Claire Does Kenya

Claire in Kenya

After ten years of being on the board of Rafiki Mwema, I finally met the children and staff in Kenya, whom we work so hard to give a voice to.

Rafiki Mwema

Rafiki Mwema is a safe house for traumatised children in Nakuru, Kenya. It has been my passion to help these children in any way I can since my close friend Sarah Rosborg asked me to start a charity with her ten years ago.

In November 2022, I had the opportunity to travel to Kenya and witness the fantastic work being done by Rafiki Mwema first-hand. I joined Sarah Rosborg, the founder of Rafiki Mwema, on this journey – one she has done many times.

Wow, just wow!

I have been talking about our children at Rafiki for the last ten years. I was involved in the fundraiser to buy our land and build new homes. I’ve met some of the children and staff over Zoom, and I read the heartbreaking stories of the children every day.

Yet nothing (nothing) could have prepared me for this visit. I was expecting to be a blubbering mess. I am a crier (with a not-very-nice cry face) and expected to be surrounded by sadness.

Claire in Kenya

Happiness everywhere, despite such sadness

From the moment we arrived at Doyle Farm, all I experienced was happiness. The children and staff are all so happy and playful. Of course, the stories behind the children are beyond sad, but you can feel their happiness on the farm because they are safe here. They are loved, protected and secure.

There was non-stop laughter, playing and dancing. And music! All day long. We stayed near the big girl's house, and the music and dancing started around 6 am and finished long after us nanas went to bed.

Thanks to our incredible supporters, sponsors and donors, our children are happy, safe, well-fed, well-clothed, well-educated, and appreciative of things our children take for granted.

The older children are involved in the cleaning, cooking and running of their houses. The smells coming from their kitchens were delicious – thanks to the fresh produce direct from our own farm.

We grow most of our own veggies to feed the children and staff – potatoes, carrots, cabbages, onions, beans, kale and tomatoes, as well as bananas and strawberries. We have cows for milk, chickens for eggs, and we will soon get goats and geese.

We spent a lot of time with the children at the farm – playing, doing crafts, sports and activities.

Keyan Girls

Doyle Farm

The farm is so big when you see it in real life! We have really created a little village for our Rafiki family. Our 14-acre property is safe as - surrounded by bushes that have the longest and most vicious thorns I have ever seen. It is also surrounded by an electric fence that’ll give you a good warning if you tried to get through it, and then you’d have to contend with our pack of German Shepherd dogs and our Maasai guards, who are armed with deadly, snake-venom tipped, arrows.

There is a lot of space for the children, the staff and the animals. There’s a football pitch at the boys end, where the boys and girls train in fitness daily. There’s a playground for the smaller kids, a school, therapy rooms, staff offices and then there are our houses, where the children live.

Rafiki Girls

Our Rafiki Girls

The girls live between two main houses. The big girls are in the Queen’s Castle, a house built thanks to a big fundraiser with Constance Hall in 2016. We have 16 big girls – from 12 to 19 years old. Some of our young ladies have been with us since they were little girls, and the changes we see in them are amazing.

The small girls are in another house on their own secure ‘compound’. 26 small girls, with seven of them being under the age of five. They are so adorable and so squeaky! They love you unconditionally – all they want is to feel loved and protected – and they so are. The staff are excellent – like their mamma, aunty, and big sister rolled into one. And they genuinely care for the children as if they are their own. All the little girls want to hold your hand. It’s funny, they grab a finger each, and you have 3 or 4 girls on each arm.

Our Rafiki Boys

The boys are in their own big house (The King’s Castle) – 22 of them – from 4 to 19 years old. The boys are SO different to the girls. The girls squeal and want to hug, touch and be with you. The boys are way too cool for school – until you get to know them. We had a movie night with the boys, and they were all up and dancing – I even had one of the little ones fall asleep in my arms. The boys love their sport, their music and looking ‘cool’ – and they do all of these things so well! We are collaborating with the Northern Rivers Football Academy to bring our kids at Rafiki closer to our children here with a shared passion. While in Kenya, we Facetimed the academy, and they saw our boys playing, wearing their NRFA-sponsored kits, and demonstrating some awesome skills. This collaboration will grow with the setting of football challenges and skills sessions.

Claire and Kenyan Girls

Our Street Children

I was looking forward to meeting our street family at Rafiki Mtaani, and I will admit to a little (big) cry. Rafiki Mtaani means ‘a friend on the street’ in Swahili. It is a program established by our children at Rafiki Mwema to ensure their street brothers and sisters receive a nutritious meal every day. To say it was heart-warming to see this program's impact on these children's lives is an understatement. Every day, we provide 100 children on the streets of Nakuru with a nourishing meal, a safe place to sleep, and an opportunity to wash themselves and their clothes. We play games with them, provide books and basic medical attention. Additionally, thanks to the awesomeness of our program managers, the children receive daily education on self-care, gender-based violence, self-respect and respect for others, along with maths, reading and physical exercise.

Most of the children sniff glue – it is an escape from the reality of life alone on the streets. It is sad to see, but also understandable. I didn’t feel unsafe at all. They are so loving and grateful – and some are so young, which is heartbreaking. So yes, I did fall in love with them, and I did want to put them all on the next plane to Australia. But that isn’t what they need. These kids must be brought up as Kenyans, the Kenyan way – not as Australians. What we can do is give them the tools they need to stay safe, look after themselves, learn and help them edge closer to independence.

Kids sitting down

On Safari

You can’t go to Africa without seeing the wildlife. Our good friend and owner of Boro Kesha Safari Tours, Jimmy, took us on a safari tour to Lake Nakuru, where we saw some of the most incredible wildlife in their natural habitat. The size of the lake and the number of flamingos that call it home leaves you breathless – and there are only a fraction of the flamingo population there now compared to a few years ago. We saw giraffes, zebras, baboons, monkeys (nick-named blue balls, thanks to their… blue balls), gazelles, rhino and water buffalo. Despite a good look, we didn’t see Simba – next time…

We can all Make a Difference

Seeing the impact of the work that we, and so many volunteers, do at Rafiki Mwema was life-changing. It reminds you of the importance of giving back and making a difference in the world.

At Barefruit Marketing, we are committed to positively impacting our community, and others. We believe that by working together, we can make a real difference in the world. We are proud to support Rafiki Mwema, and I am honoured to be a part of the Rafiki family on this journey.

In summary, my trip to Kenya was a powerful reminder of the incredible impact humans can make when we put our minds to something and pull together. I am grateful for the opportunity to witness the amazing work we all do for Rafiki Mwema and for the chance to support these children on their journey towards a brighter future.

Supporting Rafiki Mwema, as with most causes, doesn’t just have to be financial, although that is what keeps the lights on. But donating your time, your skills, and even the odd social share also makes a big difference.

It doesn’t have to be huge but imagine where the world could be if we all did something.

I hope to see the children and staff again soon – but they are firmly in my heart until we meet again.

Claire x

Find out more about Rafiki Mwema and the work we do, here

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Check out what we've been up to

Lismore City Council
Lennox Centenary

Mumbrella highlights fundraising efforts for Rafiki Mwema

Barefruits inaugural IWD event was nothing short of a success and the results have been highlighted on Mumbrella, read the feature here.

Claire Harding, Barefruit Marketing Co-founder and Director was thrilled tickets to the event sold out within three weeks, and a lot of women were on the waitlist. It was such a huge success that we have the next year's event already in the works. The local businesses who sponsored the event and donated prizes showed such generosity and the money raise is going to such an important cause.

A night filled with laughs, dancing and inspirational stories, with 100% of the ticket and raffle proceeds going to Rafiki Mwema to support future social enterprise projects. You can read Barefruits recap of the night here.


International Women’s Day: Event Marketing

Event Marketing

In honour of International Women’s Day (March 8), Barefruit Marketing hosted a charity event to bring our local women together for a fun & inspiring night out. Held at Beef & Beach in Lennox Head on Friday 6th March, the event attracted over 140 local women and raised just under $10,000 for Lennox-based charity, Rafiki Mwema.

The night was hosted by Mandy Nolan – one of Australia’s strongest female comedic talents – and featured a panel of four local female speakers, sharing their inspirational stories of bravery, friendship and standing strong.

Over 35 local businesses donated over $10,000 in raffle prizes. 100% of ticket and raffle proceeds will go to Rafiki Mwema, to support a social enterprise project for their older girls so when they leave Rafiki’s care at 18 years old, they can do so as strong, independent and self-sufficient young women. Rafiki’s purpose is to support vulnerable children who have been victims of sexual abuse in Kenya and work to stop the cycle of abuse. Find out more info, or join the Rafiki family by donating or sponsoring a child, at

“The event was a huge success – tickets sold out within three weeks, and we had a lot of women on the waitlist. We are already planning next year’s event with a bigger space so we can cater to more people. We are blown away by the generosity of local businesses who sponsored the event and donated prizes and by the women who supported by attending and buying raffle tickets. The money raised is going to a great cause and we are so honoured that we are lucky to be able to help” said Barefruit Marketing Co-founder and Director, Claire Harding.

The speakers included Claire Harding Co-founder of Barefruit, Sarah Rosborg, Co-founder of Rafiki Mwema, Rikki-Lee Petrie, Founder of Bod Squad and Stuntwoman Marese Emanuel. They were interviewed by Mandy Nolan followed by lots of laughs and plenty dancing to The Soundrop DJ’s.

International Women’s Day (March 8) is a global day celebrating the social, economic, cultural and political achievements of women. The day also marks a call to action for accelerating gender parity, with the 2020 theme being #EachForEqual.

If you’d like to be notified when tickets go on sale for our next event, sign up for our mailing list here.

Thank you to everyone who supported this event, include:

Event Sponsors:

Our wonderful speakers: Claire Harding, Sarah Rosborg, Rikki-Lee Petrie & Marese Emanuel

To each of the wonderful businesses who generously donated prizes for our raffle (listed below), and all of our helpers on the night.

And most importantly thank you to everyone who came along, bought raffle tickets, listened to the speakers, laughed along with Mandy and had a night out with friends to celebrate just how awesome women are!!

Prizes donated by:


Rafiki mwema

Rafiki Mwema

Rafiki Mwema 

Sussex Royal PR Campaign

the brief

Barefruit is a Corporate Sponsor, friend, office buddy and all round supporter of Rafiki Mwema - a therapeutic safe house in Nakuru, Kenya, for young girls and boys that have suffered horrific abuse. In August 2019, Rafiki was chosen by the Duke and Duchess of Sussex, as one of only 15 global causes to support for the month, via an Instagram campaign - a mind-blowing achievement. Claire, Barefruit Director and a Rafiki Board Director, got to work on the PR campagin straight away. 


View this post on Instagram

A post shared by The Duke and Duchess of Sussex (@sussexroyal) on

our response

Being ‘the Royals’ this campaign was widely covered by media outlets all over the world. Our job was to maximise Rafiki's coverage and raise their profile, all over the world, but specifically in Australia and the UK, where each founder is based. We did this by issuing an immediate press release to Australian and UK media outlets, which coupled with Rafiki’s 70k+ social media following led to a media frenzy of activity!


The Lennox woman who's drawn the attention of the Royals

The heartwarming connection between Duchess Meghan and this small Aussie charity revealed

Royal approval for Berkshire woman's Kenyan charity

Meet the women saving babies and kids from the most horrific trauma

the fruits

4 live TV appearances for founders Sarah Rosborg and Anne-Marie Tipper with an extra special guest, Peter, one of the boys from Kenya that Rafiki Mwema has cared for since he was a young boy. The TV interviews included Today Extra (Channel 9), Studio 10 (Channel 10) and Weekend Breakfast (ABC) in Australia, and the BBC in the UK.

Alongside these high-profile appearances, Sarah and Anne-Marie appeared in numerous magazine and newspaper articles and on ABC Radio.

"The media attention we (Rafiki) received because of the SussexRoyal campaign was amazing and just what we need. We are a volunteer-run charity and rely 100% on this kind of awareness. It was such great timing, as our UK Co-Founder and one of our Kenyan boys arrived in Australia shortly after, so they were able to take part in all the interviews. To have Harry & Megs following our charity will be one of my life highlights. We just need it to convert into donations now!"

Sarah Rosborg

Australian Co-Founder of Rafiki Mwema

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    Rafiki Corporate Sponsorship Close to the Heart

    earned media

    Barefruit’s Co-founder, Chief Juicer and self-confessed workaholic, Claire Harding, is also a bit of a fundraiser. She is heavily involved with the charity Rafiki Mwema, being a board member since the beginning in 2014 and besties with CEO and Co-founder, Sarah Rosborg.

    The team at Barefruit witness first-hand the love and dedication Rafiki’s intrepid leader, Sarah Rosborg, puts into the charity as the HQ is located in our office. So, it was only fitting that Barefruit became a Bronze Sponsor of this amazing Charity. For years Claire has been supporting the charity in any way that she can and believes that corporate sponsorship not only fulfils a business’s corporate responsibility but is the perfect answer for any business looking to make a difference. The work that Rafiki Mwema does perfectly aligns with the values of our team, both personally and professionally. Being so closely involved with Rafiki, Barefruit staff are encouraged to dedicate a portion of their time to Rafiki. As a corporate sponsor and with Claire being a board member, means that we are often involved in the planning and marketing of Rafiki events and fundraisers.

    So, what is Rafiki Mwema?

    A not for profit organisation that works to change the lives of profoundly traumatised children who have experienced abuse in Kenya. Aiming to transform even the most deeply troubled children into loving, confident and joyful children through love and safety. Home to 70 boys and girls from the ages of 18 months to 18 years. A team of 45 staff support the children through their court cases, education, medical treatments, therapy and strive to provide the children with a warm, loving, playful and empathetic environment. To date, approximately 120 children have returned home to the care of a safe family member, with the Rafiki Mwema’s Outreach Team continuing to monitor the child and visit them in their community.

    How can you get involved?

    “It doesn’t have to be big – if we all just do something; we can make a difference to the lives of some of the most vulnerable children in the world – and give them a voice and the childhood they deserve,” notes Claire on contributing to this cause. Rafiki offers several levels of sponsorship and will happily work with you to customise a package that suits your situation. Whatever you choose to contribute, every donation, no matter how small, makes a huge difference in the lives of the children at Rafiki Mwema. 50 AUD a month will provide meals for a child, and the equivalent to ‘a coffee for a month’ (5 AUD) will support the outreach team, making sure the children are safe when they return home.

    There’s a variety of options when becoming a corporate sponsor. Depending on the level of sponsorship you choose you will have access to a range of great opportunities including co-naming a project, receiving support from the Rafiki team if you choose to hold your own fundraiser and the opportunity to get close to the charity and its projects.

    As a mother, Claire witnesses first-hand how Rafiki is a great charity for children to get involved in as well. Her own son sends personalised cards, photos and letters to the children. And, what’s more? Anyone can do this, and it is encouraged as it makes such a difference in the lives of the children at Rafiki, being able to make a connection with other children, all over the world.

    “You are so close to the Rafiki charity and you get to see where your money is going. You are able to have a first-hand connection with the child you are sponsoring,” a major point of difference that Claire points out.

    At Rafiki Mwema they rely solely on the support of their sponsors to pay for the ongoing running costs to house the 70 children in their care, to continue to support the 120 children who have returned home and cover the unforeseen medical expenses that are unfortunately a part of rescuing and caring for severely abused young children. The fundraising will never end. 100% of the money donated or raised goes directly to the Rafiki Mwema house, with the profit from merchandise sales covering admin costs such as bank fees, printing etc.

    “Choosing to help mend broken little bodies, minds and hearts is the greatest return on any
    investment you’ll ever make”
    Sarah Rosborg, Co-Founder and CEO of Rafiki Mwema

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    Rafiki Mwema presents Kings and Queens of Rafiki

    Kings and Queens of Rafiki

    Our Chief Juicer Claire Harding is a passionate and driven marketeer. Her primary role is to oversee the strategic direction of your business and to ensure the smooth running of campaigns. Along with her busy schedule at Barefruit, Claire is also a board member for ‘Rafiki Mwema’, a non-profit organisation providing safe houses for young, traumatised children in Kenya. As part of the agency’s corporate social responsibility, Barefruit are corporate sponsors of the charity. Utilising the skills and connections of Barefruit to assist Rafiki Mwema in various marketing aspects.  In addition to this, Barefruit shares an office with the Rafiki Mwema headquarters and their fearless leader, Sarah Rosborg!

    Alongside Lennox Head local Sarah, the founder of Rafiki Mwema (and Claire’s bestie) they have been working tirelessly to organise a special premier screening event of the eye-opening documentary, ‘Kings and Queens of Rafiki’. ‘Kings and Queens of Rafiki’ is the product of a recent trip to Kenya from Sarah and Rafiki Mwema’s Ambassador and Queen, Constance Hall for the opening of Kings Castle, a home fully funded by Constance!

    Kings and Queens of Rafiki

    Constance is a social media influencer, long-time supporter and ambassador for the life-changing charity, Rafiki Mwema. Her visit to the village was very special for the children of Rafiki, knowing everything she has done to support them, and was an equally special experience for her own family.

    An evening filled with like-minded people coming together to make a positive impact, 100% of the profits made from the event will be donated to Rafiki Mwema. With local vendors and merchants donating their time for the event, this is truly a community supporting a great cause.

    Kings and Queens of Rafiki

    Kings and Queens of Rafiki will be premiered here on the Northern Rivers at - Lennox Head Cultural and Community Centre on Saturday the 24th November 2018 at 6pm with special guests including, Constance Hall and Sarah Rosborg. Enjoy the thought-provoking documentary, food and refreshments and a Q&A session after the screening of the documentary. You can view a trailer of the documentary here.

    For more information or to attend this event please click here.