Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Marketing Agency Plain Speaking Creative Thinkers

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

To Barefruit.

/bair-froot/

verb
To yield results from creative marketing solutions that cultivate brands – primarily from a down to earth, plain speaking agency

(see also: refreshingly different approach)

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

What does Earned Media mean for your business?

earned media
Earned Media – a marketing buzzword and an important part of your marketing mix, but what is it, how can you get it and what do you do with it once you have got it?! Read on…

Earned Media, in a nutshell, is publicity. More precisely it’s publicity gained through promotional efforts other than paid media. Such as editorial coverage by a media outlet, user-generated content, product or service reviews online, social shares and general word of mouth. Consumers are social animals. Whether they’re a journalist or a social media user, they crave conversation and good ideas.

So if you want to attract positive attention and new customers, feed that to them. But, make sure you’ve covered all bases first and start creating content – content, content, content.

1. What are your customers saying about you? Do an online health check, see what they’re saying about you – Google yourself, check TripAdvisor and Facebook, do customer surveys and see if there is recurring feedback. It is highly desirable for your brand to be mentioned in a positive way.

2. Distribute and amplify your content. Customers want knowledge and content. This can take many forms depending on the channel, for example, written, imagery, video or podcast. Consider the impact a positive news story can have for your business?

3. Build credibility. Grow your product or service, reviews and testimonials. Ask your loyal customers to leave a review, ask them if they would recommend your services. When your customers become the channel, that is Earned Media via word of mouth.

With an explosion of new content channels and publishing platforms, it’s never been easier to reach potential customers. Yet it can seem very daunting and knowing what content will work in what channel, takes some planning.
If you would like help growing your profile, we can help with your Public Relations, Social Media Management, Search Engine Optimisation and more, give us a call!

You can also read up on some of our top tips on utilising Hashtags, improving your SEO and the importance of quality graphic design.

A fresh, fruity and fabulous new look for Barefruit

marketing agency rebrands and celebrates 7th anniversary

Our visual identity has evolved a fair amount since we ‘planted the seed’ back in 2012 and in that time our team has grown, as have the services we provide. To mark our 7th birthday, we're peeling off the layers and revealing a fresh new look.

Co-Founder and Chief Juicer, Claire Harding says, “What better way to celebrate seven years in the business than with a brand refresh?!”

“Our vision and values remain the same, however, it was time to evolve our brand mark. Our new brand holds onto the symbolism of 'the fruit' whilst modernising the mark, making it a simple, contemporary and a unique lockup,” she continues.

“All great brands change their marks over time - think Apple, Amazon, Nike, Google. The aim is to have a mark that your customers recognise in the blink of an eye, that needs no words,” she says.

From old to new, see how our brand has evolved...

Eleven years ago, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life and in 2012 they set up their business, a boutique marketing agency focussed on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

They weren’t to know how this idea would develop over the coming years through a chain of exciting events. Their passion for growth and to help businesses thrive, along with their down to earth approach, brought in key clients who were taken by Barefruit’s bold ideas and strategies - including Ballina Campervans, Motorhomes & CaravansTweed Coast Holiday Parks and Westlawn Finance.

marketing agency turn 7

During their life-span, Barefruit Marketing have collected a number of prestigious and local awards including, in 2016 & 2017 'Business of the Year' and 'Professional Services' (Lennox Head Chamber of Commerce Awards), 'Excellence in Small Business (Northern Rivers Business Awards), 'State Finalists - Marketing Communications' (National Optus My Business Awards). In 2018, they were nominated as finalists for 'Young Employee of the Year' and the 'Professional Services' (Ballina Business Awards).

The business has rapidly expanded, with increased demand locally and nationally for a regional agency providing city experience and expertise across the whole marketing realm – from research, branding, strategy and planning to advertising, design, PR, events, website design and digital marketing. Employing 14 creative humans with varied national and international experience including global agency roles, together they operate as the Barefruit Marketing team, based in the centre of Ballina’s CBD – the perfect spot to service clients throughout the Northern Rivers and beyond.

The bright Barefruit orange branding cannot be missed as you go by the Riverwalk Arcade in Ballina. Inside, the agency is open plan, energetic and inspiring, with their own wall garden, ‘personalised’ gallery and coffee and dance tunes on tap all day – and when a brief is on, all night.

The Barefruit office is also home to 'Rafiki Mwema' a not-for-profit charity supporting traumatised children in Kenya, of which Claire is a board member and Barefruit Marketing are corporate sponsors.

The Barefruit story is a great example of what hard work, networking, belief, and passion in your business can bring. "Don't be afraid to grow and to challenge the norm. We are so thankful to our wonderful clients, the local community, our staff and the Business Chambers for believing in what we do and giving us the drive to keep getting better," says Co-Founder and Head Harvester, Evan Harding.

If you want to get in touch with us to see how we can help you – head on over to our contact page.

Barefruit Juicy Bits

You’ve got a top notch website but can people find it?
SEO. SEM. PPC. ROI. 
Just too many 3 word acronyms!

Let’s decode that for you:

SEO = Search Engine Optimisation
SEM = Search Engine Marketing
PPC = Pay Per Click
ROI = Return On Investment 

We always recommend taking a holistic approach to your digital marketing strategy​ and​ SEO and ​SEM
are a key part of the marketing mix. 

If you have a website​, Search Engine ​Optimisation
(organic) and Google Adwords Search Engine Marketing (paid) ​will help you ​​reach ​your most valuable customers​, before your competitors do.

And the best bit about digital marketing... it is trackable, enabling you, the business owner to ​know your ROI.

So if you’d like to get new ​and returning ​website visitors, grow your online sales​ ​and get the phones ringing, ​just give us a call​ for your free SEO​ or ​
SEM audit​*

Your Barefruit Team 

Awards bare fruit for Ballina business

 

Thanks for the write up Ballina Advocate on our recent award win.

"WINNING the Lennox Head Chamber of Commerce's business of the year award last week was a special moment for Claire and Evan Harding - even if it was the second time the business won the gong."

"The owners of Barefruit Marketing in Ballina have had a string of success in recent years and said that success has helped grow their business through exposure the awards have given them..."

Read more by clicking on the image right.

New Fruity (& orange) Barefruit Towers!

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!

 

New Fruit Towers

EXCITING NEWS for us here at Barefruit Marketing - we've moved into our new 'Fruit Headquarters'. Located in Ballina, Suite 2a, 85 Tamar Street, right next to the Post Office. If you are in town, please pop in and say hello - we'd love to see you!

It's a great space, freshly painted (orange of course) and complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together.

As the new kids on the Ballina block we're open to tips, suggestions and recommendations of things to do, drink, eat, visit in Ballina ...

Barefruit ‘bears fruit’

We're really proud to have won best home-based and online business award, at this year's 2015 Ballina Coast & Hinterland Business Excellence Awards.

Operating for four years, Barefruit Marketing is the creation of a husband and wife team who together have over 30 years experience as marketing consultants in the communications industry.

This was a proud moment for Claire and Evan who have a great passion for every aspect of marketing, from cultivating creative concepts, planning and strategising to implementing and delivering the best possible solutions for their clients.

“It’s been a absolute honour to be presented with this award. Since making the move from the UK to the Northern Rivers we have been very lucky to be surrounded by incredibly talented and creative people in the community who have inspired and supported us. We’ve never looked back.”

In Mr Harding’s acceptance speech he thanked his wife and business partner; made very special mentions to his clients including BCMC and Horizon Motorhomes who won the Business of the Year award; the talented Barefruit team, stating that ‘we are only as good as our team’ and also acknowledged the Ballina Chamber of Commerce for the recognition of the work Barefruit Marketing does in the community.

Barefruit Marketing works independently as a marketing department or alongside an existing marketing team and offers a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

We love the smell of coffee beans…

We are extremely happy pips to be announce that we are now working with the amazing brand - Byron Bay Coffee Company.

Barefruit have been provided with the enjoyable task of helping Byron Bay Coffee Company with their Marketing Strategy and Implementation.

We look forward to sharing with you over the up and coming months some of the exciting work that we'll be creating for them.

In the meantime, how do you like your coffee?

Gone surfing!

We are really excited to be working with Wayne Webster of Webster Surfboards. Wayne is a surfboard shaper living in Lennox Head on the North Coast of NSW Australia. He has been shaping and riding boards for over 20 years. He is a well-known local and further afield, and some well-known surfers are riding his boards.

Barefruit will be working with Webster to develop and implement marketing strategies to help his business reach the next level. Watch this space!