Sussex Royal PR Campaign
Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away.
Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!