Rafiki Mwema

Rafiki Mwema 

Sussex Royal PR Campaign

the brief

Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 

 

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A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

our response

Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!

articles

 
The Lennox woman who's drawn the attention of the Royals

The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

Royal approval for Berkshire woman's Kenyan charity

Meet the women saving babies and kids from the most horrific trauma

the fruits

4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

"The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

Sarah Rosborg

Australian Co-Founder of Rafiki Mwema

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B&T features Barefruits RSL rebrand

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here. 

Barefruits top 5 tips on Keeping Australia Beautiful

Over the past few years Barefruit has been implementing strategies and practices to lower our environmental impact, including banning all single use plastics in the office. A litter free and sustainable future is one of Barefruits main goals for the future and we love encouraging other local businesses to participate also. So, as it’s Keep Australia Beautiful week, we thought it was only fitting to share our top 5 tips to keeping our local community beautiful!

Reduce Single Use – An initiative produced through the collaboration between Barefruit Marketing and the Ballina Shire Councils ‘Waste Warriors’. Established to encourage other businesses in the local area to be more accountable. Including no single use plastics, eco-friendly office practices such as double-sided printing and using online filing systems, reusable crockery provided for staff lunches and the use of keep cups on coffee runs!

Take three for the sea – Residing in the coastal town of Ballina we all know the impact that microplastics and litter are having on our beautiful waterways. On our morning walks or afternoon runs we all consciously make an effort to clean the areas we are in and encourage others to do so too!

Shop local – Farmers markets, wholefood shops and road side stalls all offer great produce and supplies that don’t come over packaged. From fruit, veg and meat to natural products or loose-leaf teas. It’s a great way to support your local economy also.

Be prepared – Keep extra reusable bags in your car or in the workplace, invest in a keep cup and some good quality lunch containers. Being prepared will mean you won’t be left with no other options.

Recycle – Easy peasy lemon squeezy recycling. Check out the council’s great A-Z resource to learn what items go into what bin.

Find out more about Keep Australia Beautiful week and how to get involved here.

 

Ballina RSL: Rebranding our local icon

Ballina RSL Rebrand by Barefruit Marketing

We love sharing the work that we do – especially when that work is so recognisable within our local business community!

The Ballina RSL approached Barefruit over 15 months ago to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC (currently being aired) which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina.

Our Branding and Strategy Director Jo Schultz says, “We were really excited when we received this brief and work on such an iconic brand.”

She continues, “The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial and a whole re-brand.”

Ballina RSL Logo Update

The team at Barefruit are an experienced bunch of international talent from major agencies who can bring knowledge and make the most out of our clients budgets. Our best work is achieved when we are able to develop close relationships with our clients to best understand their brand and develop a solution to suit their needs.

“This was a major undertaking for the RSL” states Bill Coulter, Ballina RSL CEO. “Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer. All in under 15 months. We are really proud of the end result”.

If you would like to find out how Barefruit can take your business branding to the next level,  you can email us hello@barefruit.com.au or better yet, pop into our office on River Street to meet the team and have a coffee.

Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Marketing Agency Plain Speaking Creative Thinkers

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

To Barefruit.

/bair-froot/

verb
To yield results from creative marketing solutions that cultivate brands – primarily from a down to earth, plain speaking agency

(see also: refreshingly different approach)

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

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