New Business Marketing

New Business Marketing

We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

Branding is more than a logo

From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

Branding is more than a logo
Go digital

A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

Collect leads

A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

Get your socials on point

Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

Use social accounts as platforms for your launch
Word of mouth

You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

See our work...

What clients are saying

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

Jarryd

Behind the Barrel

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

Trent Chapman

Prevent Consultants

Lismore City Council Video Campiagn

Lismore City Council

Agriculture Awareness Video Campaign

The work

We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

Related Tag: Video Production Gold Coast

 

It was a joy to work with the following agribusinesses on this project:

Nimbin Valley Dairy

Mountain Blue

Table Under A Tree

CannaPacific

Five Sixty Farms

 

Like what we do? Let us help your business grow🌱with a video awareness campaign.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.
    I am interested in .
    You can call me on and email me at
    We'd love to know how you heard about us?

    East Coast Building Consultants – Integrated Marketing Campaign

    East Coast Building Consultants

    Integrated Digital Marketing Campaign

    Byron Bay FM East Coast Building Consultants Website

    The work

    Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

    The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

    Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

    Social Media Mock-Up
    iPhone Website
    DL flyer mock up

    Like what we do? Let us help your business grow🌱with an awesome rebrand.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.
      I am interested in .
      You can call me on and email me at
      We'd love to know how you heard about us?

      Testing positive to a brighter outlook

      The COVID-19 pandemic has no doubt affected every country around the world in ways no one could have ever imagined. It shows the extent and importance we put on globalisation and being connected to other places around the world, especially as isolated as we are in Australia. But that’s all be put on hold and consumer behaviour has changed because of it. They say it takes 28 days to turn action into a habit and now that we have been living with restrictions for about six months, these habits are here to stay.

      But change is not bad. Change is good; it keeps us on our toes. And so, we’re flipping our mindset and taking a look at how Australian consumer behaviour has changed and what opportunities are emerging from it.

      Consumers are supporting local businesses

      Restrictions on free movement around the country began to impact the supply of products most Australian took for granted. In addition, the closure of many Australian businesses due to social and economic impact of the pandemic was felt very personally on a local level. With ‘mateship’ at the core of our cultural DNA, Australians have turned to support local and ‘Australian Made’. It is the feeling of “we’re all in this together” that has compelled consumers to actively switch their spending to prioritise buying from local businesses. This is an opportunity for like no other. Your locals want to support you, they want to buy your products and use your services. They are even willing to pay more than what they usually would, knowing they are helping another family put dinner on the table.

      Everyone is online, a whole lot more

      People have not been able to connect with others physically, but that hasn’t stopped anyone. The internet and social media have been intrinsic to human connection over the past six months. Previously, social media and digital technologies were seen as a distraction, however now, they are far more significant as they offer modes for human connection, channels for consumer experiences, entertainment, brand awareness and voice, customer conversions and information and news. This newfound dependence on the internet and social media is an opportunity. You know where your consumers are and with a bit of research, you’ll know what they like. You can create content to get their attention and inspire them from, literally, the palm of their hand. And what’s better, is that they can purchase from you right then and there. Make sure you’ve got your online shop up and going! While pretty much all categories of spending has seen a declined, online shopping has actually had a boost.

      People are actively looking for new hobbies

      Australians have hit the pause button on their normal lives. No more commuting, no more sport, no more gym sessions or dance lessons. No more weekend trips away (or even planning holidays, for a fact). This has given people time to get back to basics. There was a surge in the demand for baking ingredients, people have loved local bars’ cocktail kits, veggie garden sets and seedlings sold out and everyone has bought a puzzle. How can you adapt your product or service in a way that consumers can engage with from their home or within their local surrounds? If you are a yoga studio, start online class subscriptions. This can run adjacent to classes held in-person. All you need is a device with Zoom set up and you are good to go. What an awesome way to extend the accessibility of your studio space and gain new members. If you sell a product, maybe think about how you can turn that into more of an experience for the consumer. For example, the make-at-home cookie kits from local bakeries and cake shops have been a hit, especially with kids and families.  Now is the time to adapt, so go for it!

      With all this negative, it’s hard to keep your head above water. But sometimes the best thing you can do is flip your mindset to see the glass half-full. Change is always a good, it’s challenging, but it’s good.

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.
        I am interested in .
        You can call me on and email me at
        We'd love to know how you heard about us?

        Thinking differently in these crazy times

        Our local business community has suffered so many blows over the past few months. But, nothing could prepare us for the current COVID-19 situation.

        While you are self-isolating (and provided you aren’t already overloaded with homeschooling) here are some proactive things you can do right now to nurture your business. Your community still wants to hear from you – even if your doors are closed or your services have been temporarily shut down.

        Step 1

        The first step is to get your digital ducks in a row. Assets like social media accounts, websites and sales and marketing software have become vital during these times of reduced human contact. This is a fitting time to start posting more on your Facebook page or Instagram account. Or perhaps learn about Ads Manager and email platforms like MailChimp. You can then integrate your digital platforms. For example, put an Instagram feed on your website and direct your Facebook ads to a landing page. Tidying all these things will help make sure they deliver in the most effective and efficient way. There are endless resources such as webinars, YouTube videos and step by step instructions to assist with this.

        Step 2

        Once you have sorted the best ways for you to keep the conversation going with your community, take the time to consider your tone of voice. This can vary, but it should suit your brand and be authentic. It will likely be best received if it is calm, positive, helpful, informative or empathetic. Tasteful humour is a good one, but please be sensitive and very mindful about how others may interpret your messages. Additionally, people are already bombarded with information about the virus, so it's worth thinking about ways your voice can stand out from the crowd.

        Step 3

        Now that you have established lines of thoughtful communication, brainstorm ways to adapt your service delivery. Be the solution to the problems that people are experiencing. A great example is how quickly most of our cafes started offering home delivery. Another example is how local fitness trainer Rikki Lee started a Facebook group with free daily workouts. Think creatively about how best to utilise your skills. You could become a virtual consultant, providing useful information that is relevant to what you do and to your customers. Zoom chats, Facebook live, Watch parties and Google Hangouts are all relatively easy and fun ways to deliver your messages.

         

        Staying in contact with your business, employees, customers and suppliers could be a wonderful way to stay focussed on your passion. Share that passion whenever possible. There is no better time to surprise and delight your customers with excellent service. Your kindness, compassion and attention to detail WILL be remembered when we all come out the other side.

        We are all in this together.

        From the Barefruit Team

        The New Financial Year is Here!

        marketing consultants ballina

        We’re two months into the easing of restrictions and everyone is out and about, getting back into their usual pre-COVID habits. It’s no longer feeling like such a novelty go out for a coffee with a few friends. And, the weekends are busy again. We have lots of visitors coming to enjoy the beautiful Northern Rivers. You could almost say, things feel pretty much back to normal for most of Australia.

        In saying this, the situation in Victoria is a bit different. Things are certainly not back to normal with the tightening of restrictions in parts of Melbourne. These so-called 'hot zones' have reverted back to the same restrictions from the start of the pandemic in order to slow the spread of the virus. It's disheartening to hear, but we have our fingers crossed this is only a little bump in the road for affected Victorian businesses.

        Considering all of this, the new financial year already here! It’s time to reflect on the financial year that was, reset focus and plan for the one ahead. This is the perfect time to adapt branding and business operations to new consumer behaviour and appeal to new markets in innovative ways.

        So, let’s take a look at 4 tips for planning for the Financial Year 2020-21.

        1. What is your Point of Difference?

        In order to stand out against your competitors, you first need a point of difference. Something distinct and novel that consumers recognise, remember and come to you for. Maybe this is your brand story or brand personality. Or perhaps there is something unique about your delivery of your product or service. Is your customer service different or special in some way? Whatever it is, make sure your offer to consumers includes a point of difference that entices consumers your way. And spread the word about it.

        1. Organise a Content Calendar

        At the moment, your social media presence is more important than ever with consumers turning towards online communities to connect and share with others. For businesses, social media is key to building trust and transparency and for keeping your audience up to date with new information. And so, now is a great time to get your social media content organised for the next little while. Think about what messages and content you want to share, make a plan and schedule your posts into a calendar. Why? This will help keep you on track and hold you accountable to your social media marketing. Along with your social media strategy, remember to mix it up a bit with well-chosen local media outlets, like radio, community magazines etc.

        1. Set a Marketing Budget

        The new financial year means it is time to think about your budget. Considering the last few months have been a bit of a roller-coaster (to say the least) for every business, your budget may very well look a bit different to last year. With everyone in re-set mode, do set aside some money to market your business – a general guideline is 5% of your turnover. It is so important right now to make sure your brand messages reach your target audience, increasing awareness and desire to purchase your service or product. And trust us, a bit of money, especially in the digital marketing space, can make a significant difference.

        1. What’s your Digital Marketing Strategy?

        Your consumers are online, and the best way to reach them is to be online too (no way!). Traditional marketing and advertising in print is still great, but online marketing is so flexible and in times like this, flexibility is what you need. With no lead times or deadlines, you can change your online messaging instantly to suit any situation.

        If you need some help with your FY21 planning, check out our Back to Business programs.