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Tag: branding
Farmstyle Insurance – Branding, Website & Social
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Farmstyle Insurance - Branding & Website
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Lismore City Council
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Lismore City Council - Event Marketing 'Lismore Delights'
Background
Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.
The work
Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.
Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.
We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.
Lismore Delights TVC
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Chincogan Ridge Branding
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Chincogan Ridge - Branding
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Iron Peg – Seven Mile Brewing Co.
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Seven Mile Brewing Co - Product Branding &
Packaging
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How to Develop a Creative Strategy
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Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising goals are, and planning on how you are going to achieve them through innovative advertising and marketing approaches that will appeal to your audience. For example, using humour to appeal to your audience or showcase everyday use of your product through a series of social videos.
For business owners, we know this can sound overwhelming. However, spending time planning a strategy ensures your campaign has purpose, direction and goals to achieve. It makes the rest of the work involved in building a campaign much easier too. Let us break it down for you.
Define your goals
What do you want your advertising to achieve? Every campaign has different goals, whether that is to grow your audience, generate more leads, make more sales or something else. It’s important to set both short term and long term goals that are financial and non-financial (it isn’t always about the moolah). Our top tip is to use the SMART model when writing goals for your campaign…and keep the number of goals for a campaign to one or two, maximum.
Write a creative strategy statement
Now use your goals to develop a creative strategy statement. This statement is like a mission statement that outlines how you aim to achieve these goals. It should focus on the reason for the creative strategy, who you are aiming to appeal to and through what creative approach.
Choose your KPIs
Use key performance indicators (KPIs) to track your campaign and check whether you’re on the way to achieving your goal or not. KIPs are dependent on what your goals are. For example, if your goal is to grow your audience, then your KPIs might be increase of social media following and increase of website and/ or foot traffic. If your ad is running on Facebook and Instagram, you will be able to access real-time data about its performance in Ads Manager.
Determine your target audience and message
Defining your audience is arguably the most important aspect of your strategy because it determines how you will craft your message. The length, tone and delivery of your message will depend on your target audience and their values. Other things to consider is what the content will look like, and where it will appear.
Set your dates
The last step of your creative strategy is to develop a timeline for your campaign. This is usually split into the time spent creating and implementing the strategy, when and how long the campaign will run for, and dates to see results. Timelines helps with the allocation of resources and keeps everyone involved in the project accountable.
With these steps, your will set your business up for a successful campaign that has purpose and will (hopefully) result in the achievement of your goal.
Related tag: advertising gold coast
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Kingscliff Accommodation
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Kingscliff Accommodation
Background
We were approached by Kingscliff Accommodation, a boutique guest accommodation and property management provider on the Tweed Coast. Initially we were briefed with the objective to increase the number of properties in their portfolio, however, the partnership evolved into an ongoing retainer.
The work
We started the process of planning campaigns when we realised the branding, which had been created by another agency, wasn't quite right. It's application in socials wasn't working, and so before we got started on any promotional activities, we needed to correct the branding. We still had to keep the primary elements of their previous logo design, however we shifted the brand mark to a square bounded box rather than a pill-shape which was hard to use in social. From there, we rolled out the new branding across all marketing collateral, including business cards, a letterhead, comp slips and business folders. We also pulled together a Business Development Manager's pack which included a services flyer and agency agreement.
While this was all happening, we were simultaneously working on signage, website updates and campaign strategy - more to come on these elements later.
Like what we do? Let us help your business grow?with an awesome branding project.
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How Businesses Can Support Their Communities
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If we have learnt anything from the generosity of our communities over the last couple of months, it’s that we have a lot of stuff we don’t actually need. So much so that evacuation centres closed their doors to donations, saying they have all they need and more. With most of the physical clean-up now done, ‘volunteer fatigue’ can set in. However, our community still needs a lot of love and support, especially those who lost homes, businesses and are separated from loved ones. This is a good time to focus on the little things we can do to make someone’s day that little bit better.
Pay it forward
We all know how the concept works, so let’s put it into action all around our community. For small businesses operating as usual, think about ways you can give your customers opportunities to ‘pay it forward’. Be Waxed and Tanned in River Street, Ballina have set up a simple system whereby customers can buy a gift voucher which staff can use, at their discretion, to treat a future customer to a little pampering. Little luxuries like this go such a long way. Imagine if most Ballina businesses led the way in setting up something like this to enable customers to ‘pay it forward’…
Consider whether your business is in a position to ‘pay it forward’. Remember, you rely on the community for ongoing business, so showing them love and support in a time like this is extremely important. Plus, doing nice things for others feels really good! Can you provide your products or services at a discounted rate, offer flood victims a meal or a drink on the house or, simply raise money in-store to donate to a flood recovery charity? At Barefruit, we’ve teamed up with Green Coast Coffee in River Street and have pre-paid for 80 coffees for flood victims. It’s the little things that make the biggest difference and your business will benefit in the long-run
Support your fellow local businesses
Our human nature is to help other people in times of need and crisis, and it’s as important that businesses support each other. Many local businesses been through tough times over the last two years, so help a brother (or sister) out and get amongst the local business community. Use local suppliers, purchase ingredients from local farmers, sell local products in-store, give local businesses a shout-out on social media, take the team out to the local café for lunch, network and offer help and advice…the ways businesses can support each other is endless but the impact of a positive, collaborative and supportive business community puts meals on our tables, keeps roofs over our heads and sends our kids to school.
At the end of the day, show kindness and support to those who need it most whenever and however you can. What goes around, comes around…
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Rugby Palooza – Branding and Website
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Rugby Palooza - Branding & Website
Background
We were approached by Andrew Fraser an experienced rugby coach with a love of team work & leadership. He kick started a new rugby conference starting in 2022 in Lennox Head and needed our fruity help creating a new brand identity and website to get the conference up and running.
The work
We started the process with a brand naming brainstorm and the client arrived at using Rugby Palooza Conference. Using this our goal was to create an easy to use identity that was both sporty and professional with the aim of the conference attracting some of Australia's, if not the world's best rugby coaches.
The final logo concept utilised the rugby ball shape into an abstract pattern with different colours to represent the meeting of different teams from all over the country. The joining of the shape was a nice way to create a networking concept for the identity. We created stacked, horizontal and badge logo designs that could be easily applied in a cool fun way to merchandise as well as other marketing collateral such as the website. The identity was also adapted and considered the location placement of the conference as the conference location will change each year, so we created a simple logo lock-up to accommodate this.
We also designed and built the Rugby Palooza Conference website, a simple one pager site that could drive traffic to a ticketing platform as well build upon as the conferences continue in the future.
Like what we do? Let us help your business grow?with an awesome branding project.
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Miss Midgley’s Website & Brand Direction
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Miss Midgley's Website and Brand Direction
Miss Midgley's Website
Brief
We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.
Output
To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.
The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.
