Santos Organics

 

Santos Organics - Brand Awareness Campaign

 

Santos Print Ad

 

The brief

Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

Our response

A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

The fruits

The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

  • Increased website traffic by + 22% YOY
  • Achieved over 600k impressions through paid social & Googles Ads campaigns.

 

 

Santos Organics Socials
Santos Organics Web Banner
Santos Organics Socials

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    Biala Website, Print and Branding

     

    Biala - Website, Print & Branding

     

    Biala - website
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    Biala - Annual Report
    Biala - Annual Report

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      Social Media: The Ultimate Tool for Local Businesses

      For local Lennox businesses, social media is your ultimate wingman, to help you showcase and share your products and services with the local community. With social media, you can create a buzz, have a giggle with your customers, and build a loyal following that will stick with you through the good times and the bad times (but we don’t want anymore of those).

      Build a string brand on Social Media

      Unleash your business's full potential and give your profiles a makeover that will make even the Kardashians jealous. Think about your brand personality and your brand colours and create scroll-stopping images and graphics. Is your bio up to date? Make it informative and engaging that your followers feel like they're chatting with their new bestie. Don't forget to include a link to your website or online store so they can easily find their way to your amazing products and services. With a strong brand presence on social media, your local business will shine brighter than the Norfolk Pine at Christmas!

      Engage with your followers

      The true magic of social media lies in the power of connection. Connect with your followers and make them feel like part of your business family. Respond to comments, ask questions, and create polls. Don't be afraid to show your followers what goes on behind the scenes of your business - think of it like a VIP backstage pass to your company's awesomeness! Last but not least, make sure to big up your team and show off their amazing achievements. The more you engage with your followers, the more they'll feel like they're part of the inner circle - and that's some serious social media magic.

      Run Social Media Contests

      Who doesn't love a good contest? Social media contests are a great way to generate buzz, increase engagement, and reward your loyal followers. You could offer a free product or service to the winner, or a discount code for their next purchase. Make sure to promote the contest across all your social media channels and encourage followers to share it with their friends.

      Partner with local influences

      Another way to elevate your local business is to partner with local influencers. We’re talking about the local legend that everyone knows and loves (they don’t need a massive following). These are people who can help promote your brand to their audience. Reach out to people that align with your brand values and see if they're interested in collaborating. You could offer them a free product or service in exchange for a social media shoutout or review.

      We’ve said this before, but if your business isn’t already on social media, what ya doin – jump on in! Social is a powerful tool for local businesses to connect with their community, build a strong brand presence, and lift their marketing game. By following these tips and tricks, you'll be well on your way to social media stardom. So, go forth and conquer!

       

      Check out what we've been up to

      Lismore City Council
      Lennox Centenary

      Building Trust With Your Audience

      We're going to dive into a topic that can make or break a business - trust. Let's get started with some fun ways to build trust with your customers and take your business to the next level.

      Don't be fake

      Be yourself! When it comes to building trust with your audience, be the real you, be authentic and be genuine. Know-it-alls get the eyerolls and if that’s not you, reveal your honest, transparent, and sincere side. Show your audience you're a human being with flaws and quirks just like them. Being relatable will build a rapport and connection with your audience.

      Showcase your expertise

      If you want to gain your audience's trust, you got to show them what you're made of. One of the best ways to do this is by showcasing your awesomeness. Whether you're creating cool graphics, making the best coffee in town or selling surfboards, sharing your knowledge and expertise will show your audience you really know your stuff. When they can see you're the real deal, they're more likely to trust your business, products, or services. So, let yourself shine!

      Engage with your audience

      Building trust is a two-way street, so get in there and engage with your audience. Respond to comments and messages in a timely way, ask for feedback, and create a dialogue – all will help create a sense of community and trust. When your audience knows they can reach out to you and actually get a response, they're more likely to trust you and your brand. So, don't be a stranger - get in there and start chatting.

      Be transparent

      It's all about transparency, baby. That means being upfront about your products, services, and policies. Don't try to hide anything or your audience will sniff it out in an instant and think you’re pulling a fast one – destroying any trust that had built up. If you make a mistake – own it! We're all human, and your customers will appreciate that you are one too.

      Deliver on your promises

      If you want to build trust, you gotta deliver the goods. If you promise a certain level of quality, service, or support, you need to deliver on it, consistently. Don't make promises you can't keep and then fall short. You could be forgiven occasionally, but constant let downs will kill trust in your brand. Better to under-promise and over-deliver!

      Building trust isn't easy, but it's ooo-so-important for any business to succeed. So, have fun, be real, show off your skills, chat it up with your audience and deliver on your promises… and you are winning! Do all the things, it’ll create a customer base that trusts you – and they’re the ones that'll have your back through the good times and the not so good times.

       

      Check out what we've been up to

      Lismore City Council
      Lennox Centenary

      Lismore City Council

      Lismore City Council - Event Marketing 'Lismore Delights'

       

      Lismore City Council Lismore Delights Banner

      Background

      Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.

      The work

      Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.

      Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.

      We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.

      Lismore City Council Lismore Delights Banner
      Lismore City Council Lismore Delights Shop Signage
      Lismore City Council Lismore Delights Poster
      Lismore City Council Lismore Delights Poster

      Like what we do? Let us help your business grow?with an awesome branding project.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Iron Peg – Seven Mile Brewing Co.

        Seven Mile Brewing Co - Product Branding &
        Packaging

         

        Iron Peg Can Packaging
        Iron Peg Carton Packaging
        Iron Peg Cans packaging
        Iron Peg Cans packaging

        Like what we do? Let us help your business grow?with an awesome branding project.
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        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          How Businesses Can Support Their Communities

          If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff we don’t actually need. So much so that evacuation centres closed their doors to donations, saying they have all they need and more. With most of the physical clean-up now done, ‘volunteer fatigue’ can set in. However, our community still needs a lot of love and support, especially those who lost homes, businesses and are separated from loved ones. This is a good time to focus on the little things we can do to make someone’s day that little bit better.

          Pay it forward

          We all know how the concept works, so let’s put it into action all around our community. For small businesses operating as usual, think about ways you can give your customers opportunities to ‘pay it forward’. Be Waxed and Tanned in River Street, Ballina have set up a simple system whereby customers can buy a gift voucher which staff can use, at their discretion, to treat a future customer to a little pampering. Little luxuries like this go such a long way. Imagine if most Ballina businesses led the way in setting up something like this to enable customers to ‘pay it forward’…

          pay it Froward voucher

          Consider whether your business is in a position to ‘pay it forward’. Remember, you rely on the community for ongoing business, so showing them love and support in a time like this is extremely important. Plus, doing nice things for others feels really good! Can you provide your products or services at a discounted rate, offer flood victims a meal or a drink on the house or, simply raise money in-store to donate to a flood recovery charity? At Barefruit, we’ve teamed up with Green Coast Coffee in River Street and have pre-paid for 80 coffees for flood victims. It’s the little things that make the biggest difference and your business will benefit in the long-run

           

          Pay it forward coffee
          Support your fellow local businesses

          Our human nature is to help other people in times of need and crisis, and it’s as important that businesses support each other. Many local businesses been through tough times over the last two years, so help a brother (or sister) out and get amongst the local business community. Use local suppliers, purchase ingredients from local farmers, sell local products in-store, give local businesses a shout-out on social media, take the team out to the local café for lunch, network and offer help and advice…the ways businesses can support each other is endless but the impact of a positive, collaborative and supportive business community puts meals on our tables, keeps roofs over our heads and sends our kids to school.

          At the end of the day, show kindness and support to those who need it most whenever and however you can. What goes around, comes around…

           

          Check out what we've been up to

          Lismore City Council
          Lennox Centenary

          Sunshine Sugar Website

          Sunshine Sugar

          Website and print collateral

           

          Background and brief

          Sunshine Sugar is the only 100% Australian grown, made and owned raw and refined sugar manufacturer. We were approached by Sunshine Sugar to re-design and build a new website to target their business to a consumer target market. The old website was missing a professional look and feel and focused on their business-to-business audience using their corporate logo and brand colours.

          The work

          Our main objective was to design a new responsive website for mobile and desktop and to make it feel like a trusted brand for the consumer market rather than the corporate side of the business.

          To showcase Sunshine Sugars’ authenticity in its business practice in being sustainable, local and offering a great product, we updated the brands colour palette to be more natural-looking with soft colour tones of neutrals and browns to work alongside their primary branding colours and recent photography.

          To target their consumer audience specifically we updated the brand logo to the recognisable product branding that we all know to be Sunshine Sugar and showcased not just the products but also included a recipe section and fun fact features, such as a history of the business and links to careers and other information for customers and researchers alike.

          Sunshine Sugar Website
          Sunshine Sugar Flyer
          Sunshine Sugar Flyer
          postcard-sunshine sugar

          Like what we do? Let us help your business grow?with an awesome website.
          Send us an enquiry below...

          Hey Team Fruity!

            I'm , I'd like you to help my business 'barefruit'.

            I am interested in

            You can call me on and email me at

            We'd love to know how you heard about us?

            Chamber Toast to Business Success

            The Northern Rivers Review has featured us in a story about the announcement of finalists in the NSW Business Chamber's Northern Rivers Regional Business Awards. We are very excited to be recognised as finalists in the category of Business and Professional Services.

            We are finalists, alongside 129 other businesses across 7 of the LGA's in the Northern Rivers; Tweed, Byron, Ballina, Kyogle, Lismore, Richmond Valley and Clarence Valley. The formal awards night will go ahead (fingers crossed) on Saturday, 23 October, where winners in each category will be announced. Winners will move onto the State awards, where they'll compete against 12 other regions across NSW and Sydney.

            Related Tag: Marketing Gold Coast

            Read the full article here.

             

            Barefoot Marketing? No, we’re BareFRUIT Marketing

            Barefruit or Barefoot

            Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and for all. We are called Barefruit Marketing. That’s Bare, like naked and Fruit like, apples and oranges.

            What’s in a name

            Talking about names, now is a great opportunity to give you a little insight into to how and why we landed with the name Barefruit Marketing. The agency, founded by Claire from her loungeroom, was established to help local businesses grow and flourish. Business owners in the Northern Rivers (and anywhere for that matter) are so good at what they do, but often, they don’t have the time and energy to spend marketing their business. We all know that marketing is key to the success of any business, big or small. And so, the agency was born.

            How it came together

            When working with businesses who don’t have the time and energy to think about marketing, we discovered we needed to be completely transparent; we tell it how it is, no jargon, no waffle and no round-about explanations. From this, came the ‘Bare’ part of the Barefruit name. Being real with our clients, suppliers and team is one of our values. What you see is what you get, so ‘Bare’ which means ‘having no cover up’ fits the agency’s mission perfectly.

            As marketers, our ultimate goal is to grow business for our clients. We work hard to see them increase sales and be successful and self-sufficient. As such, we are helping businesses bear the fruits of success and this is how the word ‘fruit’ came into the mix. With that, Claire and Evan named the agency Barefruit Marketing. What’s more, the word play in ‘helping businesses to bare fruit’ was too perfect to ignore.

            Helping Businesses Bare Fruit
            The Barefruit brand values

            It’s really important that a business name reflects its output, as well as what that business stands for. Our brand values determine who we are and guide the way in which we work as employees and operate as a business. At Barefruit, we’re Curious, Real, Brave and Fun.

             

            Curious

            We are naturally curious. We allow ourselves to explore the less obvious, ask lots of questions and invite debate. We encourage a working environment that stimulates ideas, smart thinking and meaningful personal growth.

             

            Real

            We are honest and transparent. What you see is what you get. We are down to earth. No jargon. Plain speaking. We are realistic, we won’t over promise.

             

            Brave

            We strive to create an environment that supports instinctive and insightful thought – whether it supports or challenges the status quo. We are passionate and well-tuned, unafraid to push boundaries and have the confidence to trust our gut and pursue our beliefs.

             

            Fun

            We don’t take ourselves too seriously. We like to have a laugh at work and with our clients. Coming to work is fun.

            Our services
            What we do at Barefruit Marketing

            We are a full service, creative agency which means we have the resources to implement any idea (as long as it not too far-fetched). From digital campaigns, websites, TV commercials and PR to events, flyers, SEO and logo refreshes, we pride ourselves on our ability to develop and implement the best solutions for our clients. Our services include (but aren’t limited to):

            The Barefruit team is made up of a diverse group of marketing specialists with international talent. We've worked on the big clients in the big cities, and want to offer that same service to businesses in our community. Of course, we also have clients interstate and even across the globe.

             

            Our team

            If you’re going to take anything away from this, we are Barefruit Marketing, not Barefoot Marketing. Should you ever need help with marketing your business, or know of a friend who might, remember Barefruit Marketing. And even if you don’t, we’ve made sure our website will come up in our search results even if you remember us a Barefoot Marketing.

            See our work...

            What clients are saying

            It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

            Alex Bosin

            EV Classic

            I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

            Kate Kempshall

            North Coast Community College

            I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

            Jarryd

            Behind the Barrel

            The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

            Andrew Illingworth

            Tweed Coast Holiday Parks

            Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

            Trent Chapman

            Prevent Consultants