Building Trust With Your Audience

We're going to dive into a topic that can make or break a business - trust. Let's get started with some fun ways to build trust with your customers and take your business to the next level.

Don't be fake

Be yourself! When it comes to building trust with your audience, be the real you, be authentic and be genuine. Know-it-alls get the eyerolls and if that’s not you, reveal your honest, transparent, and sincere side. Show your audience you're a human being with flaws and quirks just like them. Being relatable will build a rapport and connection with your audience.

Showcase your expertise

If you want to gain your audience's trust, you got to show them what you're made of. One of the best ways to do this is by showcasing your awesomeness. Whether you're creating cool graphics, making the best coffee in town or selling surfboards, sharing your knowledge and expertise will show your audience you really know your stuff. When they can see you're the real deal, they're more likely to trust your business, products, or services. So, let yourself shine!

Engage with your audience

Building trust is a two-way street, so get in there and engage with your audience. Respond to comments and messages in a timely way, ask for feedback, and create a dialogue – all will help create a sense of community and trust. When your audience knows they can reach out to you and actually get a response, they're more likely to trust you and your brand. So, don't be a stranger - get in there and start chatting.

Be transparent

It's all about transparency, baby. That means being upfront about your products, services, and policies. Don't try to hide anything or your audience will sniff it out in an instant and think you’re pulling a fast one – destroying any trust that had built up. If you make a mistake – own it! We're all human, and your customers will appreciate that you are one too.

Deliver on your promises

If you want to build trust, you gotta deliver the goods. If you promise a certain level of quality, service, or support, you need to deliver on it, consistently. Don't make promises you can't keep and then fall short. You could be forgiven occasionally, but constant let downs will kill trust in your brand. Better to under-promise and over-deliver!

Building trust isn't easy, but it's ooo-so-important for any business to succeed. So, have fun, be real, show off your skills, chat it up with your audience and deliver on your promises… and you are winning! Do all the things, it’ll create a customer base that trusts you – and they’re the ones that'll have your back through the good times and the not so good times.

 

Check out what we've been up to

Lismore City Council
Lennox Centenary

Plateau Landscape Supplies

Plateau Landscape Supplies - Print & Social

 

Plateau Landscape Supplies - Print
Plateau Landscape Supplies - Print
Safety Lights for Seniors - print

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    How to Develop a Creative Strategy

    Having a solid creative strategy for your campaigns can set you apart from your competitors. Your creative strategy is all about defining what your advertising goals are, and planning on how you are going to achieve them through innovative advertising and marketing approaches that will appeal to your audience. For example, using humour to appeal to your audience or showcase everyday use of your product through a series of social videos.

    For business owners, we know this can sound overwhelming. However, spending time planning a strategy ensures your campaign has purpose, direction and goals to achieve. It makes the rest of the work involved in building a campaign much easier too. Let us break it down for you.

    Define your goals

    What do you want your advertising to achieve? Every campaign has different goals, whether that is to grow your audience, generate more leads, make more sales or  something else. It’s important to set both short term and long term goals that are financial and non-financial (it isn’t always about the moolah). Our top tip is to use the SMART model when writing goals for your campaign…and keep the number of goals for a campaign to one or two, maximum.

    creative strategy development
    Write a creative strategy statement

    Now use your goals to develop a creative strategy statement. This statement is like a mission statement that outlines how you aim to achieve these goals. It should focus on the reason for the creative strategy, who you are aiming to appeal to and through what creative approach.

    Choose your KPIs

    Use key performance indicators (KPIs) to track your campaign and check whether you’re on the way to achieving your goal or not. KIPs are dependent on what your goals are. For example, if your goal is to grow your audience, then your KPIs might be increase of social media following and increase of website and/ or foot traffic. If your ad is running on Facebook and Instagram, you will be able to access real-time data about its performance in Ads Manager.

    strategy brand
    Determine your target audience and message

    Defining your audience is arguably the most important aspect of your strategy because it determines how you will craft your message. The length, tone and delivery of your message will depend on your target audience and their values. Other things to consider is what the content will look like, and where it will appear.

    Set your dates

    The last step of your creative strategy is to develop a timeline for your campaign. This is usually split into the time spent creating and implementing the strategy, when and how long the campaign will run for, and dates to see results. Timelines helps with the allocation of resources and keeps everyone involved in the project accountable.

     

    With these steps, your will set your business up for a successful campaign that has purpose and will (hopefully) result in the achievement of your goal.

    Related tag: advertising gold coast

     

    Check out what we've been up to

    Lismore City Council
    Lennox Centenary

    New Business Marketing

    New Business Marketing

    We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

    Branding is more than a logo

    From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

    Branding is more than a logo
    Go digital

    A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

    Collect leads

    A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

    Get your socials on point

    Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

    Use social accounts as platforms for your launch
    Word of mouth

    You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

    And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

    See our work...

    What clients are saying

    It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

    Alex Bosin

    EV Classic

    I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

    Kate Kempshall

    North Coast Community College

    I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

    Jarryd

    Behind the Barrel

    The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

    Andrew Illingworth

    Tweed Coast Holiday Parks

    Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

    Trent Chapman

    Prevent Consultants

    Wildling Ginger Beer – Seven Mile Brewing Co

    Seven Mile Brewing Co - Wildling Ginger Beer

    Brand Strategy, Product Branding & Packaging

    Wildling Seven Mile Brewing Co Can

    The work

    Barefruit were ecstatic to be awarded the brief to develop the branding (from naming straight through to production) for Seven Mile Brewing Co.’s most recent creation – a fresh and zingy Ginger Beer. The project kicked off early January 2021 and went through the full creative process to arrive at a playful, artistic, and very distinctive result – Wildling Hard Ginger Beer.

    Seven Mile Brewing Co., wanted a brand that appealed primarily to women, but also men who seek out beer alternatives, and those who love a cocktail (Pro tip: Wildling goes amazingly well with spiced rum and fresh lime, over ice). To capture these key market segments, the brand personality needed to be unique, fun, cheeky and visually catching. At the same time,  communicating its USP’s: use of local ingredients, the tangy ginger kick and a subtly, sweet finish

    The Barefruit project management team had an excellent opportunity to ‘flex their creative muscles’ for this project with quite a bit of freedom to explore naming and design options. The process took the team on a 7-month journey to conceptualise, design and refine each and every detail of the artwork for the cans and cartons.

    Creative Lead Alex Wales says

    “We started with concepts and moodboards to present the client with lots of options and completed a full competitive analysis to ensure that the result was going to be distinctive, unique and match the product itself. Once we finalised the artwork, we worked on the details to the cans and cartons until everything was approved and signed off; ready for production.”

    Related Tag: Branding Gold Coast

    Wildling Ginger Beer Packaging Design Media Mock-Up
    Wildling Ginger Beer Packaging Design Media Mock-Up
    Wildling Ginger Beer Packaging
    Wildling Ginger Beer Carton

    Like what we do? Let us help your business grow?with an awesome branding project.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Lismore City Council Video Campaign

      Lismore City Council

      Agriculture Awareness Video Campaign

      The work

      We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

      During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

      The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

      Related Tag: Video Production Gold Coast

       

      It was a joy to work with the following agribusinesses on this project:

      Nimbin Valley Dairy

      Mountain Blue

      Table Under A Tree

      CannaPacific

      Five Sixty Farms

       

      Like what we do? Let us help your business grow?with a video awareness campaign.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?

        Barefoot Marketing? No, we’re BareFRUIT Marketing

        Barefruit or Barefoot

        Thanks to the Barefoot Investor, we can’t tell you how often people call us Barefoot Marketing. The time has come to settle it once and for all. We are called Barefruit Marketing. That’s Bare, like naked and Fruit like, apples and oranges.

        What’s in a name

        Talking about names, now is a great opportunity to give you a little insight into to how and why we landed with the name Barefruit Marketing. The agency, founded by Claire from her loungeroom, was established to help local businesses grow and flourish. Business owners in the Northern Rivers (and anywhere for that matter) are so good at what they do, but often, they don’t have the time and energy to spend marketing their business. We all know that marketing is key to the success of any business, big or small. And so, the agency was born.

        How it came together

        When working with businesses who don’t have the time and energy to think about marketing, we discovered we needed to be completely transparent; we tell it how it is, no jargon, no waffle and no round-about explanations. From this, came the ‘Bare’ part of the Barefruit name. Being real with our clients, suppliers and team is one of our values. What you see is what you get, so ‘Bare’ which means ‘having no cover up’ fits the agency’s mission perfectly.

        As marketers, our ultimate goal is to grow business for our clients. We work hard to see them increase sales and be successful and self-sufficient. As such, we are helping businesses bear the fruits of success and this is how the word ‘fruit’ came into the mix. With that, Claire and Evan named the agency Barefruit Marketing. What’s more, the word play in ‘helping businesses to bare fruit’ was too perfect to ignore.

        Helping Businesses Bare Fruit
        The Barefruit brand values

        It’s really important that a business name reflects its output, as well as what that business stands for. Our brand values determine who we are and guide the way in which we work as employees and operate as a business. At Barefruit, we’re Curious, Real, Brave and Fun.

         

        Curious

        We are naturally curious. We allow ourselves to explore the less obvious, ask lots of questions and invite debate. We encourage a working environment that stimulates ideas, smart thinking and meaningful personal growth.

         

        Real

        We are honest and transparent. What you see is what you get. We are down to earth. No jargon. Plain speaking. We are realistic, we won’t over promise.

         

        Brave

        We strive to create an environment that supports instinctive and insightful thought – whether it supports or challenges the status quo. We are passionate and well-tuned, unafraid to push boundaries and have the confidence to trust our gut and pursue our beliefs.

         

        Fun

        We don’t take ourselves too seriously. We like to have a laugh at work and with our clients. Coming to work is fun.

        Our services
        What we do at Barefruit Marketing

        We are a full service, creative agency which means we have the resources to implement any idea (as long as it not too far-fetched). From digital campaigns, websites, TV commercials and PR to events, flyers, SEO and logo refreshes, we pride ourselves on our ability to develop and implement the best solutions for our clients. Our services include (but aren’t limited to):

        The Barefruit team is made up of a diverse group of marketing specialists with international talent. We've worked on the big clients in the big cities, and want to offer that same service to businesses in our community. Of course, we also have clients interstate and even across the globe.

         

        Our team

        If you’re going to take anything away from this, we are Barefruit Marketing, not Barefoot Marketing. Should you ever need help with marketing your business, or know of a friend who might, remember Barefruit Marketing. And even if you don’t, we’ve made sure our website will come up in our search results even if you remember us a Barefoot Marketing.

        See our work...

        What clients are saying

        It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

        Alex Bosin

        EV Classic

        I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

        Kate Kempshall

        North Coast Community College

        I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

        Jarryd

        Behind the Barrel

        The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

        Andrew Illingworth

        Tweed Coast Holiday Parks

        Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

        Trent Chapman

        Prevent Consultants

        Behind the Barrel – Logo Refresh

        Behind the Barrel

        Logo Refresh

        Behind the Barrel - new vs old logo

         

        The work

        Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

        Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

        Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

        We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

        behind_the_barrel-mockup-website
        behind_the_barrel-mockup-social

        Like what we do? Let us help your business grow?with an awesome rebrand.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.

          I am interested in

          You can call me on and email me at

          We'd love to know how you heard about us?

          Facebook & Instagram Advertising 101

          Facebook & Instagram Advertising 101

          It’s no surprise that 80% of Australians have an active social media account. That’s more than the percentage of households with TV’s (gasp!). Therefore, it goes without saying, no business should ignore Facebook as a powerful advertising channel. Affordable and dynamic, Facebook ads can be a game changer for small-to-medium-sized businesses. The best bit, you’re in control of your budget, deciding exactly how much you want to spend and when.

          Why We Love Facebook Ads (and you should too!)

          Facebook Ad Manager’s most impressive feature is its ability to target users based on a combination of characteristics and behaviour. From age, to location, interests and hobbies, professions and relationship status (and more!), you can create an incredibly targeted audience who will receive and hopefully respond to your communications. By doing so, you’re maximising budget, spending your precious dollars on those who really want your product or service.

          But targeting doesn’t stop there. Facebook has so much data on each user, it can target people based on how they’re predicted to act when they see your ad. If you want more website traffic, optimise your ad for landing page views. If you want more sales, optimise for purchases. In addition to purchasing, there are other things you may want users to do such as download an app, send an enquiry, click to call, subscribe to the newsletter etc. You can create Facebook ads to prompt of any of these actions. Top tip; keep the Sales Funnel top of mind.

          Be Responsive

          The beauty of an ad that can be created and edited with the click of a button allows you to be responsive to current events and trends. With no lead time, you can experiment with little to no risk, helping you to really hone in on what makes your customer tick. Have a bit of fun and jump on a trending meme, make a cheeky ad in response to a footy game or respond to a social movement to show your brand values. The flexibility of Facebook advertising means you can advertise whenever you choose to.

          An Integrated Approach is Always Best

          Digital advertising is great, but it’s even better when you integrate your campaign across both online and offline channels (we’re talking print ads in the Lennox Wave, radio, billboards etc). You’ll reach more people with more frequency in different areas of their life, reminding them of your brand.

          Don’t forget the power of complementing your campaign with organic social content. Post about it on your Facebook and Instagram feed, your stories, reels and IGTV. Write blogs and send eDMs. Not only does this reinforce your messaging, but you may be able to authentically connect with your following. Branch out to other platforms like LinkedIn, Pinterest, YouTube and TikTok (hint: If you’re targeting young mums, download TikTok now).

          One last word: use reports in Ads Manager to understand how your ads are performing and what you could change to better them next time. Contact us for Instagram & Facebook ads in Australia.