B&T features Barefruits RSL rebrand

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here. 

Ballina Business Excellence Awards 2019

Ballina Business Excellence Awards Win for Barefruit Marketing

The juicy team at Barefruit has taken out another accolade, winning ‘2019 Business Excellence in Business and Professional Services’ at the Ballina Shire Business Awards on Saturday August 10th

We were in top company competing with a variety of business services including real estate agencies, mortgage lenders and consulting companies.

Chief Juicer Evan Harding says “We feel that a large part of our success can be attributed to creating a workplace culture that is passionate - passionate about what we do for our clients, but also about our team’s wellbeing, and how we give back to the local community and beyond.”

passion

He goes on to say “We have brought together a team of highly creative and skilled individuals, who are dedicated to seeing their clients succeed in all aspects of their business. We spend the time to build personal relationships in order to thoroughly understand their goals and devise an individual strategy to ultimately deliver results.”

workplace wellbeing

We extend this approach internally as well. Our Agency manager says that we “Have brought together a group of people who truly care about each other. We work around individual schedules and have flexible hours which allow certain life, family and extracurricular activities to fit into our professional lives. This approach really pays off when the team are living a well-balanced life and are able to let the creativity and strategic thinking flow naturally”.

giving back

We also donate a heap of hours on a pro bono basis working closely with community projects and not for profits. This year we dedicated our time and resources to the Ballina Shire’s ‘Reduce Single Use’ campaign, Biala Support Services (supporting people with disabilities) and Rafiki Mwema (who recently gained worldwide exposure when they were one of fifteen charities followed on Instagram by the Sussex Royals Harry and Megan).

Chief Juicer Claire Harding notes that “This is what I love about creating this agency from the ground up. We are able to craft a special workplace in the way we want to see change in business…and the world. I started this agency seven years ago in my dining room knowing that I wanted to do what I love, while seeing clients succeed and the community grow. I can’t wait to see what the future holds for us.”

Related Tags: Graphic Design Gold Coast

Barefruit included in AdNews ‘Movers and Shakers’ roundup

Our team loves fresh fruit 🍊🍌🍎 So you can only imagine our excitment when we welcomed our two latest additions to the team! The talented Felismina Jom and Cat Smith join Barefruit at an exciting time as the agency is celebrating its seventh year as an all-service agency!

Our recent activity was picked up by AdNews in their 'Movers and Shakers' roundup highlighting some of the biggest moves in the industry for the past week.
AdNews is an Australian trade title that services the advertising, media, marketing and technology industries.

Get to know our latest fruits here and read more about the recent big moves in 'Adland' here.

Ballina RSL: Rebranding our local icon

Ballina RSL Rebrand by Barefruit Marketing

We love sharing the work that we do – especially when that work is so recognisable within our local business community!

The Ballina RSL approached Barefruit over 15 months ago to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC (currently being aired) which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina.

Our Branding and Strategy Director Jo Schultz says, “We were really excited when we received this brief and work on such an iconic brand.”

She continues, “The project was a team effort from the start, with the input and experience from the RSL’s management team coupled with our seasoned creatives and strategists we have delivered a marketing plan, TV commercial and a whole re-brand.”

Ballina RSL Logo Update

The team at Barefruit are an experienced bunch of international talent from major agencies who can bring knowledge and make the most out of our clients budgets. Our best work is achieved when we are able to develop close relationships with our clients to best understand their brand and develop a solution to suit their needs.

“This was a major undertaking for the RSL” states Bill Coulter, Ballina RSL CEO. “Working with the Barefruit team we now have a marketing plan, fresh and exciting new brand and a TVC managed and produced by Barefruit and shot by Rest Your Eyes to let our community and visitors know what we have to offer. All in under 15 months. We are really proud of the end result”.

If you would like to find out how Barefruit can take your business branding to the next level,  you can email us hello@barefruit.com.au or better yet, pop into our office on River Street to meet the team and have a coffee.

Ballina RSL Rebrand & TVC – Project Post

Ballina RSL

"All In Ballina" Campaign

the brief

Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

 

our response

After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

The major projects prioritised were:

  • to evolve the RSL brand mark and create a sub-brand system

  • create detailed brand guidelines to ensure brand consistency across all platforms

  • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

Ballina RSL Logo Before and After
Ballina RSL Logo Hierarchy

Logo hierarchy

Ballina RSL Logo Mockup

Logo mockup

RSL Club Life Magazine

Members 'Club Life' magazine mockup

RSL-Rewards-Mockup

RSL 'Your Rewards' promotion mockup

RSL Tone of Voice

Ballina RSL branding 'Tone of Voice'

Ballina RSL Guideline Mockup

New Branding Guidelines

the fruits

As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Hey Team Fruity!






I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

Fresh Fruit for the Office

Fliss and Cat Barefruit Employees

Here at Barefruit, we love fresh fruit 🍊🍌🍎 Not just the type you get from the local grocer but also new additions to our team!

Our management team put their noggins together and defined what makes a stand-out Barefruit employee? The ability to determine effective strategies, to see the bigger picture and to know that no 'one size fits all' in the world of marketing. With this in mind, Barefruit recently recruited two new team members - a new Digital Account Director, Felismina Jom, and Agency Manager, Cat Smith. Felismina is a creative thinker, a mother of two, and a kind and happy soul. While Cat is a fun-loving Jill of all trades whose creativity and caring nature flows into her work seamlessly; and, of course, they’re both a bit fruity!

Meet Cat - Doggo Lover and Agency Manager

Originating from New Zealand Cat has also previously worked for companies such as Vodafone, KPMG and Westpac. On relocating to Sydney Australia in 2012, Cat worked at RedBalloon and Macquarie Bank, before moving to Lennox Head in 2016. Cat is an experienced Office Manager and Executive Assistant, generally working in HR or Learning and Development teams.

Cat, while formally appointed the Agency Manager at Barefruit, also looks after everything from finance and Human Resources (HR) to cleaning the fish tank that is home to our resident fish named ‘Chips’! By far the most important part of Cat’s role, besides Chips, is the wellbeing of the Barefruit team. She has a passion for creating a great employee experience and work culture for the team. This enthusiasm stems from her time at RedBalloon as their Employee Experience Coordinator. Cat also holds a diploma in Event Management and Interior Design and has her own creative hobby business – making custom macramé wall hangings and hosting workshops in her spare time. You can find her work on Instagram and Facebook by searching for The Knot Smith.

Meet Felisimina - Digital Account Director and Tap Dancing Diva

Felisminas creative nature had her dreaming of a career as a tap dancer! But instead, she opted for University and graduated with a Business Degree. Just like her tap-dancing days, she moved quickly and tapped into her skills to begin her career as a Change Management Consultant working on training and communication for large scale IT projects. This role set Felismina up as a sort of "middle-woman" for the technical/digital world.

Related Tags: Branding Gold Coast

Always being one to jump at opportunities that come her way, Felismina and her husband left corporate jobs to start their very own digital agency in 2000 - back when the world was only in Web 1.0! Witnessing the World Wide Web evolve and how it has affected businesses, of all scales, Felismina has supported many small to medium-sized businesses enabling them to thrive through digital solutions. While the agency continues to operate in Sydney, Felismina, her husband and two sons Mani and Max made the leap North to the beautiful town of Lennox Head. Felismina utilised her experience and expertise to support small business owners through government programs where she aided them in implementing their very own digital strategies. In pivoting back to agency work at Barefruit Marketing, Felismina remains passionate about helping clients to navigate the increasingly complex digital world to meet real business objectives. Bringing her renewed energy to implement digital solutions at Barefruit - the team can't wait to see what she achieves.

Cat and Felismina have joined the team at an exciting time for Barefruit. Started by Claire and Evan Harding after a collective 30-year career in UK agencies, the agency is celebrating its seventh year as an all-service agency; marking the occasion with a branding refresh and awareness campaigns that encompass the Barefruit ethos. With an increasing demand for marketing locally and nationally, the Barefruit Marketing team are excited about what's in store. This regional agency provides expertise right across the marketing mix – from strategy and planning to advertising, design, PR, events, website design and Felismina's speciality, digital marketing.

As the agency expands we are always on the lookout for talented and creative individuals who share the Barefruit Marketing Ethos. Get in touch with the team and say hey!

BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

Like what we do? Let us help your business grow🌱with your own marketing campaign.
Send us an enquiry below...

Hey Team Fruity!






I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Marketing Agency Plain Speaking Creative Thinkers

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

To Barefruit.

/bair-froot/

verb
To yield results from creative marketing solutions that cultivate brands – primarily from a down to earth, plain speaking agency

(see also: refreshingly different approach)

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

Barefruit’s Co-Founder & Director To Report For Games

Lennox Head local and our very own co-founder and Director of Barefruit Marketing - a full service marketing agency, located in Ballina, Evan Harding has been chosen out of 50,000 applicants to be a volunteer reporter for the Commonwealth Games being held April 4th – April 15th 2018 in the Gold Coast.

Evan Harding will work with 900 other volunteers as a member of the Games’ Press Operations team. This placement is well suited to the 40-year-old father who is also an avid athletics fan.

The official title of Evan’s role is ‘Flash Quote Reporter’ for the Netball competition; requiring him to interview the athletes courtside after the game. These quotes will be taken up by the world’s media during the coverage of the games.

“This is an absolute dream come true for me. I have been to the Sydney and Athens Olympics and the World Championship in London last year – I can’t wait to be a part of something just up the road from us”.

Originally from England, Evan has been following athletics his whole life and has also run two Marathons – London and Gold Coast. He’s thinking about registering for the Gold Coast Marathon this year in it’s 40th year – and his!

The application process for the games started over a year ago and the interview process took 6 months to get through a ‘shortlist’ of 25,000 people. 15,000 were selected for a 2-hour interview, and after a 3-month period Evan was informed, due to his experience, he had been selected for the Press Operations team.

Since then he has attended venue specific training, online training from home, familiarised himself with the rules of netball and been fitted for his uniform. After the Opening Ceremony dress rehearsal this weekend he will be relocating to the Gold Coast for the duration of the Games.

Evan is most excited to be a part of sporting history and contribute to the vibe. He will be close to the action and in the words of the training team ‘it will be one of the best 2 weeks of his life’.

Hi son, Cian (7) is excited to see dad on TV. Cian will also be travelling to the games with mum Claire to watch some of the events live.

Sport features prominently in Evan's life. He coaches his son's Lennox Head Football Team with training each week and games every weekend, thrashes it out at an F45 class every morning and is still an avid follower of his beloved Norwich City Football Club (the Canaries) in the English Championship League. He and wife Claire are also in training for a 5km run at the end of the Commonwealth Games for a bit of fun.

It is not the only volunteering role that Evan, Director of Barefruit Marketing in Ballina takes. Barefruit are a proud Corporate Sponsor of locally run charity Rafiki Mwema, with his wife and business partner Claire being on the board, assisting with marketing and fundraising.

With the Commonwealth Games kicking off next week, keep your eyes on the TV screens and the Barefruit Marketing blog for an update on Evan’s experience – www.barefruit.com.au