Barefruit Marketing take part in Clean Up Australia to help launch a world record attempt!

At 10am, the Barefruit team took part in the annual Business Clean Up which is held nation-wide on February 26th. We headed out along the foreshore of the Richmond River with our white and yellow bags and gloves, in search of collecting as much rubbish as possible around the picnic tables, public amenities and within the landscaped gardens surrounding the communal area.

We accumulated an immense amount of litter, just from a 20-minute clean up session, items we collected ranged from food wrappers to disposable coffee cups, bottle top caps and the most reported was the notorious cigarette butt, which was the most commonly reported littered item found by Clean Up Australia Day volunteers last year, in 2018.

Based on last years statistics, we have a feeling the most commonly reported littered item will be the same in 2019, we must have collected 500 butts!

Clean Up Australia Day

The Clean Up Australia Day campaign is a great initiative - it’s a simple way you can clean up, fix up and conserve our greatest resource, so we felt it was right for our business to jump on board to help keep Australia beautiful, right here in Ballina.

“Clean Up Australia provided us businesses with a starter kit, which included everything we would need, including all the necessary items needed to collect the rubbish safely and efficiently, such as bags for rubbish and recycling, thick gloves, a sharps container and a supervisor's high vis vest which was stylishly worn by one of our fruity managers!” Barefruit Marketing’s Agency Manager Sara Davis says.

The Clean Up Australia charity is working alongside Guinness World Records to create a category for the most employees engaged in an environmental activity at any one time and hopes to launch its formal record attempt in 2020.

 

Clean Up Aus Day

Clean Up Australia began back in 1989 and are celebrating 30 years this year. The idea came to fruition when an Australian man had a simple idea to make a difference in his own backyard, Sydney Harbour, little did he know, this simple idea would become the nation’s largest community-based environmental event. The first Clean Up Australia Day was in 1989 and was originally named Clean Up Sydney Harbour Day, more than 40,000 Sydney residents came along and donated their time and energy to clean up the harbour.

The following year, the official, Clean Up Australia Day was born! Over 300,000 volunteers turned up and have increased each year since. Since their startup, Clean Up Australia Day and has collected over 344,000 tonnes of rubbish from over 170,000 sites nationwide!

We can't wait to participate again next year and hopefully as a nation, win the Guinness World Records!