Friends Of The Koala

Road Strike Awareness Campaign

The brief

Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

Our response

We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

The fruits

• Print:

We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

• Radio:

Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

• Paid Social:

With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

• Organic Social:

To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

• Display Ads:

We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

Hey Team Fruity!

Sunshine Sugar - Low GI Campaign

The brief

Sunshine Sugar is a proudly Australian-owned sugar manufacturer with a history spanning over 150 years. With Low-GI Sugar available in 650 Woolworths stores and ALDI locations nationwide, the challenge was clear: build brand awareness and drive purchase intent for a product that had never been actively marketed.

Our mission? Position Low-GI Sugar as the go-to healthier alternative—an easy swap for everyday use, backed by its all-natural ingredients and Australian roots.

Our response

To put Low-GI Sugar in the spotlight, we rolled out a dynamic year-long campaign across multiple platforms, ensuring a blend of education, inspiration, and digital engagement.

• Brand Identity Development
  • A fresh, clean aesthetic reinforcing Sunshine Sugar as "The Healthier Alternative."
  • An inviting, modern look to appeal to health-conscious consumers.

• Educational Content & Landing Page
  • Landing page to act as an educational hub, capturing interest and driving conversions.
  • Developed engaging content to highlight the benefits of Low-GI Sugar, making it an easy and smart choice.

• Recipe Content Shoots
  • Produced easy-to-follow, delicious recipes showcasing Low-GI Sugar in everyday staples, desserts, and baked goods.
  • Created visually stunning content, making healthy eating look as good as it tastes.
  • Shared across social media, email campaigns, and the Sunshine Sugar website to inspire action.

• Multichannel Digital Campaigns
  • Paid Social Media:
    • Launched targeted ads showcasing how Low-GI Sugar fits seamlessly into daily life.
    • Highlighted Sunshine Sugar’s farmer-owned, Aussie-grown heritage.
  • Google Ads:
    • Used keyword-targeted search ads to drive traffic to the landing page.
    • Designed eye-catching display ads to boost visibility and engagement.

The fruits

The campaign results were nothing short of sweet! Engagement soared, traffic spiked, and Low-GI Sugar found its way into more Aussie kitchens.

• Paid Social Media:
• • • 1.2M+ impressions
    • 137K+ engagements
    • 643K+ reach
    • 13K+ website clicks

• Google Ads:
  • Search: 167K+ impressions, 6.5K+ clicks
  • Display: 3.6M+ impressions, 30K+ clicks
  • Performance Max: 369K+ impressions, 4.2K+ clicks
• Landing Page:
  • • 33K+ views
  • 25K+ sessions
• Leads & Conversions:
  • 1,520 conversions from the Low-GI page over the year

With impressive engagement and strong conversion rates, the campaign successfully positioned Sunshine Sugar’s Low-GI variety as the must-have healthier alternative. Increased brand awareness, high-performing digital strategies, and consumer education combined to drive real results—proving that a little marketing magic can turn a great product into a household staple.

Hey Team Fruity!