Chincogan Ridge Branding
Tag: marketing
Iron Peg – Seven Mile Brewing Co.
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Seven Mile Brewing Co - Product Branding &
Packaging
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Love Lennox Festival
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Love Lennox Festival 2024 - Branding, Print & Socials
The brief
Each year the Love Lennox Festival creates excitement and celebrations down the main street of Lennox Head, NSW. Every year, since 2015, Barefruit have been proud to Sponsor and support the Love Lennox Festival, by jumping in and sprinkling our marketing magic with collateral and promotion of the event.
This year, the Lennox Head Chamber of Commerce approached Barefruit to help spread the word about the festival taking place on Saturday 1st June 2024. Giving back to our community is a core value for the whole team, so we were thrilled to once again be anintegral part of making this renowned festival happen.
The festival just gets bigger and bigger every year, so this year’s challenge was to reach further and encourage a bigger crowd to come and show their love to Lennox.
Our response
Before doing anything, we like to plan, so we set out a plan of activity for the marketing initiatives that we would roll out over the two months in the lead up to the festival.
This included:
- A logo refresh
- Radio advertising
- TV advertising
- Outdoor banners
- Social media management
- Paid social campaign
- Performance posters
- Promotional merchandise
- Local press advertising
- Digital graphics to be used by event sponsors
We worked closely with Brad Pollard, President of the Lennox Head Chamber of Commerce, and his event committee to pull off this fantastic event. Their passion and enthusiasm for everything Lennox, makes the whole process a joy.
The fruits
The day attracted thousands of people, from as far as the Gold Coast – an awesome turnout. Our paid social campaign reached over 17k people and the festival was buzzing with families, friends and their furry friends, taking part in the annual Dogly dog show, which was, yet again a barking great hit!
On the day, Barefruit Marketing teamed up with Rafiki Mwema, to raise funds for the beautiful kids they support in Kenya. Ella and Tahnee spent the day with the lovely Simone, a Rafiki volunteer, selling ‘immune boosting juice shots’ giving a chance to win one of three fabulous baskets packed with goodies! With ALL profits going to Rafiki we raised almost $300! This amazing effort will feed 100 street kids supported by Rafiki’s Mtaani program, for 3 days – proof that every little really does make a difference.
“The Love Lennox Festival would not the success it is today without the expertise and support of Barefruit Marketing. Barefruit's friendly and dedicated team produced outstanding creative for us which saw engagement double year on year. Barefruit have been instrumental in growing the festival from being a small town festival into a popular regional event.”
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Safety Lights for Seniors
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Safety Lights for Seniors - Website & Print
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Community-based Marketing
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Community-based Marketing
What is Community-based Marketing?
Community-based marketing is a people-first approach to marketing. It’s all about
bringing like-minded people together who have a common goal, need or interest. In everyday life people thrive in communities, and this is starting to become more obvious in the consumerism world. When people feel part of a brand community, it creates more awareness and trust of the business, eventually resulting in more sales and better customer retention. Not to mention, the cost of marketing to a new audience is six to seven times more expensive than marketing to your current customer-base…The value speaks for itself.
Prioritise meaningful relationships
The key to successful community-based marketing is prioritising meaningful relationships with your customers and business partners over transactional ones. By focusing on building relationships, not only do you save marketing dollars, but you also show your community that you stand for more than just profits; that a relationship with your brand is a valuable experience worthy of investment (in terms of both time and money).
It’s important to note that community-based marketing can’t be achieved overnight. It’s a long-term strategy that reaps long-term rewards – and loyal customers.
Integrate community-based marketing
If you haven’t already, consider integrating community-based marketing into your marketing activities. Getting started on social media is simple. Reply to comments, share user-generated content and thank customers for leaving reviews. Email marketing can be harnessed to nurture brand communities too. You could create a sense of FOMO by sharing exclusive information or behind-the-scenes content. Perhaps you could offer your database exclusive special deals and discounts, pre-sale opportunities and event invitations to increase their sense of belonging to your brand community. Ultimately, by actively acknowledging, interacting, and respecting your customers, you’ll gain their loyalty.
Community-based marketing is not only alive online. There is space for this strategy in the real world too. It is very important for your community to see you supporting their interests in some way. This can be achieved through brand events, collaboration, sponsorship and general support of your community. For small businesses in the Northern Rivers, supporting your local community, especially in times of need, is extremely important for successful community-based marketing.
What you put in, is what you get out of it when it comes to community-based marketing. The more you empower your customers, the more they will feel a valued part of your community, and the more loyal they will become to you and your brand.
As always, stay fruity,
Barefruit.
Related tag: email marketing gold coast
Lennox Centenary
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Lennox Head 100 Years - Event Marketing
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Barefruit Marketing Win Employer of Choice!
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We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd. This is a recognition and reflection of the wonderful culture we have at Barefruit.
We were nominated in five different categories for the night:
- Outstanding Employee: Ashleigh Cameron
- Outstanding Leader: Claire Harding
- Excellence in Sustainability
- Employer of Choice
- Excellence in Small Business.
Over 10 years ago, Claire and Evan Harding – marketing professionals with over 40 years’ of combined experience - moved from London to the Northern Rivers. It was here, in Lennox, that the Harding family set up their home-based business, Barefruit Marketing. A boutique agency focused on inspirational, creative marketing that would really work, and in essence, help businesses ‘bear fruit’. Fast-forward to 2022, Barefruit Marketing has expanded to a full-service agency with a diverse team of ten, fostering an amazing culture that they have all worked so hard to create.
Part of our team got all dressed up and attended the ‘2022 Northern Rivers Regional Business Awards’ at Southern Cross University in Lismore. The past couple of years have been extremely challenging for small businesses in the Northern Rivers with lockdowns, floods and other obstacles to overcome. The event celebrated business in the Northern Rivers and recognised the resilience and hard work that goes on behind the scenes within our community.
There were many well-known local businesses nominated for these awards. Thrilled and emotional, we were awarded ‘2022 Employer of Choice’. We were also ecstatic for our client Early Up Property Solutions who won ‘Excellence in Small Business’, an amazing achievement. Employer of Choice is a great reflection of Barefruit as a workplace as we pride ourselves in creating a fun, creative, open, and supportive workplace for our team.
Our Co-founder and Director Claire comments, “Winning Employer of Choice makes me really proud. We are very passionate about the values we all hold both personally and at work – that is what makes our agency tick.”
Claire continues; “Leading Barefruit is FUN! We, and our clients, are lucky to have such amazing talent at the agency. We spend more time with our workmates than our own families so having a good culture and an open and honest environment is so important. The team genuinely care about each other and support each other professionally and personally.
We’re fun to work with, we don’t take ourselves too seriously, but we take the work we do for our clients very seriously.”
She concludes; “A good culture attracts the right talent and the right clients and I believe we currently have that spot on.”
Jane Laverty, the Regional Director for Business NSW said, “A huge congratulations to Barefruit Marketing, they are so well deserving of being recognised as finalists in the Northern Rivers Regional Business Awards program – across 5 categories no less.
Their work with business and industry and in the community is so highly regarded because of their creative solutions - and also their passionate staff culture. It’s a milestone year for the team having just turned 10 and this is significant when operating from a regional area and further proof of their excellence… I wish the Barefruit team every success.”
Related tag: marketing gold coast
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Dr Moose T-Shirts | Byron Bay
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Dr Moose Byron Bay
Video Production, Social & Digital Advertising
the work
The client came to Barefruit Marketing wanting to drive traffic to their Shopify site but first needed some content. We discussed different types of content creation including the number 1 medium for marketers in 2021 - video - it's the biggest trend across all social and digital platforms. Byron Bay-based Dr Moose knew it was time to jump on board.
The Brand video
First up, we created a brand video, shorter edits that could be used across organic and paid social media platforms, and still imagery to support. The video has turned out perfectly and better than they could have dreamed of, and now the clients have a thirst for making their business the best it can be and look forward to working with us for the foreseeable future.
Social
We implemented the video and still imagery from the shoot to set up their FB ads with a combination of Dynamic Catalog ads, Dynamic Retarget Ads, Carousel Ads, and Single Video Ads with various conversion goals - to drive traffic and sales to their Shopify website.
SEO (Search Engine Optimisation)
We are now managing their SEO/keyword program too and as a part of this, we conducted Search Engine Optimisation and Conversion Rate Optimisation audits to recommend ways to build trust and increase their conversion rate.
Results
In the first month - traffic increased by 171%, sales went up 335% and their conversion rate improved by 77%. We are seeing a consistent growth in traffic and sales over the last few months.
what the client had to say…
“After years of struggling to do the social media ads for my business we finally decided to put some money towards getting some professional help. I am so thrilled to have found Barefruit Marketing! They have improved our ad performance within the few months we’ve been with them, we’ve even commissioned a professional marketing video to be made by them now which has turned out perfectly, better than we could have dreamed of, which really represents our streetwear brand. They now handle our SEO too after such great results from our first encounters. If you are a business who’s been trying with ads like we were but don’t want to risk throwing money at a professional service, don’t wait as long as we did and give them a call! Jennica and Lauren have been absolutely amazing to work with, they are friendly and professional but most importantly to us, they really click with us as people and working with them has been fun! We now have a total new thirst for making our business the best it can be and will continue working with Barefruit with all of our digital marketing needs for the foreseeable future! Thank you Barefruit ??"
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Byron Magazine features Barefruit’s rebrand of BayFM
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It was exciting to see that the local Byron Magazine ran our story on the pro-bono work we recently completed for not-for-profit, community radio station, BayFM. We completed a rebrand to help strengthen the brand and increase funding for the station which was near closing down.
The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron and was rolled out across all brand assets including a new website. Barefruit Marketing’s Co-Founder Evan Harding says,
“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”
Read more about the project here.
Biala Support Services Rebrand
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Biala Support Servives
Pro Bono Marketing Support
The work
Biala Support Services is a not-for-profit organisation that has been supporting people with a disability in the Ballina region for 50 years. They provide services for both children and adults with intellectual and physical disabilities. Evan, Barefruit's Head Harvester, is Chairman of the Biala board committee and for the last two years Barefruit has provided marketing services to Biala on a pro bono basis. In 2020, Barefruit provided 105 hours of pro bono work to the non-for-profit, excluding Evan’s Boardman duties. It's a pleasure knowing our work is supporting an organisation that makes such a positive impact in our community.
Barefruit was first briefed to refresh Biala's logo to make it more reflective of the charity's core values. After the refresh, the logo was rolled out across marketing collateral, including new business cards, letterheads, signage and annual reports. Barefruit also built a new website with the new branding.
