North Coast Community College – PR and Event Management

North Coast Community College

PR and Event Management

the brief

Eight weeks out from the launch date, Barefruit was engaged by Kate Kempshall, CEO of North Coast Community College (NCCC) to assist with the PR and Event Management of the official opening of North Coast Community College Primary Industries Training Facility - a collaboration between NCCC and the Department of Primary Industries. The aim was to manufacture as much free publicity as we could about the new training centre and its new qualifications, as well as help organise an opening event to attract dignitaries, community guests and the media.

our response

The team at Barefruit worked closely with Kate and her team at NCCC, as well as the Department of Primary Industries on a part-pro bono basis, to produce a Press Release about the uniqueness and future potential of the training centre and qualifications for the local community and beyond. In the lead up to the official opening date, Barefruit played a major role in the organisation of the event, including managing invitations and RSVPs, catering, website updates, speech writing and more! Barefruit were also very much involved in creating email invitations, a course booklet and an illustrated map of the training facility. In the current climate of COVID-19, special consideration was taken in planning an event that would be safe for attendees. 

 

the fruits

The press release written by Barefruit was picked up by The Northern Star, the Ballina Advocate, ABC North Coast and NBN News, who all published stories about NCCC Primary Industries Training Centre. Paradise FM held a radio interview with Kate the day before the event too. The event was a great success, with media representatives from most local publications and television channels present, as well as dignitaries and special guests. Through this initial project, NCCC has awarded Barefruit as their marketing agency n a retainer basis, which is very exciting for the whole team. 

NCCC Booklet, featuring Illustrated Map
Illustrated Map for NCCC Primary Industries Training Centre

Articles from the Media

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    NCCC – NBN News – Wollongbar gets north coast community college campus

    As part of a Public Relations strategy for the launch of the North Coast Community College Primary Industries Training Centre, Barefruit engaged the interest of a local NBN journalist, Georgia Schefe. With our Press release, this journalist wrote a story for the NBN website and Television broadcast. Georgia and her camera man attended the opening event to capture footage and hold interviews for a TV story. Kate Kempshall, CEO of North Coast Community College, was interviewed and this, along with a short story about the new training facility and qualifications ran on the local 6pm news that night.

    Visit the article here to watch Georgia's interview with Kate.

    Read more about Barefruit's project with North Coast Community College here.

     

     

    Leaving the rest behind

    Tweed Holiday Parks made the font page of the Tweed Daily News on 6, April 2019! The article featured the new Kingscliff park that has been in operation for 12 months and has already had great success, hosting 40,000 holidaymakers since it's opening.

    The demand on the park has exceeded the expectations of park managers, Luke and Brooke who "can't keep the smiles off their faces".  The park recently underwent major renovations and refurbishments, which has given the sites a nice breath of fresh air and modern look and feel. New cabins have been built, attracting holiday-makers who love beach-side accommodation but also enjoy an affordable price. The team at Barefruit sent out a Press Release to media about the success of the Kingscliff park, and we were thrilled to find the piece had been picked up for a front page feature.

    Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and assist them with their SEO, social media, digital advertising and more. You can read more this project here.

    Electric Kombi Land

    As part of our PR campaign for EV Classic, we sent out a Press Release to local newspapers. It was exciting to see the story picked up by The Northern Star. You can read more about this project here.

    Byron Bay based EV Classic, run by Alex Bosin, is a sister company to Byron Bay Kombis and is in partnership with Retro Campervans. Recently, EV Classic launched their first 100% electric VW Kombi.

    German-born engineer, Alex, first visited Byron in 1998 and ten years later found himself settling down in the area. In 2008, he began to capitalise his skill with German cars and love for modern technology and nature.  Alex goes on to say, "if you have a classic car that you want to preserve, with little or no maintenance costs, and like the idea of helping the environment, then an EV conversion might be a great solution!".

    EV Classic: PR Campaign

     

    EV Classic

    VW Kombi Electric Conversion - PR Launch + Media Relations

    EV Classic
    EV Classic

    the brief

    Byron Bay based EV Classic, a sister company to Byron Bay Kombis and a partnership of Retro Camervans and run by Alex Bosin recently just launched one of Australia’s first Electric VW Kombis.

    He wanted to inform and educate consumers and the media on his recent EV conversion success and bring to market the launch of his new brand. It was imperative to strike a balance between the credibility of being a world class Aircraft Engineer and his absolute passion of classic cars and the VW brand.

    Alex was referred to Barefruit by another client – Behind the Barrel.

    EV Classic

    our response

    After the team met with Alex and discussed his needs, budget, time frame and available assets/resources, the team decided that a PR Launch Project would do the trick. Barefruit wrote and distributed the press release to media, conducted follow up; organised phone and in person interviews and reviews.

    EV Classic

    the fruits

    The article was immediately picked up by Newscorp (one of Australia’s largest media conglomerates) which ran the article across nine of their publications from Bundaberg to Gladstone; Stanthorpe to the Whitsundays; Byron to Lismore and in between.

    The renewables energy community responded very positively, and the story appeared in Renew economy, The Driven and One Step off the Grid.

    The caravan and camping industry were also keen to hear about Alex’s venture and Michael Browning (a well-known journalist in the industry, writing for multiple National titles) interviewed Alex and published an article. A complete product review has been scheduled for later in the year.

    articles

    Stylish and Sustainable Kombi gets Electric Transformation

    Aussie battery-powered Kombi powers up

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Electric Kombi launched in Byron Bay

    Blogotariat

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Classic VW Kombi gets Electric Overhaul in Byron Bay

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    Stylish and Sustainable Kombi gets Electric Transformation

    interesting stuff…

    All of this happened over a few days after despatch and the article went ‘viral’; with the article being re-posted across multiple blogs and news sharing platforms like Reddit and The Press Reader. The article even appeared on ‘Hot Copper’ – a stock trading and investment forum and on the Hemp Party Australia’s Facebook page.

    spoiler alert…

    There have been several confirmations of future stories in upcoming publications – on both a local and National level…keep your eyes open!

    what Alex had to say…

    “It was great working with Jennica & Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists & media corporations. I felt comfortable sharing my ideas and they were able to capture my vision and marry it to their expertise. Would highly recommend.”

    Like what we do? Let us help your business grow?with your own marketing campaign.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      Barefruit, win Excellence Award!

      Recent Ballina Business Award winners Barefruit Marketing have been honoured with another outstanding achievement by winning Excellence in Small Business at the Northern Rivers Business Awards.

      On Saturday evening, Barefruit Marketing owners and founders Claire and Evan Harding were announced as the winners of Excellence in Small Business, at the Northern Rivers Business Awards, held in Lismore. This award celebrates and recognises outstanding business excellence in the Northern Rivers.

      Only a month ago, Barefruit Marketing took home Best Home-Based and Online Marketing Award at the 2015 Ballina Coast & Hinterland Business Excellence Awards.

      This was also a proud and exciting moment for the Barefruit Marketing team who are passionate about every aspect of marketing and their community by offering a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

      “We are so thrilled! Barefruit Marketing is 4 years old this Christmas and this is such a huge achievement for us. Thanks to our wonderful team - we couldn't do this without great people by our side.”

      Their business was up against several other small businesses from Yamba to Tweed and they were one of only three businesses from their local area (Ballina and Lennox) to have won an award on Saturday night.

      Barefruit Marketing will now head to the State Finals taking place in Sydney later this year.