Take Amazing Photos for your Brand at Home

This is for all the small business owners who have their fingers in many pies; who are the finance, the marketing, the logistics, the production and the sales team all in one. When it comes to professional, and sleek branding, ensuring your products are photographed professionally is a biggie. You want your product to look as desirable to the consumer as possible, while providing them with an opportunity to evaluate the material, quality, design and features of your product.

It’s expensive to get have your products photographed by a professional, especially if you’re a small business. So, let’s take a look at how to take amazing product photos yourself, at home.

Plan your photo shoot

As you would do if you were planning anything, you need to do your research. Spend an hour or so looking at competitors, brands you aspire to and, of course, Pinterest to get some inspo. Save it the images you love so you have something to reference when you are behind the camera. Make sure you take a good look at your inspo photography, noting how someone has used light, what sort of light it is (warm or cool), and how they have laid out their studio space.

Set up your studio

Find an area with the best natural light in your home. This where you are going to set up. Usually having a blank wall behind you is ideal, although you can easily hang up a sheet to create a plain, yet soft background. Then you’ll need to decide how you’re going to display your product. Do you have a nice desk you can move into your studio space? Or maybe a rustic stool? Or maybe you need a model? Anything that will give you a nice aesthetic, that matches you branding of course! We can’t forget about props. These are especially important to communicate your brand aesthetic and for zhooshing up your shot. Leafy greens always go down well. Try experimenting with mirrors and flowers too. Have a friend wear, hold and/or use your product – this helps the others see themselves with your product.

Your smartphone is all you need

iPhone or Android, today’s phones have incredible cameras and, when you know your stuff, you can take some gorgeous photographs. First step is to check the settings of your phone. We highly recommend iPhone’s Portrait mode when photographing products and details up.

Now you’re all set to get stuck into it. Snap away, reviewing your photos as you go to see what works, what doesn’t and where you could improve. It might be handing to have a lamp nearby. You can experiment with this by holding it above your studio space at different angles. Don’t forget to keep referring back to your inspo photography as you go too!

 

Photo credit: @goldentimetay

Secrets to success of Tweed Coast holiday parks

As always, it's so great to see articles about our client, Tweed Holiday Parks, in the media. The Northern Star wrote this article on Tweed Holiday Parks recent and ongoing success.

The location, modern facilities and drive of staff to go the extra mile is what keeps attracting visitors to the park. According to Tweed Holiday Parks Business Development manager, Lisa Mcrae, "those are the key elements to keep tourists coming back to the Tweed with a smile on their face." Lisa went on to say, "I think the location in Tweed is definitely a selling point for our customers. Five of our parks are located on the beachfront," she said.

Excitingly for the business, of the seven council-owned parks, four have been given the TripAdvisor Travellers Choice Award based on customer feedback in the most recent awards.

Tweed Holiday Parks initially approached Barefruit to guide them through a rebrand project. We have continued this relationship and now assist them with their SEO, social media, digital advertising and more. You can read more this project here.

Korff Wealth

Korff Wealth

Complete Rebrand

the brief

We were thrilled when we received the brief to work on the rebrand and name change for the former, Yellow Brick Road Wealth and Management, Northern Rivers, which is now operating under Korff Wealth. The business saw an opportunity to restructure and rebrand during the current COVID-19 crisis. With the current economic climate, Australians need expert financial advice they can trust, more than ever. And so, it was the perfect time to strategically review the business and position for future growth.

 

our response

It was time for Yellow Brick Road Wealth Management to rebrand and restructure and position themselves in the market as Korff Wealth. With Barefruit's client services and branding expertise, we made this happen with a complete rebrand. The team worked with the client on the strategic direction for the brand's future as well as the visual aspects, including a new brand name, brand image, and brand logo and brand-new website which was designed by our creative lead and put together by our digital team who assisted in organising, uploading and optimising content. As well as completely rebranded both offices Ballina and Lismore.

To inform the public of Korff Wealth's rebrand, Barefruit created an integrated campaign, that combined both online and traditional advertising. We placed online ads in GIF format to capture the attention of people searching for financial advice. This was complimented with a newspaper article and press ads that were scheduled in the local Northern Star and The Ballina Advocate over a period of four weeks as well as other collateral.

Korff Wealth Brochure for Rebrand
Korff Wealth ad for Rebrand
Korff Wealth GIF for Rebrand
Korff Wealth logo for Rebrand
Korff Wealth newspaper ad for Rebrand
Korff Wealth newspaper ad 2 for Rebrand

the fruits

The result is a slick, and professional rebrand that the client is very happy with. Korff Wealth, with its new name, new logo, brand-new website, new social media pages, and signage for the Ballina and Lismore offices will certainly be attracting old and new customers looking for an expert, objective financial advice across wealth management, insurance and lending.

The Korff Wealth rebrand was promoted in the local newspapers to help spread the word within the local community about the finance company's recent changes. This included paid advertorials and half page ads in the Byron Echo, the Ballina Advocate and the Northern Star.

 

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Organic Search Engine Opti-‘what’?!

COVID-19 certainly changed consumer behaviour, and while our community is up and running (almost) as usual, some learned behaviours are here to stay. People are still online…a lot! It’s more important than ever to make sure your website is ticking all the boxes in Google’s eyes… yes, we are talking Organic Search Engine Optimisation. This is a long-term strategy to increase Google’s ranking of your website (and reach more potential website visitors). The time to start is now! But where do you start?

  1. Get your data

First of all, make sure your website has Google Analytics to track how people come to your website and what pages they visit on your site. Having the data gives you the power to learn more about the behaviour of YOUR target market.

  1. Learn what your customers are actually searching for

You can’t optimise your website without knowing what your customers are searching for. This is as simple as it sounds. Make a list of words and phrases people might search for when they look for your business online. You can do this by digging into your Google Analytics or doing some research with Google auto-complete or ‘related searches’. These search terms will become your keywords, and a handful or so is enough to begin with.

  1. Organically optimising for keywords.

Now, let’s optimise your website by using those keywords in content on your site. Quick tip: it is not just using the keywords on your site but also the placement of those keywords. Google takes hints about the page’s topic from the top of a webpage, so try getting your keyword in the first 25 words. But don’t get spammy! Remember to speak like a human being and not some robot!

  1. Don’t ‘set and forget’.

There is a ‘set and forget’ mentality when it comes to websites which doesn’t do anyone any good. Help Google see you as an authority by talking in-depth about what you do, why you do it, who you do it for and importantly giving insider insights to your industry. How do you do this? Create and post more content! Time to start that blog. Google is trying to help searchers get the information they need – so be helpful, discuss problems, answer questions.  The more people click on your helpful content, the higher you will rank on a Google search results page (winning!).

The best thing about organic SEO is that it’s free if you want to give it a crack yourself. The more you put in, the more you’ll get out of it. So, go on, give it a go! And stay tuned to learn more about how organic SEO compares to a paid SEO strategy.

Thinking differently in these crazy times

Our local business community has suffered so many blows over the past few months. But, nothing could prepare us for the current COVID-19 situation.

While you are self-isolating (and provided you aren’t already overloaded with homeschooling) here are some proactive things you can do right now to nurture your business. Your community still wants to hear from you – even if your doors are closed or your services have been temporarily shut down.

Step 1

The first step is to get your digital ducks in a row. Assets like social media accounts, websites and sales and marketing software have become vital during these times of reduced human contact. This is a fitting time to start posting more on your Facebook page or Instagram account. Or perhaps learn about Ads Manager and email platforms like MailChimp. You can then integrate your digital platforms. For example, put an Instagram feed on your website and direct your Facebook ads to a landing page. Tidying all these things will help make sure they deliver in the most effective and efficient way. There are endless resources such as webinars, YouTube videos and step by step instructions to assist with this.

Step 2

Once you have sorted the best ways for you to keep the conversation going with your community, take the time to consider your tone of voice. This can vary, but it should suit your brand and be authentic. It will likely be best received if it is calm, positive, helpful, informative or empathetic. Tasteful humour is a good one, but please be sensitive and very mindful about how others may interpret your messages. Additionally, people are already bombarded with information about the virus, so it's worth thinking about ways your voice can stand out from the crowd.

Step 3

Now that you have established lines of thoughtful communication, brainstorm ways to adapt your service delivery. Be the solution to the problems that people are experiencing. A great example is how quickly most of our cafes started offering home delivery. Another example is how local fitness trainer Rikki Lee started a Facebook group with free daily workouts. Think creatively about how best to utilise your skills. You could become a virtual consultant, providing useful information that is relevant to what you do and to your customers. Zoom chats, Facebook live, Watch parties and Google Hangouts are all relatively easy and fun ways to deliver your messages.

 

Staying in contact with your business, employees, customers and suppliers could be a wonderful way to stay focussed on your passion. Share that passion whenever possible. There is no better time to surprise and delight your customers with excellent service. Your kindness, compassion and attention to detail WILL be remembered when we all come out the other side.

We are all in this together.

From the Barefruit Team

Avilla Farm: Shopify Website Development

Avilla Farm: Macadamia Skin Care

New Website Design & Build

web design byron bay

the brief

An Alstonville based Macadamia farm found an opportunity with a side hustle – to use macadamia oil for skin and hair care products. Ann Leslie (the brains behind this genius idea) engaged us to help her make the switch from her WordPress Woo-Commerce site to an e-commerce website with Shopify. At the same time, she was rebranding from PureNut to Avilla Farm and needed to ensure that the transition was smooth, for her business operations and her customers.

our response

We decided to put our digital experts on this project. Ashleigh and Felismina worked on all the technical back end things; uploading and optimising, formatting and organising. Jennica worked with the client on the visual aspect including brand image, content creation and copywriting. Uncovering the correct ‘tone of voice’ was an important aspect to this project.

Avilla Oils - web design byron bay
web design ballina

the fruits

The result was a gorgeous and functional website that the client was happy with. She can now sell her amazing products, around the world in a more streamlined and efficient way. Because Shopify helps you to organise things like shipping and international fees during the build, order fulfilment is now a breeze for Ann.

Like what we do? Let us help your business grow🌱with your own e-commerce site.
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I am interested in .
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How does Instagram removing ‘likes’ affect my business?

Instagram trials hidden likes

From today, Instagram users in Australia will no longer be able to see the total number of 'likes' on posts. While you will still be able to see the number of likes on your own posts, you won't be able to see likes on others posts and vice versa.

This is part of a trial to remove pressure from users on the platform. “We hope this test will remove the pressure of how many likes a post will receive, so you can focus on sharing the things you love,” said Mia Garlick, the Facebook Australia and New Zealand director of policy. “We are now rolling the test out to Australia so we can learn more about how this can benefit people’s experiences on Instagram, and whether this change can help people focus less on likes and more on telling their story.”

Measurement tools and engagement metrics will still be available, so the change won't affect business users. Influencers, on the other hand, who use the number of likes they receive on posts to secure partnership deals, will have to start focusing on other metrics. With so many people mindlessly scrolling Instagram and liking posts, focussing on post saves, swipe-up to buy and reach are far more important measures of engagement, that are more likely to lead to a sale.

A decision will be made at a later date on whether or not the update will be made permanent.

If you would like more information on how this may implicate you or if you are interested in learning more about Social Media Marketing for your business contact us for a chat!

Barefruit Marketing: Plain Speaking Creative Thinkers: Deja Poo

Marketing Agency Plain Speaking Creative Thinkers

Jargon, buzzwords, total utter gibberish... Whatever you call it, no one wants to be bombarded with a bunch of terms they just don't understand. You've made the decision to invest in marketing your business, you attend your first meeting with a marketing consultant, and you walk out, head swimming and feeling as glazed as a doughnut!

Barefruit Marketing are challenging this preconception of marketing agencies, alongside our recently updated branding which you can check out here, we’re rolling out our pledge as 'Plain Speaking Creative Thinkers'.

To Barefruit.

/bair-froot/

verb
To yield results from creative marketing solutions that cultivate brands – primarily from a down to earth, plain speaking agency

(see also: refreshingly different approach)

Our roots

Eleven years ago Barefruits’ Chief Juicer and Head Harvester, Claire and Evan Harding – marketing professionals with over 40 years’ combined experience – moved from London to the Northern Rivers in search of a new life. In 2012 they established Barefruit Marketing, a boutique marketing agency focused on inspirational, creative marketing that would really work - in essence, help businesses to fructify or bear fruit.

A refreshingly different approach

Here at Barefruit we firmly believe that to provide the best marketing strategies, we need to know you and your business first – there’s no ‘one size fits all’ here. This ethos is ingrained in the Barefruit staff who pride themselves on providing a personable, transparent and mutually beneficial service to our clients.

With an ever-changing marketing industry, we understand that it’s not our clients' job to keep up to speed with the lingo, the latest trends or algorithm changes - it’s damn near impossible sometimes! That’s where we come in, our no bullshit approach to marketing means that you, as our client, can feel confident in the marketing services and advice you are receiving; and better yet, understand what you are paying for! Our Plain Speaking Campaign encompasses this with an approach that is all about no distraction communications. It’s about plain, simple, easy to read information and only exactly what you need, and want, to know.

Keen to know more? Check out our blog where we break down some common marketing terms for you; including what is GDPR, tips on local SEO, utilising #hashtags and what exactly does Earned Media mean for your business.

So, if you’ve been considering taking the next step with your business, or if you’re just starting out, head over to our contact page and let Barefruit Marketing show you how smooth the process can be.

Related Tags: SEO BALLINA

BCMC

Ballina Campervans, Motorhomes & Caravans

The RV Specialists Plate Clearance Sale

the brief

Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

BCMC Plate Sale Website Image

our response

Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

  • local press

  • TV and radio

  • targeted digital advertising

  • targeted emails

  • social media

with the objective of generating leads.

A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

BCMC Plate Sale Social Media Assets
BCMC Plate Sale Press Ad

BCMC Plate Sale Press Ad

the fruits

The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

Like what we do? Let us help your business grow🌱with your own marketing campaign.
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Juicy Tips

tips to grow your hashtags

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Do you know how to get your Instagram account noticed by the right audience and grow your following?

Hashtags are a great (and free) way to reach new clients and followers.

You can use up to 30 hashtags per post, but it’s important to use them wisely or your posts will not reach the right target audience. Instagram posts with at least one hashtag average 12.6% more engagement than posts without, so it’s worth spending some time forming a hashtag strategy to grow your account.

Here are a few tips to help you get started:

#bespecific

Use hashtags that are relevant to the content you are posting. This way you can reach people who are looking for what you are offering. By using too generic or popular tags, you run the risk of your post being quickly buried in the hashtag feed.

#dontusebannedhashtags

Instagram may block a tag from use if it has been inappropriately used in the past. To check this, search for the tag then click ‘recent’. If blocked, no recent images will show and you’ll see a message from Instagram advising recent posts have been hidden. Using a broken tag will make your other tags useless.

#testwhatsworking

If you have a business Instagram account, you can view insights for each post to see what is and is not working. The insights function will tell you how people found your post via hashtags.

#createbrandedhashtags

Having a brand or product specific tag is a great way of building brand awareness, and a community. Add your hashtag to your profile and encourage your clients to use the tag on their own posts to spread the word about your business, and regram their posts (if relevant).

If you’d like to talk about your Social Media Management or Marketing Strategy, contact our team on 1300 328 034.

Don’t forget to follow us too @barefruitmarketing