C&M Garage Doors has been part of the Ballina community since 1994 and is very well-known in the Northern Rivers as a leader in customer service and quality products. The team at Barefruit were very excited when C&M approached us with a brief for a brand refresh. C&M Garage Doors were looking to give some fresh air to their current branding, without disrupting their brand identity the public is so familiar with already.
Our response began by updating the C&M Garage Doors' logo to something more fresh and current. It was crucial for us to maintain C&M's brand identity in the refreshed logo as the business already has high brand awareness within the Northern Rivers community. Once the new logo was approved, we rolled out the branding across all marketing collateral, including online collateral, car wraps, and business cards.
C&M Garage Doors received as modern look and feel refresh to their existing branding, which both teams are very happy with. The community welcomed the refreshed logo and marketing collateral, and no disruption was made to the business's existing brand awareness (if anything it was boosted by the change, cutting through marketing clutter). Stay tuned for new outdoor signage at their showroom and service centre in the industrial estate which is coming soon.
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