Lismore City Council Video Campiagn

Lismore City Council

Agriculture Awareness Video Campaign

The work

We recently produced a series of short videos after winning a project with Lismore City Council. The brief was to create a series of videos to showcase and promote agriculture in the Lismore region. The videos were a key element of their Economic Development Strategy and were to highlight agricultural opportunities in the Lismore Region as well as help grow, support and diversify the Lismore economy.

During pre-production, Barefruit worked closely with Lismore City Council to help bring their vision to fruition. This consisted of internal meetings, location scouting, visual storyboards and shot lists. The original brief was to shoot some inspirational imagery and create five short videos that could be used in an integrated agricultural awareness campaign, however, during post-production, it was evident the content that was captured on the day of the shoot was filled with “lots of gold” which resulted in each video being approximately double in length.

The end result was a series of beautiful videos that promote the local area, opportunities available and the endless possibilities on offer within the region. The style of the videos is down to earth, visually pleasing and gives the viewer a sense of inspiration and determination to set up their own agricultural business, no matter the product or scale of their project.

 

It was a joy to work with the following agribusinesses on this project:

Nimbin Valley Dairy

Mountain Blue

Table Under A Tree

CannaPacific

Five Sixty Farms

 

Like what we do? Let us help your business grow🌱with a video awareness campaign.
Send us an enquiry below...

Hey Team Fruity!

    I'm , I'd like you to help my business 'barefruit'.
    I am interested in .
    You can call me on and email me at
    We'd love to know how you heard about us?

    Raine & Horne – Integrated Marketing Campaign

    Raine & Horne

    Integrated Advertising Campaign

    The work

    Barefruit was engaged by nationally recognised real estate company Raine & Horne to bring a fully integrated campaign including a television commercial, press, outdoor and online to fruition. In a highly competitive market – we went above and beyond standard real estate advertising to produce a commercial and overarching campaign. ‘We’ll Love Your Listing’ has a refreshingly different approach and leaves a heart-warming impression on its audience. This was a major project for Raine & Horne, produced by Barefruit’s in-house creative team and the employment of film director, camera and lighting team from Sydney and the Northern Rivers, as well as local hair, make-up and interior stylists.

    Raine & Horne were ecstatic with the end result, a beautiful campaign that stands out from a saturated market, tells truth in a heart-warming way and has serious longevity.

    Raine & Horne Billboard
    Raine & Horne Facebook Mock Up
    Raine & Horne Bus Wrap
    Raine & Horne Bus Wrap
    Raine & Horne Bus Wrap
    Raine & Horne Bus Wrap
    Raine & Horne Print Ad
    Raine & Horne Print Ad
    Raine & Horne Print Ad

    Like what we do? Let us help your business grow🌱with an integrated campaign.
    Send us an enquiry below...

    Hey Team Fruity!

      I'm , I'd like you to help my business 'barefruit'.
      I am interested in .
      You can call me on and email me at
      We'd love to know how you heard about us?

      Tweed Holiday Parks Rebrand

      Tweed Holiday Parks Rebrand

      Brand Relaunch and TVC

      the brief

      We were thrilled when we got the brief to work on The Tweed’s longest-running and established holiday park, Tweed Holiday Parks.

      After major in-park refurbishments, upgrades and renovations across all the parks over the past few years, the brand needed a facelift too which would include a new name, brand promise, brand mark and website.

      We were to develop a marketing plan addressing communication, branding and re-positioning with their target audience.

      Tweed Holiday Parks Logo Evolution

      our response

      After conducting qualitative and quantitative research and undergoing brand and industry immersion, a detailed marketing plan was developed.

      The major projects were to evolve:

      • The name

      • The brand mark

      • Brand promise.

      And…

      • Develop a custom-built website with online booking functionality,

      • Create a launch video to showcase the experience of staying at Tweed Holiday Parks,

      • Creation of templates for all collateral,

      • Production of new promotional merchandise.

      the fruits

      The new branding developed is clean and fresh and reflects the experience of staying at one of the Tweed Holiday Parks. It encapsulates the close proximity of the parks to the ocean and the hinterland. The brand's promise is ‘space’... space to relax, space to be free, space to connect, with yourself and loved ones, space to just… be.

      Their brand-new website, is one of the biggest sites we have developed and launched along with national press, outdoor, digital and social campaign.

       

      “We really enjoy working with the Barefruit team and are so excited about revealing our fresh, exciting new brand and identity to let our community and visitors know what we have to offer. We are really proud of the end result.”

      Tweed Holiday Parks Unit Coordinator, Andrew Illingworth

      Like what we do? Let us help your business grow🌱with your own marketing campaign.
      Send us an enquiry below...

      Hey Team Fruity!

        I'm , I'd like you to help my business 'barefruit'.
        I am interested in .
        You can call me on and email me at
        We'd love to know how you heard about us?

        UPA Home Care: Advertising Campaign

        UPA Home Care

        Advertising Campiagn

        the brief

        UPA North Coast are providers of Aged Care Services, as well as Youth Care Services and Residential Care on the North Coast. An award-winning provider that has been established in the Home Care industry, with an excellent reputation, since 1995. UPA North Coast approached us wanting to grow awareness of their brand and to talk directly to the people who may need their services along with the people whose parents may need Aged Care services one day.

        our response

        We created and rolled out a campaign for UPA North Coast called 'Keep Your Traditions'. This campaign was specifically for their Home Care Service sector. The 30-second emotive Television Commercial is centred around concerns that one may have as they age which may result in the need for Home Care services. With an aim to put everyones minds at ease that they are in compassionate hands, the television commercial shows the audience a “Family Tradition” scene that we all know and love – Sunday roast with  the family.

        In support of the television commercial, Barefruit created additional marketing collateral to ensure an integrated marketing campaign. A comprehensive information booklet showcasing and explaining  UPA North Coast Home Care Services was designed. This booklet includes all of the vital first port of call information including; information about the not-for-profit, cost of services and ways you can access services. This was supported by an attractive and informative brochure, that summarises the information in the booklet succinctly.

        BFM TV Advertisement and Marketing Collateral
        advertising agency northern rivers

        the fruits

        This kind of strategic and focused campaign is both challenging and highly rewarding to pull together. When executed correctly it  creates incredible brand awareness, emotional response in the audience and excellent results for the client, which makes us extremely happy!

        You can read more about UPA North Coast and the service they offer here.

        Like what we do? Let us help your business grow🌱with your advertising campaign.
        Send us an enquiry below...

        Hey Team Fruity!

          I'm , I'd like you to help my business 'barefruit'.
          I am interested in .
          You can call me on and email me at
          We'd love to know how you heard about us?