Biala Website, Print and Branding
Category: Websites
Lennox Head Physiotherapy
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Lennox Head Physio - Branding, Print & Website
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Safety Lights for Seniors
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Safety Lights for Seniors - Website & Print
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Farmstyle Insurance – Branding, Website & Social
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Farmstyle Insurance - Branding & Website
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Miss Midgley’s Website & Brand Direction
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Miss Midgley's Website and Brand Direction
Miss Midgley's Website
Brief
We were approached by a mother and daughter tag-team architects Lisa White and Izzie White about their new build project in Brisbane. After purchasing a highly sought-after piece of real estate in James Steet, Brisbane, the duo approached us about creating a new website and alongside some brand direction for their new boutique accommodation in the heart of New Farm called Miss Midgley’s. The name derives from the building previous use, as it used to be school which was run by driven women called Miss Midgley – this was the inspiration for the duo’s build project, re-visiting the school theme of the past and bring it forward and up-to-date to use for accommodation. The rooms have been repurposed and re-imagined using the unique school room names and features for the apartment/rooms.
Output
To reflect the build and logo design, we helped Miss Midgley’s with creating and applying the brand elements and features into their website. We guided them on finessing some font, colours options to use online and logo-lockups.
The website was a custom design that we built in-house with the primary goal for customers to find out more and book accommodation or make enquiries. The finished website reflects the personality of the brand on both desktop and mobile, and we made sure site was easy for admins to be able to edit the website content.
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Corromount – Rebrand and Website
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Corromount - Rebrand and Website
Background
Corromount came to Barefruit with the aim of refreshing their website and logo. Corromount is a new essential product for tradesman and architects looking to creating the perfect finish when mounting electrical or plumbing appliances or fittings to corrugated interior/exterior walls.
The work
The new logo was a refreshed version of the old, utilising the initial concept that was created for the identity but refreshing it with a stronger typeface, colours. The logo features two wavey lines in the centre, which represents the joining of the product to the corrugated surface. We also took the opportunity in created a strong strap line for the brand that they can own and use throughout their marketing collateral, “When finish counts, count on Corromount”.
Barefruit also designed and developed the new Corromount website, which needed to speak primarily to their B2B audience. The product pages and primary goal for the users is to enquire about the Corromount products and enquire for those looking to purchase. The website was designed to be responsive and implement content that the client had already created, with the aim of updating it, the website is future proofed for ongoing updates and changes.
Unique brand features of the website include a parallax loading effect whilst scrolling the page contents, we also adding a nice wave line animation that highlights key words/actions on the website, which ties in with the logo design. Combining this with the new brand logo, colours and copy we have created the perfect finish for Corromount.
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Vivid Powder Coating – Ballina
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Vivid Powder Coating - Branding and Website
Background
Vivid Powder Coating is a new business and service in the heart of Ballina, NSW. Barefruit was approached to come up with the brand name, branding, marketing collateral and website to launch this new service.
The work
This was a very fun project that started by researching naming options that work and tie in with their business, "Vivid" was the preferred naming option, the word suggests the perfect finish, clear, bright, vibrant the sort of finish you would expect to see if your respraying your Harley Davidson!
With the business name decided we proceed on creating the identity for the brand, starting with mood boards to develop our initial concepts, the client loved the exploded powder of colour idea we presented and so this was to become the main feature of the branding on the Gold Coast and Ballina. We saw the direction for the branding working with a matt black to allow the colours to really pop, this allowed us to quickly concept how the brand elements were going to be applied. Choosing a typeface was a bit of a process, pairing a font that works with the personality of the word "Vivid" and the exploding colours, whilst staying professional looking meant the best route was a Sans Serif font. The final result was creative identity that tied in with what the business does. We also developed a strapline that really tied in with the logo and business service - "A brilliant coat of colour every time" and this has been applied consistently to their marketing.
The website was a fun process, prototyping the structure and thinking about the website goals. Styling, adding the video of the exploding powder on a black background became the website theme and we used the "hot pink" as the primary call to action and feature colour. We added in some subtle transitions to finish it off, including another brand feature which was the "Swoosh" animation added under the titles and strapline, this became a feature brand element that we used throughout the brand application to emphasis specific words and services.
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MBL Eye Surgeons Brand Refresh
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MBL Eye Surgeons
Rebrand, Signage, Website
The work
We were engaged by MBL Eye Surgeons to breathe some new life into their branding. The old branding was out-dated, and didn't reflect the values of the clinic and experienced team anymore. The project kicked off with a logo rebrand, which incorporated the blues from the previous branding. combined with some greens inspired by the natural landscape in Ballina. It was important that the new logo clearly communicate MBL Eye Surgeons was a medical company, and the gradient of the blue and green hues achieves this. The brand mark is circular, representative of an eyeball.
Once the new branding was complete, we rolled it out across all marketing collateral and building signage. The project kept giving, and MBL Eye Surgeons requested we build a new website, incorporating the new branding.
We are so thrilled with all the work we completed for MBL Eye Surgeons. The signage at the Ballina clinic is a major highlight, as it looks fantastic.
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Sunshine Sugar Website
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Sunshine Sugar
Website and print collateral
Background and brief
Sunshine Sugar is the only 100% Australian grown, made and owned raw and refined sugar manufacturer. We were approached by Sunshine Sugar to re-design and build a new website to target their business to a consumer target market. The old website was missing a professional look and feel and focused on their business-to-business audience using their corporate logo and brand colours.
The work
Our main objective was to design a new responsive website for mobile and desktop and to make it feel like a trusted brand for the consumer market rather than the corporate side of the business.
To showcase Sunshine Sugars’ authenticity in its business practice in being sustainable, local and offering a great product, we updated the brands colour palette to be more natural-looking with soft colour tones of neutrals and browns to work alongside their primary branding colours and recent photography.
To target their consumer audience specifically we updated the brand logo to the recognisable product branding that we all know to be Sunshine Sugar and showcased not just the products but also included a recipe section and fun fact features, such as a history of the business and links to careers and other information for customers and researchers alike.
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Dr Moose T-Shirts | Byron Bay
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Dr Moose Byron Bay
Video Production, Social & Digital Advertising
the work
The client came to Barefruit Marketing wanting to drive traffic to their Shopify site but first needed some content. We discussed different types of content creation including the number 1 medium for marketers in 2021 - video - it's the biggest trend across all social and digital platforms. Byron Bay-based Dr Moose knew it was time to jump on board.
The Brand video
First up, we created a brand video, shorter edits that could be used across organic and paid social media platforms, and still imagery to support. The video has turned out perfectly and better than they could have dreamed of, and now the clients have a thirst for making their business the best it can be and look forward to working with us for the foreseeable future.
Social
We implemented the video and still imagery from the shoot to set up their FB ads with a combination of Dynamic Catalog ads, Dynamic Retarget Ads, Carousel Ads, and Single Video Ads with various conversion goals - to drive traffic and sales to their Shopify website.
SEO (Search Engine Optimisation)
We are now managing their SEO/keyword program too and as a part of this, we conducted Search Engine Optimisation and Conversion Rate Optimisation audits to recommend ways to build trust and increase their conversion rate.
Results
In the first month - traffic increased by 171%, sales went up 335% and their conversion rate improved by 77%. We are seeing a consistent growth in traffic and sales over the last few months.
what the client had to say…
“After years of struggling to do the social media ads for my business we finally decided to put some money towards getting some professional help. I am so thrilled to have found Barefruit Marketing! They have improved our ad performance within the few months we’ve been with them, we’ve even commissioned a professional marketing video to be made by them now which has turned out perfectly, better than we could have dreamed of, which really represents our streetwear brand. They now handle our SEO too after such great results from our first encounters. If you are a business who’s been trying with ads like we were but don’t want to risk throwing money at a professional service, don’t wait as long as we did and give them a call! Jennica and Lauren have been absolutely amazing to work with, they are friendly and professional but most importantly to us, they really click with us as people and working with them has been fun! We now have a total new thirst for making our business the best it can be and will continue working with Barefruit with all of our digital marketing needs for the foreseeable future! Thank you Barefruit ??"