Byron Magazine features Barefruit’s rebrand of BayFM

It was exciting to see that the local Byron Magazine ran our story on the pro-bono work we recently completed for not-for-profit, community radio station, BayFM. We completed a rebrand to help strengthen the brand and increase funding for the station which was near closing down.

The new branding is the result of an 18-month collaboration and sees the inclusion of the station’s home of Byron and was rolled out across all brand assets including a new website. Barefruit Marketing’s Co-Founder Evan Harding says,

“It was decided that to change the station’s name was a step too far, so the logo was simplified to be more digitally friendly, flexible and to include the world-famous name ‘Byron’. The brand’s fonts, colours, and images were all recreated for today’s digital world.”

Read more about the project here.

Far North Coast Creative Agency Rebrand Financial Services Firm

September has been an exciting month for Barefruit. Another one of our client projects has been recognised and featured by B&T Australia. Korff Wealth, formerly known as Yellow Brick Road Wealth and Management, Northern Rivers approached us with a rebrand brief at the beginning of the year. It was interesting timing, with Australia heading into lockdown due to the COVID-19 pandemic mid-way through strategic and branding conversations. However, Korff Wealth saw this as an opportunity; with the current economic climate, Australians are looking for expert financial advice they can trust, more than ever. Considering, it was the perfect timing for a strategical review and rebrand of the business.

Read more about the project here.