UPA Home Care: Advertising Campaign

UPA North Coast – Helping you “Keep Your Traditions”.

Our work at Barefruit is always varied, challenging, interesting and fun! Recently, we created and rolled out a campaign for our client UPA North Coast – providers of Aged Care Services as well as Youth Care Services on the North Coast – called “Keep Your Traditions”. This campaign was specifically for their Home Care Service sector. UPA North Coast are an award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995.

The Commercial

The 30-second emotive Television Commercial is centred around concerns that one may have as they age and ultimately resulting in the need for Home Care services. Home Care allows you to stay in your home longer with the assistance you may need to complete day-to-day tasks. Targeting the people who may need these services along with the people whose parents may need this service one day. With an aim to put everyones minds at ease that they are in compassionate hands.

The Television Commercial shows the audience a “Family Tradition” scene that we all know and love – The classic Sunday roast and celebration with family. Incorporating UPA North Coast’s main values of Compassion, Respect, Integrity, Kindness and Inclusiveness. To UPA North Coast you are more than just a client, you are a part of the family.

The cultivating solution

This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

You can read more about UPA North Coast and the service they offer here.

BFM TV Advertisement and Marketing Collateral