Websites Archives - Page 3 of 4 - Barefruit Marketing®

Dr Moose T-Shirts | Byron Bay

Posted on 9 November 202113 August 2025 by fruityadmin

the work

The client came to Barefruit Marketing wanting to drive traffic to their Shopify site but first needed some content. We discussed different types of content creation including the number 1 medium for marketers in 2021 - video - it's the biggest trend across all social and digital platforms. Byron Bay-based Dr Moose knew it was time to jump on board.

The Brand video
First up, we created a brand video, shorter edits that could be used across organic and paid social media platforms, and still imagery to support. The video has turned out perfectly and better than they could have dreamed of, and now the clients have a thirst for making their business the best it can be and look forward to working with us for the foreseeable future.

Social
We implemented the video and still imagery from the shoot to set up their FB ads with a combination of Dynamic Catalog ads, Dynamic Retarget Ads, Carousel Ads, and Single Video Ads with various conversion goals - to drive traffic and sales to their Shopify website.

SEO (Search Engine Optimisation)
We are now managing their SEO/keyword program too and as a part of this, we conducted Search Engine Optimisation and Conversion Rate Optimisation audits to recommend ways to build trust and increase their conversion rate.

Results
In the first month - traffic increased by 171%, sales went up 335% and their conversion rate improved by 77%. We are seeing a consistent growth in traffic and sales over the last few months.

what the client had to say…

“After years of struggling to do the social media ads for my business we finally decided to put some money towards getting some professional help. I am so thrilled to have found Barefruit Marketing! They have improved our ad performance within the few months we’ve been with them, we’ve even commissioned a professional marketing video to be made by them now which has turned out perfectly, better than we could have dreamed of, which really represents our streetwear brand. They now handle our SEO too after such great results from our first encounters. If you are a business who’s been trying with ads like we were but don’t want to risk throwing money at a professional service, don’t wait as long as we did and give them a call! Jennica and Lauren have been absolutely amazing to work with, they are friendly and professional but most importantly to us, they really click with us as people and working with them has been fun! We now have a total new thirst for making our business the best it can be and will continue working with Barefruit with all of our digital marketing needs for the foreseeable future! Thank you Barefruit ??"

East Coast Building Consultants – Integrated Marketing Campaign

Posted on 6 August 202113 August 2025 by fruityadmin

The work

Initially, Barefruit were engaged by East Coast Building Consultants, a building inspection services company in Byron, to build a website. There is no point in having a website that no one knows about, and so this job evolved into a strategy and implementation of an integrated digital marketing campaign to make sure this website came to life.

The digital campaign was rolled out across the website, Facebook and Instagram, email marketing, and Google My Business. A series of Facebook ads (which are also served on Instagram) were developed with specific audiences in mind. The ads were Facebook Instant Experience ads which give users the opportunity to discover more about the services on offer while remaining on the platform. The ads directed people to customised landing pages for each service provided by East Coast Building Consultants. To support the increase in keyword search, we developed blog posts for each service. Our campaign was reinforced by email marketing and Google My Business posts. Like all integrated campaigns, we rolled the creative out across traditional media, including a DL flyer and a Press Ad. In addition to the ongoing digital campaigns we run for East Coast Building Consultants, this client is part of our SEO program.

Search Engine Optimisation and digital marketing/ advertising work symbiotically, supporting and improving results for each other. This campaign and the SEO program working together resulted in a 73% increase of traffic to the website and a 50% increase in conversions made on the site (click to call, click to email, complete contact form). Inquiries made through Google My Business were up by 20%, and website clicks were boosted by 40%.

Behind the Barrel – Logo Refresh

Posted on 24 June 202130 October 2025 by fruityadmin

The work

Behind the Barrel is a tour operator that specialises in brewery and distillery tours throughout the Ballina and Byron Shires. There are numerous options to choose from and guests get to meet the local artisan brewers and distillers that craft the delicious beverages that sampled on the day.

Owner and guide, Jarryd, takes his guests to some of the hidden gems around the region. From the lush hinterland to the bustling centre of Byron Bay, he is well known for sharing his knowledge of the area and the industry; providing an unforgettable day out. Stops include Stone & Wood Brewery, Cape Byron Distillery, Seven Mile Brewery, Wandana, Lord Byron Distillery and Husk.

Jarryd jumped on board with the Barefruit team a few years ago with a personalised SEO program to help drive traffic. Once his bookings started rolling in, he approached the team to take care of his paid social, Google ads (SEM) and more recently, to refresh his logo and zhuzh up his website.

We love working with Jarryd- and we highly recommend his tours for staff parties...100% good times...guaranteed!

Biala Support Services Rebrand

Posted on 7 May 202113 August 2025 by fruityadmin

The work

Biala Support Services is a not-for-profit organisation that has been supporting people with a disability in the Ballina region for 50 years. They provide services for both children and adults with intellectual and physical disabilities. Evan, Barefruit's Head Harvester, is Chairman of the Biala board committee and for the last two years Barefruit has provided marketing services to Biala on a pro bono basis. In 2020, Barefruit provided 105 hours of pro bono work to the non-for-profit, excluding Evan’s Boardman duties. It's a pleasure knowing our work is supporting an organisation that makes such a positive impact in our community.

Barefruit was first briefed to refresh Biala's logo to make it more reflective of the charity's core values. After the refresh, the logo was rolled out across marketing collateral, including new business cards, letterheads, signage and annual reports. Barefruit also built a new website with the new branding.

Westlawn

Posted on 20 February 202113 August 2025 by fruityadmin

The brief

Westlawn approached us to revamp their current website. With an aim to reflect the brands' customer audiences and create a more user-friendly website that was optimised for mobile and future proofed for today's technology.

Our response

Following customer research undertaken by our team, we addressed several key updates for the web design project, which included:

A custom-designed and responsive website
Integrating better technology into the site to improve marketing opportunities
Refreshing the brand with a new additional purple colour to positively uplift the personality of the brand, along with designing unique iconography to explain their services and created a curated image library to use and build upon.
Photography direction for new staff shots for the site
Pricing calculators and tools for customers to use for free
Implementing a strategy of gathering Customer Stories, for more brand trust and transparency on what Westlawn can offer, using real life examples and integrating this as part of their ongoing digital and email marketing.