About

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So what is barefruit all about?

Barefruit Marketing is the creation of Claire and Evan Harding, who together have over 40 years experience as marketing consultants in the communications industry, both in the UK and Australia.

We have worked with brands big and small and with budgets from zero to bigger than some country’s GDP, but there was something missing… actually seeing the impact of our efforts (and hard work) first hand.

Living in the Northern Rivers on the North Coast of NSW we are surrounded by amazing brands, built by incredibly talented people. These people are so good at what they do but don’t have the time or energy to put into the marketing of their business to spread the word and grow their brand. We want to work with these businesses and brands, and together help them flourish and prosper.

Marketing is something that needs time; time to think, to plan and implement, and then change if it’s not working. With everything else that goes with running a business, business owners don’t always have the luxury of time.

That is why we created Barefruit Marketing, a down to earth, cost-effective marketing agency that produces work that delivers measurable results.

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How do we like to work?

We can work independently as your ‘marketing department’, or alongside an existing marketing team on an ongoing or project basis. We firmly believe that we need to know you and your business before we can recommend any long term marketing strategies. We want to get to know you and really understand what drives you to do what you do, and what drives your customers to purchase from you.

To begin, we like to have a ‘getting to know you’ meeting, which will most likely consist of a few coffees and us asking you lots and lots of questions. We will then meet again, probably over another coffee or two, where we will present and discuss some recommendations that will be tailored to meet your business objectives and financial situation.

We want this to be a mutually-beneficial, long-lasting relationship, so we don’t have a ‘one size fits all’ model. Once we have agreed on a plan, you can leave it to us and our talented team to deliver the best possible solutions for you and your business.

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so...who are we?

Claire

Chief Juicer
Claire has worked in the Marketing Communications industry for over 20 years, starting her career in a regional Marketing agency in England. She went on to work with some of the best agencies in London with brands including Royal Carribean Cruises and Strongbow, before moving to Australia with her husband Evan. Claire's role at Barefruit is to oversee the Strategic direction of your business and ensure the smooth running of campaigns. Claire is also a board member for our Charity of choice 'Rafiki Mwema', a safe house for young, traumatised children in Kenya. When she's not at work (which is rare) you can usually find Claire at the gym or a wine bar.

Evan

Head Harvester
Evan's studied Marketing at University in England, he then travelled and fell in love with Australia, always saying he would return. After working at the same regional agency as Claire, they moved to London where he worked with some well-known agencies on brands including Fiat and Aviva before moving to Australia. Both Evan and Claire are degree qualified in Marketing, and together have worked on Strategic Marketing and Planning with brands including: Barclays Bank, Dunhill, Strongbow, Aviva, Royal Carribean Cruises, Holiday Inn, Duracell and Fiat. When Evan is not in the office, you will find him DJing at local bars, pubs or at the gym where he also spends a lot of his time.

Jo.S

Client Services Director
Jo worked in the advertising and media industry in London before moving to Sydney where she managed advertising and branding for clients such as Diageo, Australian Rugby Union and many more. Ten years ago, Jo became passionate about word of mouth marketing for brands and their need to join customer conversations, she has spent this time crafting WOMM campaigns for major household names. Jo brings her experience and passion for creating real relationships between a brand and their customer to the Barefruit team. Branding and strategy is something you will hear her talk about in the office along with where to find the best coffee or margarita depending on which time of the day it is!

Julia

Fruit Manager
Julia graduated from Deakin University with a BA in Management with Distinction, majoring in Marketing, Human Resource Management and Professional Practice. She placed in the top 15% of her peers at University, travelled to India as part of her studies, raised over $3,000 for cancer and was head hunted to join the Camp Quality fundraising committee, all before the age of 22. Working predominantly with small businesses, Julia is experienced in collaborating with a broad range of clients. With passion and drive, she has a unique ability to identify with each brand, as if it were her own. Julia embarked on a solo move to Byron Bay in 2014 and now resides in Lennox Head, where she enjoys the simplicity of life by the ocean.

Lauren

Fruit Manager
Lauren is a University graduate with a BA in Communications, majoring in Public Relations and Journalism. After studying she went on to work in many different areas of PR, Marketing and Journalism as a freelancer including Reporting, Social Media, PR, Events and Production work. Lauren is a local, residing in Lennox Head with her small family. She was one of the first Barefruit Marketing Account Managers, working closely with Evan & Claire and has watched the business grow and is responsible for managing daily activities for several clients.

Jo

Fruit Manager
Jo has primarily been involved in Business Sales, Marketing and creative pursuits for the past 15 years. Her roles have spanned vastly different industries. She started out in the Entertainment industry working in Marketing, A&R and Licensing for EMI Music. Progressing to Marketing/Sales and Advertising for a large media company, then into banking, Jo won several awards including "Most Valuable team member" with APN Media and "Best in Sales" with NAB. With qualifications in Business Sales and in Marketing, she also trained in marketing with brand leader Coca-Cola Amatil.

Jennica

Fruit Manager
Originally from Vancouver Island, Canada, Jennica has over 15 years of Marketing & Communications experience. After high school she relocated to Vancouver where she pursued a diploma in Marketing Management and a BA in Communications. While at University, Jennica was nominated by faculty and peers as Class Valedictorian, was President of the Marketing Student Society and founded a student scholarship. Since then, she’s had a variety of marketing roles in the media, tourism, fashion and hospitality industries including two international media groups and a tri-area ski resort in the Canadian Rocky mountains. Jennica loves adventures and has backpacked her way across most of the world’s continents.

Frank

Creative Geek
Frank moved to the Northern Rivers from Newcastle, and attended Southern Cross University in Lismore. He gained a BA in Business Tourism. He then moved to Sydney and worked as a Functions Manager at the ANA Hotel. During that time he also studied at the Western Institute of TAFE and gained a Diploma in Website Design and Production. After working for a Digital Agency on the Gold Coast, he got home sick and moved back to the area to run his own business. Frank is our Web Design guru and building Custom Websites, based of the popular WordPress CMS framework. He has over 8 years working experience in the IT industry.

Amanda

Website Administrator
Amanda is an Australian/Canadian Digital professional, and professional athlete in marathon running. She has developed into an accomplished Internet Open Source Programmer, Website Design and Implementation Manager. Amanda has also been involved in Micro Computing since 2000 and has developed over 100 Commercial Websites. The foundation of her skillset is based on the WordPress CMS framework, and she has had extensive experience in Joomla, Magento and in HTML5, CSS3, and PHP. Amanda also has extensive experience in Corporate Branding, Logo Design, Signage and Brochure development.

Natalie

Design Genius
Natalie is a local Lismore girl, who after studying her diploma in Graphic Design up North made her way back to her home-town working for a large Media Company for the past 12 years. Since then she has started freelancing using her Graphic & Web Design skills to help her clients look good. Some larger clients Nat has had the pleasure to design for since starting her own business include P&O Cruises & Rituals. With a strong background in Print you could say Nat is a bit of guru when it comes to designing advertisements, but also enjoys letting the creative juices flow with Logo Design, Branding, Digital and everything in between.

YOU?

BE PART OF TEAM FRUIT
Barefruit Marketing is growing like a citrus tree in the middle of summer… and we’re always looking for bright, creative and fun individuals to help us ‘Cultivate Brands’. If this sounds like you, we’d love to hear from you. So please get in touch with us at Fruit Towers.