Bay FM Rebrand

Byron Bay FM

Rebrand

Byron Bay FM Rebrand

The work

Barefruit was engaged to work with the local non-for-profit community radio station, BayFM as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station,  just weeks from closing the business identified the need to strengthen the brand and increase funding and that’s when Barefruit acquired the project.

The rebrand includes a black and white logo which was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all created for today’s digital world. Their new website is now live bayfm.org and uses phrases such as ‘Listen like a local', ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

Bay FM is extremely happy that we helped without hesitation and without charge, giving the business more time and better service than we could have hoped for.

Bay Fm Website
Bay FM Bumper Sticker Design
Bay FM Press Ad
Bay FM Logo Design

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Byron Bay’s iconic radio station BayFM gets a rebrand and a facelift

bay FM rebrand and logo

Barefruit has recently supported iconic and not-for-profit community radio station, BayFM, as part of a pro bono project to help launch its new brand identity and new position as a digital platform.

The Brief

The long-standing radio station, established in the early 90s, sounded the alarm bells as funds were reaching a record low in February last year. With the station just weeks from closing, the business identified the need to strengthen the brand and increase funding and that’s when creative agency Barefruit Marketing acquired the project.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Bay FM bumper sticker
The Rebrand

The rebrand includes a black and white logo, collateral featuring a vibrant and fun colour palette, and a new website, using phrases such as ‘Listen like a local’, ‘Tune In. Chill out. Sign Up’ which is very much in line with Byron Bay and its culture.

Barefruit Marketing’s lead creative, Alex Wales, worked closely on the project with NZ-based designer Dan Mercer together with Nick Richardson and Nick Mercer from BayFM, for over 100 hours of donated time to develop the brand as a digital platform to attract new advocates and reach current supporters in better ways.

Evan Harding continues,

“We believe that good business drives good community, and Barefruit was in a unique position to help BayFM. Over the past nine years, Barefruit has worked with a number of not-for-profit organisations and both founders are board members of charities, giving them pro bono access to some great minds and creative services. In every instance, we’ve seen extraordinary results and our partners are thriving more than ever before. These success stories affirm our belief that pro bono work done properly can help transform businesses and organisations."

Bay FM website banner
Happy Clients, Happy Days

BayFM’s Nick Richardson comments on BayFM and the experience of working with Barefruit.

“We really dislike asking agencies to work pro bono, because we know it costs them to provide that work. But the fact of the matter is BayFM simply had no money. It’s an independent, volunteer-run station and receives no ongoing government support. Knowing this, the Barefruit team jumped in to help without hesitation and without charge, giving us more time and better service than we could have hoped for.”

The website is now live – bayfm.org and all other launch elements are in the process of being rolled out this month including signage, ads and stickers.

See our work...

What clients are saying

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

Jarryd

Behind the Barrel

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

Trent Chapman

Prevent Consultants

Behind the Barrel – Logo Refresh

Behind the Barrel

Logo Refresh

Behind the Barrel - new vs old logo

The work

Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

behind_the_barrel-mockup-website
behind_the_barrel-mockup-social

Like what we do? Let us help your business grow🌱with an awesome rebrand.
Send us an enquiry below...

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

Far North Coast Creative Agency Rebrand Financial Services Firm

September has been an exciting month for Barefruit. Another one of our client projects has been recognised and featured by B&T Australia. Korff Wealth, formerly known as Yellow Brick Road Wealth and Management, Northern Rivers approached us with a rebrand brief at the beginning of the year. It was interesting timing, with Australia heading into lockdown due to the COVID-19 pandemic mid-way through strategic and branding conversations. However, Korff Wealth saw this as an opportunity; with the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. Considering, it was the perfect timing for a strategical review and rebrand of the business.

Read more about the project here.

 

Byron Bay Accomodation

Byron Bay Accomodation

Rebrand Marketing Campaign

graphic design gold coast

the brief

Byron's largest Accommodation Specialists, Byron Bay Accommodation and leading independent property management and sales firm, Byron Coastal Real Estate recently rebranded and needed assistance with rolling it out across all of their collateral and brand channels.

marketing agency gold coast
graphic design byron bay

our response

We evolved the brand by implementing an integrated campaign. This included designing new print media; new signage, brochures, postcards, posters, and business cards. As well as launching the new brand communications through advertising, social media, and email marketing. The rebrand was announced in local newspapers and all brand collateral was updated with the new look and feel. Everything was in-line with the new brand guidelines, ensuring brand consistency across all platforms now, and moving forward.

marketing consultants ballina

the fruits

The result is a business that now engages in consistent messaging aligned to their new brand. This ensures the clients audience understands the brand's offering and position in the market, which is invaluable for any business. It was fantastic to work with the team at Byron Bay Accommodation and Byron Coastal Real Estate and we are very proud of the work that has resulted from our collaboration.

marketing agency byron bay

Like what we do? Let us help your business grow🌱with an integrated marketing campaign.
Send us an enquiry below...

Hey Team Fruity!

I'm , I'd like you to help my business 'barefruit'.
I am interested in .
You can call me on and email me at
We'd love to know how you heard about us?

B&T features Barefruits RSL rebrand

The Ballina RSL approached Barefruit to assist in the development of a Strategic Marketing Plan and a rebrand. The result was a TVC which focusses on the Ballina RSL’s “all-in” offering; showcasing the business’ appeal to a vast range of audiences. It cleverly picks out the words “all-in” that appear in its place name Ballina. Also the development of a strategic marketing plan and a rebrand that focuses on the Ballina RSL’s “all-in” offering

This project was picked up by national marketing magazine B&T. You can read the feature here.