Byron Magazine features Barefruit’s rebrand of BayFM

It was exciting to see that the local Byron Magazine ran our story on the pro-bono work we recently completed for not-for-profit, community radio station, BayFM. We completed a rebrand to help strengthen the brand and increase funding for the station which was near closing down.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron and was rolled out across all brand assets including a new website. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.

Barefruit launches Raine & Horne, ‘We’ll Love your Listing’

Barefruit was recently presented with an exciting opportunity to work alongside nationally recognised local real estate company Raine & Horne, to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. So many of our clients moved to digital advertising throughout 2020, due to the global pandemic. However, as we all know, real estate is booming, and due to it being a highly competitive market - Raine & Horne needed to be top-of-mind of those selling their homes.

What’s more, the client was keen to go above and beyond standard real estate advertising to produce a commercial and overarching campaign 'We'll Love Your Listing' that had longevity, a refreshingly different approach, and would leave a heart-warming impression on its audience. The brief was to create an engaging TVC (television commercial) that would captivate the audience on an emotive level whilst showcasing Raine & Horne’s passion for real estate, by recognising the emotional importance of what other real estate agents often see as just bricks and mortar.

Andy Pilkington, Strategy and Creative Director says,

"We were struck by just how passionate the Raine & Horne team were and some of the lengths they go to to ease the buying and selling of homes. People say that moving is one of the most stressful things in life but - aside from the packing - moving home represents a fresh start and the opportunity to take your best memories with you."

A perfectly imperfect home

The TVC is told as a narrative, which includes a series of perfectly imperfect vignettes of family life in a regional property. During post-production, scenes were cut to a female voice over who reads out the family’s ‘rules’ (which are based on the popular frames prints that many have hanging in their homes). The story completes with the viewer realising the vignettes are all memories these sellers will take with them to their next house.

Sorry Mum Vingette
party time vignette

The TVC was shot over one day on location in the Byron Hinterland. The result was a team effort from start to finish, with input and experience from Raine & Horne coupled with Barefruit’s seasoned in-house creatives. We employed a film director, camera, and lighting team from Sydney and in the Northern Rivers, as well as a local hair and make-up artist and interior stylist.

Evan Harding, Barefruit Marketing’s Co-Founder, and Head Harvester says,

“It was a major project for Barefruit Marketing – the team pulled it together, all in under 3 months, without any major setbacks. We are really proud of the end result – it is one of our biggest productions yet.”

The style of the ad is beautifully messy, and it delights in muddy children and dogs, bubbling casseroles, and imperfect interiors. The aesthetics and colour grade highlight the dust, dirt, and atmosphere rather than hide it. All shots were taken to give a sense of being part of the modern family, which was cast from a mixed group of talent, all from the Northern Rivers.

Raine & Horne were ecstatic with the end result, a beautiful commercial and campaign message, 'We'll love your listing', that stands out from a saturated market, tells truth in a heart-warming way, and has serious longevity.

Julie-Ann Manahan, Raine & Horne's Licensee/Principle says,

“We are so proud of working with the team at Barefruit and their suppliers, they have produced one of the best all time real estate campaigns for us.”

 

Related TagAdvertising Gold Coast

We'll Love Your Listing

Juicy Tips

tips to grow your hashtags

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing

‘Hello, is it you we’re looking for?’

We are looking for a Strategic Creative to join our busy team in Ballina, with a focus on conceptual branding and design.

We want someone that wants to be part of something special. We want someone who is real and straightforward, capable of producing and presenting brave ideas. We want someone to challenge the status quo and someone to challenge us at Ping Pong on a Friday afternoon.

You will work closely with the strategic team to understand our clients and their brands, interrogating their briefs and shaping bold and creative solutions.

You understand the power of branding and great copy and you will oversee the creative output of the agency, mentoring the creative team.

We’re not looking for a graphic designer, or an illustrator, or a copywriter, we’re looking for the whole shebang.

You might already live close by, or looking to move to the beautiful Northern Rivers. You may be looking for full time, or for some on-going part time or freelance work. Whatever you are looking for, we want someone who is in this with us for the long term, to be part of our future.

To apply please send your portfolio, CV and salary expectations to claire@barefruit.com.au

We’ve been shortlisted for Optus My Business Awards

We are proud to announce that we've been shortlisted as a finalist to win an award in the Media, Marketing and Advertising Business of the Year category at the Optus My Business Awards 2016, hosted by My Business, Australia’s longest-running publication tailored to the small business community.

The Optus My Business Awards, which covers 24 categories, recognises individual and business excellence across the diverse range of industries and locations in which small businesses operate.

Winners in the individual categories will automatically be shortlisted for the coveted My Business – Business of the Year Award.

“This year we’ve received a huge interest in the Optus My Business Awards, with hundreds of submissions flowing in from across the country. Congratulations to all the businesses that have made it to the finalist stage – it’s an outstanding achievement,” said Phillip Tarrant, editor of My Business.

“With so much innovation, hard work and service excellence on display, I don’t envy the judges their difficult job of determining the winners. I have no doubt the excitement will only continue to build as we count down to the big night.”

Claire Harding, Director at Barefruit Marketing said she was humbled by the nomination.

“Barefruit Marketing’s recognition for our contribution to the Northern Rivers business community reinforces our belief in a truly integrated approach to marketing, and having the ability to really listen to your customers” she added.

Winners of the Lennox Head Chamber of Commerce Awards 2016 ‘Business of the Year’, Barefruit Marketing has celebrated a number of successes during the last 18 months, as winners of three awards in 2015, the ‘Best Home-Based’ and ‘Online Marketing’ Award at the Ballina Chamber of Commerce Awards, ‘Excellence in Small Business at the Northern Rivers Business Awards’ and were also ‘State Finalists’ in the NSW Business Awards.

The winners of the Optus My Business Awards will be announced at a five-star gala awards dinner on Friday, 18 November at Sydney’s Four Points by Sheraton.

Wish us luck!