Seven Mile Brewing Co – Packaging Redesign

Seven Mile Brewing C0.

Packaging Redesign

the brief

Barefruit was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; the American Pale Ale, the Cali Cream and the West Coast IPA. It was an exciting opportunity for Barefruit to work with a local business who required help in creating packaging that served both functional and brand purpose for their cans and cartons.

our response

Barefruit and Seven Mile Brewing worked collaboratively to develop designs that overcame the challenges faced by previous packaging of the brand. Creating individual designs for each core beer was crucial to this. In addition, the brewery prides themselves on keeping their beer cold from the moment it is poured from the vat into a can. Henceforth, Barefruit strove to ensure both the can and carton's packaging was designed with this unique point of difference.

the fruits

The result from Barefruit's and Seven Mile Brewing's collaboration is three individual can and carton designs for the brand's core beer range. The carton is specially designed for the cooler room, using cardboard that does not deteriorate in cooler temperatures and is resistant to condensation. The cans are simple in design and eye-catching, helping the brand to stand out from competitors on retailer's shelves. We also rolled out stickers for beer taps to be used in local bars with the refreshed branding. 

Like what we do? Let us help your business grow🌱with an integrated marketing campaign.
Send us an enquiry below...

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

Leaving the rest behind

Tweed Holiday Parks made the font page of the Tweed Daily News on 6, April 2019! The article featured the new Kingscliff park that has been in operation for 12 months and has already had great success, hosting 40,000 holidaymakers since it's opening.

The demand on the park has exceeded the expectations of park managers, Luke and Brooke who "can't keep the smiles off their faces".  The park recently underwent major renovations and refurbishments, which has given the sites a nice breath of fresh air and modern look and feel. New cabins have been built, attracting holiday-makers who love beach-side accommodation but also enjoy an affordable price. The team at Barefruit sent out a Press Release to media about the success of the Kingscliff park, and we were thrilled to find the piece had been picked up for a front page feature.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Secrets to success of Tweed Coast holiday parks

As always, it's so great to see articles about our client, Tweed Holiday Parks, in the media. The Northern Star wrote this article on Tweed Holiday Parks recent and ongoing success.

The location, modern facilities and drive of staff to go the extra mile is what keeps attracting visitors to the park. According to Tweed Holiday Parks Business Development manager, Lisa Mcrae, "those are the key elements to keep tourists coming back to the Tweed with a smile on their face." Lisa went on to say, "I think the location in Tweed is definitely a selling point for our customers. Five of our parks are located on the beachfront," she said.

Excitingly for the business, of the seven council-owned parks, four have been given the TripAdvisor Travellers Choice Award based on customer feedback in the most recent awards.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and now assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Ballina Business Excellence Awards 2019

Ballina Business Excellence Awards Win for Barefruit Marketing

The juicy team at Barefruit has taken out another accolade, winning ‘2019 Business Excellence in Business and Professional Services’ at the Ballina Shire Business Awards on Saturday August 10th

We were in top company competing with a variety of business services including real estate agencies, mortgage lenders and consulting companies.

Chief Juicer Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

passion

He goes on to say “We have brought together a team of highly creative and skilled individuals, who are dedicated to seeing their clients succeed in all aspects of their business. We spend the time to build personal relationships in order to thoroughly understand their goals and devise an individual strategy to ultimately deliver results.”

workplace wellbeing

We extend this approach internally as well. Our Agency manager says that we “Have brought together a group of people who truly care about each other. We work around individual schedules and have flexible hours which allow certain life, family and extracurricular activities to fit into our professional lives. This approach really pays off when the team are living a well-balanced life and are able to let the creativity and strategic thinking flow naturally”.

giving back

We also donate a heap of hours on a pro bono basis working closely with community projects and not for profits. This year we dedicated our time and resources to the Ballina Shire’s ‘Reduce Single Use’ campaign, Biala Support Services (supporting people with disabilities) and Rafiki Mwema (who recently gained worldwide exposure when they were one of fifteen charities followed on Instagram by the Sussex Royals Harry and Megan).

Chief Juicer Claire Harding notes that “This is what I love about creating this agency from the ground up. We are able to craft a special workplace in the way we want to see change in business…and the world. I started this agency seven years ago in my dining room knowing that I wanted to do what I love, while seeing clients succeed and the community grow. I can’t wait to see what the future holds for us.”

Related Tags: Graphic Design Gold Coast

Optus My Business Awards Finalists

To top off an already exciting year Barefruit Marketing was shortlisted to the final 10 nominees for the Workplace of the Year category in the Optus My Business Awards!

The Optus My Business Awards are on of the longest-standing business awards programs in Australia, identifying Australia’s best business operators. Winners of these prestigious awards represent the best of the best. The powerhouse duo and the co-founders of Barefruit Marketing, Evan and Claire Harding, travelled to Sydney on Friday to attend this significant event, held at Sydney’s Four Points by Sheraton in Darling Harbour.

Covering 28 categories, the Optus My Business Awards acknowledge businesses and individual leaders that are achieving excellence in customer service and also recognises successes in innovation, corporate social responsibility and workplace culture.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes" said Evan Harding on what he believes are some of the defining factors that lead to the agency’s initial nomination for Workplace of the Year.

On arrival back to the agency in Ballina Claire commented “Although we didn’t come away with the gold, so to speak, it was still such a momentous achievement for our agency and a privilege to be there with some truly amazing businesses from all over Australia.” Barefruit Marketing was the only nomination from the Northern Rivers – No small feat!

Barefruit Marketing shortlisted for Workplace of the Year!

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

You can read the full article from the Ballina Advocate here.

Barefruit bears more fruit!

Barefruit Marketing were announced as winners of the Professional Services category at the Ballina Chamber of Commerce awards, last Saturday night.

“It’s been a successful year for us, we are so honoured to win this award, we were up against some tough competition,” says Claire Harding Chief Juicer of Barefruit Marketing.

This award follows hot on the heels of their recent wins at the Lennox Chamber of Commerce awards - for Business of the Year, as well as the award for the Professional Services category.

On acceptance of the award, Claire and Evan made comment that everyone in the room were winners.

 

“It takes a lot to run a business – the hours of hard work, juggling your children/house/partner/life and keeping your clients and staff happy – there were some great success stories at the awards night and we came away feeling so proud to be part of the Ballina business community.”

Barefruit Marketing are also greatly involved within the local community. Supporting and working with local businesses including Horizon Motorhomes who also took home an award.

“Our proudest moment was watching our client, Horizon Motorhomes pick up the award for Manufacturing and Innovation. We’ve worked across all their marketing for the last 3 years and because of the way we work, we feel a part of their business and their business success. We know how dedicated every area of their business is to achieving the perfect end product, all driven by the same owner/managing director for the last 21 years.”

Last year, Barefruit Marketing, won Best Home-Based/Online Business at the Ballina Chamber of Commerce Awards, Excellence in Small Business at the Northern Rivers Business Awards and were State Finalists in the NSW Business Awards in Sydney.

If you're in business in Ballina or beyond and are ready to invest in your marketing to take your business to the next level, Barefruit Marketing would love to be part of your journey.