists, alumni, and student ambassadors.
Merchandise
- Curated SCU-branded tote bags, phone suctions, star brooches, car fresheners, caps.
- Organised thank you gifts for academic panellists (Hello! Mayde Tea gift boxes!!!).
Print & Signage
- Managed design, production, and delivery of event collateral, including name tags, lanyards, t-shirts, flyers, maps, coffee cards, and academic round badges.
On-the-Ground Event Support
- Hands-on help across all three Open Days, from setup to check-ins, campus assistance, and pack-down.

The Fruits

With our event expertise in play, SCU’s Open Days ran like a dream! Attendees breezed through check-in, engaged seamlessly with event materials, and took home top-notch merch. Academic panellists had all the info they needed, and the SCU team had the support to focus on delivering an unforgettable experience.

This project proved that with the right planning, a few hundred hours of hustle, and a passion for bringing events to life, even the biggest logistical challenges can be tackled with ease.

Santos Organics

Posted on 8 February 202519 September 2025 by fruityadmin

The brief

Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

Our response

A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

The fruits

The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

Increased website traffic by + 22% YOY
Achieved over 600k impressions through paid social & Googles Ads campaigns.

Sunshine Sugar

Youth Career Campaign

The brief

Our response

The fruits

Hey Team Fruity!

Rous Council

Brand Awareness Campaign

The brief

Our response

The fruits

Print Ads

The campaign successfully strengthened community awareness and trust in Rous, delivering high engagement across TV, press, and social while reinforcing the brand’s relevance and connection in the Northern Rivers community.

Rous Council

Weed Biosecurity Awareness Campaign

The brief

Our response

The fruits

15 Sec Ads

Flood Mitigation

Water management

Weed Biodiversity

Print Ads

Google Ads

The campaign successfully raised awareness of priority weeds across the Northern Rivers, delivering a strong reach, engagement, and cost-efficient results that drove meaningful community interaction

Hey Team Fruity!

Women Up North

Enhancing Workforce Responses to Sexual Violence Training

The brief

Our response

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

Hey Team Fruity!

Raine & Horne

The work

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

Hey Team Fruity!

University Centre for Rural Health (UCRH) - Rebrand & Website

The brief

Our response

The fruits

Client Testimonial

Hey Team Fruity!

UPA Home Care

the brief

our response

the fruits

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

You can read more about UPA North Coast and the service they offer here.

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

Hey Team Fruity!

Ballina RSL

Rebrand & "All-In-Ballina" Brand Advertising

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

to evolve the RSL brand mark and create a sub-brand system

create detailed brand guidelines to ensure brand consistency across all platforms

create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Logo hierarchy

Logo mockup

Members 'Club Life' magazine mockup

RSL 'Your Rewards' promotion mockup

Ballina RSL branding 'Tone of Voice'

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

Hey Team Fruity!

Friends Of The Koala

Road Strike Awareness Campaign

The brief

Our response

The fruits

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

Hey Team Fruity!

Southern Cross University - Open Days

2024