Plateau Landscape Supplies

Plateau Landscape Supplies - Print & Social

 

Plateau Landscape Supplies - Print
Plateau Landscape Supplies - Print
Safety Lights for Seniors - print

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    Farmstyle Insurance – Branding, Website & Social

    Farmstyle Insurance - Branding & Website

     

    Farmstyle Branding
    Farmstyle Stationery
    Farmstyle Documents
    Farmstyle Documents
    Farmstyle Documents
    Farmstyle Documents

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      Lismore City Council

      Lismore City Council - Event Marketing 'Lismore Delights'

       

      Lismore City Council Lismore Delights Banner

      Background

      Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.

      The work

      Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.

      Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.

      We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.

      Lismore City Council Lismore Delights Banner
      Lismore City Council Lismore Delights Shop Signage
      Lismore City Council Lismore Delights Poster
      Lismore City Council Lismore Delights Poster

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        Iron Peg – Seven Mile Brewing Co.

        Seven Mile Brewing Co - Product Branding &
        Packaging

         

        Iron Peg Can Packaging
        Iron Peg Carton Packaging
        Iron Peg Cans packaging
        Iron Peg Cans packaging

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          Lennox Centenary

          Lennox Head 100 Years - Event Marketing

           

          Lennox Head Centenary logo
          Lennox Head Coasters
          Rugby Palooza website
          Rugby Palooza website
          Rugby Palooza website

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            How to Develop a Creative Strategy

            Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising goals are, and planning on how you are going to achieve them through innovative advertising and marketing approaches that will appeal to your audience. For example, using humour to appeal to your audience or showcase everyday use of your product through a series of social videos.

            For business owners, we know this can sound overwhelming. However, spending time planning a strategy ensures your campaign has purpose, direction and goals to achieve. It makes the rest of the work involved in building a campaign much easier too. Let us break it down for you.

            Define your goals

            What do you want your advertising to achieve? Every campaign has different goals, whether that is to grow your audience, generate more leads, make more sales or  something else. It’s important to set both short term and long term goals that are financial and non-financial (it isn’t always about the moolah). Our top tip is to use the SMART model when writing goals for your campaign…and keep the number of goals for a campaign to one or two, maximum.

            creative strategy development
            Write a creative strategy statement

            Now use your goals to develop a creative strategy statement. This statement is like a mission statement that outlines how you aim to achieve these goals. It should focus on the reason for the creative strategy, who you are aiming to appeal to and through what creative approach.

            Choose your KPIs

            Use key performance indicators (KPIs) to track your campaign and check whether you’re on the way to achieving your goal or not. KIPs are dependent on what your goals are. For example, if your goal is to grow your audience, then your KPIs might be increase of social media following and increase of website and/ or foot traffic. If your ad is running on Facebook and Instagram, you will be able to access real-time data about its performance in Ads Manager.

            strategy brand
            Determine your target audience and message

            Defining your audience is arguably the most important aspect of your strategy because it determines how you will craft your message. The length, tone and delivery of your message will depend on your target audience and their values. Other things to consider is what the content will look like, and where it will appear.

            Set your dates

            The last step of your creative strategy is to develop a timeline for your campaign. This is usually split into the time spent creating and implementing the strategy, when and how long the campaign will run for, and dates to see results. Timelines helps with the allocation of resources and keeps everyone involved in the project accountable.

             

            With these steps, your will set your business up for a successful campaign that has purpose and will (hopefully) result in the achievement of your goal.

            Related tag: advertising gold coast

             

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            Lismore City Council
            Lennox Centenary

            Kingscliff Accommodation

            Kingscliff Accommodation

             

            Kingscliff Accommodation - branding

            Background

            We were approached by Kingscliff Accommodation, a boutique guest accommodation and property management provider on the Tweed Coast. Initially we were briefed with the objective to increase the number of properties in their portfolio, however, the partnership evolved into an ongoing retainer.

             

            The work

            We started the process of planning campaigns when we realised the branding, which had been created by another agency, wasn't quite right. It's application in socials wasn't working, and so before we got started on any promotional activities, we needed to correct the branding. We still had to keep the primary elements of their previous logo design, however we shifted the brand mark to a square bounded box rather than a pill-shape which was hard to use in social. From there, we rolled out the new branding across all marketing collateral, including business cards, a letterhead, comp slips and business folders. We also pulled together a Business Development Manager's pack which included a services flyer and agency agreement.

            While this was all happening, we were simultaneously working on signage, website updates and campaign strategy - more to come on these elements later.

             

            Kingscliff Accommodation - Business Cards
            Kingscliff Accommodation - Presentation Folder
            Kingscliff Accommodation - Presentation Folder
            Kingscliff Accommodation - brochure

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              Business Communications During Crisis

              It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for our community. Our hearts go out to those affected (both directly and indirectly) and we extend our deepest gratitude for everyone who answered (and continue to answer) the call for help from friends, family, neighbours, and strangers; getting stuck in to help where it was (is) needed most.

              Our local business community had already been tested and pushed to their absolute limits over the last few years with Covid, but nothing could prepare us for the tragedy of this natural disaster. The events that unfolded hour by hour and day by day were horrific and we think it’s safe to say, that those of us who had businesses left, were in complete shock of what to do next.

              Check on your people

              Our first move as a business, was to reach out to our own team and make sure they were safe or if they needed anything. Once the team were all accounted for, we needed to check on the other important people that bring our business to life – clients, suppliers, and contractors. We quickly assessed each of their individual situations and acted accordingly. Ranging from completely devastated to temporarily closed, and everything in between, one clear theme emerged – sensitivity, empathy and relevance were needed across the board in all business communications.

              Business Communications During A Crisis

              Sensitivity and Empathy

              Even if your business was completely unaffected from the floods it’s likely that your customers have been affected in some way. Acknowledge the event and how your business is responding. Even if you intend to carry on business as usual, it’s not advisable to downplay or ignore the situation for fear of scaring off potential customers.
              It is also imperative that your tone of voice and the language you use is sensitive to what people might be feeling and experiencing.

              Relevance

              Asking people to buy while they (or those around them) are in trauma and crisis is only going to do harm to your business reputation. Instead, communicate what you can do or offer to others at this time to make life a little easier. Make sure you check on all running and scheduled campaigns and pause them if you need to. Check all scheduled social media posts and decide if they are still relevant or whether they should be rescheduled for another time. Ensure that any automated communications are reviewed, tweaked, and amended to reflect the current situation. Emails that were drafted weeks ago, may not be well-received. We recommend sending out an email to your entire database acknowledging the crisis, including any information about how your business has been affected and what this means for regular business operations (trading hours, possible delays, etc) and how you intend to help the community.

              A helping hand

              In the best-case scenario, you would find ways that your business can help. We decided to pay all our team two full days for volunteering and cleaning up, and we know we certainly weren’t the only business doing this. It was important we got involved because we love and are part of this community and that’s what we do – help each other. We live in such a loving, caring community and we are so proud to be part of it. We are in this together now and for months to come. We encourage anyone who has yet to reach out and help, to do it. Not only is it rewarding, but it’s the right thing to do.

              Northern Rivers – Our hearts are with you.

              Related Tag: Marketing Gold Coast

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              Lismore City Council
              Lennox Centenary

              Marketing Trends to Expect in 2022

              BFM 2022 Marketing Trends

              2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.

              Have a Purpose

              The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.

              Have a Purpose
              Social Commerce

              Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.

              Social Commerce
              The Need for Video

              Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.

              The Need for Video
              Own your Audience

              This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.

              Embrace Localised SEO

              For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.

              With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.

              Related Tag: Social Media Marketing Gold Coast

              Embrace Localised SEO

              If you're interested in our trend report and would like some help to kick-start your 2022 marketing goals send us a message below