graphic design Archives - Page 2 of 5

Richmond Christian College Rebrand

Posted on 22 August 202424 October 2025 by fruityadmin

The work

We were approached by the principal at a local school in Ballina at Richmond Christian College to create a new, refreshed look for RCC that will be used to raise awareness of the school and its offering.

Richmond Christian College are moving to a new tagline that better represents the school and it's vision and values. The tagline is: “Identity Purpose. Hope” and this was an opportune time to refresh the overall branding. In the new identity we have used the symbolic nature of a shield badge identity alongside the Christian cross. We have also added the use of flowing lines to represent the journey that every student takes on at RCC, which is individual growth, every student has their own life journey, path and choices, symbolic references that tie into the new tagline. Another symbolic reference of the lines is the location of the school, being close to the ocean and alongside Richmond River.

The finished identity is a modern take on a badge logo that has strong traditional heritage and targets the parents and students who share the same values of RCC.

North Coast No Space for Weeds

Posted on 19 August 202424 October 2025 by fruityadmin

Background

No Space For Weeeeeds is part of the North Coast Local Land Services, they aim to increase awareness of weeds within the community, encourage people to understand weeds and know how to report and control them correctly.

The work

North Coast No Space for Weeds (part of North Coast Local Land Services) approached us to design some print collateral to run alongside their "No Space For Weeeeeds campaign. The aim was to help promote awareness of weed identification and prevention in the local community. They were attending the annual PRIMEX event (Australia’s sustainable farm and primary industries exhibition) and was in need of a six-page A5 fact sheet flyer to hand out to event attendees with information on how to prevent spreading weeds from one location to another.

As part of their weeds awareness campaign, they requested our graphic design services to revamp their existing annual weed awareness calendar to not only reflect their branding but to also have a clean, modern look and feel. This calendar was to be distributed to local farmers within the North Coast to help with the identification process of a particular weed and provide solutions on how to treat and prevent the weed from spreading.

Richmond Valley Council

Posted on 2 August 202424 October 2025 by fruityadmin

Brief

Richmond Valley Council first approached Barefruit to design a booklet that would help educate households in a fun, useful way with information about waste avoidance and how to dispose of household waste correctly.

The work

This was a fun and educating project for our team and the project had plenty of elements that required illustrations and intricate design work. To make this booklet fun, playful and inviting, the design relied on illustrations to help explain waste avoidance practises and processes.

Our graphic designers on the Gold Coast create custom illustrations and graphics combined with a simple colour coordinated layout so readers could easily find specific information quickly. The booklet also included a tear-out calendar that had information on specific bin collection days as well as bin stickers to help households organise their waste easier.

Richmond Valley Council also entrusted Barefruit with the organisation of printing 8000 booklets on an environmentally friendly 100% recycled stock that would help reflect their environmental values.

Love Lennox Festival

Posted on 19 June 202413 August 2025 by fruityadmin

The brief

Each year the Love Lennox Festival creates excitement and celebrations down the main street of Lennox Head, NSW. Every year, since 2015, Barefruit have been proud to Sponsor and support the Love Lennox Festival, by jumping in and sprinkling our marketing magic with collateral and promotion of the event.

This year, the Lennox Head Chamber of Commerce approached Barefruit to help spread the word about the festival taking place on Saturday 1st June 2024. Giving back to our community is a core value for the whole team, so we were thrilled to once again be anintegral part of making this renowned festival happen.

The festival just gets bigger and bigger every year, so this year’s challenge was to reach further and encourage a bigger crowd to come and show their love to Lennox.

Our response

Before doing anything, we like to plan, so we set out a plan of activity for the marketing initiatives that we would roll out over the two months in the lead up to the festival.

This included:

A logo refresh
Radio advertising
TV advertising
Outdoor banners
Social media management
Paid social campaign
Performance posters
Promotional merchandise
Local press advertising
Digital graphics to be used by event sponsors

We worked closely with Brad Pollard, President of the Lennox Head Chamber of Commerce, and his event committee to pull off this fantastic event. Their passion and enthusiasm for everything Lennox, makes the whole process a joy.

The fruits

The day attracted thousands of people, from as far as the Gold Coast – an awesome turnout. Our paid social campaign reached over 17k people and the festival was buzzing with families, friends and their furry friends, taking part in the annual Dogly dog show, which was, yet again a barking great hit!

On the day, Barefruit Marketing teamed up with Rafiki Mwema, to raise funds for the beautiful kids they support in Kenya. Ella and Tahnee spent the day with the lovely Simone, a Rafiki volunteer, selling ‘immune boosting juice shots’ giving a chance to win one of three fabulous baskets packed with goodies! With ALL profits going to Rafiki we raised almost $300! This amazing effort will feed 100 street kids supported by Rafiki’s Mtaani program, for 3 days – proof that every little really does make a difference.

“The Love Lennox Festival would not the success it is today without the expertise and support of Barefruit Marketing. Barefruit's friendly and dedicated team produced outstanding creative for us which saw engagement double year on year. Barefruit have been instrumental in growing the festival from being a small town festival into a popular regional event.”

Behind the Barrel – Custom Interactive Map

Posted on 18 October 202313 August 2025 by fruityadmin

The brief

Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.

Our response

Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.

The fruits

The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.