Video Production Archives - Page 2 of 2

Lismore City Council Video Campaign

Posted on 13 August 202424 October 2025 by fruityadmin

The work

We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

Related Tag: Video Production Gold Coast

It was a joy to work with the following agribusinesses on this project:

Dr Moose T-Shirts | Byron Bay

Posted on 9 November 202113 August 2025 by fruityadmin

the work

The client came to Barefruit Marketing wanting to drive traffic to their Shopify site but first needed some content. We discussed different types of content creation including the number 1 medium for marketers in 2021 - video - it's the biggest trend across all social and digital platforms. Byron Bay-based Dr Moose knew it was time to jump on board.

The Brand video
First up, we created a brand video, shorter edits that could be used across organic and paid social media platforms, and still imagery to support. The video has turned out perfectly and better than they could have dreamed of, and now the clients have a thirst for making their business the best it can be and look forward to working with us for the foreseeable future.

Social
We implemented the video and still imagery from the shoot to set up their FB ads with a combination of Dynamic Catalog ads, Dynamic Retarget Ads, Carousel Ads, and Single Video Ads with various conversion goals - to drive traffic and sales to their Shopify website.

SEO (Search Engine Optimisation)
We are now managing their SEO/keyword program too and as a part of this, we conducted Search Engine Optimisation and Conversion Rate Optimisation audits to recommend ways to build trust and increase their conversion rate.

Results
In the first month - traffic increased by 171%, sales went up 335% and their conversion rate improved by 77%. We are seeing a consistent growth in traffic and sales over the last few months.

what the client had to say…

“After years of struggling to do the social media ads for my business we finally decided to put some money towards getting some professional help. I am so thrilled to have found Barefruit Marketing! They have improved our ad performance within the few months we’ve been with them, we’ve even commissioned a professional marketing video to be made by them now which has turned out perfectly, better than we could have dreamed of, which really represents our streetwear brand. They now handle our SEO too after such great results from our first encounters. If you are a business who’s been trying with ads like we were but don’t want to risk throwing money at a professional service, don’t wait as long as we did and give them a call! Jennica and Lauren have been absolutely amazing to work with, they are friendly and professional but most importantly to us, they really click with us as people and working with them has been fun! We now have a total new thirst for making our business the best it can be and will continue working with Barefruit with all of our digital marketing needs for the foreseeable future! Thank you Barefruit ??"

Biala Support Services Rebrand

Posted on 7 May 202113 August 2025 by fruityadmin

The work

Biala Support Services is a not-for-profit organisation that has been supporting people with a disability in the Ballina region for 50 years. They provide services for both children and adults with intellectual and physical disabilities. Evan, Barefruit's Head Harvester, is Chairman of the Biala board committee and for the last two years Barefruit has provided marketing services to Biala on a pro bono basis. In 2020, Barefruit provided 105 hours of pro bono work to the non-for-profit, excluding Evan’s Boardman duties. It's a pleasure knowing our work is supporting an organisation that makes such a positive impact in our community.

Barefruit was first briefed to refresh Biala's logo to make it more reflective of the charity's core values. After the refresh, the logo was rolled out across marketing collateral, including new business cards, letterheads, signage and annual reports. Barefruit also built a new website with the new branding.