South Sudanese Health Matters Inc.
Building a campaign to help build a healthcare future
The brief
South Sudanese Health Matters Inc. (SSHMI) approached Barefruit with an ambitious vision: create a compelling campaign that would inspire Australians to support the construction of a much-needed primary healthcare clinic in Lou Ariik, South Sudan.
The campaign needed to educate people about the reality faced by families living without access to basic healthcare, build trust with potential donors, and provide the organisation with a suite of professional marketing assets that could be used consistently across digital channels.
The challenge was balancing the emotional impact of the story with a clear, professional fundraising strategy that encouraged action.
Our response
Working closely with the SSHMI team, Barefruit developed the creative strategy and campaign assets for the Together We Build fundraising campaign.
Rather than producing standalone marketing pieces, we created an integrated campaign designed to take supporters on a journey—from discovering the cause, to understanding the need, to ultimately making a donation.
Every touchpoint was designed with a consistent visual identity, compelling storytelling and a clear call to action.
The fruits
Landing Page
The campaign landing page became the central hub of the fundraising campaign.
Designed to educate, engage and convert, the page combined powerful storytelling with imagery, impact statistics, campaign milestones and a simple donation pathway.
The user experience was carefully structured to answer key questions, build credibility and encourage supporters to contribute towards the construction of the healthcare clinic.
Presentation Deck
To help SSHMI present the project to corporate partners, community organisations and potential major donors, Barefruit designed a professional presentation deck that clearly communicated:
- The healthcare challenges facing the Lou Ariik community
- The vision for the clinic
- Community impact
- Project timelines
- Sponsorship opportunities
- Ways organisations could become involved
The presentation became an important fundraising tool that could be adapted for meetings, events and partnership discussions.
Campaign Flyer
To support both digital and face-to-face fundraising, we designed a campaign flyer that distilled the campaign into an easy-to-understand format.
The flyer highlighted:
- Why the clinic is urgently needed
- The impact donations would make
- Key campaign messages
- Donation information
- QR code directing supporters to the campaign landing page
This provided SSHMI with a versatile resource for community events, networking opportunities and stakeholder meetings.
Organic Social Media
Storytelling sat at the heart of the organic social strategy.
Rather than simply asking for donations, the content focused on sharing authentic stories from the community, introducing supporters to the people behind the campaign and demonstrating the real impact improved healthcare could have.
The content plan included:
- Campaign launch content
- Community stories
- Founder insights
- Impact statistics
- Educational posts
- Donation reminders
- Campaign milestone updates
This approach helped build awareness, trust and an engaged online community around the campaign.
Paid Social Campaigns
To extend the campaign beyond existing supporters, Barefruit developed and managed paid Meta campaigns focused on awareness, website traffic and fundraising. Creative assets were developed specifically for paid advertising, combining emotive imagery, concise messaging and strong calls to action designed to encourage users to learn more and support the campaign. Audience targeting focused on reaching people most likely to engage with humanitarian causes while continually optimising creative performance throughout the campaign.
The outcome
Together We Build delivered a cohesive campaign that provided South Sudanese Health Matters Inc. with the professional marketing foundation needed to launch and promote one of its most significant fundraising initiatives.
By combining strategic messaging, purposeful design and an integrated digital approach, the organisation now has a suite of campaign assets that can continue supporting awareness, fundraising and partnership opportunities as the project progresses.
Most importantly, the campaign helped transform a powerful vision into a story that people could connect with—and one they could become part of.
