New Business Marketing

New Business Marketing

We were thrilled to be part of the very first Ballina Wave. Ballina’s very own magazine has been a long time coming, and now that it is finally here, we are very excited about what’s to come. As a business that has operated out of Ballina for the past 6 years, the local community has a special place in our heart. With the launch of the new Wave, it is an ideal time to talk about how to promote a new business, or even a rebrand for that matter. Let’s get stuck in.

Branding is more than a logo

From the get-go, you need to build a strong, recognisable and memorable brand. This starts with a brand strategy session. Work out what you want your brand to embody, its mission, its values and its personality and write it all down. From this, choose a name that represents what you stand for, and what you sell. Then, it’s time for your brand logo. Develop something that fits in with your industry and target market but stands out from the competition.

Branding is more than a logo
Go digital

A brand should never launch without a digital presence, simply because people need to be able to find more information about you. Meet people where they spend the most time - online. Your website doesn’t need to be cutting-edge or state-of-the-art, but it must reflect your branding and be easy for customers to navigate. And if you can’t get a website up fast enough, at least have a Google My Business listing and social profiles. We offer the best web design service on the Gold Coast.

Collect leads

A database is one of the most important assets for any business. Invest time into it, build it and use it. On your website, entice people to leave their details in exchange for something of value to them. You could ask them to subscribe to a newsletter for a 10% discount or get in touch for a free quote. Capture their details using forms that save everything into the backend of your website. Then use this list to nurture those people with personalised messages and (hopefully) convert them into sales. Top tip: every month or so, download your database from the website, so you have an updated hard copy on hand. You never know what could happen.

Get your socials on point

Before your launch, get content loaded into your Instagram and Facebook profile so people have somewhere to explore and engage with your brand. Build your brand image on Instagram with at least nine tiles, and make your profile pleasing to the eye using a colour theme. You can use your social platforms to build anticipation and excitement for your launch.

Use social accounts as platforms for your launch
Word of mouth

You need to tell everyone about your new business. Your friends, your family, neighbours, local publications, radio stations, competitors, other businesses, the community etc. Write a press release and send it to the local publications, invest in print and digital advertising, be present on socials and use your customer service skills to set yourself apart.

And with that, you’ll have launched a brand that is set up for success. But, of course, the hard work has only just begun.

See our work...

What clients are saying

It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.

Alex Bosin

EV Classic

I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.

Kate Kempshall

North Coast Community College

I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.

Jarryd

Behind the Barrel

The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.

Andrew Illingworth

Tweed Coast Holiday Parks

Just want to say a HUGE thank you to each and every one of the team for the website. You all went over and above and most certainly went above my expectations. I'm extremely happy with it (been bragging a bit about it just quietly) and couldn't have done it without you all. Thank you for bringing this to life.

Trent Chapman

Prevent Consultants

Websites need more than just ‘Good Looks’

Websites need more 
than just ‘Good Looks’ 

Having a website that ‘looks good’ is an essential part of your marketing strategy. But looks aren’t everything. The functionality and experience of the website user are just as important, if not more so.

Understanding the ‘User Experience’, which has been coined ‘UX’, is central to your website not only providing engaging, quality content, but helping your consumers to convert their interest to a lead or sale.

The design of any new website, or the redesign of any existing site, should have ‘UX’ at the core of any research and planning. It will help you appreciate how consumers are using your website, allowing you to create a journey through the pages that is simple and intuitive, therefore influencing the design of your ‘User Interface’ or ‘UI’ (what the user interacts with).

Websites come in all shapes and sizes. Depending on the objectives and budget, your website can range in scale, look and feel. With the plethora of ‘free’ website platforms available, anyone can be a website designer… producing sites that really look the business! But whatever your website, just make sure you put yourself in the shoes of your consumer. How are they going to use the site, what’s their journey, and what’s your objective for them? Is it to simply research your product? or pick up the phone and become a hot lead? Either way… ‘User Experience' is key.

If you’d like to talk about the ‘User Experience’ of your website, contact our team today at hello@barefruit.com.au

New Fruity (& orange) Barefruit Towers!

EXCITING NEWS: We've moved to our new office, dubbed Barefruit Towers, based in River Street Ballina! You can now find us at 1/144 River Street, Ballina, right above Subway.

It's a great open space, breakout sections highlighted with the Barefruit orange (of course), artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. The office is complete with air con, dedicated meeting space and a nicely stocked fridge (what good agency doesn't have a beer fridge!) allowing the whole team to work together and enjoy Friday afternoon beers!

If you are in town, please pop in and say hello - we'd love to see you!

 

Barefruit takes out top gong!

Starting with one woman in the living room of her Lennox Head home, Claire Harding explored the possibility of establishing her own boutique marketing agency, founded on providing the Lennox community with one thing in mind – we want to do what we love, be part of the business community and help them grow.

Barefruit Marketing, established in early 2012 is now a full service, integrated marketing agency run by husband and wife Claire and Evan Harding. Together they have over 40 years combined experience, as marketing consultants in the communications industry, in the UK and Australia.

The business has grown year on year, and now employs 8 local people and the service of several local contractors. Barefruit works independently as the client’s ‘marketing department’ or alongside an existing marketing team on an ongoing or project basis. Services include strategic planning, branding, advertising, websites, graphic design, social media management, PR and Events.

Barefruit have now won the 'Business of the Year' award at the Lennox Head Chamber of Commerce Business Excellence Awards 2017 for the second consecutive year, winning this award as well as the award for the Professional Services category both years too.

To be recognised for this award is a huge achievement and one that all Lennox Head business owners would love to be recognised for, but there could only be one winner and lucky Barefruit take the award home two years in a row.

"We can’t believe it! Last year was a massive honour, to win Business of the Year in the town that we have made home, amongst so many wonderfully talented people. To win this award for the second consecutive year is a huge achievement for our team and our business, especially being up against so many other contenders, many of which we know," Claire said.

We are based in River Street, Ballina. The office dubbed ‘Barefruit Towers’ comprises of open plan workspaces, breakout sections highlighted with the bright Barefruit orange, artwork and a meeting/brainstorming room with space for clients and the Barefruit team to meet and regularly create. They also have a second dedicated home office space in Lennox Head (where the story began).

"We love Lennox (‘scuse the pun) and chose to live, raise our family and start our business here. The recent Love Lennox Festival was a really proud day for Lennox, with so many businesses getting behind it – the Chamber did a fantastic job pulling it together and we were proud to be part of it" Claire said.

"We employ a team of specialists to suit our clients. With four account managers that support us and act as our clients' day to day point of contact, as well as graphic designers, web designers, photographers and key industry partners."

We are greatly involved within the local community, supporting and working with local businesses and events, donating their time at the Love Lennox Festival for the last few years, as well as working with local businesses including BCMC (Ballina Campervan & Motorhome Centre) and Horizon Motorhomes, who took home the ‘Best Big Business’ Award and Beef+Beach Lennox Head who also took home the award for the 'Best Visitor Experience in Hospitality' Monday night.

Mrs Harding is also a dedicated board member for the Rafiki Mwema charity, a therapeutic safe house for young girls and boys in Kenya, run by three businesswomen from Lennox Head.

"We are very proud to be Lennox residents, business owners and a part of the local community. We want to do what we love, for people and brands that interest and inspire us, and we are so lucky that we have so many interesting and inspiring brands and people around us”, she said.

We now have quite a collection of awards including:

2015 - 'Best Home-Based/Online Business' at the Ballina Chamber of Commerce Awards, ‘Best Professional Service’ at the Northern Rivers Business Awards, State Finalist at the NSW Business Awards

2016 - ‘Business of the Year’ and ‘Professional Services’ at the Lennox Head Chamber of Commerce Awards, 'Excellence in Small Business' at the Ballina Business Awards, 'State Finalists' in the National Optus Business Awards for Marketing Communications in NSW Business Awards in Sydney.

Barefruit, win Excellence Award!

Recent Ballina Business Award winners Barefruit Marketing have been honoured with another outstanding achievement by winning Excellence in Small Business at the Northern Rivers Business Awards.

On Saturday evening, Barefruit Marketing owners and founders Claire and Evan Harding were announced as the winners of Excellence in Small Business, at the Northern Rivers Business Awards, held in Lismore. This award celebrates and recognises outstanding business excellence in the Northern Rivers.

Only a month ago, Barefruit Marketing took home Best Home-Based and Online Marketing Award at the 2015 Ballina Coast & Hinterland Business Excellence Awards.

This was also a proud and exciting moment for the Barefruit Marketing team who are passionate about every aspect of marketing and their community by offering a full marketing service including design, advertising, digital strategies, social media, promotions, websites, public relations and events.

“We are so thrilled! Barefruit Marketing is 4 years old this Christmas and this is such a huge achievement for us. Thanks to our wonderful team - we couldn't do this without great people by our side.”

Their business was up against several other small businesses from Yamba to Tweed and they were one of only three businesses from their local area (Ballina and Lennox) to have won an award on Saturday night.

Barefruit Marketing will now head to the State Finals taking place in Sydney later this year.