Reduce Single Use

Waste Warriors

Reduce Single Use Campaign

Reduce Single Use Print Advertisement

the brief

Reduce Single Use was first brought to life in the Barefruit office, since then, the local Council has come on board to push the challenge of reducing single use within the Northern Rivers community. The challenge was to challenge yourself or your colleagues for the month of May to; use a reusable coffee cup, use a refillable water bottle and; use a reusable container and cutlery for your take away items. 

 

Reduce Single Use EDM

Reduce Single Use landing Page

our response

Create a campaign identity, and marketing strategy for the Reduce Single Use campaign in Northern Rivers, Ballina.

We created a logo identity for the RSU campaign, this included the design of promotional cut outs to use at Reduce Single Use events, producing campaign guidelines, which were followed across all creative projects, campaign assets, creating a website landing page and further mock-ups of a potential website, email template design and print ads.

Reduce Single Use Advertisement

the fruits

33 local businesses signed up to take on the Reduce Single Use challenge, each week a print ad was published in the local newspaper, promoting the campaign and listing businesses each week that has signed up.

"The collaboration between Barefruit Marketing, North East Waste and Ballina Shire Council for the Reduce Single Use project is a great example of community stakeholders coming together to create good things for our community. The project was really well supported with a fantastic brand, website build and marketing advice from Barefruit Marketing. Thanks team!"

Kim

Waste Warriors

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Barefruit are state finalists in the NSW Business Awards

Lennox Head based marketing company, Barefruit Marketing, were recently announced as state finalists in the 2015 NSW Business Chamber State Business Awards Gala for Excellence in Small Business. This award celebrates and recognises business excellence in NSW.

This Friday evening, Barefruit Marketing owners and founders Claire and Evan Harding will head to the State Finals held at the Pavillion Darling Harbour, in Sydney for the decider of who will be crowned the winner.

Barefruit Marketing is a marketing agency passionate about every aspect of marketing and their community. They offer a full marketing service including strategy and planning, design, advertising, digital strategies, social media,promotions, websites, public relations and events.

This year, has been a huge success for Barefruit, being named the 2015 Best Home-Based and Online business at the Ballina Coast & Hinterland Business Excellence Awards and the 2015 Best Small Business at the Northern Rivers Business Awards.

“Living in the Northern Rivers on the North Coast of NSW we are surrounded by amazing brands, built by incredibly talented people and we are so excited to be representing Ballina (as the Home Based Winner), Northern Rivers (as the Small Business winner) and Lennox Head.”

Their business is up against 15 other small businesses within the state. They are the only business from the Northern Rivers area in the Excellence in Small Business category and one of seven Northern Rivers businesses to be nominated as a finalist in the NSW Business Awards.

Barefruit ‘bears fruit’

We're really proud to have won best home-based and online business award, at this year's 2015 Ballina Coast & Hinterland Business Excellence Awards.

Operating for four years, Barefruit Marketing is the creation of a husband and wife team who together have over 30 years experience as marketing consultants in the communications industry.

This was a proud moment for Claire and Evan who have a great passion for every aspect of marketing, from cultivating creative concepts, planning and strategising to implementing and delivering the best possible solutions for their clients.

“It’s been a absolute honour to be presented with this award. Since making the move from the UK to the Northern Rivers we have been very lucky to be surrounded by incredibly talented and creative people in the community who have inspired and supported us. We’ve never looked back.”

In Mr Harding’s acceptance speech he thanked his wife and business partner; made very special mentions to his clients including BCMC and Horizon Motorhomes who won the Business of the Year award; the talented Barefruit team, stating that ‘we are only as good as our team’ and also acknowledged the Ballina Chamber of Commerce for the recognition of the work Barefruit Marketing does in the community.

Barefruit Marketing works independently as a marketing department or alongside an existing marketing team and offers a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

We love the smell of coffee beans…

We are extremely happy pips to be announce that we are now working with the amazing brand - Byron Bay Coffee Company.

Barefruit have been provided with the enjoyable task of helping Byron Bay Coffee Company with their Marketing Strategy and Implementation.

We look forward to sharing with you over the up and coming months some of the exciting work that we'll be creating for them.

In the meantime, how do you like your coffee?