MBL Eye Surgeons
Rebrand, Signage, Website
We were engaged by MBL Eye Surgeons to breathe some new life into their branding. The old branding was out-dated, and didn't reflect the values of the clinic and experienced team anymore. The project kicked off with a logo rebrand, which incorporated the blues from the previous branding. combined with some greens inspired by the natural landscape in Ballina. It was important that the new logo clearly communicate MBL Eye Surgeons was a medical company, and the gradient of the blue and green hues achieves this. The brand mark is circular, representative of an eyeball.
Once the new branding was complete, we rolled it out across all marketing collateral and building signage. The project kept giving, and MBL Eye Surgeons requested we build a new website, incorporating the new branding.
We are so thrilled with all the work we completed for MBL Eye Surgeons. The signage at the Ballina clinic is a major highlight, as it looks fantastic.