Marketing, even when you’re crazy busy

Juggling Marketing When You're Busy

Our region has been so fortunate to have had so much business recently. We’ve heard that many local businesses have been overwhelmed with demand. Considering how difficult 2020 was, this is an amazing place to be so soon after. Whether you’re crazy busy with high demand, expanding your business or working towards getting back to pre-COVID times, marketing is always important.

Marketing does help drive sales, and so much more than that. So even if you think you’re busy now, you’d be taking a big gamble to let it slide from your business strategy. The Northern Rivers has been flooded with visitors, and your marketing tells these people why they should consider you. Without these messages, your competitors will be thanking you.

In It to Win It

If you’re not in the game, you can’t win. Good marketing makes consumers think of you first when they need the product or service you offer. The brand awareness, interest and desire for your brand will impact your sales positively, no doubt. Keeping up with social media, traditional advertising, emails, digital marketing, SEO (whatever forms your strategy) keeps your brand in the forefront of consumer’s minds. If you drop your marketing efforts, even from just one channel, your competitors will already be ahead of you. Vying for consumer’s attention is a competitive game, so you must always play if you’re serious about growing your business.

Slow and Steady

It’s hard to keep up with marketing when you’re busy but you can’t let it take a back, or even a side seat. Consistency always wins. Right now is a great opportunity to put long-term marketing strategies in place to drive awareness and sales for the future. With a surge in domestic travel and people moving to the area, you can expect to see business steady all year round and your marketing efforts need to reflect this. You’ll need to continuously communicate with visitors, the locals and the new people arriving in our area. Businesses that never stop marketing experience a forward-momentum situation, like a train getting faster and faster along the tracks. Don’t slam the brakes on your marketing when you’re busy - doing so could slow down your sales in the future. To maintain sales (and to grow them!), be consistent.

Always Communicate

Tactics such as social media marketing, email marketing, print, TV advertising and PR help you tell your brand story. The more you communicate value to consumers, the more they consider you a voice of authority in the industry, especially if you’ve got something interesting, valuable or different to say. In 2021, brand activism is extremely important to influence purchase decision-making, so tell your story and communicate your brand’s personality to consumers.

Having a long-term strategy and consistency in your marketing activities helps you compete against your competitors, maintain and drive sales in the future and grow your business. To keep moving forward, don’t stop what you’re doing.

Should I Outsource Marketing?

Barefruit Marketing Meeting

Here are 5 reasons to outsource your marketing in 2021 and beyond.

Do you need a marketing team but can’t quite justify bringing on full-time staff? Even if you already have a marketing team, perhaps you need more time for high-level strategic and creative thinking. Maybe you need additional expertise and resources for a one-off project or other elements of your marketing plan? Businesses, small and large, outsource their marketing activities to agencies to do more with less resources.

With more and more businesses outsourcing their marketing, let’s look into why it’s such an attractive option.

1. Access to expertise, resources, technology and unique perspectives
1.	Access to expertise, resources, technology and unique perspectives

By working with a marketing agency, you instantly increase your resources and capabilities for your business. Gone are the days of having an idea and not being able to execute it to the standard you’d like. When you bring on an agency to look after your marketing, you absorb their experience and expertise, as well as the technology and software they use. Agency employees are experienced in creative thinking, looking at the bigger picture and by being outside of the internal business, they bring unique perspectives to business solutions.

In-house marketing can be great, but usually you end up with a team who are all-rounders because you need them to do lot of different tasks. Agencies are able to provide businesses with people who are specialists in a particular area. Need a new brand video? An agency will have a videographer and a video editor. Need an ongoing digital campaign? An agency will have someone to look after your social media, someone for your Google Ads campaigns and someone else for your SEO strategy. These people are all experts in their field, so you know you’re getting the best of the best.

When you outsource your marketing, you instantly have the tools and the people to make your ideas come to fruition

2. You’ll save money
You'll save money

In-house marketing teams are expensive, not to mention the cost of the equipment, hardware, software and materials required to do the job professionally. When you consider the time invested in finding the right person for the job, recruitment, training and salaries, in-house marketing is quite a big investment. The average annual salary of a Marketing Manager in Australia is $90K (and that’s just for an individual). Instead, when outsourcing, your business can receive the support and expertise from an entire team of marketing professionals (top-level strategists, copywriters, creative directors, graphic designers, digital marketing experts, web developers and account handlers) for much less. Plus, an agency gives you flexibility; it’s up to you how much you want to invest, whether it be on an ongoing- or project-basis. 

3. Get things done, and faster
3.	Get things done, and faster

We get it, running a one-man show is a lot already. Employees and business owners, especially in small business, are often stretched for time, fulfilling their day-to-day responsibilities and operations. This leaves no time for strategic thinking, creative concepting, development and production of campaigns, let alone urgent advertising deadlines and ongoing digital marketing.

Sometimes it can take time to get the ball rolling on campaigns and other marketing activities when you’re doing it all yourself. If an order comes up or you’re slammed with organising a market day stall, we know your promotional efforts will slip down the list of priorities. The thing is, they really shouldn’t, especially when you are busy. When you don’t have the time, an agency does, and the promotional activity will become a constant. In turn, you’ll increase your sales and revenue at a constant too.

4. Analysis and Reporting all done for you
Reporting

It’s one thing to run a campaign and engage in marketing efforts, but it’s another thing to analyse performance. Arguably, one of the most important stages in any marketing activity is the analysis of how it performed. Understanding consumer engagement and drawing insights from the data collected will inform future marketing direction and reveal the-all-important Return on Investment. Unfortunately, there is sometimes not enough time to pick apart the data in an in-house marketing team, which is why outsourcing marketing activities can really be valuable for businesses.

Ultimately, it’s better to get the experts in to analyse the data, especially when you don’t know what you’re looking for. Further to this, some analysis tools that agencies have access to are expensive and difficult to use without proper training. We’re not saying you can’t do it, not at all. However, it’s probably more convenient and resourceful to leave it to someone who knows what to do.

5. Strategic Direction
Strategic direction

Agencies are constantly reviewing their campaigns and investigating data because it’s in their best interest to execute successful campaigns for their clients. Analysis also informs how a campaign can be improved for the future, which in turn informs strategic direction.

Business and marketing strategy go hand-in-hand. Agencies work with many different businesses to, ultimately, help the business grow and this can involve high-level strategic direction. If you’re pressed for time or feel like you’re not sure what needs to be determined when it comes to business strategy, an agency can really help. They’ve got experience with helping businesses across all industries, and they do it all day, every day.

All in all, we’re all for outsourcing marketing, no matter the size of the business. Whether it’s handing over organic social media management to an agency or having them concept and execute TVC and radio advertising. Gaining access to a team of experts who are highly experienced across many different services at a lower cost than hiring one to two internal marketers is enough reason in itself to get in touch with an agency.

2020 at Barefruit Marketing

Barefruit in 2020

This is the last time we talk about 2020, we promise! Although it was a weird year last year, many lessons were learnt along the way. We’re looking back to 2020 to recognise and acknowledge our growth, our flexibility, our productivity and our teamwork (oh, and the funny times too!).

Full of hope and motivation for the beginning of a new decade, 2020 started off with a bang. Everyone was feeling refreshed for the new year after a break over the Christmas holidays. The bush fires that had devastated regional and remote NSW had finally come to an end and, truthfully spirits were high. Then came along COVID-19 and little did we know how much this virus might have on the world as we knew it.

As Australia’s cases rose, restrictions around the country tightened. Before we knew it, the Barefruit office closed, and we were all sent home to work on reduced hours. It was so difficult to see our many of our clients and local businesses really struggle through the first lockdown. Much of our work was put on hold, however our rebrand project for Korff Wealth continued on amongst a few other projects. This included the beginnings of Rafiki Zabibu wine...check it out here.

We saw the opportunity for Korff Wealth, a financial services boutique to roll out their rebrand while Australia was in lockdown. Why? Because more than ever before, Australians were turning to experts for financial advice. It was an exciting and challenging time for the Barefruit team, working over the phone and internet to deliver a rebranding project.

After 60 days at home, it was finally time for the kids to head back to school which meant we got to go back to the office. Thank goodness! It was unprecedented times for our clients, with business slowly starting back up in our town. We dialled up our flexibility to deliver a ‘Back2Business’ campaign, including coaching programs and marketing packages to generate new leads. We also worked to help our clients take advantage of government grants that were available for small businesses to use for marketing and communications. Our ability to capitalise on opportunities such as these was essential to the success we have seen in recent months, and we feel very proud about it.

Along came July and our pregnant Agency Manager, Cat, was due to have her a baby very soon. It was time for Barefruit to bring on a new employee to fill Cat’s position. And so, we welcomed Charlotte into an Account Executive position. We can’t quite believe that we were not only able to survive 2020 as a business, but we also were able to expand the team. In fact, we even needed to get Sara, our previous Agency Manager, back in for a day a week as Charlotte moved onto more and more client work. On 29 August, Cat welcomed her little girl, Bonnie, earth-side. The new Barefruit bubba has visited us a few times since, and she is absolutely gorgeous.

As business continued to improve in our local town, we were awarded with more and more projects from existing and new clients. In September, we helped North Coast Community College launch their new Primary Industries Training Centre. This was a major highlight of our year. We worked to organise a launch event for this new training centre and series of certificate III qualifications, while simultaneously creating media buzz and as much free publicity about it as possible. The event was a huge success with dignitaries, local publications and special guests all in attendance. From this, numerous articles were written about the new NCCC Primary Industries Training Centre, and NBN ran a feature on the local news the evening of the event. Read more about the fantastic day it was here.

The second half of 2020 really flew by. Before we knew it, it was Spring, and business was returning to normal in our regional town. Not to mention the onslaught of tourists from Sydney and Brisbane who greatly helped business in the Northern Rivers recover from the impacts of lockdown. We worked with artist Len Collins to set up a new website, multiple shoots for Tweed Holidays Parks took place, we worked with a start-up to create a company name and branding. We organised a Golf Day event with Northern Rivers Food in return for event sponsorship, continued ongoing work for all our retainer clients and saw our beer packaging design on the shelves of bottle shops. Recently we were awarded a TVC job for Raine and Horne.

After 414+ creative briefs, 500+ hours of pro bono work, 15 new websites and 15+ new branding projects we wrapped the year up, celebrating with a fantastic Christmas Party with Behind the Barrel. Thank you to everyone who made the year it was at Barefruit. We are forever grateful to be where we are today in 2021, thanks to the support of our staff, our clients and the local community.

Barefruit 2020 infographic

Business Tips to Make the Most of Summer

With the festive season and school holidays in full swing the Northern Rivers is seeing a huge influx of visitors. And, with international travel no longer an option for a Christmas getaway, this summer is going to be busier than ever before. As a small business in our area, it’s time to get creative and do what you can to capture the attention of locals and visitors. Think about how you can make valuable exchanges and build relationships to encourage future sales.

It’s time to get creative!

This summer is the perfect opportunity to gather and collect content and customers so when it goes quiet again, you’ve got something to work with. After the year 2020 was, User Generated Content (UGC) is more important than ever before. Think of ways for consumers to engage with your brand so that their experience with you is memorable and personalised. Perhaps it’s through a hashtag, a competition or discount rewarding UGC or some clever packaging.

Lennox Head Pizza have collaborated with @thepizzabib and local artist, MLak, to create quirky pizza boxes with fun artwork that is very shareable on social media. Don’t forget about print ads, either! We can expect this high season to last until after Easter, so an ad in the Lennox Wave, the Echo or other local publications will boost your brand's awareness. Loyalty cards, gift cards and repeat-sale-discounts are other ways to facilitate relationship building with consumers.

Trends to look out for in 2021

The marketing landscape has undergone significant change due to the impacts of lockdowns and social-distancing restrictions, across the world. As such, nostalgia marketing has really taken off. Why? We’re all craving the comfort of familiarity. Nostalgia is incredibly powerful, and it’s been proven to make consumers more willing to spend money on products and services. This makes nostalgia marketing  a perfect fit for any marketing strategy. When you combine emotions and connections to brands from people’s childhoods with persuasive messaging, it has a strong effect on purchase decision-making. Remember the ‘Crocodile Dundee’ Superbowl ad for Australian Tourism? That tapped into nostalgia, helping Americans connect with and build perceptions of  modern-day Australia.

Position Zero on Google

We are currently witnessing one of the biggest shifts in digital marketing in the last decade. It’s always been the goal to rank 1 on Google, but now there is a Position Zero to aim for. Position Zero is when text from a website is shown above search results. This snippet is pulled from Google’s algorithm as it is believed to be the most accurate answer to a certain query. Position Zero is what Google uses to answer voice searches, which is why it is becoming increasingly important. In 2021, ranking first in search results will still be essential to a successful SEO strategy, and being featured in Position Zero will be just as important, if not more so.

We made it through 2020! May 2021 be a fruitful year for you.

Meet Ollie! Work Experience at Barefruit

Ollie Work Experience BFM

My name is Ollie, I'm 16 and I'm in year 10 at Woodlawn. I was lucky enough to be given the amazing opportunity to join the Barefruit Marketing team for a week of work experience.

Last week I had no idea what goes on behind the scenes when it comes to Digital and TV Ads, websites and even the work that goes into designing logos and running Instagram pages. And so, I came here to learn all about it.

What I learned at Barefruit

Since I arrived at Barefruit Marketing I have learned a lot about the marketing world. The amazing staff at Barefruit have taught me so many areas of marking including, but not confined to; SEO (search engine optimisation), SEM (search engine marketing), how to write a creative design brief, the importance of social media profiles for your business and how to run one effectively. I also learnt how to understand Google Analytics and use data to improve website traffic.

My experiences during my time here

In my time at Barefruit, I have been to some meetings where I had the opportunity to listen and learn a lot. These meetings were great in helping me understand how the ads that we see on TV and the internet get from an idea in someone's head to being on your screen at home. As well as how much time and money needs to be put into making the right ads to suit your business and demographic.

I have had the chance to work with heaps of different people who specialise in different areas here at Barefruit. Such as working with Fliss, Digital Account Director, who has explained a lot to me over my first two days. She explained what SEO is and how to increase your websites credibility. She explained how Google Ads work and how we can use the data from Google Ads to improve your SEO and monitor whether the ads are effective or not.

I spent some time with Lucy, an Account Executive, who has taught me how to run and schedule a social media profile. I wrote various types of posts and completed some research tasks. Then, using the information I gathered I wrote posts for social media and newsletters.

I have worked with Charlotte, Account Executive, who has shown me how important the look and ‘aesthetic’ of a social page is to a business in this day and age. I have been making some creative posts and preparing client Christmas presents, as well as writing this blog.

Album cover Concepts for our new song

Last week I had the pleasure of doing work experience at RockingHorse Studios in Coorabell in the Byron Hinterland, with four other year 10 students, thanks to Taryn McGregor. We had an amazing time working with Paul Pilsnenics, a professional Sound Engineer who showed us our way around a recording studio and helped us write and record a song.

Our song is called ‘Feel It’ by Hula Hands and it is now on Spotify for the world to hear. We thought 'Feel It' could use a good-looking album cover so Alex, Barefruit’s Creative Lead, has been showing me the creative process of making a cover for our song. He showed me how he would use the design brief to create an on-brief design. The product was a professional album cover which conveys the feel of the song from a glance.

Hula Hands album cover 1
Hula hands album cover 2
My overall experience

I have had a great week at the Barefruit Marketing office and I have learned a lot and I really enjoyed working with all the team members I have been lucky enough to work with. This experience has given me a good insight on whether I would like going into the marketing industry when I finish school or not.

Getting Your Brand Ready for Christmas

Get ready for Xmas

It’s that time of year already…finally! After the Melbourne Cup, the festive season hits and with the longer days, daylight savings and warmer weather, Christmas is well and truly on its way. If you’re a small business, Christmas and the holiday season can be one of your busiest times of the year. So let’s make sure you’re ready.

Promotion, Sales and Discounts

Whatever you’re selling, this is the time of year when the market is saturated with promotions, deals, discounts and sales. It all kicks off with Black Friday on 29 November and Cyber Monday on 30 November in celebration of Thanksgiving. Although Australia doesn’t necessarily celebrate Thanksgiving, we’ve jumped on board anyway – any excuse for a sale! Then we’re into the Christmas rush, swiftly followed by Boxing Day and January sales. Choose which promotional method best suits your brand and make sure you give people plenty of notice. Utilise your social media channels, website and email lists. If you are Lennox-based, you will reach most of the community with the Lennox Wave. What's more, over the holiday period Helen’s bumper issue reaches locals and the many visitors to our town!

Consider Shipping Delays

With COVID-19 and the huge increase in online shopping, Australia Post and other couriers are struggling to keep up. Keep an eye on possible delays! Communicate the cut-off dates for Christmas deliveries to encourage early purchase.

Christmas Gifts for Business Partners and Loyal Customers

The festive season is a time for giving and it’s important to make sure your brand is also. Recognise the people you work with, partnerships, clients and loyal customers with a little-something-special to show they’ve made a difference to your year. It doesn’t have to be big or expensive…a card in the mail goes a long way. Again, don’t forget lead times on merchandise could be very soon.

Shop local!

Choose to shop local to support our community and local business owners. With everything that has happened this year, they really need all the support they can get. Plus, gifts are so much more special when there is a story behind them – a personal touch that cannot be matched.

Schedule your Socials

Being a business owner and wearing all those hats is full on at the best of times, so get ahead of yourself and organise what you can in advance. Batch your content and spend a few hours getting your posts created and scheduled, all the way to the beginning of January if you can! There is an in-built scheduling tool in Facebook called Creator Studio (make sure you link your Instagram and Facebook together!) and multiple scheduling apps, such as Hootsuite or Later.

2020 has been a huge year, and as a business owner we have all felt pushed to our absolute limits at times. This Christmas make sure to give yourself a break. Get refreshed for the new year, think about your goals moving forward and appreciate the fact that you made it!

AdNews features Seven Mile Brewing Co. Packaging Designed by Barefruit

It was fantastic to see AdNews Australia pick up and write a story on the the packaging redesign project, briefed into us by Seven Mile Brewing Co. The recognition of our hard work was very rewarding, especially after the year 2020 has been.

The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was an exciting opportunity for Barefuit to work with a local business who required help in designing cans that served both functional and brand purposes for their beers. The brewery prides themselves on keeping their beer cold from the moment it is poured into a can and Barefruit ensured the packaging was designed for this purpose.

“It’s really important to us that our beer is kept cold from the moment it’s poured.” says, Matt, co-founder of Seven Mile Brewing Co. He goes on to say, “This ensures the beer’s flavours and aromas stay true to how we brew them here on site. And so, we needed packaging that would keep its integrity at cold temperatures”.  

Read more about the project here. 

 

B&T features Barefruit’s Redesign of Seven Mile Brewing’s Packaging

After all that has happened this year with our agency working from home for 8 weeks, business for our clients taking a hit and being as flexible and adaptable as we can, it was so exciting for our hard work to be noticed by B&T Australia. They ran a Press Release written by Charlotte (one of our star Account Executives), about our design project with Seven Mile Brewing Co. 

Barefruit worked with Seven Mile Brewing to design and print new can and carton packaging for the brewery's three core beers. The 9-month-long project progressed without any setbacks. Discussions began in late 2019, which were followed by thorough market and competitor analysis, concept development and final art production. The team worked collaboratively to develop designs that overcame the challenges of Seven Mile Brewing Co.’s previous packaging design; creating individual can designs for each core beer.

Alex Wales, Barefuit’s Creative Lead, is delighted to see his designs on bottle shop shelves. He said, “we based the design of the cans and cartons on how they would look on the shelves and in a retailer’s cooler room. We went for a simple design, placing emphasis on the brand logo and complimenting the design with bright variant colours.”

Read more about the project here. 

Read more about the project here. 

 

North Coast Community College – PR and Event Management

North Coast Community College

PR and Event Management

the brief

Eight weeks out from the launch date, Barefruit was engaged by Kate Kempshall, CEO of North Coast Community College (NCCC) to assist with the PR and Event Management of the official opening of North Coast Community College Primary Industries Training Facility - a collaboration between NCCC and the Department of Primary Industries. The aim was to manufacture as much free publicity as we could about the new training centre and its new qualifications, as well as help organise an opening event to attract dignitaries, community guests and the media.

our response

The team at Barefruit worked closely with Kate and her team at NCCC, as well as the Department of Primary Industries on a part-pro bono basis, to produce a Press Release about the uniqueness and future potential of the training centre and qualifications for the local community and beyond. In the lead up to the official opening date, Barefruit played a major role in the organisation of the event, including managing invitations and RSVPs, catering, website updates, speech writing and more! Barefruit were also very much involved in creating email invitations, a course booklet and an illustrated map of the training facility. In the current climate of COVID-19, special consideration was taken in planning an event that would be safe for attendees. 

the fruits

The press release written by Barefruit was picked up by The Northern Star, the Ballina Advocate, ABC North Coast and NBN News, who all published stories about NCCC Primary Industries Training Centre. Paradise FM held a radio interview with Kate the day before the event too. The event was a great success, with media representatives from most local publications and television channels present, as well as dignitaries and special guests. Through this initial project, NCCC has awarded Barefruit as their marketing agency n a retainer basis, which is very exciting for the whole team. 

NCCC Booklet, featuring Illustrated Map
Illustrated Map for NCCC Primary Industries Training Centre

Articles from the Media

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Byron Bay Accomodation

Byron Bay Accomodation

Rebrand Marketing Campaign

graphic design gold coast

the brief

Byron's largest Accommodation Specialists, Byron Bay Accommodation and leading independent property management and sales firm, Byron Coastal Real Estate recently rebranded and needed assistance with rolling it out across all of their collateral and brand channels.

marketing agency gold coast
graphic design byron bay

our response

We evolved the brand by implementing an integrated campaign. This included designing new print media; new signage, brochures, postcards, posters, and business cards. As well as launching the new brand communications through advertising, social media, and email marketing. The rebrand was announced in local newspapers and all brand collateral was updated with the new look and feel. Everything was in-line with the new brand guidelines, ensuring brand consistency across all platforms now, and moving forward.

marketing consultants ballina

the fruits

The result is a business that now engages in consistent messaging aligned to their new brand. This ensures the clients audience understands the brand's offering and position in the market, which is invaluable for any business. It was fantastic to work with the team at Byron Bay Accommodation and Byron Coastal Real Estate and we are very proud of the work that has resulted from our collaboration.

marketing agency byron bay

Like what we do? Let us help your business grow🌱with an integrated marketing campaign.
Send us an enquiry below...

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?