"Is it easy to generate word of mouth marketing for our business?"
This is a question the team at Barefruit get asked a lot, so we thought we would share a couple of industry tips with you.
First of all – stop thinking about marketing. Start thinking about real conversations and genuine recommendations.
1. Ask your loyal customers if they have ever recommended your business. If they have, thank them and ask why they recommended you? Keep a record of this!
2. See if there is a recurring recommendation e.g. great service, friendly team, value, best coffee ever. This is will be part of your marketing message.
3. Now where do your potential customers hang out? Social media? Community centres? Do they read the paper? Once you know this, this is where you can start to spread your message.
In a nutshell, find out why your customers love you and tell others about it.
Who doesn’t love a recommendation? We hope this information helps you grow yours.
Your Barefruit Team