Tweed Coast Holiday Parks Kingscliff Beach Grand Opening
In March 2018, Tweed Coast Holiday Parks Kingscliff Beach reopened their doors after a major 14-month redevelopment, which saw the park completely transform into a modern, premium beachfront holiday destination.
Barefruit Marketing were there to support Tweed Coast Holiday Parks as part of the team throughout the entire $21 million project, including communicating with key stakeholders as the redevelopment progressed, announcing major milestones and managing public enquiries. The collaboration ensured that this product launch was a great success.
The Kingscliff Beach Facebook page experienced drastic growth throughout the development and now plays a key role in communicating with past, present and future guests of the stunning new park.
Kingscliff Beach was also the first in the Tweed Coast Holiday Parks Group to open bookings online, which completely sold out within minutes of launching on February 14 2018. Following the launch, RMS, Tweed Coast Holiday Parks’ Reservation Management System, quoted that they had never seen such a high influx of traffic.
Overall the grand opening and launch of online bookings marks a major milestone for Tweed Coast Holiday Parks.