Byron Bay Coffee Company, a well established brand with solid supply channels throughout Australia and abroad, wanted to raise awareness of the brand name amongst key target audiences in major populated areas on the eastern seaboard, with the view of ‘pulling’ the brand through the channels. As well as announce to trade customers – existing, and more importantly, potential, that Byron Bay Coffee was different and customers would be asking for it.
A Consumer Advertising brand campaign supported by a consumer sales promotion and trade advertising campaign.The solution was to focus on what was different about Byron Bay Coffee Company – the fact that it’s from Byron Bay and stands for everything that the location does – green, environmental, quality, stylish and enjoyable.
= Coffee… The Byron Way.
Integrated national advertising campaign across multiple channels including press and bus advertising, executive media and coffee house advertising, PR and online advertising. Existing customers were reassured that Byron Bay Coffee Company were the right company to be with – after all they’re spending money on a consumer advertising campaign. Potential customers were made aware of the benefits of Byron Bay Coffee Company.
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