Indigenous farming on offer at Wollongbar college

Barefruit assisted North Coast Community College with the launch of their new Primary Industries Training Centre. This involved creating media buzz to generate free publicity. Our PR strategy involved sending out a press release to the media before and after the event to engage local publications. The Byron Echo, followed up our press release with an article about the new training centre in Wollongbar.

The Echo's focus was informing the public about the indigenous aspect of the new, unique Cert. III qualifications. It's a first for our local area, and perhaps one in the State (who knows, maybe even nation-wide). The collaboration between North Coast Community College and the DPI extends also to the local indigenous tribe. The new qualifications all have a Cultural unit, taught by Cultural Trainer, Tracy King. She said, ‘As a Bundjalung woman with cultural connections through kinship throughout the Bundjalung Nation, I am very passionate and a firm believer in Aboriginal cultural and heritage values to use as a tool for future generations’.

You can read more this project here.

 

 

Getting Your Brand Ready for Christmas

Get ready for Xmas

It’s that time of year already…finally! After the Melbourne Cup, the festive season hits and with the longer days, daylight savings and warmer weather, Christmas is well and truly on its way. If you’re a small business, Christmas and the holiday season can be one of your busiest times of the year. So let’s make sure you’re ready.

Promotion, Sales and Discounts

Whatever you’re selling, this is the time of year when the market is saturated with promotions, deals, discounts and sales. It all kicks off with Black Friday on 29 November and Cyber Monday on 30 November in celebration of Thanksgiving. Although Australia doesn’t necessarily celebrate Thanksgiving, we’ve jumped on board anyway – any excuse for a sale! Then we’re into the Christmas rush, swiftly followed by Boxing Day and January sales. Choose which promotional method best suits your brand and make sure you give people plenty of notice. Utilise your social media channels, website and email lists. If you are Lennox-based, you will reach most of the community with the Lennox Wave. What's more, over the holiday period Helen’s bumper issue reaches locals and the many visitors to our town!

Consider Shipping Delays

With COVID-19 and the huge increase in online shopping, Australia Post and other couriers are struggling to keep up. Keep an eye on possible delays! Communicate the cut-off dates for Christmas deliveries to encourage early purchase.

Christmas Gifts for Business Partners and Loyal Customers

The festive season is a time for giving and it’s important to make sure your brand is also. Recognise the people you work with, partnerships, clients and loyal customers with a little-something-special to show they’ve made a difference to your year. It doesn’t have to be big or expensive…a card in the mail goes a long way. Again, don’t forget lead times on merchandise could be very soon.

Shop local!

Choose to shop local to support our community and local business owners. With everything that has happened this year, they really need all the support they can get. Plus, gifts are so much more special when there is a story behind them – a personal touch that cannot be matched.

Schedule your Socials

Being a business owner and wearing all those hats is full on at the best of times, so get ahead of yourself and organise what you can in advance. Batch your content and spend a few hours getting your posts created and scheduled, all the way to the beginning of January if you can! There is an in-built scheduling tool in Facebook called Creator Studio (make sure you link your Instagram and Facebook together!) and multiple scheduling apps, such as Hootsuite or Later.

2020 has been a huge year, and as a business owner we have all felt pushed to our absolute limits at times. This Christmas make sure to give yourself a break. Get refreshed for the new year, think about your goals moving forward and appreciate the fact that you made it!

Far North Coast Creative Agency Rebrand Financial Services Firm

September has been an exciting month for Barefruit. Another one of our client projects has been recognised and featured by B&T Australia. Korff Wealth, formerly known as Yellow Brick Road Wealth and Management, Northern Rivers approached us with a rebrand brief at the beginning of the year. It was interesting timing, with Australia heading into lockdown due to the COVID-19 pandemic mid-way through strategic and branding conversations. However, Korff Wealth saw this as an opportunity; with the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. Considering, it was the perfect timing for a strategical review and rebrand of the business.

Read more about the project here.

 

AdNews features Seven Mile Brewing Co. Packaging Designed by Barefruit

It was fantastic to see AdNews Australia pick up and write a story on the the packaging redesign project, briefed into us by Seven Mile Brewing Co. The recognition of our hard work was very rewarding, especially after the year 2020 has been.

The agency was delighted to be awarded the brief from Seven Mile Brewing Co. to redesign the packaging of their three core craft brews; American Pale Ale, Cali Cream and West Coast IPA. It was an exciting opportunity for Barefuit to work with a local business who required help in designing cans that served both functional and brand purposes for their beers. The brewery prides themselves on keeping their beer cold from the moment it is poured into a can and Barefruit ensured the packaging was designed for this purpose.

“It’s really important to us that our beer is kept cold from the moment it’s poured.” says, Matt, co-founder of Seven Mile Brewing Co. He goes on to say, “This ensures the beer’s flavours and aromas stay true to how we brew them here on site. And so, we needed packaging that would keep its integrity at cold temperatures”.  

Read more about the project here. 

 

B&T features Barefruit’s Redesign of Seven Mile Brewing’s Packaging

After all that has happened this year with our agency working from home for 8 weeks, business for our clients taking a hit and being as flexible and adaptable as we can, it was so exciting for our hard work to be noticed by B&T Australia. They ran a Press Release written by Charlotte (one of our star Account Executives), about our design project with Seven Mile Brewing Co. 

Barefruit worked with Seven Mile Brewing to design and print new can and carton packaging for the brewery's three core beers. The 9-month-long project progressed without any setbacks. Discussions began in late 2019, which were followed by thorough market and competitor analysis, concept development and final art production. The team worked collaboratively to develop designs that overcame the challenges of Seven Mile Brewing Co.’s previous packaging design; creating individual can designs for each core beer.

Alex Wales, Barefuit’s Creative Lead, is delighted to see his designs on bottle shop shelves. He said, “we based the design of the cans and cartons on how they would look on the shelves and in a retailer’s cooler room. We went for a simple design, placing emphasis on the brand logo and complimenting the design with bright variant colours.”

Read more about the project here. 

Read more about the project here. 

 

NCCC – Bush food farming on offer at new training facility

Barefruit was engaged by North Coast Community College to assist with creating media buzz about the opening event of their new Primary Industries Training Centre. Our PR strategy involved sending out a press release to the media before and after the event. As such, our efforts were recognised, with most of our local publications writing about and attending the event. One of the articles from the media came from the Northern Star.

Our for creating media buzz involved a new approach to sending out a Press Release. Instead of a blanket email to all journalists and editors, we hand-picked the publications we wanted this story to run in - there were about 8-10 publications. We then sent out our Press Release to those journalists and editors, and a few hours later, followed up our email with a call. Doing so, helped us to ensure the journalists had seen our Press Release and gave us the opportunity to summarise it quickly over the hone. We were also able to convey our excitement and a few extra details in conversation to hype up the story too. This approach was successful for 90% of the publications we reached out to - huge win!

You can read more this project here.

 

 

NCCC – the Ballina Advocat – Bush Food opens doors for employment

A Press Release, written by Barefruit, engaged the interest of a Ballina Advocate journalist. As part of a Public Relations strategy for the launch of the North Coast Community College (NCCC) Primary Industries Training Centre, Barefruit created hype about its opening event. Javier Encalada, journalist At the Ballina Advocate, joined us at the Primary Industries Training Centre opening event in early September 2020.

Javier took a different angle on the opening event and focused on how the new training centre and qualifications. He explained how the centre will provide opportunities for the community to learn the tradition culture of the local area. Javier interviewed Tracey King, who is the NCCC's Cultural Trainer, gaining great insight into her opinions about the new facility and it's importance in sharing local, traditional knowledge with everyone.

Barefruit was briefed by North Coast Community College to engage the attention of the media for the opening of the new Primary Industries Training Centre. The team is very proud to be working on such an important initiative. Read more about the project here.

 

North Coast Community College – PR and Event Management

North Coast Community College

PR and Event Management

the brief

Eight weeks out from the launch date, Barefruit was engaged by Kate Kempshall, CEO of North Coast Community College (NCCC) to assist with the PR and Event Management of the official opening of North Coast Community College Primary Industries Training Facility - a collaboration between NCCC and the Department of Primary Industries. The aim was to manufacture as much free publicity as we could about the new training centre and its new qualifications, as well as help organise an opening event to attract dignitaries, community guests and the media.

our response

The team at Barefruit worked closely with Kate and her team at NCCC, as well as the Department of Primary Industries on a part-pro bono basis, to produce a Press Release about the uniqueness and future potential of the training centre and qualifications for the local community and beyond. In the lead up to the official opening date, Barefruit played a major role in the organisation of the event, including managing invitations and RSVPs, catering, website updates, speech writing and more! Barefruit were also very much involved in creating email invitations, a course booklet and an illustrated map of the training facility. In the current climate of COVID-19, special consideration was taken in planning an event that would be safe for attendees. 

the fruits

The press release written by Barefruit was picked up by The Northern Star, the Ballina Advocate, ABC North Coast and NBN News, who all published stories about NCCC Primary Industries Training Centre. Paradise FM held a radio interview with Kate the day before the event too. The event was a great success, with media representatives from most local publications and television channels present, as well as dignitaries and special guests. Through this initial project, NCCC has awarded Barefruit as their marketing agency n a retainer basis, which is very exciting for the whole team. 

NCCC Booklet, featuring Illustrated Map
Illustrated Map for NCCC Primary Industries Training Centre

Articles from the Media

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NCCC – NBN News – Wollongbar gets north coast community college campus

As part of a Public Relations strategy for the launch of the North Coast Community College Primary Industries Training Centre, Barefruit engaged the interest of a local NBN journalist, Georgia Schefe. With our Press release, this journalist wrote a story for the NBN website and Television broadcast. Georgia and her camera man attended the opening event to capture footage and hold interviews for a TV story. Kate Kempshall, CEO of North Coast Community College, was interviewed and this, along with a short story about the new training facility and qualifications ran on the local 6pm news that night.

Visit the article here to watch Georgia's interview with Kate.

Read more about Barefruit's project with North Coast Community College here.

 

 

Leaving the rest behind

Tweed Holiday Parks made the font page of the Tweed Daily News on 6, April 2019! The article featured the new Kingscliff park that has been in operation for 12 months and has already had great success, hosting 40,000 holidaymakers since it's opening.

The demand on the park has exceeded the expectations of park managers, Luke and Brooke who "can't keep the smiles off their faces".  The park recently underwent major renovations and refurbishments, which has given the sites a nice breath of fresh air and modern look and feel. New cabins have been built, attracting holiday-makers who love beach-side accommodation but also enjoy an affordable price. The team at Barefruit sent out a Press Release to media about the success of the Kingscliff park, and we were thrilled to find the piece had been picked up for a front page feature.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.