Tag: Ballina

FreshTrack | Brand Video

Posted on by Alex Wales

 

FreshTrack

Brand Video 

The brief

FreshTrack is a revolutionary fresh produce stock management system, helping growers, packers, marketers, and buyers streamline their operations and increase efficiency across the agricultural supply chain.

FreshTrack needed a way to tell their story—showcasing their innovative technology and demonstrating their leadership in the fresh produce industry. They wanted something that could connect with their audience emotionally while clearly communicating the value they bring to the sector.

Our response

We set out to create a brand video that would bring FreshTrack’s purpose to life. Working alongside Byron Bay’s Rest Your Eyes Productions, we planned and executed a multi-day shoot across several key local locations. The result? A visually compelling story that resonates with FreshTrack’s audience and positions them as a leader in their field.

  • Dynamic Visuals: The video showcased FreshTrack’s software in action, demonstrating how it works seamlessly across real-life agricultural settings. From fruit being picked in the field to data being processed in packing sheds, every scene was designed to highlight the software’s practical benefits. We also featured FreshTrack’s clients actively using the system, adding authenticity and a real-world connection to the brand’s story.
  • Tailored Messaging: Every element of the video was crafted to speak directly to FreshTrack’s core audiences: growers, packers, marketers, and buyers.
  • Versatile Content: From the start, we designed the project to deliver more than just a single video. By carefully planning the shoot, we were able to produce multiple assets for use across various platforms, ensuring long-term value for FreshTrack.

The fruits

FreshTrack now has a suite of high-quality content that communicates their brand purpose and showcases their cutting-edge technology. This video and photography suite ensures their story will reach the right people, whether at industry expos, on social media, or in direct client presentations.

  • 60-second dynamic brand video: A powerful introduction to FreshTrack, designed to inspire and engage.
  • Expo video: Tailored for trade shows and industry events, making an immediate impact.
  • Social, website, and print content: Flexible assets to keep FreshTrack’s message consistent across all channels.
  • Drone footage: Stunning visuals that highlight the scale and importance of FreshTrack’s work.
  • Client-focused storytelling: Featuring FreshTrack’s software in real-life use by their clients, demonstrating its transformative impact.

This project gave FreshTrack a bold, fresh way to tell their story and connect with their audience. It was an honour to help showcase the incredible technology driving efficiency and sustainability in the fresh produce supply chain.

 

 

 

LET'S CHAT ABOUT CULTIVATING YOUR BRAND

 

Hey Team Fruity!

    I'm , I'd like you to help my business, , 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Rous County Council

    Posted on by fruityadmin

     

    Rous County Council - Print & Social Campaign

     

    Rous County Council Print Ad
    Rous County Council Print Ad

    LET'S CHAT ABOUT CULTIVATING YOUR BRAND

     

    Hey Team Fruity!

      I'm , I'd like you to help my business, , 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Jobs Northern Rivers

      Posted on by fruityadmin

       

      Live Northern Rivers
      Branding & Launch Campaign

      Jobs Northern Rivers logo design on Richmond River
      Live Northern Rivers logo by Barefruit Marketing
      Jobs Northern Rivers logo by Barefruit Marketing
      Jobs Northern Rivers - Flyers
      Jobs Northern Rivers - Print Advertisement
      Jobs Northern Rivers - Banner
      Jobs Northern Rivers - Posters

      LET'S CHAT ABOUT CULTIVATING YOUR BRAND

       

      Hey Team Fruity!

        I'm , I'd like you to help my business, , 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Social Media: The Ultimate Tool for Local Businesses

        Posted on by fruityadmin

        For local Lennox businesses, social media is your ultimate wingman, to help you showcase and share your products and services with the local community. With social media, you can create a buzz, have a giggle with your customers, and build a loyal following that will stick with you through the good times and the bad times (but we don’t want anymore of those).

        Build a string brand on Social Media

        Unleash your business's full potential and give your profiles a makeover that will make even the Kardashians jealous. Think about your brand personality and your brand colours and create scroll-stopping images and graphics. Is your bio up to date? Make it informative and engaging that your followers feel like they're chatting with their new bestie. Don't forget to include a link to your website or online store so they can easily find their way to your amazing products and services. With a strong brand presence on social media, your local business will shine brighter than the Norfolk Pine at Christmas!

        Engage with your followers

        The true magic of social media lies in the power of connection. Connect with your followers and make them feel like part of your business family. Respond to comments, ask questions, and create polls. Don't be afraid to show your followers what goes on behind the scenes of your business - think of it like a VIP backstage pass to your company's awesomeness! Last but not least, make sure to big up your team and show off their amazing achievements. The more you engage with your followers, the more they'll feel like they're part of the inner circle - and that's some serious social media magic.

        Run Social Media Contests

        Who doesn't love a good contest? Social media contests are a great way to generate buzz, increase engagement, and reward your loyal followers. You could offer a free product or service to the winner, or a discount code for their next purchase. Make sure to promote the contest across all your social media channels and encourage followers to share it with their friends.

        Partner with local influences

        Another way to elevate your local business is to partner with local influencers. We’re talking about the local legend that everyone knows and loves (they don’t need a massive following). These are people who can help promote your brand to their audience. Reach out to people that align with your brand values and see if they're interested in collaborating. You could offer them a free product or service in exchange for a social media shoutout or review.

        We’ve said this before, but if your business isn’t already on social media, what ya doin – jump on in! Social is a powerful tool for local businesses to connect with their community, build a strong brand presence, and lift their marketing game. By following these tips and tricks, you'll be well on your way to social media stardom. So, go forth and conquer!

         

        Check out what we've been up to

        Northern Rivers Rail Trail

        Kingscliff Accommodation

        Posted on by fruityadmin

        Kingscliff Accommodation

         

        Kingscliff Accommodation - branding

        Background

        We were approached by Kingscliff Accommodation, a boutique guest accommodation and property management provider on the Tweed Coast. Initially we were briefed with the objective to increase the number of properties in their portfolio, however, the partnership evolved into an ongoing retainer.

         

        The work

        We started the process of planning campaigns when we realised the branding, which had been created by another agency, wasn't quite right. It's application in socials wasn't working, and so before we got started on any promotional activities, we needed to correct the branding. We still had to keep the primary elements of their previous logo design, however we shifted the brand mark to a square bounded box rather than a pill-shape which was hard to use in social. From there, we rolled out the new branding across all marketing collateral, including business cards, a letterhead, comp slips and business folders. We also pulled together a Business Development Manager's pack which included a services flyer and agency agreement.

        While this was all happening, we were simultaneously working on signage, website updates and campaign strategy - more to come on these elements later.

         

        Kingscliff Accommodation - Business Cards
        Kingscliff Accommodation - Presentation Folder
        Kingscliff Accommodation - Presentation Folder
        Kingscliff Accommodation - brochure

        LET'S CHAT ABOUT CULTIVATING YOUR BRAND

        Hey Team Fruity!

          I'm , I'd like you to help my business, , 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Business Communications During Crisis

          Posted on by fruityadmin

          It’s over a month now since our region saw the most devastating flood event ever recorded. And what an intense time it has been for our community. Our hearts go out to those affected (both directly and indirectly) and we extend our deepest gratitude for everyone who answered (and continue to answer) the call for help from friends, family, neighbours, and strangers; getting stuck in to help where it was (is) needed most.

          Our local business community had already been tested and pushed to their absolute limits over the last few years with Covid, but nothing could prepare us for the tragedy of this natural disaster. The events that unfolded hour by hour and day by day were horrific and we think it’s safe to say, that those of us who had businesses left, were in complete shock of what to do next.

          Check on your people

          Our first move as a business, was to reach out to our own team and make sure they were safe or if they needed anything. Once the team were all accounted for, we needed to check on the other important people that bring our business to life – clients, suppliers, and contractors. We quickly assessed each of their individual situations and acted accordingly. Ranging from completely devastated to temporarily closed, and everything in between, one clear theme emerged – sensitivity, empathy and relevance were needed across the board in all business communications.

          Business Communications During A Crisis
          Sensitivity and Empathy

          Even if your business was completely unaffected from the floods it’s likely that your customers have been affected in some way. Acknowledge the event and how your business is responding. Even if you intend to carry on business as usual, it’s not advisable to downplay or ignore the situation for fear of scaring off potential customers.
          It is also imperative that your tone of voice and the language you use is sensitive to what people might be feeling and experiencing.

          Relevance

          Asking people to buy while they (or those around them) are in trauma and crisis is only going to do harm to your business reputation. Instead, communicate what you can do or offer to others at this time to make life a little easier. Make sure you check on all running and scheduled campaigns and pause them if you need to. Check all scheduled social media posts and decide if they are still relevant or whether they should be rescheduled for another time. Ensure that any automated communications are reviewed, tweaked, and amended to reflect the current situation. Emails that were drafted weeks ago, may not be well-received. We recommend sending out an email to your entire database acknowledging the crisis, including any information about how your business has been affected and what this means for regular business operations (trading hours, possible delays, etc) and how you intend to help the community.

          A helping hand

          In the best-case scenario, you would find ways that your business can help. We decided to pay all our team two full days for volunteering and cleaning up, and we know we certainly weren’t the only business doing this. It was important we got involved because we love and are part of this community and that’s what we do – help each other. We live in such a loving, caring community and we are so proud to be part of it. We are in this together now and for months to come. We encourage anyone who has yet to reach out and help, to do it. Not only is it rewarding, but it’s the right thing to do.

          Northern Rivers - Our hearts are with you.

          Related Tag: Marketing Gold Coast

          Stay fruity,
          Barefruit 🍊

          Check out what we've been up to

          Northern Rivers Rail Trail

          New Business Marketing

          Posted on by fruityadmin
          New Business Marketing

          We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

          Branding is more than a logo

          From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

          Branding is more than a logo
          Go digital

          A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

          Collect leads

          A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

          Get your socials on point

          Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

          Use social accounts as platforms for your launch
          Word of mouth

          You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

          And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

          See our work...

          What clients are saying

          It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

          Alex Bosin

          EV Classic

          I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

          Kate Kempshall

          North Coast Community College

          I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

          Jarryd

          Behind the Barrel

          The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

          Andrew Illingworth

          Tweed Coast Holiday Parks

          Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

          Trent Chapman

          Prevent Consultants

          Chamber Toast to Business Success

          Posted on by fruityadmin

          The Northern Rivers Review has featured us in a story about the announcement of finalists in the NSW Business Chamber's Northern Rivers Regional Business Awards. We are very excited to be recognised as finalists in the category of Business and Professional Services.

          We are finalists, alongside 129 other businesses across 7 of the LGA's in the Northern Rivers; Tweed, Byron, Ballina, Kyogle, Lismore, Richmond Valley and Clarence Valley. The formal awards night will go ahead (fingers crossed) on Saturday, 23 October, where winners in each category will be announced. Winners will move onto the State awards, where they'll compete against 12 other regions across NSW and Sydney.

          Related Tag: Marketing Gold Coast

          Read the full article here.