We donated trees to Replant Byron

Barefruit is first and foremost a full-service marketing agency, but one of our core values is giving back to our local community. And we like to do so whenever and however we can. We all live in the Northern Rivers, known for it's stunning landscapes and beautiful beaches. We have subtropical hinterland that meets the ocean, untouched beaches and abundant rainforests that surround us. With such an amazing environment on our door step, at Barefruit we are passionate about doing everything we can to care for it.

We donated and planted trees!

Apart from our everyday eco-friendly habits, Barefruit recently donated 20 trees to Replant Byron! This is an initiative brought to life by Zero Emissions Byron. Replant Byron has committed to planting 1.8 million trees to create a community forest in the Byron Shire by 2025! What's really cool, is that back in 2018, we worked with Zero Emissions Byron to develop the Replant Byron logo. This was back when the initiative was still in the works. Nat, our wonderful graphic designer, designed the logo on a pro bono basis.

More about Replant Byron and our trees

In September, Replant Byron had a push to raise $10K of tree donations in two weeks. Amazingly, and thanks to the supportive community in which we live, they passed their goal, raising $15, 506. When the team at Barefruit heard about the fundraiser, we agreed that it was something Barefruit needed to be involved in. And so, we purchased 10 trees and donated them to Replant Byron. The Farm Byron Bay, has donated land for the community forest that Replant Byron is building, and during the fundraiser, The Farm was matching donations. So, we were able to contribute 20 trees to the community forest. What's more, donators were invited to plant the trees they had donated on 19 September 2020. Evan and his son, Cian, were very eager to get their hands dirty, and went to plant our 20 trees at The Farm, on behalf of Barefuit.

Planting Trees
A seedling
The boys learning to plant
Where Barefuit's passion for the environment all began

In 2018, The Barefruit team watched a documentary called 'A Plastic Ocean', and it hit pretty hard. We were shocked and saddened by what we learned and deeply inspired to reverse the impact our society has made on our precious earth. As individuals, we all led lives with eco-friendly habits, but as an organisation, we weren't taking much action. It was time to walk the walk. And so, the office set new rules, banning single-use-plastic and encouraging eco-friendly habits at work. These included carpooling to meetings, composting food scraps at work and taking crockery and cutlery to local cafés when getting lunch out. Staff who broke the rules paid penalties in the form of burpees. It's great to say that the rules have worked very well.

Even our clients are penalised - it's all good fun!

After the initial shock of these new rules, which saw quite a few staff members getting their burpees on, it was only recently that we had some more culprits. Luke from NBN Group and Geoff from Westlawn Finance brought disposable coffee cups into the office for meetings last month. Little did they know they would be paying a price! I can say their burpee form has been approved by Evan, our very own exercise-fanatic.

We've worked on other environmentally-focused projects too!

2018 was the year of change for Barefruit. We worked with Waste Warriors on their Reduce Single Use campaign to promote making sustainable choices at home and in work places. As part of their brief, we built a marketing strategy for the campaign and created a logo identity. This identity was rolled out on designs for promotional cut-outs, campaign collateral, a website landing page and print ads. The Ballina Shire Council heard about our project, and jumped on board with us, promoting the importance of the campaign. The result was 33 local business pledging to Reduce Single Use plastic in their workplaces.

Reduce Single Use Promotional Collateral

One thing all our staff love about working for Barefruit is that we prioritise giving back to our local community. Our newest employee, Charlotte, says "Knowing that Barefruit Marketing is an organisation focused on helping local clients, doing our bit to care for the environment, and supporting charities feeds my conscience. It's rare to find an agency with this value, especially in the Marketing and Advertising world. I wouldn't have it any other way.". 

 

 

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Plastic Free July

In the Barefruit Office, we pride ourselves on being as plastic-free and minimal waste as possible. Since 2018 we have been participating in Plastic Free July, Clean up Australia day, and the local ‘Reduce Single Use’ initiative.

Recent health restrictions due to COVID has meant some of our good habits have slipped (e.g. the return of single-use coffee cups!), but this July we are ready to reset and form those good habits again. We might not be perfect, but if we all make small changes, we can make a big difference.

 “We don’t need a handful of people doing zero waste perfectly. We need millions of people doing it imperfectly." - Anne Marie Bonneau

 Here are our top 5 tips for starting out the plastic-free journey in your office:
  1. Ditch takeaway coffee cups:

This is one of the easiest changes to make, and if you’re not already doing this – start NOW! To get everyone on board, we implemented a rule – if you get caught with a single-use coffee cup in the office, you have to do 10 burpees.

Go and buy yourself a keep cup to keep in the office. Forgot your keep cup? No worries…just use a mug from the kitchen, or ask your barista to make your coffee in one of their mugs and return it….most cafes will be more than willing to do this if you are a regular.

 

  1. BYO lunch

Bringing your own lunch is a great way to cut down on food packaging. Just remember to use reusable containers, and ditch the plastic wrap. We have invested in silicone food wraps which are reusable. We got ours from local company Seed & Sprout.

 

  1. BYO crockery

If you do buy lunch from a café, take a bowl or plate with you so that you don’t have to get it in a plastic container. Our local cafes are now on board with this!

 

  1. Upgrade your coffee pods

We now only use biodegradable coffee pods in the office kitchen, from Urban Brew.

These go into the general waste, but instead of taking 500 years to break down like some coffee pods, these take only 2 years.

 

  1. Say no to plastic bags

We have a supply of reusable shopping bags in our kitchen so we never get caught out when doing a lunch shop. We also ditched the bin liners from our desk bins (which saves money too!), and we use plant-based bin liners in our kitchen bin.

 

Follow us on Instagram for more tips throughout the month!

Are you ready? Join the Plastic Free July challenge now!

Barefruits top 5 tips on Keeping Australia Beautiful

Over the past few years Barefruit has been implementing strategies and practices to lower our environmental impact, including banning all single use plastics in the office. A litter free and sustainable future is one of Barefruits main goals for the future and we love encouraging other local businesses to participate also. So, as it’s Keep Australia Beautiful week, we thought it was only fitting to share our top 5 tips to keeping our local community beautiful!

Reduce Single Use – An initiative produced through the collaboration between Barefruit Marketing and the Ballina Shire Councils ‘Waste Warriors’. Established to encourage other businesses in the local area to be more accountable. Including no single use plastics, eco-friendly office practices such as double-sided printing and using online filing systems, reusable crockery provided for staff lunches and the use of keep cups on coffee runs!

Take three for the sea – Residing in the coastal town of Ballina we all know the impact that microplastics and litter are having on our beautiful waterways. On our morning walks or afternoon runs we all consciously make an effort to clean the areas we are in and encourage others to do so too!

Shop local – Farmers markets, wholefood shops and road side stalls all offer great produce and supplies that don’t come over packaged. From fruit, veg and meat to natural products or loose-leaf teas. It’s a great way to support your local economy also.

Be prepared – Keep extra reusable bags in your car or in the workplace, invest in a keep cup and some good quality lunch containers. Being prepared will mean you won’t be left with no other options.

Recycle – Easy peasy lemon squeezy recycling. Check out the council’s great A-Z resource to learn what items go into what bin.

Find out more about Keep Australia Beautiful week and how to get involved here.

 

The Future is NO Plastic

Reduce Single Use

At Barefruit Marketing we are proud supporters of Ballina’s ‘Reduce Single Use’ challenge. In collaboration with Ballina Shire Council and Waste Warriors, we initiated the challenge to get other businesses on board after our own successful office challenge.

At the beginning of 2018, the Barefruit team watched a documentary called ‘A Plastic Ocean’. It had a profound effect – we were horrified and saddened by what we learned, and deeply inspired to create change. A new mindset was born within the office…

The Barefruit mindset, a forever habit, or our planet will get sick, and so will our animals and children and their children…

We realised how much we were contributing to the problem by using single use coffee cups, takeaway containers and food packaging, so we started an office challenge. We purchased reusable coffee cups, drink bottles and shopping bags for the team, and set up the following rules:

    • NO single use plastics
      1. NO disposable coffee cups – only reusable cups to be used
      2. reuse coffee carrying trays
      3. BYO bowl/crockery to local cafes
    • Sustainable switches
      1. reusable rags instead of paper towels
      2. keep cups
      3. reusable shopping bags
      4. metal straws over single-use plastic ones
      5. reusable cutlery and plates over toss-away versions
      6. beeswax wraps instead of plastic wrap
    • Composting food scraps
    • Double-sided printing policy
    • Car sharing/pooling to meetings
    • Dropbox filing system instead of paper filing
    • Correct recycling

Breaking the above rules = 10 burpees (in the office)

Within no time, this new way of thinking was second nature, and our waste has become minimal.

Have you joined the Reduce Single Use Challenge yet? Head over to @reducesingleuse to sign up your business and see how much of a difference you can make. We are proud supporters of this great initiative  #reducesingleuseballina
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