Wildling Ginger Beer – Seven Mile Brewing Co

Seven Mile Brewing Co - Wildling Ginger Beer

Brand Strategy, Product Branding & Packaging

Wildling Seven Mile Brewing Co Can

The work

Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

Creative Lead Alex Wales says

“We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

Wildling Ginger Beer Packaging Design Media Mock-Up
Wildling Ginger Beer Packaging
Wildling Ginger Beer Carton

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    Chamber Toast to Business Success

    The Northern Rivers Review has featured us in a story about the announcement of finalists in the NSW Business Chamber's Northern Rivers Regional Business Awards. We are very excited to be recognised as finalists in the category of Business and Professional Services.

    We are finalists, alongside 129 other businesses across 7 of the LGA's in the Northern Rivers; Tweed, Byron, Ballina, Kyogle, Lismore, Richmond Valley and Clarence Valley. The formal awards night will go ahead (fingers crossed) on Saturday, 23 October, where winners in each category will be announced. Winners will move onto the State awards, where they'll compete against 12 other regions across NSW and Sydney.

    Read the full article here.

     

    East Coast Building Consultants – Integrated Marketing Campaign

    East Coast Building Consultants

    Integrated Digital Marketing Campaign

    Byron Bay FM East Coast Building Consultants Website

    The work

    Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

    The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

    Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

    Social Media Mock-Up
    iPhone Website
    DL flyer mock up

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      I'm , I'd like you to help my business 'barefruit'.
      I am interested in .
      You can call me on and email me at
      We'd love to know how you heard about us?

      Bay FM Rebrand

      Byron Bay FM

      Rebrand

      Byron Bay FM Rebrand

      The work

      Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

      The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

      The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

      Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

      Bay Fm Website
      Bay FM Bumper Sticker Design
      Bay FM Press Ad
      Bay FM Logo Design

      Like what we do? Let us help your business grow🌱with an awesome rebrand.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.
        I am interested in .
        You can call me on and email me at
        We'd love to know how you heard about us?

        Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift

        bay FM rebrand and logo

        Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

        The Brief

        The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station just weeks from closing, the business identified the need to strengthen the brand and increase funding and that’s when creative agency Barefruit Marketing acquired the project.

        The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

        “It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

        Bay FM bumper sticker
        The Rebrand

        The rebrand includes a black and white logo, collateral featuring a vibrant and fun colour palette, and a new website, using phrases such as ‘Listen like a local’, ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

        Barefruit Marketing’s lead creative, Alex Wales, worked closely on the project with NZ-based designer Dan Mercer together with Nick Richardson and Nick Mercer from BayFM, for over 100 hours of donated time to develop the brand as a digital platform to attract new advocates and reach current supporters in better ways.

        Evan Harding continues,

        “We believe that good business drives good community, and Barefruit was in a unique position to help BayFM. Over the past nine years, Barefruit has worked with a number of not-for-profit organisations and both founders are board members of charities, giving them pro bono access to some great minds and creative services. In every instance, we’ve seen extraordinary results and our partners are thriving more than ever before. These success stories affirm our belief that pro bono work done properly can help transform businesses and organisations."

        Bay FM website banner
        Happy Clients, Happy Days

        BayFM’s Nick Richardson comments on BayFM and the experience of working with Barefruit.

        “We really dislike asking agencies to work pro bono, because we know it costs them to provide that work. But the fact of the matter is BayFM simply had no money. It’s an independent, volunteer-run station and receives no ongoing government support. Knowing this, the Barefruit team jumped in to help without hesitation and without charge, giving us more time and better service than we could have hoped for.”

        The website is now live – bayfm.org and all other launch elements are in the process of being rolled out this month including signage, ads and stickers.

        See our work...

        What clients are saying

        It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

        Alex Bosin

        EV Classic

        I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

        Kate Kempshall

        North Coast Community College

        I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

        Jarryd

        Behind the Barrel

        The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

        Andrew Illingworth

        Tweed Coast Holiday Parks

        Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

        Trent Chapman

        Prevent Consultants

        Behind the Barrel – Logo Refresh

        Behind the Barrel

        Logo Refresh

        Behind the Barrel - new vs old logo

        The work

        Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

        Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

        Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

        We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

        behind_the_barrel-mockup-website
        behind_the_barrel-mockup-social

        Like what we do? Let us help your business grow🌱with an awesome rebrand.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.
          I am interested in .
          You can call me on and email me at
          We'd love to know how you heard about us?

          Spend your End of Financial Year budget wisely…

          We know the end of financial year is fast approaching. If you have some cash available in the budget, now’s the time to spend it. Most accountants will be asking you to look for ways to buy assets that minimise your tax for this year's return. But spend it wisely… do you really need that snazzy new coffee machine for the office? Make sure your hard-earned cash is put into something that will bring you more, like investing in long-term marketing strategies that will pay off over the next financial year.

          Here’s our take on spending your remaining FY21 budget to bring wins to your business.

          Save $$ on media spend

          The EOFY sales extend beyond retail. You can secure some great rates by purchasing media spots at this time of year, especially if you buy in bulk. If you’re thinking of running print ads in a local publication, why not purchase spots now for the next 6 to 12 months and secure yourself a deal. Same goes for radio, digital and TV.

          Save money on media
          new website
          Invest in a new website

          If you’re not already online, you need to seriously consider this to get ahead in the coming years. People are buying, connecting and sharing online more than ever before. Set your business up in a way that takes advantage of online behaviour. This could be a great time to refresh your company website, set up an online store or build a new site from the ground up. Your website is an asset that will serve your business into the future.

          Pimp yo' ride

          If you’ve got a company vehicle, use it to its full potential…this is valuable, moving, real estate. Car stickers and wraps are an excellent tool to increase your brand awareness while you’re on the move. If you’re a tradie, builder, personal trainer, cleaner, allied health worker, home care provider (the list can go on), pimp up your company car -  sign writers might have some good offers at this time of year.

          car wrap
          social media campaign | Kookabox
          Think of future promotions

          Get organised for the year ahead and order promotional merchandise in advance. We’ve all experienced the rush to get flyers or a batch of business cards printed before a deadline. No one needs that stress. Consider what you’ll need in the lead up to Christmas: cards, product brochures, postcards, stickers etc. When it comes to events, what collateral will you need to grab the attention of consumers from the get-go; new signage, flyers, branded samples etc.

          Polish up your marketing collateral

          The beginning of the new financial year is a popular time for businesses to bring changes into effect. All marketing collateral will need to reflect any changes. Polish up your email signature, business cards, website, campaign material and social media content so that they work together to deliver the same message.

          Integrated messaging

          As tax-time draws near, consider your marketing needs for the new financial year and what you could get organised now, rather than later. Giving a little love to your marketing will help business bare fruit.

          Unsure where to start?

          Leave your details and we'll get in touch 🍊


          See our work...

          What clients are saying

          It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

          Alex Bosin

          EV Classic

          I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

          Kate Kempshall

          North Coast Community College

          I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

          Jarryd

          Behind the Barrel

          The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

          Andrew Illingworth

          Tweed Coast Holiday Parks

          Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

          Trent Chapman

          Prevent Consultants

          Barefruit launches Raine & Horne, ‘We’ll Love your Listing’

          Barefruit was recently presented with an exciting opportunity to work alongside nationally recognised local real estate company Raine & Horne, to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. So many of our clients moved to digital advertising throughout 2020, due to the global pandemic. However, as we all know, real estate is booming, and due to it being a highly competitive market - Raine & Horne needed to be top-of-mind of those selling their homes.

          What’s more, the client was keen to go above and beyond standard real estate advertising to produce a commercial and overarching campaign 'We'll Love Your Listing' that had longevity, a refreshingly different approach, and would leave a heart-warming impression on its audience. The brief was to create an engaging TVC (television commercial) that would captivate the audience on an emotive level whilst showcasing Raine & Horne’s passion for real estate, by recognising the emotional importance of what other real estate agents often see as just bricks and mortar.

          Andy Pilkington, Strategy and Creative Director says,

          "We were struck by just how passionate the Raine & Horne team were and some of the lengths they go to to ease the buying and selling of homes. People say that moving is one of the most stressful things in life but - aside from the packing - moving home represents a fresh start and the opportunity to take your best memories with you."

          A perfectly imperfect home

          The TVC is told as a narrative, which includes a series of perfectly imperfect vignettes of family life in a regional property. During post-production, scenes were cut to a female voice over who reads out the family’s ‘rules’ (which are based on the popular frames prints that many have hanging in their homes). The story completes with the viewer realising the vignettes are all memories these sellers will take with them to their next house.

          Sorry Mum Vingette
          party time vignette

          The TVC was shot over one day on location in the Byron Hinterland. The result was a team effort from start to finish, with input and experience from Raine & Horne coupled with Barefruit’s seasoned in-house creatives. We employed a film director, camera, and lighting team from Sydney and in the Northern Rivers, as well as a local hair and make-up artist and interior stylist.

          Evan Harding, Barefruit Marketing’s Co-Founder, and Head Harvester says,

          “It was a major project for Barefruit Marketing – the team pulled it together, all in under 3 months, without any major setbacks. We are really proud of the end result – it is one of our biggest productions yet.”

          The style of the ad is beautifully messy, and it delights in muddy children and dogs, bubbling casseroles, and imperfect interiors. The aesthetics and colour grade highlight the dust, dirt, and atmosphere rather than hide it. All shots were taken to give a sense of being part of the modern family, which was cast from a mixed group of talent, all from the Northern Rivers.

          Raine & Horne were ecstatic with the end result, a beautiful commercial and campaign message, 'We'll love your listing', that stands out from a saturated market, tells truth in a heart-warming way, and has serious longevity.

          Julie-Ann Manahan, Raine & Horne's Licensee/Principle says,

          “We are so proud of working with the team at Barefruit and their suppliers, they have produced one of the best all time real estate campaigns for us.”

           

          Related TagAdvertising Gold Coast

          We'll Love Your Listing

          How to write a Press Release

          We’ve all been waiting for it, and finally 2021 is here. Over the holidays Lennox has been buzzing with visitors. It’s been fantastic to see local businesses being supported after such a trying year.

          Success stories are popping up all over the place and if that’s you, it should be part of your marketing strategy to tell people about it. Social media is great at spreading awareness, but a story in the media, whether in a newspaper, magazine or on the TV or radio is unparalleled. Getting your story ‘published’ is the best form of word-of-mouth marketing you can get. We refer to this as ‘earned media’ and it is more trusted and credible to the viewer than ‘paid (owned) media’ as it is seen as unbiased. Naturally, people get talking and before you know it, you will hopefully see an impact on your business in terms of customers and sales.

          When something newsworthy happens, let the media know about it by sending them a press release. Journalists are busy bees, so when writing a press release, there is a bit of a recipe to follow to make their life easier.

          1. A Strong and Informative Title

          The title is the first thing the journalist will read, so it must clearly describe your story, grab attention and not be too long. This will become your email subject when you send press release out to publications. If it’s boring, the email won’t be opened.

           

          1. Your Subheading is Everything

          Journalists receive hundreds of press releases, so don’t have time to read them all. Write a sentence or two that sums up your story and this will become your subheading. Make sure you answer all the Who, Where, When, What, How and Why questions.

           

          1. Talk about the Important Things First

          Your press release is not an essay. Like a news article, you need to include the most important and relevant information towards the beginning. When you’ve done this, you can go into more detail, adding quotes and interesting facts about your story.

           

          1. Include Photos with People in Them

          Send photos (with people in them) along with your press release. Photos make things more engaging for readers and helps them relate to your story. By including a variety of photos that are captioned, you’ll give your story a better chance of being published.

           

          1. Quotes are important 

          Boost the credibility of your story with quotes from the business owners, customers, members of the community…whoever is relevant.

           

          1. Your contact details

          Often, journalists will want to get in touch to organise interviews, take photos or learn more. Include your contact details, so they can get in touch.

           

          1. Boilerplate

          Appearing at the bottom of every press release, is an outline of your company, products, services, awards and website and social links.

           

          And with that fine-tuned recipe, you’ll have a press release ready to send to publications. Happy writing !