Branding & Advertising
Building Brands and creating ads for new and traditional media….
Branding & Advertising
Every brand needs a story and a purpose. Something they stand for that connects with consumers. We help brands bare themselves and get their story heard, as well build a brand that people will know and trust.
Branding is a lot deeper than you realise, it has everything to do with identity: Who are you? What kind of business are you? What’s your name and why should I remember it? How does your brand make me feel? Your brand is what makes your business feel like a person, with a personality – giving it an identity that people can relate to.
If you're looking to refresh your brand, we can work with you to redevelop your brand identity and tagline, retaining favourable elements and giving it a more modern look and feel to help your brand flourish.
Alternatively we can help you with creating an entirely new brand identity, including logo creation and development and style guides.
Advertising has long shaped our relationship with brands. The power of insightful advertising can be game changing. Until you observe and understand consumer behaviours you can’t reasonably hope to change them.
We will help you get inside the head of people buying your product or using your service. Our design team will turn those insights into something that will be memorable. Ensuring that you stand out from your competitors and connect with consumers. Our creative agency also offers TV commercial production in Ballina, Byron Bay, Gold Coast, Northern Rivers and surroundings areas.
When it comes to branding and advertising our services go beyond including the following,
Turning an idea or concept into a video isn’t always easy. Our team can work with your business from the ground up and turn it into a script to suit the direction of your project. We then work along side our production crew from ‘Rest Your Eyes’ to bring the project to life in whatever medium you need.
You choose the direction or we can brainstorm and come up with an angle, whatever the purpose for your photoshoot needs we have a barefruit photographer that will turn out photos to suit. We can also source existing photos for any projects.
The bottom line for both branding and advertising is to consider the many ways your brand goes beyond colours and logo design, to provide the experience and feeling your customer is seeking. Once we help you clearly identify who your ideal customer is and what they need and are looking for, we can help you pinpoint what your brand should be doing to gain your customer’s trust and deliver what they want. Once you do, your business’ brand can generate loyal followers, and gain new ones as well, who will keep coming back for more.
what they're saying…
It was great working with Jennica and Claire from Barefruit Marketing. They really took time to understand my project and delivered amazing ‘pitch’ / media release to appeal to journalists and media corporations. I felt comfortable sharing my ideas, and they were able to capture my vision and marry it to their expertise. Would highly recommend.
Jo and Emma have worked tirelessly and created a great awareness campaign. The initial review they undertook of my business was very impressive and gave a great indication of what works well. Keep up the great work guys.
The Barefruit team is always friendly, helpful and very professional. They have taken the time to understand our business needs and develop a effective strategy to grow our brand.
We here at TEBCO have been utilising the services of Barefruit Marketing for over 12mths and have found them to be fabulously creative, efficient and professional partners in helping us drive our business. I could not speak more highly of the entire Barefruit Marketing team.
Barefruit Marketing have created a truly recognisable and cohesive brand identity for Horizon Motorhomes that has seen us compete on a national stage and win a series of awards, including Motorhome Manufacturer of the Year for the last two years.
We have greatly appreciated the assistance that the Barefruit team have provided to us in improving our branding, marketing plans, collateral and digital media presence - moving us in a positive direction where our business strategies for all our divisions are aligned to marketing plans and actions.
I have been using Barefruit for my SEO and website development for Behind the Barrel. The best part about Barefruit is your're not just getting the attention of one of their staff members. The whole team works together to help bring the best possible outcome for your business marketing. I highly recommend Evan and his team if you want to take your business marketing to the next level.
We are very appreciative of the knowledge & guidance Ashleigh and the team has given us over the past few months, it's been a wonderful insight on how our customers find our business and ways to keep the business/website evolving online and directing traffic to NRSE. We look forward to your assistance in the future.
Our experience with Barefruit Marketing from concept to finalising the design of our egg cartons was great. The service we received was professional yet personable and the Barefruit team showed great skill in turning our ideas into the end product that we are very happy with! We believe it encapsulates what we and North Coast Fresh free-range eggs are about.
I highly recommend Evan and his team for their attention to detail and professional appraisals.
It is great to find a marketing team of the calibre of Evan's team at Barefruit in Ballina. They are becoming an integral part of our business.
I'd like to say a huge thank you to Claire and Charlotte from Barefruit Marketing who have helped me in the last couple of months to pull this amazing media event together. The agency has offered their services on a pro bono basis, I am so grateful for the work they have done. Claire and Charlotte have been my unconditional support crew to lean on for advice and ideas, and I am excited about how our relationship will move forward in the next few months.
The first thing to say about Barefruit is that they - all of them - are the sort of people it's a pleasure to deal with. They make everything easier. The next thing is regardless of the difficulty of the brief and the unreasonableness of the deadline, they are cooperative, capable and constructive. That matters when things are tight - as they always are. Three more things: - they clearly get branding, marketing and advertising - they don't need to be asked twice - they surpass expectations. If you need more from your agency than all this - good luck on your quest.