Dr Moose T-Shirts | Byron Bay

 

Dr Moose Byron Bay

Video Production, Social & Digital Advertising

Dr Moose

the work

The client came to Barefruit Marketing wanting to drive traffic to their Shopify site but first needed some content. We discussed different types of content creation including the number 1 medium for marketers in 2021 - video - it's the biggest trend across all social and digital platforms. Byron Bay-based Dr Moose knew it was time to jump on board.

The Brand video
First up, we created a brand video, shorter edits that could be used across organic and paid social media platforms, and still imagery to support. The video has turned out perfectly and better than they could have dreamed of, and now the clients have a thirst for making their business the best it can be and look forward to working with us for the foreseeable future.

Social
We implemented the video and still imagery from the shoot to set up their FB ads with a combination of Dynamic Catalog ads, Dynamic Retarget Ads, Carousel Ads, and Single Video Ads with various conversion goals - to drive traffic and sales to their Shopify website.

SEO (Search Engine Optimisation)
We are now managing their SEO/keyword program too and as a part of this, we conducted Search Engine Optimisation and Conversion Rate Optimisation audits to recommend ways to build trust and increase their conversion rate.

Results
In the first month - traffic increased by 171%, sales went up 335% and their conversion rate improved by 77%. We are seeing a consistent growth in traffic and sales over the last few months.

Dr Moose Social
Dr Moose Social

what the client had to say…

“After years of struggling to do the social media ads for my business we finally decided to put some money towards getting some professional help. I am so thrilled to have found Barefruit Marketing! They have improved our ad performance within the few months we’ve been with them, we’ve even commissioned a professional marketing video to be made by them now which has turned out perfectly, better than we could have dreamed of, which really represents our streetwear brand. They now handle our SEO too after such great results from our first encounters. If you are a business who’s been trying with ads like we were but don’t want to risk throwing money at a professional service, don’t wait as long as we did and give them a call! Jennica and Lauren have been absolutely amazing to work with, they are friendly and professional but most importantly to us, they really click with us as people and working with them has been fun! We now have a total new thirst for making our business the best it can be and will continue working with Barefruit with all of our digital marketing needs for the foreseeable future! Thank you Barefruit 🍉🎉"

Like what we do? Let us help your business grow🌱with an brand video.
Send us an enquiry below...

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    Lismore City Council Video Campaign

    Lismore City Council

    Agriculture Awareness Video Campaign

    The work

    We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

    During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

    The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

    Related Tag: Video Production Gold Coast

     

    It was a joy to work with the following agribusinesses on this project:

    Nimbin Valley Dairy

    Mountain Blue

    Table Under A Tree

    CannaPacific

    Five Sixty Farms

     

    Like what we do? Let us help your business grow🌱with a video awareness campaign.
    Send us an enquiry below...

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      I'm , I'd like you to help my business 'barefruit'.

      I am interested in

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      Raine & Horne – Integrated Marketing Campaign

      Raine & Horne

      Integrated Advertising Campaign

      The work

      Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

      Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

      Raine & Horne Billboard
      Raine & Horne Facebook Mock Up
      Raine & Horne Bus Wrap
      Raine & Horne Bus Wrap
      Raine & Horne Bus Wrap
      Raine & Horne Bus Wrap
      Raine & Horne Print Ad
      Raine & Horne Print Bus ad
      Raine & Horne - Billboard
      Raine & Horne Print Ad
      Raine & Horne Print Ad

      Like what we do? Let us help your business grow🌱with an integrated campaign.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.

        I am interested in

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        Tweed Holiday Parks Rebrand

        Tweed Holiday Parks Rebrand

        Brand Relaunch and TVC

        the brief

        We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

        After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

        We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

        Tweed Holiday Parks Logo Evolution

        our response

        After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

        The major projects were to evolve:

        • The name

        • The brand mark

        • Brand promise.

        And…

        • Develop a custom-built website with online booking functionality,

        • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

        • Creation of templates for all collateral,

        • Production of new promotional merchandise.

        Merchandise
        keep Cup white

        the fruits

        The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

        Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

         

        “We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

        Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

        Like what we do? Let us help your business grow🌱with your own marketing campaign.
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          I'm , I'd like you to help my business 'barefruit'.

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          other related work...

          UPA Home Care: Advertising Campaign

          UPA Home Care

          Advertising Campiagn

          the brief

          UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

          our response

          We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with  the family.

          In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining  UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

          BFM TV Advertisement and Marketing Collateral
          advertising agency northern rivers

          the fruits

          This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

          You can read more about UPA North Coast and the service they offer here.

          Like what we do? Let us help your business grow🌱with your advertising campaign.
          Send us an enquiry below...

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            I'm , I'd like you to help my business 'barefruit'.

            I am interested in

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            Ballina RSL Rebrand & TVC

            Ballina RSL

            "All In Ballina" Campaign

            the brief

            Who wouldn’t be thrilled to work with our home towns' most iconic and community minded establishment the Ballina RSL?

            After a major Club renovation and development of their strategic plan, the RSL needed to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

             

            our response

            After conducting qualitative and quantitative research, hitting the streets to chat face-to-face with Ballina locals and undergoing brand and industry immersion, a detailed marketing plan was developed.

            The major projects prioritised were:

            • to evolve the RSL brand mark and create a sub-brand system

            • create detailed brand guidelines to ensure brand consistency across all platforms

            • create a TVC to showcase the RSL and everything it has to offer locals and visitors to the region

            Ballina RSL Logo Before and After
            Ballina RSL Logo Hierarchy

            Logo hierarchy

            Ballina RSL Logo Mockup

            Logo mockup

            RSL Club Life Magazine

            Members 'Club Life' magazine mockup

            RSL-Rewards-Mockup

            RSL 'Your Rewards' promotion mockup

            RSL Tone of Voice

            Ballina RSL branding 'Tone of Voice'

            Ballina RSL Guideline Mockup

            New Branding Guidelines

            the fruits

            As a visitor to the RSL there really is something for everyone. Great service, location and value. Hence the brand promise of “All In”. "All In Ballina" RSL. Only the RSL can own that!

            Like what we do? Let us help your business grow🌱with your own marketing campaign.
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              BCMC TVC Campaign

              Ballina Campervans, Motorhomes & Caravans

              The RV Specialists Plate Clearance Sale

              the brief

              Long-time client and local leader in the RV industry, BCMC, are the exclusive dealer Australia-wide for Horizon Motorhomes, the Northern NSW and QLD dealer for Frontline Campervans and the Northern NSW dealer for Millard Caravans. In advance of receiving delivery of a number of new vehicles, they had a need to move some 2018 stock.

              BCMC Plate Sale Website Image

              our response

              Barefruit created a sales promotion campaign targeting the local area for a 30-day period, using a fully-integrated approach including:

              • local press

              • TV and radio

              • targeted digital advertising

              • targeted emails

              • social media

              with the objective of generating leads.

              A clear advertising campaign using simple clear messaging. We created a campaign identity to solidify the look and feel across the different user touch points in print, digital media and TV using the car number plate as a concept to frame the copy.

              Services utilised included strategy development, campaign management, media buying, photography, design, social media management, copywriting, scriptwriting, TVC production and digital marketing incorporating dedicated web landing page, EDM, SEM and Social advertising.

              BCMC Plate Sale Social Media Assets
              BCMC Plate Sale Press Ad

              BCMC Plate Sale Press Ad

              the fruits

              The resulting fruit was bountiful; with an increase in website and social traffic and trackable leads generated, resulting in 11 in April and 6 more in the first week of May.

              Like what we do? Let us help your business grow🌱with your own marketing campaign.
              Send us an enquiry below...

              Hey Team Fruity!

                I'm , I'd like you to help my business 'barefruit'.

                I am interested in

                You can call me on and email me at

                We'd love to know how you heard about us?