Marketing Trends to Expect in 2022

BFM 2022 Marketing Trends

2022 is finally here, and January is a great time to prepare for a good year ahead. Marketing trends for the new year have already started to emerge; here’s what you can expect to see in the world of marketing in 2022.

Have a Purpose

The focus of 2021 was supporting local communities and businesses through some pretty tough times. This has driven conscious consumerism, meaning people are actively looking to support brands that give back in some way and are willing to spend more with those that do. This year, brands doing something for the greater good are going to come out on top. Having a purpose other than maximising profits – look at brands like Arnhem, who are committed to sustainable fashion – will be the catalyst for growth.

Have a Purpose
Social Commerce

Your shop should be located wherever your customer’s shopping bag is…and that’s on their phone and, more importantly, it’s on social media. The convenience of shopping on socials allows users to use brand messages, user-generated content and reviews to make a purchase decision all in one place. So, if you’re yet to sell your products on social media, now’s the time to try.

Social Commerce
The Need for Video

Over the last two years our appetite for entertaining, engaging content has become insatiable, and with our ever-shortening attention spans, the best way to capture attention is with video. That’s why TikTok and Instagram Reels have taken off. This year, we’ll see video enter the mainstream for everyone, from small business to big brands, so start working on gathering your library of content.

The Need for Video
Own your Audience

This one rings even more true after Facebook was down for several hours on the 5th of October last year. Even though your social accounts may have thousands of followers, that data belongs to Facebook. You don’t own any of your followers, and if Facebook were to disappear, so would they. To own your audience, you must collect email addresses from your customers and potential customers to use in future marketing. Customer data can be collected through newsletter signups and value exchanges, e.g. sign up to receive 15% off your first purchase.

Embrace Localised SEO

For local businesses, your Google My Business listing is quickly becoming one of the most important marketing tools in your shed. More and more, people searching online are using Google My Business listings to research, compare and choose a business in their local area. Supporting local is on the rise and the search term “near me” is more popular than ever, so use it to your advantage.

With these top tips you’ll be on your way to smashing 2022 out of the park. Remember that trends evolve as time goes on, and we look forward to keeping you up to date on other trends as they emerge over the next 12 months.

Related Tag: Social Media Marketing Gold Coast

Embrace Localised SEO

If you're interested in our trend report and would like some help to kick-start your 2022 marketing goals send us a message below


Plastic Free July

In the Barefruit Office, we pride ourselves on being as plastic-free and minimal waste as possible. Since 2018 we have been participating in Plastic Free July, Clean up Australia day, and the local ‘Reduce Single Use’ initiative.

Recent health restrictions due to COVID has meant some of our good habits have slipped (e.g. the return of single-use coffee cups!), but this July we are ready to reset and form those good habits again. We might not be perfect, but if we all make small changes, we can make a big difference.

 “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly." - Anne Marie Bonneau

 Here are our top 5 tips for starting out the plastic-free journey in your office:
  1. Ditch takeaway coffee cups:

This is one of the easiest changes to make, and if you’re not already doing this – start NOW! To get everyone on board, we implemented a rule – if you get caught with a single-use coffee cup in the office, you have to do 10 burpees.

Go and buy yourself a keep cup to keep in the office. Forgot your keep cup? No worries…just use a mug from the kitchen, or ask your barista to make your coffee in one of their mugs and return it….most cafes will be more than willing to do this if you are a regular.

 

  1. BYO lunch

Bringing your own lunch is a great way to cut down on food packaging. Just remember to use reusable containers, and ditch the plastic wrap. We have invested in silicone food wraps which are reusable. We got ours from local company Seed & Sprout.

 

  1. BYO crockery

If you do buy lunch from a café, take a bowl or plate with you so that you don’t have to get it in a plastic container. Our local cafes are now on board with this!

 

  1. Upgrade your coffee pods

We now only use biodegradable coffee pods in the office kitchen, from Urban Brew.

These go into the general waste, but instead of taking 500 years to break down like some coffee pods, these take only 2 years.

 

  1. Say no to plastic bags

We have a supply of reusable shopping bags in our kitchen so we never get caught out when doing a lunch shop. We also ditched the bin liners from our desk bins (which saves money too!), and we use plant-based bin liners in our kitchen bin.

 

Follow us on Instagram for more tips throughout the month!

Are you ready? Join the Plastic Free July challenge now!

Mumbrella highlights fundraising efforts for Rafiki Mwema

Barefruits inaugural IWD event was nothing short of a success and the results have been highlighted on Mumbrella, read the feature here.

Claire Harding, Barefruit Marketing Co-founder and Director was thrilled tickets to the event sold out within three weeks, and a lot of women were on the waitlist. It was such a huge success that we have the next year's event already in the works. The local businesses who sponsored the event and donated prizes showed such generosity and the money raise is going to such an important cause.

A night filled with laughs, dancing and inspirational stories, with 100% of the ticket and raffle proceeds going to Rafiki Mwema to support future social enterprise projects. You can read Barefruits recap of the night here.

 

Barefruits top 5 tips on Keeping Australia Beautiful

Over the past few years Barefruit has been implementing strategies and practices to lower our environmental impact, including banning all single use plastics in the office. A litter free and sustainable future is one of Barefruits main goals for the future and we love encouraging other local businesses to participate also. So, as it’s Keep Australia Beautiful week, we thought it was only fitting to share our top 5 tips to keeping our local community beautiful!

Reduce Single Use – An initiative produced through the collaboration between Barefruit Marketing and the Ballina Shire Councils ‘Waste Warriors’. Established to encourage other businesses in the local area to be more accountable. Including no single use plastics, eco-friendly office practices such as double-sided printing and using online filing systems, reusable crockery provided for staff lunches and the use of keep cups on coffee runs!

Take three for the sea – Residing in the coastal town of Ballina we all know the impact that microplastics and litter are having on our beautiful waterways. On our morning walks or afternoon runs we all consciously make an effort to clean the areas we are in and encourage others to do so too!

Shop local – Farmers markets, wholefood shops and road side stalls all offer great produce and supplies that don’t come over packaged. From fruit, veg and meat to natural products or loose-leaf teas. It’s a great way to support your local economy also.

Be prepared – Keep extra reusable bags in your car or in the workplace, invest in a keep cup and some good quality lunch containers. Being prepared will mean you won’t be left with no other options.

Recycle – Easy peasy lemon squeezy recycling. Check out the council’s great A-Z resource to learn what items go into what bin.

Find out more about Keep Australia Beautiful week and how to get involved here.

 

Rafiki Corporate Sponsorship Close to the Heart

earned media

Barefruit’s Co-founder, Chief Juicer and self-confessed workaholic, Claire Harding, is also a bit of a fundraiser. She is heavily involved with the charity Rafiki Mwema, being a board member since the beginning in 2014 and besties with CEO and Co-founder, Sarah Rosborg.

The team at Barefruit witness first-hand the love and dedication Rafiki’s intrepid leader, Sarah Rosborg, puts into the charity as the HQ is located in our office. So, it was only fitting that Barefruit became a Bronze Sponsor of this amazing Charity. For years Claire has been supporting the charity in any way that she can and believes that corporate sponsorship not only fulfils a business’s corporate responsibility but is the perfect answer for any business looking to make a difference. The work that Rafiki Mwema does perfectly aligns with the values of our team, both personally and professionally. Being so closely involved with Rafiki, Barefruit staff are encouraged to dedicate a portion of their time to Rafiki. As a corporate sponsor and with Claire being a board member, means that we are often involved in the planning and marketing of Rafiki events and fundraisers.

So, what is Rafiki Mwema?

A not for profit organisation that works to change the lives of profoundly traumatised children who have experienced abuse in Kenya. Aiming to transform even the most deeply troubled children into loving, confident and joyful children through love and safety. Home to 70 boys and girls from the ages of 18 months to 18 years. A team of 45 staff support the children through their court cases, education, medical treatments, therapy and strive to provide the children with a warm, loving, playful and empathetic environment. To date, approximately 120 children have returned home to the care of a safe family member, with the Rafiki Mwema’s Outreach Team continuing to monitor the child and visit them in their community.

How can you get involved?

“It doesn’t have to be big – if we all just do something; we can make a difference to the lives of some of the most vulnerable children in the world – and give them a voice and the childhood they deserve,” notes Claire on contributing to this cause. Rafiki offers several levels of sponsorship and will happily work with you to customise a package that suits your situation. Whatever you choose to contribute, every donation, no matter how small, makes a huge difference in the lives of the children at Rafiki Mwema. 50 AUD a month will provide meals for a child, and the equivalent to ‘a coffee for a month’ (5 AUD) will support the outreach team, making sure the children are safe when they return home.

There’s a variety of options when becoming a corporate sponsor. Depending on the level of sponsorship you choose you will have access to a range of great opportunities including co-naming a project, receiving support from the Rafiki team if you choose to hold your own fundraiser and the opportunity to get close to the charity and its projects.

As a mother, Claire witnesses first-hand how Rafiki is a great charity for children to get involved in as well. Her own son sends personalised cards, photos and letters to the children. And, what’s more? Anyone can do this, and it is encouraged as it makes such a difference in the lives of the children at Rafiki, being able to make a connection with other children, all over the world.

“You are so close to the Rafiki charity and you get to see where your money is going. You are able to have a first-hand connection with the child you are sponsoring,” a major point of difference that Claire points out.

At Rafiki Mwema they rely solely on the support of their sponsors to pay for the ongoing running costs to house the 70 children in their care, to continue to support the 120 children who have returned home and cover the unforeseen medical expenses that are unfortunately a part of rescuing and caring for severely abused young children. The fundraising will never end. 100% of the money donated or raised goes directly to the Rafiki Mwema house, with the profit from merchandise sales covering admin costs such as bank fees, printing etc.

“Choosing to help mend broken little bodies, minds and hearts is the greatest return on any
investment you’ll ever make”
Sarah Rosborg, Co-Founder and CEO of Rafiki Mwema

Related Tags: Graphic Design Gold Coast

Raine & Horne – You List We Donate Campaign

Raine & Horne Real Estate Ocean Shores & Brunswick Heads

Supporting Aussie farmers - You List, We Donate Campaign

Raine & Horne Landing Page

Raine & Horne Landing Page

the brief

Client needed to get more properties listed in 2018. The client would like to donate $1000 to the Aussie Helpers Farmer Charity for every home listed between now and the 31 st of January. The initiative hopes to help Aussie farmers in hardship with financial support. Help us, help the farmers!

Have as much presence as possible with an enticing offer over three month period to generate leads eventually resulting in listings.

our response

To keep within budget, we were to utilise client’s current media buy (local press, digital, social, EDM/database, radio) for an integrated campaign across all possible channels.

Raine & Horne DL Flyer

Raine & Horne DL Flyer

Raine & Horne Advertisement

Raine & Horne Advertisement

the fruits

Generated ‘Aussie Farmer’ campaign awareness through regular EDMs, Radio, Flyers, Website, Social, PR and Editorial.

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    Rafiki Mwema presents Kings and Queens of Rafiki

    Kings and Queens of Rafiki

    Our Chief Juicer Claire Harding is a passionate and driven marketeer. Her primary role is to oversee the strategic direction of your business and to ensure the smooth running of campaigns. Along with her busy schedule at Barefruit, Claire is also a board member for ‘Rafiki Mwema’, a non-profit organisation providing safe houses for young, traumatised children in Kenya. As part of the agency’s corporate social responsibility, Barefruit are corporate sponsors of the charity. Utilising the skills and connections of Barefruit to assist Rafiki Mwema in various marketing aspects.  In addition to this, Barefruit shares an office with the Rafiki Mwema headquarters and their fearless leader, Sarah Rosborg!

    Alongside Lennox Head local Sarah, the founder of Rafiki Mwema (and Claire’s bestie) they have been working tirelessly to organise a special premier screening event of the eye-opening documentary, ‘Kings and Queens of Rafiki’. ‘Kings and Queens of Rafiki’ is the product of a recent trip to Kenya from Sarah and Rafiki Mwema’s Ambassador and Queen, Constance Hall for the opening of Kings Castle, a home fully funded by Constance!

    Kings and Queens of Rafiki

    Constance is a social media influencer, long-time supporter and ambassador for the life-changing charity, Rafiki Mwema. Her visit to the village was very special for the children of Rafiki, knowing everything she has done to support them, and was an equally special experience for her own family.

    An evening filled with like-minded people coming together to make a positive impact, 100% of the profits made from the event will be donated to Rafiki Mwema. With local vendors and merchants donating their time for the event, this is truly a community supporting a great cause.

    Kings and Queens of Rafiki

    Kings and Queens of Rafiki will be premiered here on the Northern Rivers at - Lennox Head Cultural and Community Centre on Saturday the 24th November 2018 at 6pm with special guests including, Constance Hall and Sarah Rosborg. Enjoy the thought-provoking documentary, food and refreshments and a Q&A session after the screening of the documentary. You can view a trailer of the documentary here.

    For more information or to attend this event please click here.