How outsourcing your marketing can help you upscale your business!

How outsourcing your marketing can help you upscale your business

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If you're running a small to medium-sized business… respect! Having the gumption to start and run your own business is no mean feat. It’s far from long lunches and never-ending holidays. It’s more like no lunch, working on holiday, and just working… a lot. Navigating the business landscape is challenging. So many things to learn, so many hats to wear, so many platforms to manage, so many… things!

You started your business because it was your passion, because you are bloody good at what you do. No-one mentioned you need to be good at all the other ‘things’. We’re hoping you learnt an early lesson and got yourself a good accountant, a bookkeeper, perhaps you have an office cleaner or even an admin person. But like so many business owners, we bet you have a go at doing your own marketing, after all, it can’t be that hard… can it!?

Well, yes, it can. A good marketing professional, like an accountant or bookkeeper, is qualified and experienced, and ideally have a bit of life experience too (huh hum).

A good marketing agency consists of a group of individuals who are each experienced in their own field, and when you put these skills together, wham bam, you have a cracking marketing team.

So, if you’re having trouble knowing your SEO from your SEM, what URL connects to your CMS, whether to send an EDM or an SMS, or whether you should even be on X, formally known as Twitter, it could be time to outsource to people that love it and speak in fluent acronyms.

A strategic marketing team, not only knows what all those letters mean, but how and when to use them, efficiently, to reach your goals. Leaving you to concentrate on your business and what you’re good at.

Stay Fruity

Barefruit x

Take advantage of the New Year to attract a new audience!

Marketing Strategies

The calendar has flipped and the school holidays are (finally) over with the kids starting their new terms. It’s still a fresh year, and businesses have a golden opportunity to align their marketing strategies with the prevailing mindset of fresh starts and resolutions. The beginning of a new year often brings a wave of enthusiasm for positive change, and businesses can leverage this momentum by crafting messages that resonate with common resolutions.

One powerful avenue is tapping into the health and wellness craze that typically accompanies the new year. Messages emphasising healthy habits, more exercise, and nutritious eating can strike a chord with individuals eager to prioritise their well-being. For instance, gyms and fitness studios can promote special packages or challenge programs, while health food stores and restaurants can highlight their offerings that cater to those adopting a healthier lifestyle.

More people are committing to cutting back on alcohol and embracing a more mindful approach to consumption. Hospitality businesses can tailor messages to promote alcohol-free alternatives or events centered around non-alcoholic experiences. This not only caters to the growing market of health-conscious consumers but also aligns with the broader cultural shift towards wellness.

Learning something new is a popular resolution and provides a fantastic opportunity for businesses offering educational services or products. Whether it's language classes, skill development workshops, or online courses, your marketing should focus on the joy of personal growth and gaining new skills this year.

In essence, tap into the new year mindset by aligning marketing messages and tactics with prevalent resolutions. It’s most important to (really) understand your audience, and then it’s so much easier to craft messages that inspire them and those around them. You will not only attract new customers but also contribute to the well-being and growth of the community.

Stay sparkly
Barefruit x

Your 2024 Marketing Plan!

Marketing Plan

The tree has been packed away for another year and the Christmas hangover is subsiding, so now what… planning for a bright new business year of course!

January is usually a quieter time of the year, unless you’re in hospo, so it can be a good time to start planning your marketing for 2024 and getting organised to smash the business year ahead.

Set your goals for the year. Short, medium and long term. Then start as you mean to go on, and get yourself ahead now, so you can stress less when things get busier again, and they will.

  • Plan

Brainstorm potential promotions and themes and pop them in your calendar. That way you can be prepared in advance of time and relieve some of the pressure during the year. It also means you can start creating the content relevant to these sales.

  • Did somebody say content?

Make a cuppa, or something stronger if you’re still on hols, and start drafting some interesting content ideas. AI can be your friend here, just make sure it only does the heavy lifting – you still need to zhuzh up your content with your own brand personality, and some AI tools haven’t quite nailed that… yet.

  • Batch it baby

From that list above, start producing your content, whether that is video, podcasting, writing. Lock yourself away for a few hours and imagine how you’ll feel when you emerge, with the whole of the first quarter underway.

  • Multi-purpose

Some content can take a while to produce, so be efficient and repurpose it. Start with one hero piece of content, and cut, slice and edit to use across your other channels for consistency of message.

  • How’s your website looking?

All this content should help drive traffic to your website. Will it delight or disappoint when they get there? Think about your customer’s journey and how they will find what they are looking for. Websites should be ever-evolving, as your business evolves. Could it be time for a little makeover for the new year?

  • An oldie but a goodie

Email marketing is one of the oldest, yet still one of the most effective marketing strategies, so consider this as part of your mix. Use the content above to capture email addresses of existing and potential customers and then add some regular communication to that plan you were working on, back at point 1, remember 😉

Stay sparkly
Barefruit x

Rous County Council


Rous County Council - Print & Social Campaign


Rous County Council Print Ad
Rous County Council Print Ad
Rous County Council Print Ad

Like what we do? Let us help your business grow?with an awesome branding project.
Send us an enquiry below...


Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.

    I am interested in

    You can call me on and email me at

    We'd love to know how you heard about us?

    Santos Organics


    Santos Organics - Brand Awareness Campaign


    Santos Print Ad


    The brief

    Over the last few years, the Northern Rivers has transformed in terms of its’ demographics, due to an influx of people moving from metropolitan areas around Australia. If you’re gonna be locked down, why not be close to the beach and fresh air!

    There has also been an influx of retailers, with major supermarkets and boutique grocery stores in most towns.

    Santos Organics, an organic retail store established in the Byron shire in the mid 70’s realised the need to evolve their branding and marketing, to talk to this newer audience and remind the older audience that they are still here, and still great.

    Our response

    A reintroduction campaign, headlined ‘The Original Good Food Shop’, to educate and take the community on a journey back to the humble beginnings of Santos and how it all began. We also wanted to emphasise their commitment to the local community, by providing the healthiest organic food and lifestyle products, in a new and refreshing way.

    Working closely with Santos, we created a brighter look and feel that aligns with Santos’ values, and brings out their true tone of voice, core values and ethics. We incorporated new watercolour elements and colour palettes through the creation of localised scenery, paying homage to their heritage and long-standing ties with the Northern Rivers community.

    We created a full brand campaign which rolled out across press, in-store, website, paid and organic socials (video and static), Google Ads and email marketing.

    The fruits

    The Original Good Food Shop campaign has been an undeniable success, connecting with new and existing Santos customers, as well as highlight Santos’ legacy in the Northern Rivers and their commitment to community, through three content pillars of ‘Local First, Zero Waste’, ‘Health and Wellness’ and ‘Planet Based Living’.

    • Increased website traffic by + 22% YOY
    • Achieved over 600k impressions through paid social & Googles Ads campaigns.



    Santos Organics Socials
    Santos Organics Web Banner
    Santos Organics Socials

    Like what we do? Let us help your business grow?with an awesome branding project.
    Send us an enquiry below...


    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

      You can call me on and email me at

      We'd love to know how you heard about us?

      A Marketing Guide for your Small Business this Christmas!

      Gift Boxes in Trolley

      ‘Tis the season to be jolly, falalalalaaaa (who counted the la’s). Yes, the holiday season is upon us, and as a small business owner, it's time to ‘sleigh’ your marketing game (ha).

      Here’s some tips that are as sweet as sherry and as bright as your baubles, so snuggle up and read on…

      Decorate Your Online ‘Presents’
      Deck your halls, website, and social media channels with holiday cheer. Acknowledge the time of year with your visuals and words and show your fun side. Nobody likes a Grinch.

      Special Seasonal Offers
      Everyone loves a bargain, especially at this time of year, and doubly-especially, given the financial stress we’ve been under this year. Offers, discounts, and bundles are the candy canes of Christmas marketing – sweet and irresistible.

      Email Marketing
      Email marketing is a secret weapon. Craft engaging emails to share your holiday tips, promotions, and special offers, and spread some yuletide joy. Remind your subscribers that you are here, and you’re a jolly, holly, friendly business.

      Leverage social media
      Get on your socials and spread some Christmas cheer! Post content that's relevant, engaging and more visually appealing than Aunt Edna's Pavlova. Let people know what festive events you have happening and support the other businesses in town with theirs. And don’t forget to let your customers know when you are open and closed.

      All Wrapped Up
      If you have a retail business, can you offer some extra Christmas sparkle this year with some festive wrapping? It is minimal cost, and that extra touch could be the icing on the Christmas cake that separates you from your competitors.

      Give Back
      Make Santa proud and go to the top of the good list. Christmas is a time for giving and spreading kindness. Consider donating a portion of your December profit to a good cause, or collecting Christmas presents for those that would really appreciate it this year.Go on, pop on your elf hat and get ready to sleigh the competition with some festive marketing magic.

      Stay sparkly
      Barefruit x

      Barefruit Marketing Win Employer of Choice!

      Barefruit Marketing win Employer of Choice

      We are so excited to share that Barefruit Marketing won Employer of Choice at the 2022 Northern Rivers Regional Business Awards on Saturday, October 22nd. This is a recognition and reflection of the wonderful culture we have at Barefruit.

      We were nominated in five different categories for the night:

      • Outstanding Employee: Ashleigh Cameron
      • Outstanding Leader: Claire Harding
      • Excellence in Sustainability
      • Employer of Choice
      • Excellence in Small Business.

      Over 10 years ago, Claire and Evan Harding – marketing professionals with over 40 years’ of combined experience - moved from London to the Northern Rivers. It was here, in Lennox, that the Harding family set up their home-based business, Barefruit Marketing. A boutique agency focused on inspirational, creative marketing that would really work, and in essence, help businesses ‘bear fruit’. Fast-forward to 2022, Barefruit Marketing has expanded to a full-service agency with a diverse team of ten, fostering an amazing culture that they have all worked so hard to create.

      Part of our team got all dressed up and attended the ‘2022 Northern Rivers Regional Business Awards’ at Southern Cross University in Lismore. The past couple of years have been extremely challenging for small businesses in the Northern Rivers with lockdowns, floods and other obstacles to overcome. The event celebrated business in the Northern Rivers and recognised the resilience and hard work that goes on behind the scenes within our community.

      There were many well-known local businesses nominated for these awards. Thrilled and emotional, we were awarded ‘2022 Employer of Choice’. We were also ecstatic for our client Early Up Property Solutions who won ‘Excellence in Small Business’, an amazing achievement. Employer of Choice is a great reflection of Barefruit as a workplace as we pride ourselves in creating a fun, creative, open, and supportive workplace for our team.

      Claire and Evan with award

      Our Co-founder and Director Claire comments, “Winning Employer of Choice makes me really proud. We are very passionate about the values we all hold both personally and at work – that is what makes our agency tick.”

      Claire continues; “Leading Barefruit is FUN! We, and our clients, are lucky to have such amazing talent at the agency. We spend more time with our workmates than our own families so having a good culture and an open and honest environment is so important. The team genuinely care about each other and support each other professionally and personally.

      We’re fun to work with, we don’t take ourselves too seriously, but we take the work we do for our clients very seriously.”

      She concludes; “A good culture attracts the right talent and the right clients and I believe we currently have that spot on.”

      Jane Laverty, the Regional Director for Business NSW said, “A huge congratulations to Barefruit Marketing, they are so well deserving of being recognised as finalists in the Northern Rivers Regional Business Awards program – across 5 categories no less.

      Their work with business and industry and in the community is so highly regarded because of their creative solutions - and also their passionate staff culture. It’s a milestone year for the team having just turned 10 and this is significant when operating from a regional area and further proof of their excellence… I wish the Barefruit team every success.”

      Related tag: marketing gold coast

      Northern Rivers Business Awards

      Check out what we've been up to

      Lismore City Council
      Lennox Centenary

      Google Analytics 4 (GA4) – What’s it all about?

      WARNING: The following blog post is fairly nerdy but we are here to try and make a very technically exciting topic more… relatable

      If you have a website, you are quite likely to have Google Analytics set up.  In my experience, people with a website range from being very engaged with the data available on Google Analytics, to having a passing awareness of the term Google Analytics.

      In short, Google Analytics is a platform that is used to monitor and report on website traffic.  This data helps you to understand your customers’ behaviour, measure performance of your website and connected campaigns.  At Barefruit, we always recommend that websites have Google Analytics to build a picture of how your website is being used. Some of the metrics we often look at include:

      • Reach – how many unique users have there been to your website and how does that compare over time?
      • Engagement – How long do people spend on your pages and which pages do they visit the most?
      • Acquisition – how did visitors to your website get to your website (social media, referrals, Google Ads, etc)?
      • Acquisition – what search queries did people use to find you on search engines?
      GA4 Transition

      A very brief history lesson – I promise.

      The current generation of Google Analytics has evolved over time since its introduction in 2005 with subsequent major improvements to its tracking, functionality and reporting being contained within the current platform.

      The last major update to its library was in 2013 when it introduced Universal Analytics. Other updates since then have been about tracking App data (Firebase Analytics 2016) and tracking other Google products such as Google Ads (Global Site Tag 2017).

      In 2019, Google developed and launched a new property aimed at collecting and tracking data across both App + Web platforms. This was a fundamental shift in its measurement model and became the basis of this new generation of Google Analytics – GA4.

      As many users of Google Analytics did not have an App, most users didn’t experiment with moving to GA4 initially as it meant abandoning a huge amount of historical data about their website for seemingly little benefit – especially as many reporting functions of Universal Analytics were not catered for initially.

      A big change is coming – some key dates announced

      In March 2022, Google brought things to a head by announcing a specific sunset date for Universal Analytics.
      On 1 July 2023, Universal Analytics will stop collecting data – meaning, unless you are already on GA4 at this time, you will have no data about the traffic coming to your website.
      Google has indicated that you will be able to access your historical data in Universal Analytics until end of December 2023.

      So, in order to have at least 12 months of data in your GA4 when the sunset takes place, you must enable your GA4 set up by 30 June 2022.

      How to Prepare for Google Analytics 4

      Why is this change happening?

      The primary reason for this change is that Google has been rebuilding its back end and front end of Google Analytics. The way data is gathered, where it is gathered from and how it is reported is a fundamental shift in the Google Analytics model – which is why this is a new generation of Google Analytics that is not a simple upgrade of what has been around for over 10 years

      Privacy & The End of Third-Party Cookies
      A big driver for this change is the move to increased privacy for data. This includes browser default settings leaning more to anonymous collection, as well as offering ways for users to choose not to have their data collected.

      Third-party cookies were originally created to track user behaviour across the web. Cookies for marketing will die off when the Google Chrome browser blocks third party cookies as a default. This is anticipated to take place towards the end of 2023 – which seems to be in line with their GA4 sunset dates. Google has also specifically indicated that they will not be working on alternate identifiers (to cookies) to track individuals as they browse across the web, nor will they use cookies in their products.

      Keep an eye out for a blog post we are working on that will explore what digital marketing in a cookie free world looks like!

      Event Based Data Collection

      Another major change in GA4 is moving from viewing data in its raw form but modelled in a way to make sense of user behaviour. Instead of counting sessions and hits, GA4 tracks events that take place on a website. Some standard events include clicks, page views, scrolling, video watch start/progress/complete. This also means there is an increased focus on the full customer journey as opportunities for conversion rather than the last thing they did (e.g. clicked a button, clicked to call, download a file)

      Machine Learning for Predictive Modeling

      Another way in which GA4 improves the reporting aspect of Google Analytics is to build in machine learning that focuses on predicting behaviour and building audiences. The 3 main measurements that may be possible with your data on GA4 are:

      • Purchase probability
      • Churn probability
      • Predicted revenue

      As with any exercise collecting the right set of data, and having a minimum number of events recorded, will improve the quality of the modelling.

      Google Analytics 4 changes to data collection

      What do I need to do?

      The most important thing to do is to enable GA4 by 30 June 2022 so that your new Google Analytics will have at least 12 months of data before Universal Analytics is retired.

      In these 12 months your Google Analytics will be tracking both GA4 and Universal Analytics for 12 months. Your GA4 set up should have filtering set up to exclude your internal traffic so that your data is meaningful for customer events.

      It will be important to set up your Events and Conversions as well as connecting other useful Google products such as Google Search Console, Google Ads and Google Tag Manager where relevant.

      What if I don’t do this?

      You have probably heard from us many times before that Google Analytics data is a key connection to utilising your website to understand your customers – what they are interested in, what makes them stay on the website longer, where they lose interest etc.
      If you don’t commence this transition now, when Google turns off data collection in one year’s time, you will have no data in your new Google Analytics account. This means you have a gap in your digital data on which to you can base your marketing for the year ahead. In short, not turning on GA4 now, puts you a year behind in having data available for your marketing decisions.

      Get ready for GA4

      So, are you ready for the transition from UA to GA4? If you’re requiring assistance or have any other burning questions about saying goodbye to Universal Analytics our team are here to help! You can also opt in to kick off your transition with the help of Barefruit.

      Northern Rivers Food – Event Management

      Northern Rivers Food

      Event Management

      Save the date golf event

      the brief

      Northern Rivers Food hold a Golf Day each year to raise money for their organisation. Due to COVID-19 implications, Northern Rivers Food were not going to hold the event this year, until Barefruit offered to organise it. The goal was to organise the event, working with local food businesses and attract around 40 – 50 players. This was a fantastic opportunity to connect with another industry and build relationships for future business.  

      Goody Bags for NRF Event

      our response

      With a six-week lead time, the priority was to find a venue and to contact local food businesses to ask if they wanted to sponsor and/ or contribute to the day. Byron Bay Golf Club agreed to hold the event and provide catering for late lunch and Barefruit became the major sponsor of the event. Northern Rivers Food wanted to provide ‘goody bags’ for each player and award prizes at the end of the day. Organising this involved reaching out to local food businesses and collecting donations of product. Over 15 companies donated product for the goody bags and prizes. 

      Barefruit was also involved in advising how to promote the event as well as designing a digital invitation and social media content. Stone and Wood sponsored the event with a ‘Bar on the Green’ at hole 18. A keg was set up under a marque, accompanied by baguettes from The Bread Social and cured meats from Salumi for players to enjoy.

      Goody Bags for NRF Event
      Inside Goody Bag
      Invitation for Golf day

      the fruits

      The event, held on Friday, 13 November was a great success. We attracted 54 players, who played in teams of 4. This was 4 players extra than the 2019 event! Goody bags for each player included donations of product from Brookfarm, Cape Byron Distillery, Dona Cholita, Tweed Real Food, Santos Organics, Extraordinary Foods, Mt Warning Spring Water, Northern Rivers Food and Barefruit Marketing. The Stone and Wood bar was a hit, enjoyed by all.

      We were particularly proud of our Barefruit Marketing lunch bag which was part of the goody bag. We included an orange, flyer, branded pen and orange scorer in a brown lunch bag, sealed with a Barefruit sticker. 

      Northern Rivers Golf day Event
      Stone and Wood Bar at Golf Day
      On the Green

      Like what we do? Let us help your business grow?with an event or marketing project.
      Send us an enquiry below…

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

        You can call me on and email me at

        We'd love to know how you heard about us?