Reduce Single Use

Waste Warriors

Reduce Single Use Campaign

Reduce Single Use Print Advertisement

the brief

Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your take away items. 

 

Reduce Single Use EDM

Reduce Single Use landing Page

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

Reduce Single Use Advertisement

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

Kim

Waste Warriors

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A fresh, fruity and fabulous new look for Barefruit

marketing agency rebrands and celebrates 7th anniversary

Our visual identity has evolved a fair amount since we ‘planted the seed’ back in 2012 and in that time our team has grown, as have the services we provide. To mark our 7th birthday, we're peeling off the layers and revealing a fresh new look.

Co-Founder and Chief Juicer, Claire Harding says, “What better way to celebrate seven years in the business than with a brand refresh?!”

“Our vision and values remain the same, however, it was time to evolve our brand mark. Our new brand holds onto the symbolism of 'the fruit' whilst modernising the mark, making it a simple, contemporary and a unique lockup,” she continues.

“All great brands change their marks over time - think Apple, Amazon, Nike, Google. The aim is to have a mark that your customers recognise in the blink of an eye, that needs no words,” she says.

From old to new, see how our brand has evolved...

Eleven years ago, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life and in 2012 they set up their business, a boutique marketing agency focussed on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

They weren’t to know how this idea would develop over the coming years through a chain of exciting events. Their passion for growth and to help businesses thrive, along with their down to earth approach, brought in key clients who were taken by Barefruit’s bold ideas and strategies - including Ballina Campervans, Motorhomes & CaravansTweed Coast Holiday Parks and Westlawn Finance.

marketing agency turn 7

During their life-span, Barefruit Marketing have collected a number of prestigious and local awards including, in 2016 & 2017 'Business of the Year' and 'Professional Services' (Lennox Head Chamber of Commerce Awards), 'Excellence in Small Business (Northern Rivers Business Awards), 'State Finalists - Marketing Communications' (National Optus My Business Awards). In 2018, they were nominated as finalists for 'Young Employee of the Year' and the 'Professional Services' (Ballina Business Awards).

The business has rapidly expanded, with increased demand locally and nationally for a regional agency providing city experience and expertise across the whole marketing realm – from research, branding, strategy and planning to advertising, design, PR, events, website design and digital marketing. Employing 14 creative humans with varied national and international experience including global agency roles, together they operate as the Barefruit Marketing team, based in the centre of Ballina’s CBD – the perfect spot to service clients throughout the Northern Rivers and beyond.

The bright Barefruit orange branding cannot be missed as you go by the Riverwalk Arcade in Ballina. Inside, the agency is open plan, energetic and inspiring, with their own wall garden, ‘personalised’ gallery and coffee and dance tunes on tap all day – and when a brief is on, all night.

The Barefruit office is also home to 'Rafiki Mwema' a not-for-profit charity supporting traumatised children in Kenya, of which Claire is a board member and Barefruit Marketing are corporate sponsors.

The Barefruit story is a great example of what hard work, networking, belief, and passion in your business can bring. "Don't be afraid to grow and to challenge the norm. We are so thankful to our wonderful clients, the local community, our staff and the Business Chambers for believing in what we do and giving us the drive to keep getting better," says Co-Founder and Head Harvester, Evan Harding.

If you want to get in touch with us to see how we can help you – head on over to our contact page.

Barefruit Marketing has been shortlisted for the prestigious Optus My Business Awards.

Barefruit Marketing are shortlisted for the prestigious Optus My Business Awards, in the Workplace of the Year category at Australia’s longest-standing business awards and premier event of the year for SME's.

Evan Harding, Co-Founder, and Head Harvester at Barefruit Marketing said he was humbled by the nomination. "Barefruit Marketing's recognition for its contribution to the community over the past 6 years, reinforces the strength of our staff, culture, close-knit team, values and have seen a 92% increase in team growth.

"Our approach to people management and culture has shaped our business, our people and contributed to our successes.

"Barefruit believes in education, in growing their people in their own unique ways, giving them opportunities to learn and up-skill in areas of interest to them. Honing their skills and letting them rise to the top of their field."

"We believe in true work-life balance, R&R and good old fashioned team yoga (in public, in the park), breathing training, massages... and creative brainstorming sessions," he said.

The Optus My Business Awards covers 28 categories, acknowledges best practice within a particular industry sector, as well as individual business leaders, excellence in customer service and achievements in innovation, corporate social responsibility, and workplace culture.

Shortlisted to the final 10, Barefruit was the only nomination for their category from the Northern Rivers and will travel to Sydney on where winners of the Optus My Business Awards will be announced at a five-star gala awards dinner at Sydney’s Four Points by Sheraton in Darling Harbour.

R U OK?

We started the conversation with our colleagues and asked R U OK, in a meaningful way. 

Connecting regularly and meaningfully is one thing that we can all do to make a difference to each and every one of us - especially if we are feeling not ok.

Regardless of how well you know the person, we encourage you to ask the question R U OK? It is important to realise that a lot of people are suffering in silence and don’t tend to speak up. It’s ok to not be ok.

If you’re not feeling ok, talk to someone you trust. We encourage it to be an ongoing and considered conversation - if you start it, take the time to help and listen - not just today, but regularly. 

Today, we took time out of our day to check in with our colleagues, shared a compliment with one another and to play a social game of ping pong. A shout out to Jo for winning the round robin and for being so awesomely creative in many ways. 

R U OK? If you need to speak with an expert call 131114.

Great Branding Needs Great Graphic Design

Great Branding 
Needs Great Graphic Design

As a marketing tool, high quality graphic design can define your brand and differentiate it from others. Without great design even the best headline and copywriting will have little cut-through. Unique graphic design creates a visual representation of what your business is about. It is said that a picture is worth a thousand words — a powerful graphic or design can visually represent or convey emotion, stimulate the viewer, represent quality and express a business’ personality within a split second.

Here are some basic graphic design tips to consider when branding your business:

1. Start with the logo
Your logo is fundamental to your brand ­— it will be used on everything. Choose colours and fonts carefully. Make sure it’s legible and the design isn’t too intricate or fussy — logos need to easily work on all platforms from business cards to billboards. 

2. The ‘no more than 2’ rule
Choose two core colours (black and white excluded) when designing for just about anything. Any more and it starts to give potential customers a headache.

3. Keep it simple
“Less is more” is a golden rule for design. This goes for your logo and use of fonts (no more than two fonts, by the way). It’s also true for layouts, printed material and anything digital, from websites to social media. The top big brands have logos that are minimal, clean and simple for a reason, think Apple, McDonalds, Nike, Virgin…

4. Leave it to the professionals
Finally, the best tip we can recommend is to get help from a qualified Graphic Designer — you will save yourself time and therefore money. If you think we can help you with your branding, give us a call, we’d be happy to help. 

Your Barefruit Team 

Barefruit’s Co-Founder & Director To Report For Games

Lennox Head local and our very own co-founder and Director of Barefruit Marketing - a full service marketing agency, located in Ballina, Evan Harding has been chosen out of 50,000 applicants to be a volunteer reporter for the Commonwealth Games being held April 4th – April 15th 2018 in the Gold Coast.

Evan Harding will work with 900 other volunteers as a member of the Games’ Press Operations team. This placement is well suited to the 40-year-old father who is also an avid athletics fan.

The official title of Evan’s role is ‘Flash Quote Reporter’ for the Netball competition; requiring him to interview the athletes courtside after the game. These quotes will be taken up by the world’s media during the coverage of the games.

“This is an absolute dream come true for me. I have been to the Sydney and Athens Olympics and the World Championship in London last year – I can’t wait to be a part of something just up the road from us”.

Originally from England, Evan has been following athletics his whole life and has also run two Marathons – London and Gold Coast. He’s thinking about registering for the Gold Coast Marathon this year in it’s 40th year – and his!

The application process for the games started over a year ago and the interview process took 6 months to get through a ‘shortlist’ of 25,000 people. 15,000 were selected for a 2-hour interview, and after a 3-month period Evan was informed, due to his experience, he had been selected for the Press Operations team.

Since then he has attended venue specific training, online training from home, familiarised himself with the rules of netball and been fitted for his uniform. After the Opening Ceremony dress rehearsal this weekend he will be relocating to the Gold Coast for the duration of the Games.

Evan is most excited to be a part of sporting history and contribute to the vibe. He will be close to the action and in the words of the training team ‘it will be one of the best 2 weeks of his life’.

Hi son, Cian (7) is excited to see dad on TV. Cian will also be travelling to the games with mum Claire to watch some of the events live.

Sport features prominently in Evan's life. He coaches his son's Lennox Head Football Team with training each week and games every weekend, thrashes it out at an F45 class every morning and is still an avid follower of his beloved Norwich City Football Club (the Canaries) in the English Championship League. He and wife Claire are also in training for a 5km run at the end of the Commonwealth Games for a bit of fun.

It is not the only volunteering role that Evan, Director of Barefruit Marketing in Ballina takes. Barefruit are a proud Corporate Sponsor of locally run charity Rafiki Mwema, with his wife and business partner Claire being on the board, assisting with marketing and fundraising.

With the Commonwealth Games kicking off next week, keep your eyes on the TV screens and the Barefruit Marketing blog for an update on Evan’s experience – www.barefruit.com.au

Web Developer

We're hiring!!

We’re looking for a Web Developer to join our busy team in Ballina.
You know what it takes to makes a great website and you know what it takes to get it done!
You’re a techno-wiz, you don’t just understand code, you eat it for breakfast.
You want to learn, develop and produce some stand-out work, and you will do so in our growing team.
You will be working with our creative/digital team in a full service, integrated agency.

We’re looking for the following skills:

  • Full stack Web Development specialising in WordPress – templates and custom build
  • Competent in PHP/HTML/CSS/Javascript/jQuery
  • Competent with Adobe Creative Suite
  • Strong attention to detail
  • Efficient, independent and motivated
  • Collaborative with excellent communication skills
  • Experience with branding and corporate style guides
  • Knowledge of agency processes

You may have recently left Uni, already be working in an agency environment or on family/friend projects. If you think you tick the boxes then give us a call.

In return, we offer: A great working environment including lots of fun, agency pets and a ping pong tournament on a Friday. Oh, and we’ll pay you, how’s that!?

To apply please send your CV, links to your work and salary expectations to claire@barefruit.com.au

Developer

Barefruit Juicy Bits

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI. 
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment 

We always recommend taking a holistic approach to your digital marketing strategy​ and​ SEO and ​SEM
are a key part of the marketing mix. 

If you have a website​, Search Engine ​Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) ​will help you ​​reach ​your most valuable customers​, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to ​know your ROI.

So if you’d like to get new ​and returning ​website visitors, grow your online sales​ ​and get the phones ringing, ​just give us a call​ for your free SEO​ or ​
SEM audit​*

Your Barefruit Team 

Ranking

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.

Barefruit bears more fruit!

Barefruit Marketing were announced as winners of the Professional Services category at the Ballina Chamber of Commerce awards, last Saturday night.

“It’s been a successful year for us, we are so honoured to win this award, we were up against some tough competition,” says Claire Harding Chief Juicer of Barefruit Marketing.

This award follows hot on the heels of their recent wins at the Lennox Chamber of Commerce awards - for Business of the Year, as well as the award for the Professional Services category.

On acceptance of the award, Claire and Evan made comment that everyone in the room were winners.

 

“It takes a lot to run a business – the hours of hard work, juggling your children/house/partner/life and keeping your clients and staff happy – there were some great success stories at the awards night and we came away feeling so proud to be part of the Ballina business community.”

Barefruit Marketing are also greatly involved within the local community. Supporting and working with local businesses including Horizon Motorhomes who also took home an award.

“Our proudest moment was watching our client, Horizon Motorhomes pick up the award for Manufacturing and Innovation. We’ve worked across all their marketing for the last 3 years and because of the way we work, we feel a part of their business and their business success. We know how dedicated every area of their business is to achieving the perfect end product, all driven by the same owner/managing director for the last 21 years.”

Last year, Barefruit Marketing, won Best Home-Based/Online Business at the Ballina Chamber of Commerce Awards, Excellence in Small Business at the Northern Rivers Business Awards and were State Finalists in the NSW Business Awards in Sydney.

If you're in business in Ballina or beyond and are ready to invest in your marketing to take your business to the next level, Barefruit Marketing would love to be part of your journey.