UCRH

 

UCRH - Rebrand

 

UCRH - Logo

 

The brief

The University Centre for Rural Health (UCRH) is a collaborative academic hub for rural health development, located in the heart of Lismore in the northern Rivers. It is a joint venture between University of Sydney, Western Sydney University, the University of Wollongong, and Southern Cross University and operates in close collaboration with Northern NSW Local Health Networks.

UCRH engaged Barefruit with the exciting task of revitalising their brand, embarking on a creative journey to reignite their identity. Working closely with the UCRH in-house team, the overall project had three components:

  • Brand / Logo refresh
  • A new website

Our response

First, we breathed new life into their brand with a new brandmark, infusing it with vitality whilst honouring its heritage and preserving elements of the much-loved flame tree that sits in the centre of the campus. Next, we designed and developed a shiny new, user-centric website that serves as a captivating gateway to the Centre. The website was designed and structured so that it can adapt and grow with the University. From there, we curated a suite of meticulously branded templates and documents, ensuring consistency and professionalism across all touchpoints.

We introduced the brand identity to the entire team at the University using an interactive presentation and breakout workshops to train the team in using the new identity and templates in their everyday roles.

The fruits

Together, we’ve not only refreshed UCRH’S visual identity but also laid the foundation for a cohesive brand narrative that resonates with staff, students and the wider community. It’s been a privilege to collaborate with UCRH, and we’re looking forward to seeing the new branding rolled out over the coming months.

 

 

UCRH website
URCH Poster
URCH Letterhead and Email Signature
URCH Style Guide
URCH Style Guide
URCH Style Guide

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    Behind the Barrel – Custom Interactive Map

     

    Behind the Barrel - Custom Interactive Map

     

    Behind the Barrel Custom Interactive Map

    The brief

    Behind The Barrel approached Barefruit in search of a visual solution to promote their brewery tour routes and destinations to potential clients. One persistent challenge was that when customising their Behind The Barrel tour, customers were choosing locations that were geographically too far from each other to make a logical and smooth tour experience.

    Our response

    Given we love a craft beer (or two), this project was right up our alley. After some brand immersion to check out said locations, our team designed a bespoke map using Behind the Barrel’s look and feel and set out the geographical distances of the tour destinations on offer.

    The fruits

    The final product was a beautifully designed and informative map including links to each location. It’s a fun and appealing way of making the booking process easier, allowing customers to plan their tour more efficiently so they have optimum beer or spirit drinking time at their chosen destination.

    Behind the Barrel Custom Interactive Map
    Behind the Barrel Custom Interactive Map

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      Biala Website, Print and Branding

       

      Biala - Website, Print & Branding

       

      Biala - website
      Biala - website
      Biala - wrap
      Biala - wrap
      Biala - wrap
      Biala signage
      Biala - Annual Report
      Biala - Annual Report

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        Lennox Head Physiotherapy

         

        Lennox Head Physio - Branding, Print & Website

         

        Lennox Head Physio - Logo
        Lennox Head Physio - Business Cards
        Lennox Head Physio - Print Advertisement
        Lennox Head Physio - website

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          Safety Lights for Seniors

          Safety Lights for Seniors - Website & Print

           

          Safety Lights for Seniors - website
          Safety Lights for Seniors - website
          Safety Lights for Seniors - print
          Safety Lights for Seniors - print
          Safety Lights for Seniors - print
          Safety Lights for Seniors - print

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            Farmstyle Insurance – Branding, Website & Social

            Farmstyle Insurance - Branding & Website

             

            Farmstyle Branding
            Farmstyle Stationery
            Farmstyle Documents
            Farmstyle Documents
            Farmstyle Documents
            Farmstyle Documents

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              Rugby Palooza – Branding and Website

              Rugby Palooza - Branding & Website

               

              Rugby Palooza logo

              Background

              We were approached by Andrew Fraser

              The work

              We started the process with a brand naming brainstorm and the client arrived at using Rugby Palooza Conference. Using this our goal was to create an easy to use identity that was both sporty and professional with the aim of the conference attracting some of Australia's, if not the world's best rugby coaches.

              The final logo concept utilised the rugby ball shape into an abstract pattern with different colours to represent the meeting of different teams from all over the country. The joining of the shape was a nice way to create a networking concept for the identity. We created stacked, horizontal and badge logo designs that could be easily applied in a cool fun way to merchandise as well as other marketing collateral such as the website. The identity was also adapted and considered the location placement of the conference as the conference location will change each year, so we created a simple logo lock-up to accommodate this.

              We also designed and built the Rugby Palooza Conference website, a simple one pager site that could drive traffic to a ticketing platform as well build upon as the conferences continue in the future.

               

              Rugby Palooza logo 2
              Rugby Palooza website

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                Miss Midgley’s Website & Brand Direction

                Miss Midgley's Website and Brand Direction

                 

                Miss Midgley's Website

                Brief

                We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.

                 

                Output

                To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.

                The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.

                 

                Miss Midgley's Website - mobile
                Miss Midgley's Website - mobile
                Miss Midgley's Website - mobile
                Miss Midgley's Website

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                  Corromount – Rebrand and Website

                  Corromount - Rebrand and Website

                   

                  Corromount - logo

                  Background

                  Corromount came to Barefruit with the aim of refreshing their website and logo. Corromount is a new essential product for tradesman and architects looking to creating the perfect finish when mounting electrical or plumbing appliances or fittings to corrugated interior/exterior walls.

                  The work

                  The new logo was a refreshed version of the old, utilising the initial concept that was created for the identity but refreshing it with a stronger typeface, colours. The logo features two wavey lines in the centre, which represents the joining of the product to the corrugated surface. We also took the opportunity in created a strong strap line for the brand that they can own and use throughout their marketing collateral, “When finish counts, count on Corromount”.

                  Barefruit also designed and developed the new Corromount website, which needed to speak primarily to their B2B audience. The product pages and primary goal for the users is to enquire about the Corromount products and enquire for those looking to purchase. The website was designed to be responsive and implement content that the client had already created, with the aim of updating it, the website is future proofed for ongoing updates and changes.

                  Unique brand features of the website include a parallax loading effect whilst scrolling the page contents, we also adding a nice wave line animation that highlights key words/actions on the website, which ties in with the logo design. Combining this with the new brand logo, colours and copy we have created the perfect finish for Corromount.

                  Corromount Website-mobile
                  Corromount flyers
                  Corromount Style Guide
                  Corromount Syle Guide-2
                  Corromount uniform
                  Corromount caps

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                    Vivid Powder Coating – Ballina

                    Vivid Powder Coating - Branding and Website

                     

                    Vivid Powder Coating - logo

                    Background

                    Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.

                    The work

                    This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!

                    With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.

                    The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.

                     

                    Vivid Stationary
                    Vivid brand guide
                    Vivid-Website mock
                    Vivid-Website -desktop
                    Vivid-Website-mobile

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                    Hey Team Fruity!

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                      I am interested in

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                      We'd love to know how you heard about us?