Richmond Christian College
College Rebrand
The work
We were approached by the principal at a local school in Ballina at Richmond Christian College to create a new, refreshed look for RCC that will be used to raise awareness of the school and its offering.
Richmond Christian College are moving to a new tagline that better represents the school and it's vision and values. The tagline is: “Identity Purpose. Hope” and this was an opportune time to refresh the overall branding. In the new identity we have used the symbolic nature of a shield badge identity alongside the Christian cross. We have also added the use of flowing lines to represent the journey that every student takes on at RCC, which is individual growth, every student has their own life journey, path and choices, symbolic references that tie into the new tagline. Another symbolic reference of the lines is the location of the school, being close to the ocean and alongside Richmond River.
The finished identity is a modern take on a badge logo that has strong traditional heritage and targets the parents and students who share the same values of RCC.
