Rous County Council - Print & Social Campaign
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Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.
Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.
The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.
Here at Barefruit Marketing, we're passionate about creating memorable and effective marketing campaigns for our clients, ensuring we bring their visions and marketing objectives to life. Last year, we had the opportunity to work with Lismore City Council on their 'Lismore Delights' Christmas campaign, and nailed it.
Offering additional support to their internal marketing team, we were responsible for the roll-out of the ‘Lismore Delights’ campaign, incorporating all aspects of the project, from the design and printing of banners, to managing social media, to creating radio and television ads. The timelines weren’t for the faint-hearted, but given our experience and passion for in integrated campaign, plus the fact that we love Lismore, we embraced the challenge and like an Elf in Santa’s workshop, we set to work.
Needless to say, the campaign was an overriding success, even Santa seemed chuffed at how seamlessly it all rolled out. In fact, ‘Lismore Delights’ was met with such welcoming enthusiasm by the community, the town was the ‘place to be seen’ over the festive season and Lismore City Council hope to build on its’ success in years to come.
We’re all about bringing your project visions and goals to life, so if you like what we do, let’s make it happen.