How Businesses Can Support Their Communities

If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff we don’t actually need. So much so that evacuation centres closed their doors to donations, saying they have all they need and more. With most of the physical clean-up now done, ‘volunteer fatigue’ can set in. However, our community still needs a lot of love and support, especially those who lost homes, businesses and are separated from loved ones. This is a good time to focus on the little things we can do to make someone’s day that little bit better.

Pay it forward

We all know how the concept works, so let’s put it into action all around our community. For small businesses operating as usual, think about ways you can give your customers opportunities to ‘pay it forward’. Be Waxed and Tanned in River Street, Ballina have set up a simple system whereby customers can buy a gift voucher which staff can use, at their discretion, to treat a future customer to a little pampering. Little luxuries like this go such a long way. Imagine if most Ballina businesses led the way in setting up something like this to enable customers to ‘pay it forward’…

pay it Froward voucher

Consider whether your business is in a position to ‘pay it forward’. Remember, you rely on the community for ongoing business, so showing them love and support in a time like this is extremely important. Plus, doing nice things for others feels really good! Can you provide your products or services at a discounted rate, offer flood victims a meal or a drink on the house or, simply raise money in-store to donate to a flood recovery charity? At Barefruit, we’ve teamed up with Green Coast Coffee in River Street and have pre-paid for 80 coffees for flood victims. It’s the little things that make the biggest difference and your business will benefit in the long-run

 

Pay it forward coffee
Support your fellow local businesses

Our human nature is to help other people in times of need and crisis, and it’s as important that businesses support each other. Many local businesses been through tough times over the last two years, so help a brother (or sister) out and get amongst the local business community. Use local suppliers, purchase ingredients from local farmers, sell local products in-store, give local businesses a shout-out on social media, take the team out to the local café for lunch, network and offer help and advice…the ways businesses can support each other is endless but the impact of a positive, collaborative and supportive business community puts meals on our tables, keeps roofs over our heads and sends our kids to school.

At the end of the day, show kindness and support to those who need it most whenever and however you can. What goes around, comes around…

 

Check out what we've been up to

Vivid Powder Coating
Kerrect Rebrand
East Coast Building Consultants

Business Communications During Crisis

It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for our community. Our hearts go out to those affected (both directly and indirectly) and we extend our deepest gratitude for everyone who answered (and continue to answer) the call for help from friends, family, neighbours, and strangers; getting stuck in to help where it was (is) needed most.

Our local business community had already been tested and pushed to their absolute limits over the last few years with Covid, but nothing could prepare us for the tragedy of this natural disaster. The events that unfolded hour by hour and day by day were horrific and we think it’s safe to say, that those of us who had businesses left, were in complete shock of what to do next.

Check on your people

Our first move as a business, was to reach out to our own team and make sure they were safe or if they needed anything. Once the team were all accounted for, we needed to check on the other important people that bring our business to life – clients, suppliers, and contractors. We quickly assessed each of their individual situations and acted accordingly. Ranging from completely devastated to temporarily closed, and everything in between, one clear theme emerged – sensitivity, empathy and relevance were needed across the board in all business communications.

Business Communications During A Crisis
Sensitivity and Empathy

Even if your business was completely unaffected from the floods it’s likely that your customers have been affected in some way. Acknowledge the event and how your business is responding. Even if you intend to carry on business as usual, it’s not advisable to downplay or ignore the situation for fear of scaring off potential customers.
It is also imperative that your tone of voice and the language you use is sensitive to what people might be feeling and experiencing.

Relevance

Asking people to buy while they (or those around them) are in trauma and crisis is only going to do harm to your business reputation. Instead, communicate what you can do or offer to others at this time to make life a little easier. Make sure you check on all running and scheduled campaigns and pause them if you need to. Check all scheduled social media posts and decide if they are still relevant or whether they should be rescheduled for another time. Ensure that any automated communications are reviewed, tweaked, and amended to reflect the current situation. Emails that were drafted weeks ago, may not be well-received. We recommend sending out an email to your entire database acknowledging the crisis, including any information about how your business has been affected and what this means for regular business operations (trading hours, possible delays, etc) and how you intend to help the community.

A helping hand

In the best-case scenario, you would find ways that your business can help. We decided to pay all our team two full days for volunteering and cleaning up, and we know we certainly weren’t the only business doing this. It was important we got involved because we love and are part of this community and that’s what we do – help each other. We live in such a loving, caring community and we are so proud to be part of it. We are in this together now and for months to come. We encourage anyone who has yet to reach out and help, to do it. Not only is it rewarding, but it’s the right thing to do.

Northern Rivers - Our hearts are with you.

Related Tag: Marketing Gold Coast

Stay fruity,
Barefruit 🍊

Check out what we've been up to

Vivid Powder Coating
Kerrect Rebrand
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Richmond Valley Council

Richmond Valley Council

Print Collateral

Richmond Valley Council

Brief

Richmond Valley Council first approached Barefruit to design a booklet that would help educate households in a fun, useful way with information about waste avoidance and how to dispose of household waste correctly.

The work

This was a fun and educating project for our team and the project had plenty of elements that required illustrations and intricate design work. To make this booklet fun, playful and inviting, the design relied on illustrations to help explain waste avoidance practises and processes.

Our graphic designers on the Gold Coast create custom illustrations and graphics combined with a simple colour coordinated layout so readers could easily find specific information quickly. The booklet also included a tear-out calendar that had information on specific bin collection days as well as bin stickers to help households organise their waste easier.

Richmond Valley Council also entrusted Barefruit with the organisation of printing 8000 booklets on an environmentally friendly 100% recycled stock that would help reflect their environmental values.

Richmond Valley Council Waste Avoidance Booklet
Richmond Valley Council Waste Avoidance Booklet
Richmond Valley Council Waste Avoidance Booklet
Richmond Valley Council Waste Avoidance Booklet

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    A Guide to Email Marketing

    Email Marketing 101

    We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the ever-changing regulations, but there is one thing you can do to help your business maintain sales in this time, and that’s Email Marketing.

    Email Marketing is your best friend. It’s one of the most effective ways to engage and build relationships with your customers, subscribers and leads. Why? Because you’re communicating with people who have already shown interest and see value in your business offering, and because of this they are much easier to nurture and convert into customers (and sales). Email Marketing on the Gold Coast can provide that extra push to move these people from the start to the end of the consumer journey.

    The Golden Rule

    Email Marketing is not about you or your brand, it’s about your audience. You need to really get in the mind of your target audience and create content you know they will value and engage with. Keep things simple to begin with and segment your contact list into customers and leads.

    With your leads, your communication should give them the information and tools (in a non-salesy way) to make a purchase decision. Maybe that looks like behind the scenes content, product features and/or exclusive discounts. When it comes to your customers, Email Marketing is all about nurturing the relationship and doing what you can to get the most out of their appreciation for your brand, for example, tips on how to care for their purchase, how to use it in unconventional ways, loyalty and referral programs and asking them to leave a review. Top tip: offer something of value to your readers in exchange for an action, for example leaving a review, because if there is something in it for you, there has to be something in it for them.

    Email Marketing
    Automation

    If you have a little time up your sleeve (perhaps when you’re isolating at home 😳), setting up and automating a series of emails is the best thing you can do. Create a flow that a takes a newsletter subscriber or new customer on a journey to learn more about who you are and the products or services they are specifically interested in. The automated flow means all your new customers and subscribers are regularly reminded about your brand automatically. Remember, the content in these emails must be targeted to the reader (customers and leads need different information). Mailchimp is the place to get started and there are plenty of tutorials on YouTube to help when you get stuck.

    Reach your readers in their inbox at the right time, with relevant and personalised content in a consistent manner and it’s more likely you’ll make more sales. Remember, there is a fine balance when it comes to how often you should reach customers on email. Don’t be a spammer - touching base with your valuable contact list every week or two is more than enough.

    Check out what we've been up to

    Vivid Powder Coating
    Kerrect Rebrand
    East Coast Building Consultants

    North Coast No Space for Weeds

    North Coast No Space for Weeds

    Print Collateral

    North Coast No Space for Weeds

    Background

    No Space For Weeeeeds is part of the North Coast Local Land Services, they aim to increase awareness of weeds within the community, encourage people to understand weeds and know how to report and control them correctly.

    The work

    North Coast No Space for Weeds (part of North Coast Local Land Services) approached us to design some print collateral to run alongside their "No Space For Weeeeeds campaign. The aim was to help promote awareness of weed identification and prevention in the local community. They were attending the annual PRIMEX event (Australia’s sustainable farm and primary industries exhibition) and was in need of a six-page A5 fact sheet flyer to hand out to event attendees with information on how to prevent spreading weeds from one location to another.

    As part of their weeds awareness campaign, they requested our graphic design services to revamp their existing annual weed awareness calendar to not only reflect their branding but to also have a clean, modern look and feel. This calendar was to be distributed to local farmers within the North Coast to help with the identification process of a particular weed and provide solutions on how to treat and prevent the weed from spreading.

    No Space for Weeds Calendar
    No Space for Weeds Flyer
    No Space for Weeds Flyer
    No Space for Weeds Flyer

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    Hey Team Fruity!

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      I am interested in

      You can call me on and email me at

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      Marketing Trends to Expect in 2022

      BFM 2022 Marketing Trends

      2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.

      Have a Purpose

      The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.

      Have a Purpose
      Social Commerce

      Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.

      Social Commerce
      The Need for Video

      Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.

      The Need for Video
      Own your Audience

      This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.

      Embrace Localised SEO

      For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.

      With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.

      Related Tag: Social Media Marketing Gold Coast

      Embrace Localised SEO

      If you're interested in our trend report and would like some help to kick-start your 2022 marketing goals send us a message below


      How to Use Instagram for Your Small Business

      how to use instagram for small business

      With 2022 now in full swing (we can’t believe it either!), it's time to talk how you are going to best use your social media presence to support and grow your business.  To make the most of customer's attention (and pocket), your business needs to be visible, attractive and engaging for customers in spaces where they spend most time. Yes, a shop front in town will do just that, but don’t forget where many of us spend hours of the day scrolling…Instagram. And so, here’s a few top tips to help you get the most out of your Instagram in the next few months.

      Engage your community

      Use the additional features on Instagram to create experiences that your customers can interact with. We’re talking polls, quizzes and interactive GIFs, as well as Instagram Live, Reels and Stories. When you engage and ask your followers for their voice, opinions and ideas, you start to build trust and transparency, as well as getting great feedback you can use to up your social game.

      Go Live

      Instagram Live opens up a whole new level of user engagement. Brands can showcase their products or services, demonstrate in-real-life use, discuss the production process – you can talk about anything in great detail which creates really valuable information for customers. Users that join the Live can pose questions and make comments in real-time, creating an authentic brand-customer experience you can’t simulate anywhere else.

      Engage your community
      Video is everything

      Video content is everything on Instagram and you must use it showcase your products or services in fun, engaging and authentic ways. Product shots just don’t cut it anymore, so hit the record button instead. The beauty of Instagram Reels is that you can use trending edits and music as inspiration which not only makes the creativity part much easier, but also boosts your video’s chance of reaching a much wider audience. Don’t stress about not having all the tech skills, your smartphone and the editing software in Instagram is all you need. And the more ‘real’ you can be, the better.

      Video is everything
      Word of mouth

      You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

      And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

      Related Tag: Advertising Gold Coast

      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      New Business Marketing

      New Business Marketing

      We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

      Branding is more than a logo

      From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

      Branding is more than a logo
      Go digital

      A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

      Collect leads

      A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

      Get your socials on point

      Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

      Use social accounts as platforms for your launch
      Word of mouth

      You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

      And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

      See our work...

      What clients are saying

      It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

      Alex Bosin

      EV Classic

      I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

      Kate Kempshall

      North Coast Community College

      I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

      Jarryd

      Behind the Barrel

      The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

      Andrew Illingworth

      Tweed Coast Holiday Parks

      Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

      Trent Chapman

      Prevent Consultants

      Wildling Ginger Beer – Seven Mile Brewing Co

      Seven Mile Brewing Co - Wildling Ginger Beer

      Brand Strategy, Product Branding & Packaging

      Wildling Seven Mile Brewing Co Can

      The work

      Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

      Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

      The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

      Creative Lead Alex Wales says

      “We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

      Related Tag: Branding Gold Coast

      Wildling Ginger Beer Packaging Design Media Mock-Up
      Wildling Ginger Beer Packaging Design Media Mock-Up
      Wildling Ginger Beer Packaging
      Wildling Ginger Beer Carton

      Like what we do? Let us help your business grow🌱with an awesome branding project.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?