Northern Rivers Food
Event Management
the brief
Northern Rivers Food hold a Golf Day each year to raise money for their organisation. Due to COVID-19 implications, Northern Rivers Food were not going to hold the event this year, until Barefruit offered to organise it. The goal was to organise the event, working with local food businesses and attract around 40 – 50 players. This was a fantastic opportunity to connect with another industry and build relationships for future business.
our response
With a six-week lead time, the priority was to find a venue and to contact local food businesses to ask if they wanted to sponsor and/ or contribute to the day. Byron Bay Golf Club agreed to hold the event and provide catering for late lunch and Barefruit became the major sponsor of the event. Northern Rivers Food wanted to provide ‘goody bags’ for each player and award prizes at the end of the day. Organising this involved reaching out to local food businesses and collecting donations of product. Over 15 companies donated product for the goody bags and prizes.
Barefruit was also involved in advising how to promote the event as well as designing a digital invitation and social media content. Stone and Wood sponsored the event with a ‘Bar on the Green’ at hole 18. A keg was set up under a marque, accompanied by baguettes from The Bread Social and cured meats from Salumi for players to enjoy.
the fruits
The event, held on Friday, 13 November was a great success. We attracted 54 players, who played in teams of 4. This was 4 players extra than the 2019 event! Goody bags for each player included donations of product from Brookfarm, Cape Byron Distillery, Dona Cholita, Tweed Real Food, Santos Organics, Extraordinary Foods, Mt Warning Spring Water, Northern Rivers Food and Barefruit Marketing. The Stone and Wood bar was a hit, enjoyed by all.
We were particularly proud of our Barefruit Marketing lunch bag which was part of the goody bag. We included an orange, flyer, branded pen and orange scorer in a brown lunch bag, sealed with a Barefruit sticker.
