How Businesses Can Support Their Communities

If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff we don’t actually need. So much so that evacuation centres closed their doors to donations, saying they have all they need and more. With most of the physical clean-up now done, ‘volunteer fatigue’ can set in. However, our community still needs a lot of love and support, especially those who lost homes, businesses and are separated from loved ones. This is a good time to focus on the little things we can do to make someone’s day that little bit better.

Pay it forward

We all know how the concept works, so let’s put it into action all around our community. For small businesses operating as usual, think about ways you can give your customers opportunities to ‘pay it forward’. Be Waxed and Tanned in River Street, Ballina have set up a simple system whereby customers can buy a gift voucher which staff can use, at their discretion, to treat a future customer to a little pampering. Little luxuries like this go such a long way. Imagine if most Ballina businesses led the way in setting up something like this to enable customers to ‘pay it forward’…

pay it Froward voucher

Consider whether your business is in a position to ‘pay it forward’. Remember, you rely on the community for ongoing business, so showing them love and support in a time like this is extremely important. Plus, doing nice things for others feels really good! Can you provide your products or services at a discounted rate, offer flood victims a meal or a drink on the house or, simply raise money in-store to donate to a flood recovery charity? At Barefruit, we’ve teamed up with Green Coast Coffee in River Street and have pre-paid for 80 coffees for flood victims. It’s the little things that make the biggest difference and your business will benefit in the long-run

 

Pay it forward coffee
Support your fellow local businesses

Our human nature is to help other people in times of need and crisis, and it’s as important that businesses support each other. Many local businesses been through tough times over the last two years, so help a brother (or sister) out and get amongst the local business community. Use local suppliers, purchase ingredients from local farmers, sell local products in-store, give local businesses a shout-out on social media, take the team out to the local café for lunch, network and offer help and advice…the ways businesses can support each other is endless but the impact of a positive, collaborative and supportive business community puts meals on our tables, keeps roofs over our heads and sends our kids to school.

At the end of the day, show kindness and support to those who need it most whenever and however you can. What goes around, comes around…

 

Check out what we've been up to

Vivid Powder Coating
Kerrect Rebrand
East Coast Building Consultants

Rugby Palooza – Branding and Website

Rugby Palooza - Branding & Website

 

Rugby Palooza logo

Background

We were approached by Andrew Fraser

The work

We started the process with a brand naming brainstorm and the client arrived at using Rugby Palooza Conference. Using this our goal was to create an easy to use identity that was both sporty and professional with the aim of the conference attracting some of Australia's, if not the world's best rugby coaches.

The final logo concept utilised the rugby ball shape into an abstract pattern with different colours to represent the meeting of different teams from all over the country. The joining of the shape was a nice way to create a networking concept for the identity. We created stacked, horizontal and badge logo designs that could be easily applied in a cool fun way to merchandise as well as other marketing collateral such as the website. The identity was also adapted and considered the location placement of the conference as the conference location will change each year, so we created a simple logo lock-up to accommodate this.

We also designed and built the Rugby Palooza Conference website, a simple one pager site that could drive traffic to a ticketing platform as well build upon as the conferences continue in the future.

 

Rugby Palooza logo 2
Rugby Palooza website

Like what we do? Let us help your business grow🌱with an awesome branding project.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Miss Midgley’s Website & Brand Direction

    Miss Midgley's Website and Brand Direction

     

    Miss Midgley's Website

    Brief

    We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.

     

    Output

    To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.

    The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.

     

    Miss Midgley's Website - mobile
    Miss Midgley's Website - mobile
    Miss Midgley's Website - mobile
    Miss Midgley's Website

    Like what we do? Let us help your business grow🌱with an awesome branding project.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Parker & Kissane Rebrand

      Parker & Kissane - Re-brand

       

      Parker & Kissane Logo
      Parker & Kissane Logo
      Parker & Kissane Logo before and after

      Background

       

      Parker & Kissane Solicitors is a legal practice established in 1902, located in the Northern Rivers area of New South Wales with offices in Casino, Lismore, and Kyogle. They offer a complete range of legal services to all members of the community. We were approached by P&K to look at updating their brand identity as they wanted a refresh and bring it up-to-date and to see how they could include new services into their offering.

       

      The work

      We started with a bit of a brainstorm workshop to outline the basic values of the business, P&K needed to include a new conveyancing service as part of the rebrand as well as give their logo a new feel. Our solution was to solve their brand hierarchy through segmenting their services through brand colours, so they can clearly communicate their services to specific target audiences without diluting the main brand and keep the P&K name as the core provider of soliciting and conveyancing.

      We utilised a nice serif typeface to create the new P&K logo mark that looks professional and yet is still friendly and approachable for new customers seeking legal services. We defined and created simple identities that can be used through all their office collateral as well as online for their websites and social media. The assuring P&K mark is a strong abbreviation locally that everyone refers to, so keeping that in place essential alongside Parker & Kissane logo options.

      The client loved the simple, elegant and timeless design of the re-brand.

       

       

      Parker & Kissane brand guide 1
      Parker & Kissane brand guide 2
      Parker & Kissane brand guide 3

      Like what we do? Let us help your business grow🌱with an awesome branding project.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Corromount – Rebrand and Website

        Corromount - Rebrand and Website

         

        Corromount - logo

        Background

        Corromount came to Barefruit with the aim of refreshing their website and logo. Corromount is a new essential product for tradesman and architects looking to creating the perfect finish when mounting electrical or plumbing appliances or fittings to corrugated interior/exterior walls.

        The work

        The new logo was a refreshed version of the old, utilising the initial concept that was created for the identity but refreshing it with a stronger typeface, colours. The logo features two wavey lines in the centre, which represents the joining of the product to the corrugated surface. We also took the opportunity in created a strong strap line for the brand that they can own and use throughout their marketing collateral, “When finish counts, count on Corromount”.

        Barefruit also designed and developed the new Corromount website, which needed to speak primarily to their B2B audience. The product pages and primary goal for the users is to enquire about the Corromount products and enquire for those looking to purchase. The website was designed to be responsive and implement content that the client had already created, with the aim of updating it, the website is future proofed for ongoing updates and changes.

        Unique brand features of the website include a parallax loading effect whilst scrolling the page contents, we also adding a nice wave line animation that highlights key words/actions on the website, which ties in with the logo design. Combining this with the new brand logo, colours and copy we have created the perfect finish for Corromount.

        Corromount Website-mobile
        Corromount flyers
        Corromount Style Guide
        Corromount Syle Guide-2
        Corromount uniform
        Corromount caps

        Like what we do? Let us help your business grow🌱with an awesome branding project.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Vivid Powder Coating – Ballina

          Vivid Powder Coating - Branding and Website

           

          Vivid Powder Coating - logo

          Background

          Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.

          The work

          This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!

          With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.

          The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.

           

          Vivid Stationary
          Vivid brand guide
          Vivid-Website mock
          Vivid-Website -desktop
          Vivid-Website-mobile

          Like what we do? Let us help your business grow🌱with an awesome branding project.
          Send us an enquiry below...

          Hey Team Fruity!

            I'm , I'd like you to help my business 'barefruit'.

            I am interested in

            You can call me on and email me at

            We'd love to know how you heard about us?

            Australian Seabird and Turtle Rescue

            Australian Seabird & Turtle Rescue - Rebrand

             

            Australian Seabird & Turtle Rescue logo
            Australian Seabird & Turtle Rescue - logo variants
            Australian Seabird & Turtle Rescue - before and after

            Background

            Originally Australian Seabird Rescue (ASR), the company was formed in 1992 when the late Lance Ferris discovered that 35% of Ballina’s pelicans were injured by fishing tackle. He discovered that pelicans in other major estuaries throughout NSW were suffering from the same fate. Now a volunteer organisation, Australian Seabird & Turtle Rescue (ASTR) operates branches along the NSW coastline, with volunteer members rescue and rehabilitate seabirds, shorebirds, sea turtles and sea snakes.

            ASTR approached Barefruit with a vision to update their branding to something that is more representative to what they do. It was also an opportunity to bring their brand up to date with an identity that is modern and appealing to all audiences.

             

            The work

            Creating the ASTR brand identity was a fun process, which began with mood boards and different directions to choose, however it came down to a very simple artwork that incorporates a turtle, seabird, sea snakes, the sun and ocean all in one using very simple line-artwork.

            The new identity is a holistic update from the previous logo, we kept the primary yellow brand colour, which works really well with the new secondary colour palette. The yellow is also bright and draws attention as an emergency rescue operator, and we have managed to combine the multiple identities they had for turtle rescue and seabird rescue into one.

            The finished logo is also a great talking point for children of all ages for educational purposes too and will remain as a unique identity that is also wearable for locals, supporters, workers and tourists.

            Related Tag: Logo Design in Australia

             

            ABST colours
            ABST brand guide
            ABST stationary
            ASBT-Shirts
            ASBT-Bumper Sticker
            ASBT-uniform

            Like what we do? Let us help your business grow🌱with an awesome branding project.
            Send us an enquiry below...

            Hey Team Fruity!

              I'm , I'd like you to help my business 'barefruit'.

              I am interested in

              You can call me on and email me at

              We'd love to know how you heard about us?

              A Guide to Email Marketing

              Email Marketing 101

              We know things are crazy at the moment for our local businesses. It’s a big juggle managing staff shortages, implications to supply chains and the ever-changing regulations, but there is one thing you can do to help your business maintain sales in this time, and that’s Email Marketing.

              Email Marketing is your best friend. It’s one of the most effective ways to engage and build relationships with your customers, subscribers and leads. Why? Because you’re communicating with people who have already shown interest and see value in your business offering, and because of this they are much easier to nurture and convert into customers (and sales). Email Marketing on the Gold Coast can provide that extra push to move these people from the start to the end of the consumer journey.

              The Golden Rule

              Email Marketing is not about you or your brand, it’s about your audience. You need to really get in the mind of your target audience and create content you know they will value and engage with. Keep things simple to begin with and segment your contact list into customers and leads.

              With your leads, your communication should give them the information and tools (in a non-salesy way) to make a purchase decision. Maybe that looks like behind the scenes content, product features and/or exclusive discounts. When it comes to your customers, Email Marketing is all about nurturing the relationship and doing what you can to get the most out of their appreciation for your brand, for example, tips on how to care for their purchase, how to use it in unconventional ways, loyalty and referral programs and asking them to leave a review. Top tip: offer something of value to your readers in exchange for an action, for example leaving a review, because if there is something in it for you, there has to be something in it for them.

              Email Marketing
              Automation

              If you have a little time up your sleeve (perhaps when you’re isolating at home 😳), setting up and automating a series of emails is the best thing you can do. Create a flow that a takes a newsletter subscriber or new customer on a journey to learn more about who you are and the products or services they are specifically interested in. The automated flow means all your new customers and subscribers are regularly reminded about your brand automatically. Remember, the content in these emails must be targeted to the reader (customers and leads need different information). Mailchimp is the place to get started and there are plenty of tutorials on YouTube to help when you get stuck.

              Reach your readers in their inbox at the right time, with relevant and personalised content in a consistent manner and it’s more likely you’ll make more sales. Remember, there is a fine balance when it comes to how often you should reach customers on email. Don’t be a spammer - touching base with your valuable contact list every week or two is more than enough.

              Check out what we've been up to

              Vivid Powder Coating
              Kerrect Rebrand
              East Coast Building Consultants

              Marketing Trends to Expect in 2022

              BFM 2022 Marketing Trends

              2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.

              Have a Purpose

              The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.

              Have a Purpose
              Social Commerce

              Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.

              Social Commerce
              The Need for Video

              Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.

              The Need for Video
              Own your Audience

              This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.

              Embrace Localised SEO

              For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.

              With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.

              Related Tag: Social Media Marketing Gold Coast

              Embrace Localised SEO

              If you're interested in our trend report and would like some help to kick-start your 2022 marketing goals send us a message below