Marketing Ballina Archives - Barefruit Marketing®

We’re going to take a wild guess and say you Google just about anything you want to know more about, right? Well, why not take advantage of that digital real estate yourself and get some fast, transparent results while achieving a high return on investment? If you’re not including Google Ads in your business’s marketing plan, it’s about darn time you did!

So, what are Google Ads?

An awesome pay-per-click online advertising platform to help you promote your business across a suite of platforms, targeted to people who want what you’ve got! Your ads display across Google search results, non-search websites, Google products such as Maps, YouTube and the Shopping Tab, and mobile apps. This a great opportunity to meet your target audience where they’re searching.

Setting up your Google Ads

Now you know a bit more about Google Ads and you may be considering dabbling, you’ll need to get the following in order:

your Google Ad account and all your Google Assets to ensure clear tracking and an in-depth look at what’s working for you
define your goal for the ads - is it more calls, visits to your website or orders?
determine your budget.

The beauty of Google Ads is that you have control over how much you spend; there’s no minimum spend, and you can choose how much you spend per day, per ad, and per action depending. For small businesses, it’s recommended that you spend anywhere between $1,000 to $10,000 per month. This can be determined by your cash flow, goals and how hard you want to push your efforts. Being an online tool, you have the freedom to adjust your ads and budget at any time.

Google Ads comprise of campaigns and ad groups based on these campaigns. Your campaigns will be based on the type of ad you choose and the goal you’re hoping to achieve. Then your ad groups will be based on the specific topics or services you want to target. You’ll then create your ads and begin your keyword research. A great tip with Google Ads is to think about what problem your product is solving for the consumer and use that problem/question to help determine your keyword list.

What are the benefits of using Google Ads?

Google Ads are a great way for small businesses to reach targeted and motivated audiences. The keywords allow you to tailor your reach to users who are searching for exactly what you’re providing. However, with Google Ads, you can’t just set and forget. Continuous maintenance is important to ensure you’re achieving your goals and staying up to date with consumer wants and needs.

There has never been a better time than right now to get your business into Google Ads. Jump onto Google and give it a crack!

We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22^nd. This is a recognition and reflection of the wonderful culture we have at Barefruit.

We were nominated in five different categories for the night:

Outstanding Employee: Ashleigh Cameron
Outstanding Leader: Claire Harding
Excellence in Sustainability
Employer of Choice
Excellence in Small Business.

Over 10 years ago, Claire and Evan Harding – marketing professionals with over 40 years’ of combined experience - moved from London to the Northern Rivers. It was here, in Lennox, that the Harding family set up their home-based business, Barefruit Marketing. A boutique agency focused on inspirational, creative marketing that would really work, and in essence, help businesses ‘bear fruit’. Fast-forward to 2022, Barefruit Marketing has expanded to a full-service agency with a diverse team of ten, fostering an amazing culture that they have all worked so hard to create.

Part of our team got all dressed up and attended the ‘2022 Northern Rivers Regional Business Awards’ at Southern Cross University in Lismore. The past couple of years have been extremely challenging for small businesses in the Northern Rivers with lockdowns, floods and other obstacles to overcome. The event celebrated business in the Northern Rivers and recognised the resilience and hard work that goes on behind the scenes within our community.

There were many well-known local businesses nominated for these awards. Thrilled and emotional, we were awarded ‘2022 Employer of Choice’. We were also ecstatic for our client Early Up Property Solutions who won ‘Excellence in Small Business’, an amazing achievement. Employer of Choice is a great reflection of Barefruit as a workplace as we pride ourselves in creating a fun, creative, open, and supportive workplace for our team.

Our Co-founder and Director Claire comments, “Winning Employer of Choice makes me really proud. We are very passionate about the values we all hold both personally and at work – that is what makes our agency tick.”

Claire continues; “Leading Barefruit is FUN! We, and our clients, are lucky to have such amazing talent at the agency. We spend more time with our workmates than our own families so having a good culture and an open and honest environment is so important. The team genuinely care about each other and support each other professionally and personally.

We’re fun to work with, we don’t take ourselves too seriously, but we take the work we do for our clients very seriously.”

She concludes; “A good culture attracts the right talent and the right clients and I believe we currently have that spot on.”

Jane Laverty, the Regional Director for Business NSW said, “A huge congratulations to Barefruit Marketing, they are so well deserving of being recognised as finalists in the Northern Rivers Regional Business Awards program – across 5 categories no less.

Their work with business and industry and in the community is so highly regarded because of their creative solutions - and also their passionate staff culture. It’s a milestone year for the team having just turned 10 and this is significant when operating from a regional area and further proof of their excellence… I wish the Barefruit team every success.”

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Google Ads for Beginners

So, what are Google Ads?

Setting up your Google Ads

What are the benefits of using Google Ads?

Check out what we've been up to

Barefruit Marketing Win Employer of Choice!

Check out what we've been up to