Tag: Landing Page

Diocese of Lismore | Catholic Life Magazine

Posted on by Mimi

 

 Catholic Diocese of Lismore

Catholic Life Magazine | Design & Print

 

The brief

The Diocese of Lismore approached Barefruit Marketing to relaunch their Catholic Life magazine, a publication that had been on hold for six years. With the goal of inspiring and informing the Diocese’s diverse community, the magazine would cover everything from parish updates to community outreach stories, education, and health.

The brief called for a modern yet timeless design that stayed true to the Diocese’s heritage while feeling fresh and engaging. Launching in December, the magazine also needed to include features celebrating Christmas, such as reflections, recipes, and activities for families.

Our response

Our creative team got straight to work, collaborating closely with the Diocese to bring their vision to life. We focused on crafting a clean, minimalist layout with vibrant photography and subtle nods to Catholic iconography, ensuring the design felt approachable yet deeply rooted in tradition.

What we delivered

  • A thoughtfully curated 34-page magazine filled with inspiring content across all service areas: education, aged care, hospitals, community support, and more.
  • A cohesive design that incorporated earthy, neutral tones to create warmth and inclusivity while maintaining a modern aesthetic.
  • High-quality visuals, including a striking hero image on the cover and beautiful imagery to accompany each feature.
  • Engaging sections such as Christmas reflections, a Bishop’s recipe, school highlights, and even fun activities like crosswords and colouring pages for families.

The fruits

The first issue of Catholic Life successfully brought the Diocese’s stories and spirit to the forefront in a publication that resonated with its community. The client was thrilled with the result, celebrating the magazine as a true reflection of their mission and the vibrant, supportive network they represent.

 

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    NSW Department of Climate Change, Energy, Environment & Water (DCCEEW) | Call Before You Clear Campaign

    Posted on by Alex Wales

     

    Call Before You Clear Campaign

    The NSW Department of Climate Change, Energy, Environment and Water (DCCEEW)

     

    The brief

    The NSW Department of Climate Change, Energy, Environment and Water (DCCEEW) wanted to raise awareness about native vegetation rules and their Compliance and Regulation team. Many landowners, contractors, and councils weren’t clear on the rules, or even who the department was. With over 400 breaches a year and widespread confusion, they needed a way to educate, build trust, and start conversations.



    The goal

    To create a strong, approachable presence that clearly communicates DCCEEW’s role, encourages compliance, and sparks meaningful engagement with landowners, contractors, and councils across the region.

    Our response

    A practical, memorable campaign that brings rules to life:

    Developed the “Call Before You Clear” Message – A simple, engaging tagline designed to educate and encourage compliance.
    A Standout Campaign Identity – A visually impactful and memorable identity rolled out across all activation elements.
    Marquee, Flags, Table Cloth & Magnets – Brought the message to life and drew attention in a busy show environment.
    On-Brand & Approachable – Every element reflected DCCEEW’s values while feeling engaging and accessible.
    Designed for Engagement – Messaging and visuals were tailored to spark valuable face-to-face discussions.

    The fruits

    The Primex activation delivered tangible results. Survey participation increased despite lower overall attendance, showing the refreshed creative captured attention and drew people in. Passersby were intrigued by the “Call Before You Clear” message, with more people stopping, noticing, and engaging than in previous years. Most importantly, the campaign laid a foundation for DCCEEW to build on, strengthening connections with landowners and contractors across the region for years to come.

     

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      Sunshine Sugar | Youth Career Campaign

      Posted on by fruityadmin

       

      Sunshine Sugar

      Youth Career Campaign

       

      Sunshine Sugar - Your future is sweet

      The brief

      Sunshine Sugar is the only 100% Australian-owned sugar producer, with mills across Northern NSW. As a major regional employer, they wanted to connect with young people in the community and showcase the career opportunities available in the sugar industry- from farming and engineering to science, logistics and business.

      The campaign was sparked by their attendance at the Northern Rivers Careers Expo, a key opportunity to meet students face-to-face and make a lasting first impression. The goal was clear: attract future talent and position Sunshine Sugar as a place where young people can learn, grow and thrive.

      Our response

      We rolled out a fresh, youth-focused campaign under the banner “Your Future is Sweet” - designed to spark curiosity and help Sunshine Sugar stand out at a busy careers expo (and beyond).

      The goal was to make sugar industry careers feel exciting, local, and full of potential. So we built a clear, vibrant look and feel that could stretch across everything-print, digital, social, events. It’s a flexible foundation that Sunshine Sugar can grow with for years to come.

      From real people to real stories, we kept things genuine and engaging - removing the complexity and showing young people that there’s a sweet future waiting for them right here in their own backyard.

      The fruits

      Brochure:
      We created a bold, fold-out brochure to grab attention at the expo and start conversations. Designed to be picked up and flicked through fast, it gave a snapshot of what Sunshine Sugar is all about and the many career paths on offer-from farming to engineering to sales and science. It was all about sparking interest and making it easy to find out more.

      Landing Page & Downloadable guide:
      We built a custom “Sweet Futures” landing page to bring everything together online. It featured videos, pathways, and a downloadable guide that broke down each career option in more detail. The guide doubled as our lead magnet, encouraging young people to leave their details so Sunshine Sugar could stay in touch.

      Expo Presence:
      We made sure Sunshine Sugar stood out at the Northern Rivers Careers Expo with a suite of event-ready creative:

      • Pull-Up Banners Two bold banners featuring the core campaign messages-“Your Future is Sweet” and “Where Will You Grow?”- designed to catch eyes and spark interest as students walked past.
      • Media Wall: A branded backdrop that brought the campaign to life in the space-perfect for photos, content capture, and helping the team look the part.
      • Merchandise: We added some fun into the mix with tote bags, trucker caps, and phone grips that gave students a reason to stop, chat, and take the message home.

      Real Stories Content Shoot:
      To bring the campaign to life, we facilitated a shoot with Sunshine Sugar featuring real young people currently working at Sunshine Sugar. Through photos and short video testimonials, we captured their experiences, career journeys and future goals. These authentic stories were rolled out across socials-paid and organic-to show students what’s really possible and help them picture themselves in the same boots.

      Campaign Look & Feel:
      This wasn’t just about one event. We created a strong messaging and visual platform Sunshine Sugar can build on-at schools, events, online and everywhere in between. Clear tone of voice, consistent visuals, and strong messaging now give them a solid base for any future youth engagement.

      Art direction - Youth Campaign

      This campaign helped Sunshine Sugar kick-start real conversations with young people in the region. With a clear message, strong creative, authentic voices and a lead-gen system now in place - they’re all set to grow the next generation of sugar industry talent.

      Sweet futures, indeed 🍬

       

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        Women Up North | Sexual Violence Training Awareness Campaign

        Posted on by fruityadmin

         

        Women Up North

        Enhancing Workforce Responses to Sexual Violence Training

        The brief

        Women Up North Housing (WUNH) supports women, children, and young people in Northern NSW who have experienced domestic, family, or sexual violence. They provide trauma-informed care, case management, and community education to promote safety and empowerment.

        WUNH engaged Barefruit to develop and implement a comprehensive marketing strategy to promote their free, evidence-based training programs designed to improve workforce responses to sexual violence. Funded by the Department of Communities and Justice and delivered in partnership with Family Support Network, the training was offered both online and face-to-face, including a culturally specific Indigenous yarning circle version.

        The campaign ran from January to June 2025 and focused on raising awareness, driving registrations, supporting participants, and amplifying advocacy.

        Women Up North

        Our response

        Barefruit led the end-to-end strategy, creative development, digital execution, and stakeholder engagement. Everything was underpinned by WUNH’s feminist, survivor-focused and trauma-informed values.

        Strategy & Creative

        • Developed tailored strategies for key audiences
        • Created a messaging framework, tone of voice, and campaign look and feel
        • Built a dedicated landing page to centralise training info and bookings
        • Produced branded collateral: flyers, banners, postcards, PowerPoint templates, and certificates
        • Placed press ads across regional media

        Digital Marketing & Social Media

        • Created social guidelines for consistency
        • Implemented content calendars across platforms

        Instagram

        • Launched a new account with evergreen content pillars (awareness, training info, community, impact)
        • Reached 3,714 users, gained 71 followers, with a 21.91% engagement rate

        Facebook

        • Refreshed strategy with promotional posts, testimonials, and community updates
        • Reached 77,000+ users (+ 816%), drove 2,163 link clicks, and generated over 302,000 video views

        LinkedIn

        • Created a new page to connect with professional audiences
        • Shared sector insights, campaign moments, and partnerships
        • Reached 2,182 users, gained 62 followers (↑1,350%), and 244 link clicks with a 4.26% engagement rate

        Paid Campaign

        • Delivered a two-month Meta ad campaign targeting regional workforce audiences
        • Achieved 3,059 landing page clicks at just $0.33 per click (well below industry average), with 175,000+ impressions

        Email Marketing

        • Set up a new email account and branded newsletter template
        • Sent targeted emails to stakeholders and participants
        • Open rates of 33.3%–42.5% and click-through rates of 8.1%–18.4%, outperforming industry averages

        Launch Event

        • Coordinated the Online Training Launch in March 2025
        • Managed invites, PR, media, venue, catering and on-the-day logistics
        • Secured Mandy Nolan as MC and delivered a well-attended, high-impact event

        The Fruits

        The campaign dramatically increased awareness and training participation across Northern NSW. Website impressions rose by 681%, and social engagement soared. The launch event brought together sector leaders, advocates, and community voices, generating momentum for sustained change.

        At Barefruit, we’re proud to have played a role in this powerful initiative-contributing to a more informed workforce, safer communities, and better outcomes for survivors of violence.

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          Friends Of The Koala | Awareness Campaign

          Posted on by Alex Wales

           

          Friends Of The Koala

          Road Strike Awareness Campaign

           

          The brief

          Friends of the Koala (FOTK) have been doing incredible work since 1986 in the Northern Rivers, NSW. They are Australia’s leading koala conservation organisation, dedicated to rescuing, rehabilitating, and releasing koalas while protecting their habitat and advocating for their welfare

          Our response

          We developed a multi-channel campaign to communicate the message across the Northern Rivers and specifically in the koala hotspots. The campaign consisted of radio, print, social media, and display ads. Each channel was carefully chosen to connect with the community and share two simple but powerful messages: slow down where koalas live and call the hotline if you see one in danger.

           

           

          The fruits

          • Print:

          We teamed up with local print publications; The Echo, Tweed Valley Weekly, and The Times to share the message across the Northern Rivers community. This old school/traditional form of advertising were the perfect way to reach locals and keep the campaign front and centre.

          • Radio:

          Radio played a big part in reaching drivers during peak koala activity times—dawn and dusk. Local stations helped us communicate directly with people on the road, reaching 15,000 listeners every day.

          • Paid Social:

          With paid social ads, we targeted the Northern Rivers community to make sure the message landed in the right places. Over 34,000 people engaged with the campaign, showing strong support for the cause.

          • Organic Social:

          To complement the paid campaign, organic social posts kept the conversation going, encouraging community involvement and reminding people to look out for koalas.

          • Display Ads:

          We also ran display ads on local media websites, generating nearly half a million impressions and directing people to FOTK’s website to learn more.

           

          This campaign helped raise awareness about koala road safety across the region, equipping the community with the knowledge they need to take action. It was a privilege to work alongside FOTK on such an important cause, and we’re proud to have played such an important part in spreading their message.

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            Southern Cross University – Open Days 2024

            Posted on by fruityadmin

             

            Southern Cross University - Open Days

            2024

             

            The brief

            With a packed calendar leading up to 2024 Open Days, the Office of Engagement at Southern Cross University (SCU) enlisted some extra hands to ensure everything ran smoothly. These flagship events, held across Lismore, Coffs Harbour, and the Gold Coast, required seamless logistical planning and on-the-ground support. That’s where we stepped in, working alongside the Open Day committee to coordinate every detail, from event activation to attendee engagement.

            Our top priority was helping the SCU team deliver a stress-free, welcoming experience for prospective students and their families. After all, Open Days are more than just an event, they’re the first opportunity to showcase the university’s heart and soul. And let’s face it, first impressions really do matter!

            Our approach

            We got to work, engaging in weekly meetings with the SCU committee and dedicating ourselves to make SCU’s Open Days a hit. Here’s how we did it:

            • Planning
              • Weekly WIP meetings, post-meeting reports, onsite visits, and the ultimate tote bag packing session.
            • Digital Check-In System
              • Researched, sourced, and implemented an efficient digital check-in system.
              • Coordinated with suppliers and SCU staff to ensure seamless data integration and user-friendly operation.
            • Panellist Pre-Event Prep
              • Designed and compiled info sheets with session details, bios, headshots, and sample questions for panellists, alumni, and student ambassadors.
            • Merchandise
              • Curated SCU-branded tote bags, phone suctions, star brooches, car fresheners, caps.
              • Organised thank you gifts for academic panellists (Hello! Mayde Tea gift boxes!!!).
            • Print & Signage
              • Managed design, production, and delivery of event collateral, including name tags, lanyards, t-shirts, flyers, maps, coffee cards, and academic round badges.
            • On-the-Ground Event Support
              • Hands-on help across all three Open Days, from setup to check-ins, campus assistance, and pack-down.

            The Fruits

            With our event expertise in play, SCU’s Open Days ran like a dream! Attendees breezed through check-in, engaged seamlessly with event materials, and took home top-notch merch. Academic panellists had all the info they needed, and the SCU team had the support to focus on delivering an unforgettable experience.

            This project proved that with the right planning, a few hundred hours of hustle, and a passion for bringing events to life, even the biggest logistical challenges can be tackled with ease.

             

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              Sunshine Sugar – Low GI Campaign

              Posted on by Alex Wales

               

              Sunshine Sugar - Low GI Campaign

               

              Sunshine Sugar - The Healthier Alternative

              The brief

              Sunshine Sugar is a proudly Australian-owned sugar manufacturer with a history spanning over 150 years. With Low-GI Sugar available in 650 Woolworths stores and ALDI locations nationwide, the challenge was clear: build brand awareness and drive purchase intent for a product that had never been actively marketed.

              Our mission? Position Low-GI Sugar as the go-to healthier alternative—an easy swap for everyday use, backed by its all-natural ingredients and Australian roots.

              Our response

              To put Low-GI Sugar in the spotlight, we rolled out a dynamic year-long campaign across multiple platforms, ensuring a blend of education, inspiration, and digital engagement.

              • Brand Identity Development
                • A fresh, clean aesthetic reinforcing Sunshine Sugar as "The Healthier Alternative."
                • An inviting, modern look to appeal to health-conscious consumers.
              • Educational Content & Landing Page
                • Landing page to act as an educational hub, capturing interest and driving conversions.
                • Developed engaging content to highlight the benefits of Low-GI Sugar, making it an easy and smart choice.
              • Recipe Content Shoots
                • Produced easy-to-follow, delicious recipes showcasing Low-GI Sugar in everyday staples, desserts, and baked goods.
                • Created visually stunning content, making healthy eating look as good as it tastes.
                • Shared across social media, email campaigns, and the Sunshine Sugar website to inspire action.
              • Multichannel Digital Campaigns
                • Paid Social Media:
                  • Launched targeted ads showcasing how Low-GI Sugar fits seamlessly into daily life.
                  • Highlighted Sunshine Sugar’s farmer-owned, Aussie-grown heritage.
                • Google Ads:
                  • Used keyword-targeted search ads to drive traffic to the landing page.
                  • Designed eye-catching display ads to boost visibility and engagement.

               

               

              The fruits

              The campaign results were nothing short of sweet! Engagement soared, traffic spiked, and Low-GI Sugar found its way into more Aussie kitchens.

              • Paid Social Media:
                  • 1.2M+ impressions
                  • 137K+ engagements
                  • 643K+ reach
                  • 13K+ website clicks
              • Google Ads:
                • Search: 167K+ impressions, 6.5K+ clicks
                • Display: 3.6M+ impressions, 30K+ clicks
                • Performance Max: 369K+ impressions, 4.2K+ clicks
              • Landing Page:
                  • 33K+ views
                • 25K+ sessions
              • Leads & Conversions:
                • 1,520 conversions from the Low-GI page over the year

              With impressive engagement and strong conversion rates, the campaign successfully positioned Sunshine Sugar’s Low-GI variety as the must-have healthier alternative. Increased brand awareness, high-performing digital strategies, and consumer education combined to drive real results—proving that a little marketing magic can turn a great product into a household staple.

              LET'S CHAT ABOUT CULTIVATING YOUR BRAND

               

              Hey Team Fruity!

                I'm , I'd like you to help my business, , 'barefruit'.

                I am interested in

                You can call me on and email me at

                We'd love to know how you heard about us?